Bfree cup

Name

Bfree cup

Legal name

Women's Global Health Innovations

Website

https://bfreecup.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Bfree Cup, a brand of Canada's Women's Global Health Innovations, designs and sells a physically antibacterial, boil-free menstrual cup made from medical-grade silicone, serving women and girls in over 100 countries via DTC, wholesale, and Amazon.

Ownership category

akta.pro rank

Product category

Menstrual Hygiene Products

akta.pro primary industry

Menstrual Cups (CRABAIAE)

Keywords

• Menstrual cups
• Feminine hygiene products
• Reusable period care
• Medical-grade silicone cups
• Menstrual health programs

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Menstrual Cup Sales: Primary revenue from direct-to-consumer sales of menstrual cups in three sizes (Size 1, 2, and 3) plus combo packs. Products are sold as one-time purchases with no subscription required, though customers may purchase multiple cups over the product's 10-year lifespan.
2. eGift Cards: Digital gift cards sold in denominations from $30 to $100, providing a flexible gifting option for customers to purchase cups, pads, and leak-proof underwear.
3. Wholesale: Wholesale pricing available for businesses and local entrepreneurs who want to carry Bfree Cup products, enabling global distribution through channel partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Bfree Cup designs, manufactures, and sells physically anti-bacterial menstrual cups made from 100% medical-grade silicone. The cups come in three sizes plus a combo pack and feature a super-hydrophobic surface that eliminates the need for boiling between cycles, addressing barriers to menstrual hygiene adoption including period poverty and product maintenance burden.

Product overview

Bfree Cup is a menstrual cup company offering a portfolio of physically antibacterial menstrual cups in three sizes. The core product line consists of Size 1 (15mL, for light flows), Size 2 (20mL, for most anatomies), and Size 3 (25mL, for heavy flows), all made from 100% medical-grade silicone. The key differentiator is the physically antibacterial surface technology that prevents biofilm formation and eliminates the need for boiling between cycles. Products are available individually or as a combo pack (Sizes 2+3), with eGift Cards available for gifting. Each cup includes accessories such as a reusable storage tin and bag made from recycled materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Bfree Cup Size 1 Smallest menstrual cup holding up to 15mL (equivalent to 3 tampons), designed for first-time users and those with light flows. Made of 100% medical-grade silicone with a physically anti-bacterial surface that eliminates the need for boiling between cycles. Priced at $45.00.
• Bfree Cup Size 2 Mid-size menstrual cup holding up to 20mL (equivalent to 4 tampons), designed for most anatomies and regular flows. Features a nature-inspired petal above the rim for extra leak protection. Made of 100% medical-grade silicone with anti-bacterial technology requiring no boiling. Priced at $49.00.
• Bfree Cup Size 3 Largest menstrual cup holding up to 25mL (equivalent to 5 tampons), designed for extra heavy flows. Made of 100% medical-grade silicone with a physically anti-bacterial surface eliminating the need for boiling.
• Bfree Cup Size Combo 2+3 Combo pack containing Size 2 (20mL/4 tampons capacity) and Size 3 (25mL/5 tampons capacity) cups, designed for most users at any stage of their menstruation journey, providing versatile coverage across varying flow levels.
• eGift Card Digital gift card available in denominations of $30, $40, $50, $60, and $100, redeemable for all Bfree Cup products including cups, pads, and leak-proof underwear.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Local Public Health Advocates and EducatorscoreStrategic or Co-development PartnerCollaboration with local public health advocates and educators to deliver sexual and reproductive health education. Bfree Cup works with locals who understand their communities to provide crucial information on female health and menstrual cup care through Training of Trainers (ToT) programs. Partners bring SRHR education to classrooms while Bfree paints school latrines and provides clean water for sanitary conditions.
• Local Businesses and EntrepreneurssupportingChannel Partner/ Reseller/ DistributorBfree Cup works with local businesses and entrepreneurs who can truly connect with their communities. The wholesale program enables local partners to distribute Bfree Cups alongside educational programs in their regions, extending global reach through trusted community connections.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• DivaCup: DivaCup is the market-leading menstrual cup brand, offering silicone cups in multiple sizes with a globally recognized name and broad retail distribution. It is the most direct comparable to Bfree Cup in product format, target customer, and category positioning, and represents the primary share-of-voice competitor Bfree must overcome.
• Saalt: Saalt is a venture-backed direct competitor selling menstrual cups and period underwear; its cups are explicitly named in Bfree customer reviews as the brand Bfree wins converts from. Highly comparable on product (silicone cup, multiple sizes), target audience (sustainability-minded women), and DTC e-commerce motion.
• Lunette: Lunette is an established Finnish menstrual cup brand selling medical-grade silicone cups globally through DTC and retail. Comparable in product format, premium positioning, and international distribution, and represents one of the better-known incumbents Bfree competes with for cup-first consumers.
• Ruby Cup: Ruby Cup sells menstrual cups with a parallel social-mission model — donating cups to girls in low-income countries for each one purchased. Directly comparable to Bfree on product, target market, and mission-driven positioning, and is the most head-to-head peer in the period-poverty segment.
• Lena Cup: Lena Cup is a US-based direct-to-consumer menstrual cup brand offering soft silicone cups at accessible price points. Comparable product format and DTC-only motion; competes with Bfree in the same size and demographic segments, particularly first-time cup users.
• Pixie Cup: Pixie Cup is a US-based menstrual cup and pelvic floor trainer brand selling via DTC and Amazon. Directly comparable product (silicone menstrual cups) and overlapping target market, particularly for women seeking sizing/fit guidance and starter kits.

Emerging players

• Cora: Cora is a venture-backed femtech brand offering organic tampons, pads, liners, and menstrual cups via subscription DTC, with a strong social-impact story (donations to girls in need). Comparable on mission-driven positioning and DTC growth motion; broader SKU breadth means Bfree can be seen as a category specialist while Cora is a broader period-care platform.
• The Flex Company: Flex (formerly The Flex Company) sells disposable menstrual discs as an alternative to cups and tampons, backed by venture funding and strong DTC brand presence. Comparable on category (internal period products), target demographic (modern, sustainability-aware women), and direct-to-consumer growth motion, though product format differs.
• Thinx: Thinx is a venture-backed period-underwear and reusable period-care brand with a strong mission-driven brand. Comparable on reusable/sustainability positioning, target demographic (millennial/Gen Z women), and DTC motion; relevant as a potential line-extension benchmark for Bfree if it expands beyond cups.

Broad incumbents

• Procter & Gamble (Always/Tampax): P&G's Always and Tampax are the dominant mass-market disposable period brands with enormous retail distribution and marketing budgets. While they do not sell cups as a focus product, they represent the incumbent competitive gravity Bfree must displace via reusable-cup education, and any P&G move into reusable cups would be a major competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bfreecup
• LinkedInlinkedin.com/company/bfreecup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bfree cup