The Filter Shop

What The Filter Shop does

The Filter Shop is a Midwest Master Distributor of HVAC filtration products headquartered in Omaha, Nebraska, founded in 2004 and acquired by Rensa Filtration in September 2024. It stocks and distributes a comprehensive range of air filtration products including pleated (MERV 8–16), bag, HEPA, activated carbon, liquid, spray booth/paint booth, and cottonwood intake filters; the company also carries industrial V-belts and custom-size filters. Source manufacturers include Rensa Filtration, Parker Hannifin, AAF Flanders, Koch Filter, 3M, Filtration Group, Permatron, Smith Filter, Viskon-Aire, and Columbus Industries. The proprietary FilterTrack platform provides online filter list management, scheduling, and ordering for HVAC contractors, building engineers, and property managers.

The company's revenue mechanics span product resale (the dominant stream as a Master Distributor buying at best cost), professional services (turn-key filter installation, HEPA install and testing, equipment surveys, unit retrofits performed by NAFA Certified Technicians), and a free-tier FilterTrack ordering platform that funnels repeat product purchases. GTM is hybrid: a field sales force covers commercial and industrial accounts in Nebraska, Iowa, and South Dakota, inside sales supports each branch, and FilterTrack serves SMB self-serve orders. Customer segments span commercial buildings, industrial/manufacturing, data centers, healthcare (HEPA, negative air), schools, gun ranges, agriculture/ethanol, and residential; pricing is non-public and quote-based, with no binding contracts required.

Operations run out of three locations — Omaha (HQ), Des Moines, and a newest 8,000 sq. ft. Lincoln, NE stocking warehouse opened in 2025 — enabling same-day fulfillment across the Midwest. Distributorship agreements with multiple tier-one manufacturers plus NAFA and ASHRAE memberships reinforce technical credibility. The company has earned regional recognition including the 2010 BBB Integrity Award (Bronze), 2015 Greater Omaha Business Excellence Award, and 2020 Sarpy County Chambers Small Business of the Year. President/owner is Ryan Dahlgaard.

Name

The Filter Shop

Legal name

The Filter Shop, Inc.

Website

https://thefiltershopinc.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The Filter Shop is a Midwest Master Distributor of HVAC filtration products — pleated, HEPA, activated carbon, liquid, and specialty filters — serving commercial, industrial, healthcare, data center, and agricultural customers across Nebraska, Iowa, and South Dakota via field sales and the FilterTrack online ordering platform.

Ownership category

akta.pro rank

Product category

HVAC Filtration Distribution

NAICS

Refrigeration Equipment and Supplies Merchant Wholesalers (423740)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industries

Dust Collection & Air Filtration Equipment (Industrial) (IMAHALAF), HVAC Filter Replacement & Vent Register Checks (HSAGAOAB), Replacement Filter Cartridges & Consumables (CRAJAJAH)

Keywords

• HVAC filter distribution
• Air filtration products
• HEPA filter supply
• Industrial filtration services
• FilterTrack ordering platform

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: High volume sales of filtration products including HVAC filters, bag filters, HEPA filters, water filters, industrial filters, and related accessories. The company operates as a Master Distributor buying at best costs from manufacturers and passing savings to customers.
2. Installation Services: Turn-key filter installation, HEPA installation and testing, cottonwood screen installation, equipment/filter surveys, and liquid filter installation services provided by NAFA Certified Technicians.
3. FilterTrack Platform: Free online ordering and list management service for contractors and property managers, driving product sales through the platform.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Filter Shop is a Master Distributor of HVAC, industrial, paint/spray booth, water, and specialty filtration products, stocking inventory from leading manufacturers and reselling at competitive prices to commercial, industrial, and residential customers across the Midwest. The company complements product distribution with the FilterTrack online filter list management and ordering platform, plus turn-key installation, HEPA testing, custom filter converting, equipment surveys, and just-in-time delivery services executed by NAFA Certified Technicians.

Product overview

The Filter Shop is a Midwest Master Distributor of HVAC filtration products and services. The core offering includes FilterTrack (a filter list management system and online ordering platform) combined with a comprehensive portfolio of filtration products: pleated filters (MERV 8-16), bag filters, HEPA filters, activated carbon filters, spray booth filters, liquid filters, cottonwood/intake screens, V-belts, and custom size filters. Services include air filter installation, just-in-time delivery, HEPA install & testing, equipment surveys, and unit retrofit. The company distributes products from Rensa Filtration, Parker Hannifin, 3M, Permatron, AAF/Flanders, Koch Filter, Columbus Industries, and other manufacturers. The company was acquired by Rensa Filtration in September 2024 and operates locations in Omaha, Des Moines, and Lincoln, NE.

Differentiator

Problem solved

Functional benefit

Products and services

• FilterTrack Free online filter list management and ordering platform that enables HVAC and mechanical contractors, building engineers, and property managers to organize, update, and maintain filter and belt lists; place orders; schedule preventative maintenance; and review order history in real time.
• Rensa Filtration HVAC Products Stocking distribution of Rensa Filtration's HVAC Filtration Division products, including pleated filters, bag filters, HEPA filters, and activated carbon filters.
• Parker Hannifin Filtration Products Stocking distribution of Parker Hannifin filtration products, including XtremePlus XPH self-supported pleated air filters and other HVAC filtration products.
• Custom Size Air Filters Specialized custom and special size filters with no minimum quantities and 1-2 day turnaround, including pleated filters, throwaways, and self-supported pleats in 1", 2", and 4" thicknesses, available in MERV 8, 11, or 13.
• Pleated Filters MERV 8 through MERV 13 pleated filters available in 1", 2", and 4" depths with moisture-resistant beverage board frame, in standard, high-capacity, and self-support models.
• HEPA Filters High-efficiency particulate air filters including SuperFlo Deep Pleat HEPA (RHP/RHP-X) and SuperFlo HEPA V-Bank (RHV/RHV-XL) for medical, industrial, and commercial applications.
• Activated Carbon Filters CarbonWeb carbon pleat and V-Bank mini-pleat filters for neutralizing odors and gaseous pollutants, available in MERV 7 through MERV 15 configurations.
• Spray Booth / Paint Booth Filters NESHAP-compliant filters for automotive and industrial finishing environments, including Final Diffusion Media/Panels, Overspray Exhaust Filters, and multi-stage filtration systems.
• Liquid Filters Industrial, commercial food, life science, and refining liquid filtration products distributed as an authorized 3M dealer.
• Cottonwood / Air Intake Screens Air intake screens that stop cottonwood seed, lint, insects, leaves, pollen, and construction debris on the outside of mechanical equipment, including Permatron PreVent Air Intake Screens.
• V-Belts and Industrial Belts Complete V-belt line including Classical (A, B, C), Cogged (AX, BX, CX), Narrow (3VX, 5VX, 8VX), and FHP (2L, 3L, 4L, 5L) varieties, plus Poly-Flex, PoweRated, and Truflex belts distributed as an authorized Gates V-belt distributor.
• Negative Air Machines Stocking distribution of Negative Air Machines and all parts, including filters, with documented cleaning services for healthcare facilities.
• Air Filter Installation Services Turn-key filter installation at customer facilities with multiple solutions for every application, providing the best filters and savings customized for specific facilities.
• HEPA Install & Testing Installation and testing services for HEPA filters in air handlers or ceiling grid applications.
• Unit Retrofit Services to strengthen current filter banks, convert from one style to another, upgrade standard filters to HEPA filters, and clean and repair units.
• Just-In-Time Delivery Delivery service leveraging the largest inventory in the Midwest to provide filters immediately from stock, with on-time delivery ready for installation.

Quantifiable outcome

• Most orders ship immediately from stock
• +2 more outcomes

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

18 partnerships are on record, tiered core and minor.

• Rensa FiltrationcoreChannel Partner/ Reseller/ Distributor · 25 September 2024Rensa Filtration acquired The Filter Shop in 2024, expanding Rensa's presence in the Midwest. The Filter Shop serves as a stocking distributor of Rensa Filtration's HVAC Filtration Division products, including pleated filters, bag filters, HEPA filters, and activated carbon filters.
• Parker HannifincoreChannel Partner/ Reseller/ DistributorStocking distributor of Parker Hannifin filtration products including XtremePlus XPH self-supported pleated air filters and other HVAC filtration products.
• D-Mark Inc.minorChannel Partner/ Reseller/ DistributorAuthorized distributor of D-Mark activated carbon filters and products.
• PermatronminorChannel Partner/ Reseller/ DistributorDistributor of Permatron PreVent Air Intake Screens for cottonwood and debris protection.
• Smith FilterminorChannel Partner/ Reseller/ DistributorAuthorized stocking distributor of Smith Filter products.
• Viskon-AireminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Viskon-Aire filtration products as part of Rensa Filtration family.
• AAF | FlandersminorChannel Partner/ Reseller/ DistributorAuthorized distributor of AAF Flanders commercial filtration products.
• Koch FilterminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Koch Filter industrial and commercial filtration products.
• Columbus IndustriesminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Columbus Industries filtration products.
• Filtration GroupminorChannel Partner/ Reseller/ DistributorAuthorized distributor of Filtration Group products.
• AirFlow (Finishing Brands)minorChannel Partner/ Reseller/ DistributorDistributor of AirFlow products for industrial finishing and spray booth filtration.
• Nucalgon (including FiberBond and CFM-2C)minorChannel Partner/ Reseller/ DistributorAuthorized distributor of Nucalgon products including FiberBond and CFM-2C filtration products.
• Gates CorporationminorChannel Partner/ Reseller/ DistributorAuthorized V-belt distributor stocking complete line of Gates industrial power transmission products including Poly-Flex, PoweRated, and Truflex belts.
• 3MminorChannel Partner/ Reseller/ DistributorAuthorized 3M dealer for liquid filtration products.
• NAFA (National Air Filtration Association)coreStrategic or Co-development PartnerActive member conforming to NAFA Code of Ethics. Employees hold NAFA Certified Technician (NCT) and Certified Air Filtration Specialist (CAFS) credentials.
• ASHRAEcoreStrategic or Co-development PartnerActive member of ASHRAE (American Society of Heating, Refrigerating and Air-Conditioning Engineers).
• Nebraska HVAC CoalitionminorStrategic or Co-development PartnerActive member of the Nebraska HVAC Coalition.
• Iowa HVAC CoalitionminorStrategic or Co-development PartnerActive member of the Iowa HVAC Coalition.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Filterbuy: National direct-to-customer HVAC filter distributor selling pleated, HEPA, and custom filters online with subscription-style reorder — directly competes with The Filter Shop in commercial/contractor HVAC filter delivery via a different channel (e-commerce vs. field sales).
• CORE Filtration: Midwest-based HVAC filtration distributor and custom converting specialist; closely comparable Master-Distributor-style operations with field sales, installation services, and inventory model matching The Filter Shop's go-to-market.

Broad incumbents

• AAF Flanders: Major global air filtration manufacturer and supplier (and a named partner of The Filter Shop); competes indirectly as both manufacturer and broad-line distributor of HEPA, bag, and panel filters to commercial and industrial customers.
• Koch Filter: Industrial and commercial filtration manufacturer with broad distribution; also a The Filter Shop distribution partner. Comparable in product range to what The Filter Shop distributes, but operates at manufacturer scale across larger geographies.
• Rensa Filtration: Parent company of The Filter Shop since 2024 and HVAC Filtration Division operator offering pleated, bag, HEPA, and activated carbon products; provides the strategic distribution platform of which The Filter Shop is the Midwest stocking arm.
• Parker Hannifin (Filtration Division): Global filtration manufacturer — both a The Filter Shop stocking partner and a competing channel that can bypass regional distributors for large accounts; comparable in product breadth but not in regional distribution model.
• Grainger: Industrial MRO distributor offering HVAC filters among thousands of SKUs to facility and contractor customers nationwide; competes with The Filter Shop on price, breadth, and one-day delivery rather than on depth of filtration expertise.
• Fastenal: National industrial supply distributor with HVAC/MRO filter offerings and on-site vending; not a filtration specialist but a relevant incumbent competitor for facility and contractor spend.
• MSC Industrial Direct: Large industrial MRO distributor with metalworking and HVAC filtration lines sold to plant maintenance and contractor customers; comparable as a broad-line incumbent rather than as a filtration specialist.

Others

• Permatron: Manufacturer of PreVent air intake/cottonwood screens — a named The Filter Shop distribution partner; included as an adjacent supplier whose products flow through The Filter Shop distribution channel into the same end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thefiltershop_
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/the-filter-shop-inc.

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Filter Shop