ALFAFOOD

What ALFAFOOD does

ALFAFOOD GmbH is a German Cash & Carry wholesale operator founded in 1997 by the Burcak family and headquartered in Nürnberg. The company sells a 2,000+ SKU assortment spanning food categories (vegetables, pasta, beverages, frozen goods) and non-food packaging materials to business customers, primarily gastronomy operators, independent retailers, kiosks, and large household consumers. The offering is concentrated in a Mediterranean/Middle Eastern-leaning product mix that addresses an underserved niche within the German C&C market.

The business operates through eight physical locations across southern and central Germany — München, Nürnberg (original plus Nürnberg Nord), Augsburg, Frankfurt, Rosenheim, Ingolstadt, and Regensburg. Operations are anchored by a 30,000 m² central warehouse acquired in early 2025, which supplies both company-owned stores and an emerging franchise network (launched 2023). A mobile app distributes weekly promotions, but no e-commerce or online ordering capability is disclosed. Headcount is reported at 11-50, reflecting a lean core team supported by the franchise and warehouse infrastructure.

ALFAFOOD generates revenue through wholesale transactions at the point of sale in Cash & Carry stores, with an evolving layer of franchise partner fees as the model scales. The company is privately held by the founding Burcak family, with no external investors disclosed. The strategy emphasizes physical proximity, assortment breadth, and now asset-light expansion via franchising, rather than technology-led differentiation.

Name

ALFAFOOD

Legal name

ALFAFOOD GmbH

Website

https://alfafood.eu

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

ALFAFOOD is a family-owned German Cash & Carry wholesaler founded in 1997, selling 2,000+ food and packaging SKUs to gastronomy, retailers, and kiosks across eight locations in southern and central Germany.

Ownership category

akta.pro rank

Product category

Food Wholesale Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), Poultry and Poultry Product Merchant Wholesalers (42444)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Import/Export Broadline Foodservice Distributors (AFAIAAAH)

akta.pro secondary industries

Food Preparation Equipment & Smallwares Wholesale (AFAIALAK), Meat, Poultry & Seafood Wholesale (AFAIABAF), Food Ingredients & Commodities Wholesale (Sugar, Flour, Oils, Spices) (AFAIABAK)

Keywords

• Cash and carry wholesale
• Food wholesale distribution
• Gastronomy supply
• Packaging materials wholesale
• Franchise food retail

Headquarters

HQ city

Regensburg

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Cash & Carry Wholesale Sales: Primary revenue stream from wholesale food and non-food product sales to B2B customers through physical retail locations. Customers purchase products directly at Cash & Carry stores. The company offers over 2,000 articles including fresh vegetables, canned goods, rice, pasta, beverages, frozen products, and packaging materials.
2. Franchise Fees: Revenue generated from franchise partners who operate Alfafood branded stores. Franchise partners include Baris and Cemil (Rosenheim), Mustafa and Fatih (Ingolstadt). Franchise partners gain access to the Alfafood brand, product sourcing, and operational support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ALFAFOOD operates a Cash & Carry wholesale business selling over 2,000 food and non-food articles — including packaging materials, beverages, pasta, meat, cheese, fresh vegetables, and frozen products — directly to gastronomy businesses, food retailers, kiosks, and large consumers across 8 physical branches in Germany. The company complements this core wholesale operation with a franchise partner model and a custom packaging solution service (Eigendruck).

Product overview

Alfafood GmbH operates a Cash & Carry wholesale business serving gastronomy establishments, bulk buyers, and food retailers across Germany. The company offers a comprehensive product assortment including packaging materials, soft drinks, pasta, meat and cheese products, fresh vegetables, and frozen products. The core offering is the Alfafood Cash & Carry wholesale model available at 8 German locations. Additional offerings include the Alfafood App (for accessing weekly offers and promotions), a Franchise Partnership program (enabling entrepreneurs to open Alfafood stores), and Individual Packaging Solutions (custom packaging for transport). The company was founded in 1997 by the Burcak family and has grown from a single Nuremberg location to a multi-city operation with a modern 30,000 m² distribution center acquired in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Alfafood Cash & Carry Wholesale (Cash & Carry Großhandel)
• Individual Packaging Solutions (Eigendruck / Individuelle Verpackungslösungen)

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Sertac BurcakcoreOthersLegal representative of Alfafood GmbH. The company is family-owned by the Burcak family, with Sertac Burcak serving as the managing director.
• Baris and Cemil (Franchise Partners)coreChannel Partner/ Reseller/ DistributorFranchise partners operating the Alfafood Rosenheim location. Baris has retail experience from his family business and joined with his childhood friend Cemil who operates the Özan Frischemarkt. Together they bring expertise from the retail sector.
• Mustafa and Fatih (Franchise Partners)coreChannel Partner/ Reseller/ DistributorEntrepreneurial team opening the first Alfafood franchise in Ingolstadt in November 2023. Operating a 1,500 square meter location with 40+ parking spaces.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• METRO AG: Germany's largest Cash & Carry and foodservice distributor operating METRO Wholesale stores nationwide alongside delivery and digital channels. Directly comparable to ALFAFOOD's broadline B2B wholesale model across food and non-food categories.
• Chefs Culinar: Specialized foodservice distribution (cash & carry plus delivery) for hotels, restaurants, and catering in Germany. Overlap with ALFAFOOD's gastronomy customer segment and broadline food-and-beverage assortment.
• Selgros Cash & Carry: Operates a chain of Cash & Carry markets across Germany serving gastronomy and trade customers with food and non-food ranges. Closely comparable to ALFAFOOD's store-based broadline wholesale format and target customer base.
• L. Stroetmann Großhandel: Northern German Cash & Carry wholesale group serving gastronomy and trade customers with broadline food and non-food assortment. Closely comparable store-based wholesale model to ALFAFOOD.
• EDEKA Foodservice: German foodservice arm of EDEKA serving gastronomy and bulk buyers with food and beverage assortment. Peer to ALFAFOOD on broadline B2B foodservice distribution.
• Transgourmet: Owned by Coop, Transgourmet is one of the largest foodservice distributors in Germany serving restaurants, hotels, and communal catering. Comparable to ALFAFOOD as a B2B foodservice wholesaler with broad assortment.
• Handelshof: German Cash & Carry wholesaler serving hotels, restaurants, catering businesses, and retailers with food and non-food products. Comparable to ALFAFOOD in broadline assortment and foodservice customer segments.
• Lekkerland: Owned by REWE Group, Lekkerland specializes in foodservice and convenience distribution to kiosks, small retailers, and gastronomy. Directly overlaps with ALFAFOOD's kiosk and small-format retail customer segments.
• FrischeParadies: Premium German specialty foodservice distributor offering fresh, gastronomy, and gourmet products to restaurants and retailers. Comparable to ALFAFOOD on the fresh produce side of its assortment.

Broad incumbents

• REWE Group: Major German retail and tourism group that owns food wholesalers (Lekkerland, Handelshof contextually). Relevant incumbent because of its broad B2B foodservice footprint that overlaps with ALFAFOOD's customer segments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/alfafood_group
• TikToktiktok.com/@alfafood_gmbh
• LinkedInlinkedin.com/company/alfafood-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALFAFOOD