Labrada Nutrition

What Labrada Nutrition does

Labrada Nutrition is a family-run U.S. sports nutrition company founded in 1995 by IFBB Pro Bodybuilding Hall of Fame inductee Lee Labrada, headquartered in Houston, Texas. The company develops and sells a portfolio of high-protein nutritional products under the flagship Lean Body brand, including ready-to-drink protein shakes in both dairy and plant-based formats, whey protein powders, mass gainers, and specialty supplements such as the ElastiJoint joint care formula. A premium sub-brand, Labrada Pro Series Hydro, targets elite athletes with advanced hydration and performance formulations. Products are packaged in FSC-certified recyclable Tetra Pak cartons and certified by Informed Choice for banned-substance testing.

The business operates a multi-channel go-to-market model spanning direct-to-consumer e-commerce via LeanBody.com, national grocery chains (H-E-B, Kroger), specialty retailers (The Vitamin Shoppe), convenience store chains (QuikTrip, Circle K, Valero), a network of seven major fitness gym chains (24 Hour Fitness, Gold's Gym, Blink Fitness, Crunch Fitness, Retro Fitness, Fitness Connection, YouFit), and the Amazon marketplace. Internationally, Labrada sells through a network of approximately 18 authorized regional distributors covering 35+ countries across North America, South America, Europe, Asia, Africa, and the Middle East.

Labrada generates revenue through individual unit sales of branded sports nutrition products across these channels at standard consumer packaged goods price points, with no subscription model disclosed. The company remains privately held and founder-led, with Lee Labrada serving as CEO and no reported institutional investors, private equity involvement, or external funding rounds in the available data. Labrada is also notable for a 10+ year charitable partnership with Smile Train and a stated mission to 'empower people with nutritional products and the knowledge they need to get into great shape and be healthy for life.'

Name

Labrada Nutrition

Legal name

Labrada Nutrition Inc.

Website

https://labrada.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Labrada Nutrition is a Houston-based, family-run sports nutrition company founded in 1995 that sells high-protein shakes, powders, and supplements under the Lean Body brand through DTC e-commerce, major U.S. retailers, gym chains, convenience stores, Amazon, and a 35+ country distributor network.

Ownership category

akta.pro rank

Product category

Sports Nutrition Supplements

NAICS

Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456)

SIC

Food And Kindred Products (2000), Dairy Products (2020)

akta.pro primary industry

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE), Protein & Sports Dairy Beverages (RTD Protein Shakes, High-Protein Milk) (AFAHAIAD), Weight Gain & Muscle-Building Nutrition (HSADAFAC), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

Keywords

• Sports nutrition products
• Protein supplements
• Ready-to-drink shakes
• Whey protein powder
• Fitness supplements

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Protein Supplement Sales: Labrada generates revenue through direct sales of branded sports nutrition products including protein shakes, protein powders, and ready-to-drink protein beverages. Products are sold via own e-commerce (LeanBody.com), major retail chains, convenience stores, fitness gyms, and Amazon marketplace.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Labrada Nutrition manufactures, markets, and sells its own branded sports nutrition supplements — primarily ready-to-drink protein shakes (including dairy-based and plant-based varieties), whey protein powders, mass gainers, pre-workout drinks, and joint care products — under the Lean Body and Labrada Pro Series sub-brands. Products are sold directly to consumers through the company's LeanBody.com store, major U.S. grocery, convenience, specialty supplement, and fitness gym retailers, the Amazon marketplace, and a network of regional distributors in 35+ countries. The portfolio is centered on high-protein nutritional products for athletes, fitness enthusiasts, and busy health-conscious consumers.

Product overview

Labrada Nutrition is a family-run sports nutrition company founded in 1995 by IFBB Pro Bodybuilder Lee Labrada. The company offers a portfolio of high-protein nutritional products centered around the Lean Body brand, including ready-to-drink protein shakes (both dairy-based and plant-based varieties), protein powders (whey protein and mass gainer), and specialty supplements (joint care products). The product line is available through the company's direct-to-consumer LeanBody.com online store, major retail chains, fitness gyms, Amazon marketplace, and international distributors spanning North America, South America, Europe, Australia, Asia, Africa, and the Middle East. The flagship Lean Body ready-to-drink shakes are packaged in FSC-certified recyclable Tetra Pak cartons, while the company also offers the premium Labrada Pro Series line targeting elite athletes. All products are certified by Informed Choice for being free of banned substances.

Differentiator

Problem solved

Functional benefit

Brands

• Lean Body: High-protein nutritional shake and powder brand providing protein nutrition on-the-go
• Lean Body Plant-Based
• Lean Body RTD
• Charge!
• ElastiJoint
• Labrada Pro Series Hydro
• 100% Whey
• Muscle Mass Gainer

Products and services

• Lean Body All-In-One Protein Shake High-protein all-in-one shake providing complete nutritional support, packaged in jug format for home use; intended for athletes and health-conscious consumers seeking high-protein supplementation.
• Lean Body Ready-to-Drink Plant-Based Protein Shake Plant-based protein shake in ready-to-drink format designed for on-the-go consumption; intended for consumers avoiding dairy and seeking convenient plant-protein nutrition.
• Lean Body Ready-to-Drink Protein Shake (Orange Creamsicle) Ready-to-drink dairy-based protein shake in Orange Creamsicle flavor, sold in a 12-pack case format for convenient, on-the-go protein supplementation.
• ElastiJoint Joint Care Product Joint support formula designed to alleviate joint pain and provide mobility support; intended for athletes, bodybuilders, and active adults experiencing training-related joint discomfort.
• 100% Whey Premium Whey Protein Premium whey protein powder providing high-quality protein for muscle building and post-workout recovery; intended for bodybuilders and fitness enthusiasts.
• Muscle Mass Gainer Protein Powder High-calorie protein powder formulated for muscle mass gain and bulking phases; intended for hardgainers and bodybuilders seeking to increase caloric and protein intake.
• Charge! Pre-Workout Ready-to-Drink Pre-workout energy drink in ready-to-drink format designed for consumption prior to exercise; intended for athletes and fitness enthusiasts seeking convenient pre-training energy.
• Labrada Pro Series Hydro Premium product line made for elite athletes, featuring advanced hydration and performance formulas within the Labrada Pro Series sub-brand.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered regional, core and minor.

• RAYMEX DistributionregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Labrada products in Mexico. Contact: Raymex Distribution, Inc., Phone: +52 871-7185808 ext 103, Website: www.raymexdistribution.com
• Empire Health DistributionregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Labrada products in Canada. Address: 585 Rue Fernando Poitras, Terresonne Quebec J6Y 1Y5, Phone: (450) 624-1599
• Muscle Pro NutritionregionalChannel Partner/ Reseller/ DistributorExclusive manufacturer and distributor for Labrada products in India. Address: Mumbai, India, Customer Service: +91-22-2652-7600, Email: [email protected]
• Sportika ExportsregionalChannel Partner/ Reseller/ DistributorAuthorized exporter/distributor for Labrada products for non-U.S. international markets. Phone: (860) 828-9000, Website: www.sportika.com
• Power Body NutritionregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Labrada products in the United Kingdom. Address: Unit 6, Hudson Court, York Business Park, Nether Poppleton, York YO26 6RN, UK. VAT Reg No. 940 5412 46. Phone: (+44) 01904 520 400
• Global Nutritions Int Pte LtdregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Labrada products in Singapore. Address: 35 Kallang Pudding Road, #03-05, Tong Lee Building A, Singapore 349314. Phone: +65 6846 8408
• Superior Supplements PTY LTDregionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Labrada products in Australia. Address: 22 Grimes Court, Derrimut, Victoria, AUSTRALIA 3030. Phone: +61 03 8353 7010
• Bodybuilding Connection (BC)regionalChannel Partner/ Reseller/ DistributorAuthorized distributor for Labrada products in Hong Kong. Address: Shop 2A - 2B, Omega Plaza, 32-34A Dundas Street, Mongkok, Kowloon, Hong Kong. Tel: 852.218.72660
• Informed ChoicecoreStrategic or Co-development PartnerIndependent third-party quality assurance certification program for nutrition products. Certifies that Labrada/Lean Body products are tested monthly for banned substances and undergo manufacturing audits. Products bearing the Informed Choice logo have been tested for WADA banned substances.
• Smile TrainminorOthersCharitable partnership spanning over 10 years. Labrada Nutrition has helped Smile Train create smiles across the world through donations and the #LABRADASMILES campaign.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Optimum Nutrition: Gold Standard whey and sports nutrition brand owned by Glanbia, operating in the same protein-supplement category with overlapping retail and international distribution channels as Labrada.
• BSN (Bio-Engineered Supplements and Nutrition): Sports nutrition brand (Syntha-6, N.O.-XPLODE) competing head-to-head in protein powders and pre-workout with similar specialty-retail and mass-channel positioning as Labrada.
• Premier Protein: Flagship RTD protein shake brand owned by Post Holdings, directly competing in grocery and convenience for the same on-the-go protein occasion that drives Lean Body RTD sales.
• Fairlife Core Power: High-protein RTD shake from Fairlife (Coca-Cola), a direct RTD competitor with much larger marketing and distribution muscle and overlapping convenience and grocery end-caps.
• Cytosport / Muscle Milk: RTD and powdered protein brand owned by Hormel, competing in the same protein-supplement category across grocery, c-store, and Amazon channels as Labrada.
• Dymatize: Whey and sports-nutrition brand with direct overlap to Labrada's 100% Whey and Mass Gainer lines, sold through similar specialty and online channels.
• MusclePharm: Sports nutrition brand (Combat Protein, Arnold Schwarzenegger line) competing across protein, pre-workout and recovery with overlapping mass-channel placement.
• Myprotein: Global digital-first sports nutrition brand (owned by THG) with strong international DTC; competes for the same active-lifestyle and fitness-enthusiast segment, especially in Labrada's 35+ international markets.

Emerging players

• Orgain: Plant-based protein shakes and powders — direct competition for Lean Body Plant-Based and the broader clean-label, on-the-go protein occasion Labrada targets with health-conscious consumers.

Broad incumbents

• GNC: Largest specialty health and supplement retailer; competes indirectly as a destination that also sells competing brands, and is one of Labrada's channel customers and a broad supplement ecosystem incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/Labrada
• Facebookfacebook.com/LabradaNutrition
• Instagraminstagram.com/labradanutrition/?hl=en
• Xx.com/Labrada_NTRN

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Labrada Nutrition