Power Body Nutrition

What Power Body Nutrition does

Power Body Nutrition Ltd is a UK-based B2B wholesale distributor of sports nutrition and bodybuilding supplements, headquartered in York (Unit 11 Chessingham Park, Common Road, Dunnington, YO19 5SE). Operating since approximately 2005 under the powerbody.eu platform, the company serves registered trade customers including retailers, gym and health shop owners, and online resellers across Europe, with localized storefronts for Germany (powerbody.de) and France (fr.powerbody.eu). Bart Ratus is identified as the Data Protection Manager. The product catalog spans over 7,000 SKUs from more than 80 official brand distributors, including NOW Foods, Nordic Naturals, Swanson, MuscleTech, Animal, Olimp Nutrition, Mutant, 5% Nutrition, Osavi, and Skill Nutrition, alongside the proprietary Power Body Nutrition brand.

The platform is structured as a multi-brand wholesale e-commerce interface with tiered logistics rules: no minimum order value for UK Zone 1 customers, a £500 minimum for EU orders, and free shipping thresholds at £99 (UK) and £500 (EU). The technical backbone includes an API and CSV data integration layer that lets B2B customers import catalogs and synchronize live stock, pricing, and product information with their own systems. Supporting platform capabilities include B2B analytical panels for product performance monitoring, advance product reservations to secure stock, and a branded dropshipping service that ships with no upfront inventory cost and uses same-day fulfillment for partner resellers. Customer support is delivered in four languages.

Power Body Nutrition generates revenue through three documented streams: one-time wholesale unit sales to trade customers, recurring subscription-style fees for API and data services, and transaction-based revenue from dropshipping fulfillment. The go-to-market motion is channel-led, with dedicated account managers selling direct to B2B accounts. The company's own positioning emphasizes 20 years of operational experience, official distributor authority with 80+ brands, broad catalog depth, flexible payment methods, and infrastructure for both bulk supply and fulfillment-on-demand service models.

Name

Power Body Nutrition

Legal name

Power Body Nutrition Ltd.

Website

https://powerbody.eu

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Power Body Nutrition Ltd is a UK-based B2B wholesale distributor and dropshipping service for sports nutrition and bodybuilding supplements, serving retailers, gyms, health shops, and online resellers across the UK, Germany, and France with 7,000+ products from 80+ brands.

Ownership category

akta.pro rank

Product category

Sports Nutrition Wholesale Distribution

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391), Sporting and Recreational Goods and Supplies Merchant Wholesalers (423910)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Nutrition, Hydration & Recovery Products Distribution (CRAOAJAL)

akta.pro secondary industries

Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Weight Management & Metabolic Supplements (CRADAGAG), Sports Nutrition & Performance Fueling (HSADAFAD)

Keywords

• Wholesale supplement distribution
• Sports nutrition wholesale
• Supplement dropshipping service
• B2B supplement trade supply
• Bodybuilding supplement distributor

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale supplement distribution: B2B wholesale distribution of sports nutrition and bodybuilding supplements. Sells products to registered trade customers including retailers, gyms, and dropshippers at wholesale pricing.
2. Dropshipping services: Provides dropshipping services with branded invoices, packaging, and labels. Same day shipping with no upfront cost for dropshipping partners.
3. API/Data services: Provides API integrations and CSV data files for customer systems, including live stock levels, prices, and product information.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Power Body Nutrition is a UK-based B2B wholesale distributor of sports nutrition, bodybuilding, vitamin and health supplements, offering 7,000+ SKUs from 80+ brand partners to retailers, gyms and dropshippers. The company sells at wholesale prices, provides dropshipping with branded packaging, and exposes live stock, pricing and product data via API/CSV integrations for trade buyers.

Product overview

Power Body Nutrition is a B2B wholesale distributor of sports nutrition and bodybuilding supplements operating as a multi-brand e-commerce platform. The company offers access to over 7000 products from more than 80 official brand distributors including NOW Foods, Nordic Naturals, Swanson, MuscleTech, Animal, Olimp Nutrition, and Mutant. The portfolio spans protein supplements, pre & post workout products, amino acids, vitamins & minerals, health & wellbeing products, probiotics, creatine, collagen, and specialty categories. Power Body Nutrition provides its own proprietary brand alongside these third-party brands, enabling retailers and dropshippers to source products through bulk supply, dropshipping services (with branded invoices and same-day shipping), and API/data integrations. The platform also offers B2B analytical panels and product reservation features for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Sports Nutrition Distribution B2B bulk supply of 7,000+ sports nutrition, bodybuilding, vitamin and health supplement SKUs from 80+ brand partners, sold at wholesale prices to registered UK and EU trade customers (retailers, gyms, health shops).
• Dropshipping Service B2B dropshipping programme giving online resellers access to 7,000+ products without holding inventory; includes branded invoices, packaging, and labels, and same-day shipping from the UK warehouse with no upfront cost for partners.
• Power Body Nutrition (Own Brand) Supplements Power Body Nutrition's proprietary label of sports nutrition and bodybuilding supplements, distributed exclusively through the company's wholesale platform alongside 80+ third-party brands.
• B2B API Data Integration API service for registered B2B accounts enabling import of the full product catalogue and synchronisation of live stock levels, prices, and product information directly into customer systems, with CSV data files also available.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core.

• NOW FoodscoreChannel Partner/ Reseller/ DistributorLeading brand in the product catalog with extensive product range including vitamins, minerals, and supplements distributed through Power Body's wholesale network
• Nordic NaturalscoreChannel Partner/ Reseller/ DistributorPremium omega-3 and fish oil supplements brand distributed through Power Body's wholesale channels
• SwansoncoreChannel Partner/ Reseller/ DistributorLarge-volume supplement brand featuring wide product range distributed through Power Body
• OsavicoreChannel Partner/ Reseller/ DistributorEuropean health supplement brand with products including probiotics, vitamins, and specialty formulations distributed through Power Body
• Skill NutritioncoreChannel Partner/ Reseller/ DistributorUK-based sports nutrition brand featuring innovative formulations distributed through Power Body's network
• MuscleTechcoreChannel Partner/ Reseller/ DistributorMajor bodybuilding supplement brand distributed through Power Body's wholesale distribution
• AnimalcoreChannel Partner/ Reseller/ DistributorPremium bodybuilding supplement brand known forpak formats distributed through Power Body
• Olimp NutritioncoreChannel Partner/ Reseller/ DistributorEuropean sports nutrition brand distributed through Power Body's wholesale network
• MutantcoreChannel Partner/ Reseller/ DistributorHigh-quality sports nutrition brand distributed through Power Body
• 5% NutritioncoreChannel Partner/ Reseller/ DistributorSports nutrition brand founded by Rich Piana, distributed through Power Body

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Applied Nutrition: UK-based sports nutrition brand with growing retail distribution across UK and EU. Comparable in supplement categories and channel overlap as a distributed brand partner of Power Body.
• Sci-Mx Nutrition: UK sports nutrition brand with own-label products and retail distribution. Comparable as a UK sports nutrition supplier/brand with overlapping product lines (protein, creatine, pre-workout).

Broad incumbents

• Holland & Barrett: UK/Europe's largest health and wellness retailer with extensive supplements range. Comparable in vitamins, sports nutrition, and weight management categories, though retail-led rather than wholesale distribution.
• Myprotein: One of Europe's largest sports nutrition brands and a THG-owned platform with massive own-brand and multi-brand offering. Comparable in product range, EU/UK reach, and supplement categories — though vertically integrated and D2C-led rather than wholesale-led.
• The Hut Group (THG): Vertically integrated e-commerce platform and parent of Myprotein with proprietary nutrition and beauty distribution infrastructure. Comparable as a European sports-nutrition commerce and distribution platform operating at materially larger scale.

Direct peers

• Monster Supplements: UK retailer of sports nutrition, vitamins, and health supplements with multi-brand catalogue. Closely comparable in segment focus, brand portfolio breadth, and UK trade-customer orientation.
• Bulk Powders: UK-headquartered sports nutrition brand and distributor with active bulk and B2B operations. Comparable in product categories served (protein, creatine, performance fueling) and presence across UK and EU.
• Prozis: European sports nutrition and supplement brand/retailer with multi-country presence including UK, DE, FR, and ES. Comparable pan-European reach and overlapping supplement categories.
• Bodybuilding Warehouse: UK sports nutrition and bodybuilding retailer carrying 100+ brands across protein, pre-workout, and weight management. Directly comparable in product taxonomy, brand breadth, and UK trade-customer overlap.
• Predator Nutrition: UK-based retailer/distributor of sports nutrition and bodybuilding supplements with a broad multi-brand catalogue. Highly comparable B2C/B2B mix, UK origin, and overlapping brand portfolio (Optimum Nutrition, Myprotein, MuscleTech).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/power-body-nutrition-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Body Nutrition