Casa della Piada CRM
Casa della Piada CRM (legal name C.R.M. S.p.A.) is an Italian CPG food manufacturer founded in 1974 in Modena, producing branded piadine, tigelle, wraps, pizza bases, and baguettes through five plants and four warehouses for retail and grocery distribution in Italy and select international markets.
- Company typePrivate
- Founded1974
- HeadquartersModena, Italy
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Casa della Piada CRM firmographics
Firmographics- Name
- Casa della Piada CRM
- Legal name
- C.R.M. S.p.A.
- Website
- https://casadellapiadacrm.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Casa della Piada CRM (legal name C.R.M. S.p.A.) is an Italian CPG food manufacturer founded in 1974 in Modena, producing branded piadine, tigelle, wraps, pizza bases, and baguettes through five plants and four warehouses for retail and grocery distribution in Italy and select international markets.
- Ownership category
- akta.pro rank
Casa della Piada CRM industry classification
Industry- Product category
- Packaged Italian Flatbread Products
- NAICS
- Bakeries and Tortilla Manufacturing (3118), Bread and Bakery Product Manufacturing (31181)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Frozen Pizza & Flatbreads (CRADADAB)
- akta.pro secondary industry
- Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust) (CRADACAI)
Keywords
Where Casa della Piada CRM is headquartered
LocationHeadquarters
- HQ city
- Modena
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Casa della Piada CRM business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
Revenue model
- Consumer packaged food products: Casa della Piada CRM generates revenue through the manufacture and sale of branded piadine, tigelle, and related flatbread products to retail and grocery consumers. Revenue comes from product sales through food retail channels, with the company acting as a branded CPG manufacturer.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels9 records
Casa della Piada CRM product offering
Product offeringCore offering
Casa della Piada CRM (C.R.M. S.p.A.) is an Italian food manufacturer founded in 1974 in Modena that produces and sells packaged flatbread and related bakery products, including piadine, tigelle, and pizza bases. Its branded portfolio spans traditional, organic, gluten-free, high-protein, and ready-to-fill formats sold through retail grocery channels to end consumers in Italy and select international markets.
Product overview
Casa della Piada CRM is an Italian food company specializing in flatbread products, founded in 1974 in Modena by the Montagnani family. The product portfolio is organized into multiple distinct product lines: la Sfogliata (thin, soft flatbreads in various variants including Tradizionale, Olio EVO, Grano Duro, Mini sizes, Integrale, and gluten-free); Piadina Romagnola IGP alla Riminese (PGI-certified traditional flatbread); la Bio (organic line with Kamut, Farro, Olio EVO, Integrale variants); la Roll (soft rollable wraps); HIGH PRO (high-protein functional piadina launched 2024); la Base Pizza (pizza bases); Tigelle (Emilian specialty breads); and Baguette (other specialties). All products emphasize clean labels without preservatives, natural ingredients, and respect for Italian culinary traditions. The company operates 5 production plants and 4 warehouses across 25,000 m2, with distribution in Italy and abroad.
Differentiator
Problem solved
Functional benefit
Products and services
- la Sfogliata A line of thin, layered Italian flatbreads marketed for convenient at-home consumption by end consumers.
- Piadina Romagnola IGP alla Riminese Traditional Romagnola-style piadina carrying the Indicazione Geografica Protetta (IGP) designation, sold as a protected-origin packaged flatbread for retail consumers.
- la Bio Organic-certified Italian flatbread line targeting health-conscious retail consumers seeking organic bakery products.
- la Roll Roll-format Italian flatbread packaged for convenient at-home use, targeting retail consumers seeking ready-to-fill wraps.
- HIGH PRO High-protein flatbread variant positioned for fitness- and nutrition-oriented retail consumers.
- la Base Pizza Pre-formed Italian pizza bases sold as packaged retail products for home pizza preparation.
- Tigelle Traditional small round Emilian flatbreads packaged for retail sale, typically paired with cured meats and cheeses at home.
- Baguette (Altre Specialità) Italian-style baguettes included in the company's specialty bakery lineup and sold through retail grocery channels.
Quantifiable outcome
- 15% reduction in plastic used in packaging
- +1 more outcomes
Companies that use Casa della Piada CRM
Customer profileSegments1 record
Casa della Piada CRM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Casa della Piada CRM partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OgyrecoreOgyre is a global Fishing for Litter platform and start-up committed to fighting plastic pollution in oceans. Casa della Piada CRM collaborates with Ogyre on a marine ecosystem cleanup campaign, recovering waste from seas and oceans. Ogyre periodically certifies kilograms of plastic collected thanks to the company's contribution, supporting environmental awareness and concrete sustainability action.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Casa della Piada CRM competitors and assessment
Company assessmentBroad incumbents
- Giovanni Rana (Rana Group): Italian premium fresh pasta and prepared food manufacturer, recently acquired by private equity (BC Partners) and now expanding internationally. Comparable in clean-label positioning, Italian CPG heritage, and current PE-backed growth trajectory.
- Industrie Buitoni Per l'Italia (Buitoni): Italian packaged food producer (owned by Nestlé) offering pizza bases, fresh pasta, and flatbread-adjacent SKUs. Comparable as a large Italian CPG manufacturer operating across pizza and flatbread categories, though significantly broader in scope.
- Barilla Group (Mulino Bianco): Italy's largest pasta and bakery company with the Mulino Bianco brand covering bread substitutes, wraps, and crackers. Comparable as a mass-market Italian bakery/flatbread incumbent, though at vastly larger scale and broader product breadth.
- Mission Foods (Gruma): Global leader in wraps, tortillas, and flatbreads. Comparable as a multinational flatbread incumbent relevant for CRM's international expansion ambitions and category innovation benchmarking.
- Beretta (Fratelli Beretta): Italian family-owned CPG producer of cured meats, snacks, and prepared foods. Comparable as a multi-category Italian branded CPG manufacturer with strong retail distribution and family/heritage positioning.
Direct peers
- Roberto Industria Alimentare: Italian CPG producer specializing in piadine, fresh pasta, and ready-made sauces. Closest direct competitor in the Italian piadina flatbread category, serving similar retail channels and consumers.
- Pizze Vincenti (now part of CRM): Recently acquired pizza base and flatbread producer in Italy - now a subsidiary of CRM Group. Highly comparable as a sister/merged entity, especially relevant for the M&A consolidation thesis.
- La Linea Verde (DimmidiSì): Italian producer of fresh salads, ready meals, and piadine wraps under the DimmidiSì and Mister Day brands. Direct competitor in the Italian retail piadina/wrap category and household prepared-food segment.
Emerging players
- Orsero / Simba (wraps and tortillas): Italian private-label and branded producer of wraps, piadine, tortillas, and flatbreads for retail and foodservice. Comparable as a direct flatbread producer serving overlapping retail customers, especially in private-label.
- Schär / Dr. Schär Group: European gluten-free CPG leader (including Le Veneziane brand) producing wraps, breads, and pizza bases for health-conscious consumers. Comparable to CRM's gluten-free Senza Glutine line and broader clean-label functional positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Casa della Piada CRM social profiles
Digital presenceCasa della Piada CRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
Casa della Piada CRM leadership team
Management profileNumber of profiles
Casa della Piada CRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Casa della Piada CRM M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Casa della Piada CRM
What does Casa della Piada CRM do?
Casa della Piada CRM (C.R.M. S.p.A.) is an Italian food manufacturer founded in 1974 in Modena that produces and sells packaged flatbread and related bakery products, including piadine, tigelle, and pizza bases. Its branded portfolio spans traditional, organic, gluten-free, high-protein, and ready-to-fill formats sold through retail grocery channels to end consumers in Italy and select international markets.
Is Casa della Piada CRM a public or private company?
Casa della Piada CRM is a private company. It is classified as private equity controlled and is currently operating.
When was Casa della Piada CRM founded?
Casa della Piada CRM was founded in 1974. It employs 11 to 50 people.
Where is Casa della Piada CRM based?
Casa della Piada CRM is headquartered in Modena, Italy, in the Europe region.
How does Casa della Piada CRM make money?
One revenue line is on record: consumer packaged food products.
Who are Casa della Piada CRM's main competitors?
Broad incumbents on record are Giovanni Rana (Rana Group), Industrie Buitoni Per l'Italia (Buitoni), Barilla Group (Mulino Bianco), Mission Foods (Gruma) and Beretta (Fratelli Beretta). Direct peers are Roberto Industria Alimentare, Pizze Vincenti (now part of CRM) and La Linea Verde (DimmidiSì). Emerging players are Orsero / Simba (wraps and tortillas) and Schär / Dr. Schär Group.
Does Casa della Piada CRM have an API?
No public API is recorded for Casa della Piada CRM.
What industry is Casa della Piada CRM in?
Casa della Piada CRM's product category is Packaged Italian Flatbread Products. Its primary akta.pro industry code is CRADADAB, Frozen Pizza & Flatbreads, with a secondary code of CRADACAI, Refrigerated Dough & Batters (Biscuits, Cookie Dough, Pie Crust). Its NAICS code is 3118 and its SIC code is 2050.