RedFox
RedFox Digital Group is a Brazilian healthcare technology company founded in 2013 that operates a SaaS platform ecosystem (Reattive, GoHealth, KonnectaSaude, HelloDoc) for clinic automation, patient reactivation, financial management, and healthcare professional recruitment, serving clinics, practitioners, and major healthcare groups across Brazil and Portugal.
- Company typePrivate
- Founded2013
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What RedFox does
RedFox Digital Group, legally Redfox Soluções Digitais, is a Brazilian healthcare technology company founded in 2013 and headquartered in São Paulo with operations in Porto, Portugal. The company was founded by specialists combining experience in digital innovation, digital product development, and healthcare operations, and has operated exclusively in the healthcare vertical for over 10 years. Across its history, RedFox has delivered more than 80 digital transformation projects for major Brazilian healthcare enterprises including Grupo Fleury, Dasa, Odontoprev, Grupo Opty, OdontoCompany, Wevets, and Rede Mater Dei de Saúde, with reported client outcomes exceeding R$1 billion in additional revenue generated.
Since 2023, RedFox has pivoted from a primarily consulting-led model to operating a proprietary SaaS platform ecosystem targeting healthcare clinics, individual practitioners, and large healthcare groups. The ecosystem comprises four core platforms: Reattive and HelloDoc (clinic automation covering scheduling, attendance, patient relationship, and reactivation, with Reattive claiming up to 70% more scheduled consultations per month), GoHealth (medical production management, accounts receivable anticipation, and financial control), and KonnectaSaude (AI-powered recruitment, selection, hiring, and onboarding of healthcare professionals). Supporting the product business, RedFox offers professional services including Digital Governance consulting, Experience co-creation, Digital Delivery (full-cycle product development), and Hello Futuro Academy (training and certification in agile and digital transformation methodologies).
RedFox makes money through three revenue streams: (1) recurring SaaS subscriptions for its four-platform ecosystem sold to clinics and healthcare institutions of all sizes, (2) custom digital transformation and innovation consulting projects delivered through agile squads to large healthcare organizations, and (3) professional training services via Hello Futuro Academy. GTM motion is sales-led with a free customized diagnosis offered to prospects, combining enterprise field sales targeting large healthcare groups with inside sales via WhatsApp for smaller clinics. Pricing is quote-based and not publicly disclosed. The company is privately held and founder-owned with no external funding rounds identified, having grown organically over its 10+ year history.
RedFox firmographics
Firmographics- Name
- RedFox
- Legal name
- Redfox Soluções Digitais
- Website
- https://redfox.tech
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RedFox Digital Group is a Brazilian healthcare technology company founded in 2013 that operates a SaaS platform ecosystem (Reattive, GoHealth, KonnectaSaude, HelloDoc) for clinic automation, patient reactivation, financial management, and healthcare professional recruitment, serving clinics, practitioners, and major healthcare groups across Brazil and Portugal.
- Ownership category
- akta.pro rank
RedFox industry classification
Industry- Product category
- Healthcare Technology / Digital Health Platforms
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
- akta.pro secondary industries
- Digital & Technology Transformation Consulting (BPAHACAH), Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where RedFox is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
RedFox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: RedFox operates a proprietary ecosystem of digital platforms (Reattive, GoHealth, KonnectaSaude, HelloDoc) offered as subscription-based SaaS solutions to healthcare institutions, clinics, and medical practices.
- Custom Digital Transformation Projects: Tailored digital transformation and innovation consulting projects for large healthcare organizations including Grupo Fleury, Dasa, Rede Mater Dei, and others. Delivered through agile squads integration.
- Professional Training Services: Hello Futuro Academy provides professional education and certification programs in innovation, product discovery, leadership, and agile squad management.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
RedFox product offering
Product offeringCore offering
RedFox develops and sells a proprietary ecosystem of AI-powered digital platforms for healthcare clinics, hospitals, and medical practices, covering scheduling, patient engagement, financial control, and healthcare professional recruitment. The company also delivers custom digital transformation consulting projects and professional training programs to healthcare organizations.
Product overview
RedFox Digital Group operates a multi-product healthcare technology ecosystem consisting of four proprietary platforms: Reattive for clinic automation and patient engagement, GoHealth for medical production management and financial control, KonnectaSaude for healthcare professional recruitment and onboarding, and HelloDoc for end-to-end clinic commercial process automation. These platforms are designed to integrate with each other, providing operational fluidity and real-time strategic visibility from scheduling through finance. Beyond its own platform ecosystem, RedFox offers professional services including Digital Governance strategy consulting, Experience design and co-creation, Digital Delivery for product development, and Hello Futuro Academy for professional education in innovation and agile methodologies.
Differentiator
Problem solved
Functional benefit
Brands
- GoHealth: Strategic and automated management of medical production, accounts receivable anticipation, and easy financial control.
- KonnectaSaude
- HelloDoc
- Reattive
- Life Heroes
- Hello Futuro Academy
Products and services
- Reattive AI-powered platform within RedFox's healthcare ecosystem aimed at automating and optimizing operational and patient engagement workflows for clinics and healthcare providers.
- GoHealth Cloud-based digital health platform delivered as a SaaS offering to healthcare institutions, supporting clinic management and patient-facing operations.
- KonnectaSaude Digital platform within RedFox's ecosystem focused on healthcare connectivity and financial control/management workflows for healthcare providers.
- HelloDoc Platform within RedFox's ecosystem serving medical recruitment and the connection between healthcare organizations and professionals.
- Hello Futuro Academy Professional training and continuing education program within RedFox's ecosystem, aimed at healthcare professionals and institutions seeking upskilling in digital health and related fields.
- Life Heroes Healthcare-focused training and engagement program within RedFox's academy portfolio, aimed at healthcare professionals and the broader healthcare community.
- Custom Digital Transformation Consulting Bespoke digital transformation consulting service for healthcare organizations, including strategic guidance, solution design, and implementation of tailored digital initiatives.
Quantifiable outcome
- Up to 70% more scheduled consultations per month for clinics using Reattive platform
- +2 more outcomes
Companies that use RedFox
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
RedFox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature5 records
RedFox partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
RedFox competitors and assessment
Company assessmentDirect peers
- CI&T: Brazilian digital transformation and software engineering consultancy with proprietary FLOW platform. Directly comparable to RedFox's custom digital transformation projects arm, with overlapping customers in large Brazilian enterprises and similar enterprise field sales motion.
- Memed: Brazilian healthtech platform serving doctors and clinics with digital prescription, patient engagement, and clinical workflow tools. Comparable to RedFox in its physician/clinic SaaS focus and vertical GTM into Brazilian healthcare, though Memed's specialty is e-prescribing.
- MV Sistemas: Brazilian hospital and healthcare management systems provider serving large hospital networks. Directly comparable to RedFox's hospital-network segment and integrated platform ambition, with broader installed base but less AI-native positioning.
- Conexa Saúde: Brazilian digital health platform offering telehealth, integrated clinic management, and corporate health solutions. Comparable to RedFox in vertical SaaS approach to clinics and in deploying AI/automation across the patient journey.
- Pixeon: Brazilian healthcare software vendor offering HIS, LIS, RIS, and clinic/hospital management systems. Closely comparable to RedFox's GoHealth and HelloDoc in serving clinics and hospital networks, with similar enterprise sales motion and Brazilian customer base.
Broad incumbents
- TOTVS Health: Healthcare vertical of TOTVS, Brazil's largest enterprise software company, offering HIS, ERP, and clinic management systems. A larger, broader incumbent competing for the same hospital and clinic budgets that RedFox targets, but with a much wider portfolio.
- Stefanini: Large Brazilian IT services and consulting firm with healthcare industry practice. Comparable to RedFox's custom digital transformation projects offering, though Stefanini operates across many verticals with a much larger delivery footprint.
Regional players
- Doctolib: European healthcare booking, telehealth and patient management platform dominant in France, Germany, Italy and Iberia. Comparable product category to RedFox (clinic scheduling, patient engagement, digital practice management) but operates in Europe; useful as an indicator of RedFox's Iberian expansion thesis via Porto.
Emerging players
- Dr. Consulta: Brazilian tech-enabled outpatient healthcare chain combining clinics with proprietary management software. Comparable as a Brazilian vertical healthtech operator, with overlap in clinic operations software and patient reactivation use cases that RedFox addresses.
- Nimbus (health vertical): Brazilian vertical SaaS provider serving healthcare clinics with management, scheduling, and patient engagement tools. Directly comparable to RedFox's Reattive/HelloDoc in the SMB clinic segment, with similar self-serve / inside-sales GTM motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RedFox social profiles
Digital presenceRedFox financial estimates
Financial estimateRevenue estimate
Valuation estimate
RedFox leadership team
Management profileNumber of profiles
RedFox funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RedFox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RedFox
What does RedFox do?
RedFox develops and sells a proprietary ecosystem of AI-powered digital platforms for healthcare clinics, hospitals, and medical practices, covering scheduling, patient engagement, financial control, and healthcare professional recruitment. The company also delivers custom digital transformation consulting projects and professional training programs to healthcare organizations.
Is RedFox a public or private company?
RedFox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RedFox founded?
RedFox was founded in 2013. It employs 101 to 250 people.
Where is RedFox based?
RedFox is headquartered in São Paulo, Brazil, in the Latin America region.
How does RedFox make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are custom Digital Transformation Projects and professional Training Services.
Who are RedFox's main competitors?
Direct peers on record are CI&T, Memed, MV Sistemas, Conexa Saúde and Pixeon. Broad incumbents are TOTVS Health and Stefanini. Doctolib is listed as a regional player. Emerging players are Dr. Consulta and Nimbus (health vertical).
Does RedFox have an API?
No public API is recorded for RedFox.
What industry is RedFox in?
RedFox's product category is Healthcare Technology / Digital Health Platforms. Its primary akta.pro industry code is HLACAEAE, Patient Education, Content & Personalized Journey Orchestration, with a secondary code of BPAHACAH, Digital & Technology Transformation Consulting. Its NAICS code is 541511 and its SIC code is 7371.