What Pixie Cup does

Pixie Cup is a privately held, founder-led direct-to-consumer e-commerce brand headquartered in Springfield, USA, specializing in reusable menstrual care products. Founded in 2016 by siblings Amber English and Benjamin Moore, the company sells medical-grade silicone menstrual cups (XS/Small/Large/XL), reusable menstrual discs (Small/Medium/Large), period underwear with proprietary BloatFit™ Technology, organic cotton pads and liners, postpartum pads, and a suite of complementary products including pain relief devices (TENS unit, heat patches, thermal pads), pelvic floor kegel weights, sanitizers, feminine washes, and lubricants.

The company's underlying technology is largely product-physical rather than software-driven. Core differentiators include the patented Pixie Disc Applicator, which won a GOOD DESIGN Award, and is designed to make switching from tampons to menstrual discs easier. Products are FDA approved, made from medical-grade silicone, and carry Leaping Bunny and Carbon Neutral certifications. The technology stack centers on a Shopify storefront (itspixie.com) with an interactive 2-minute Menstrual Cup Quiz used for funnel segmentation and lead capture.

Pixie Cup monetizes through one-time product sales ($4–$87 price range, including bundles and kits) and a Subscribe & Save recurring program offering 25% off first order and 15% off refills. Its go-to-market is purely direct-to-consumer, with no disclosed retail or wholesale distribution. Customer acquisition is driven by content marketing, quiz-based lead generation, social media, and earned media coverage. The Buy One Give One social impact program (242,000+ cups donated) functions as both a brand differentiator and a community-building mechanism, while the company operates with 1–10 employees and no disclosed external funding.

Name

Pixie Cup

Legal name

Pixie Cup, LLC

Website

https://pixiecup.shop

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Pixie Cup is a privately held, founder-led direct-to-consumer e-commerce brand selling reusable medical-grade silicone menstrual cups, discs, period underwear, and complementary feminine care products to women of reproductive age in the United States, distributed exclusively online through its Shopify storefront.

Ownership category

akta.pro rank

Product category

Menstrual Care Products

NAICS

Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Menstrual Cups (CRABAIAE)

akta.pro secondary industries

Pantyliners (CRABAIAD), Menstrual Pads (Disposable) (CRABAIAA)

Keywords

• Reusable menstrual cups
• Menstrual discs
• Period care products
• Feminine hygiene products
• Period underwear

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Others

Revenue model

1. Product Sales (One-Time): Direct sales of menstrual cups, discs, period underwear, pads, pain relief products, cleaners, and accessories through e-commerce website. Products range from $4 to $87 with various bundle options available.
2. Subscription/Recurring Revenue: Subscribe & Save program offering 25% off first order and 15% off every refill. Subscribers can swap, skip, or pause anytime and mix & match products. Every subscription supports Buy One, Give One program.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Pixie Cup is a direct-to-consumer e-commerce brand that designs, manufactures, and sells reusable menstrual care products including medical-grade silicone menstrual cups and discs, period underwear, organic cotton pads, and complementary feminine hygiene and pain relief items. The company sells through its own website (itspixie.com) with both one-time purchase and subscription options, and operates a Buy One, Give One program that has donated over 242,000 cups to people in need.

Product overview

Pixie Cup is a direct-to-consumer wellness brand specializing in reusable menstrual care products and complementary feminine health items. The core portfolio centers on reusable medical-grade silicone menstrual cups (available in XS/Small/Large/XL sizes) and menstrual discs (Small/Medium/Large), supported by applicators (Cup Applicator and the patented Pixie Disc Applicator, which won a GOOD DESIGN Award). The offering extends into period underwear featuring BloatFit Technology with organic cotton gussets, reusable and disposable organic cotton pads and liners, and postpartum pads. Complementary products include cleaners and sanitizers (Jayla Steamer, Sophie Steamer, Ginny Sanitizer, Carry Cup, Stain Remover, Sanitizing Mist, Pixie Dust Sanitizer), feminine washes (Foam Wash, Gel Wash), lubricants (Pixie Lube), personal care items (Bia Balm, Magnesium Spray), feminine wipes (Pixie Wipes, Individually Wrapped Rose Wipes), and acne patches (Dot Pimple Patches). Pain relief products include a TENS-based device (Pulse/Pixie Pulse), adhesive heat patches (Regular and Extra Large), and microwaveable and reusable thermal pads (Microwaveable Pad, Eva Thermal, Bella Thermal, Stella Thermal). Pelvic floor health is addressed via Kegel Weights developed with a pelvic floor therapist. The company also offers bundle kits (Period Duo, Period Cup & Applicator Kit, Teen Kit, Steamer Bundles, Pad Kit, My First Period Kit), a subscription program, and an interactive Menstrual Cup Quiz to guide product selection. A Buy One Give One program donates cups to people in need. The company is FDA-approved, Leaping Bunny certified, carbon neutral, and BBB accredited.

Differentiator

Problem solved

Functional benefit

Brands

• Pixie Disc Applicator: Patented disc applicator design that makes switching to a disc as easy as using a tampon.

Products and services

• XS Period Cup Extra-small-sized reusable menstrual cup designed for teens or users with a lower cervix height, made from medical-grade silicone.
• Small Period Cup Small-sized reusable menstrual cup made from medical-grade silicone for light-to-moderate flow.
• Large Period Cup Large-sized reusable menstrual cup made from medical-grade silicone for moderate-to-heavy flow.
• XL Period Cup Extra-large-sized reusable menstrual cup made from medical-grade silicone for heavy flow.
• Small Period Disc Small-sized reusable menstrual disc made from medical-grade silicone, designed to be worn intravaginally for period management.
• Medium Period Disc Medium-sized reusable menstrual disc made from medical-grade silicone for moderate flow.
• Large Period Disc Large-sized reusable menstrual disc made from medical-grade silicone for heavy flow.
• Pixie Disc Applicator Patented disc applicator designed to make switching to a menstrual disc as easy as using a tampon; winner of the GOOD DESIGN Award.
• Cup Applicator Applicator designed to assist with inserting Pixie menstrual cups.
• Period Underwear Reusable period underwear featuring BloatFit Technology, ultra-thin and seamless design with a 100% organic cotton gusset cover for leak-free protection.
• Disposable Organic Cotton Postpartum Pads Disposable organic cotton pads designed for postpartum use, offering gentle and absorbent protection during recovery.
• Disposable Organic Cotton Pads Disposable biodegradable organic cotton menstrual pads for single-use convenience.
• Reusable Organic Cotton Pads Reusable organic cotton menstrual pads (OCS-certified), designed to be washed and reused for sustainable period care.
• Disposable Organic Cotton Liners Disposable organic cotton panty liners for light daily protection or as backup with other period products.
• Kegel Weights Kegel weights developed in conjunction with a pelvic floor therapist to help strengthen the pelvic floor and support bladder control.
• Pulse (TENS Unit) TENS (Transcutaneous Electrical Nerve Stimulation) unit for drug-free period cramp relief; clinically supported technology for instant pain relief.
• Extra Large Heat Patches Extra-large adhesive heat patches for period pain relief, providing long-lasting warmth over a wide area.
• Regular Heat Patches Standard-sized adhesive heat patches for targeted period pain relief.
• Microwaveable Pad Reusable microwaveable heating pad with optional lavender aromatherapy for natural period pain relief.
• Eva Thermal Reusable thermal belt for period pain relief, sleek and designed for comfortable all-day wear; clinically supported technology.
• Bella Thermal Thermal heat pad designed for period pain relief, reusable and naturally effective.
• Stella Thermal Thermal heat pad for period pain relief, reusable and naturally effective.
• Jayla Steamer Steam-based sanitizer for thorough and discreet disinfection of menstrual cups.
• Sophie Steamer Steam sanitizer for menstrual cups that provides an easy and effective way to achieve thorough sanitization.
• Ginny Sanitizer UV or steam-based sanitizer for menstrual cups offering convenient and discreet cleaning.
• Carry Cup Portable sterilizing container for safely carrying and sanitizing menstrual cups on the go.
• Stain Remover Specialized stain remover product for removing discoloration from reusable menstrual products.
• Foam Wash Foaming feminine wash for cleaning menstrual cups and the intimate area; pH-balanced, hypoallergenic, and made with 99.8% water.
• Gel Wash Gel-textured feminine wash for cleaning menstrual cups; pH-balanced, hypoallergenic, and lightly scented with citrus.
• Pixie Lube Water-based lubricant in a tube format, designed to ease insertion of menstrual cups and discs.
• Bia Balm Soothing balm for intimate use, providing moisture and comfort during or after period use.
• Magnesium Spray Magnesium spray for daily use, potentially supporting muscle relaxation and wellness.
• Pixie Wipes Feminine wipes made with 99.8% water, pH-balanced, and hypoallergenic for on-the-go feminine hygiene.
• Individually Wrapped Rose Wipes Individually wrapped feminine wipes infused with rosewater for on-the-go feminine hygiene; available in 10-count and 40-count packs.
• Dot Pimple Patches Hydrocolloid pimple patches for acne spot treatment.
• My First Period Kit Comprehensive starter kit designed to help young people navigate their first period with confidence, including Pixie products and education.
• On-The-Go Period Kit Portable period kit containing essential products for managing periods while traveling or away from home.
• Period Duo Bundle combining a Pixie menstrual cup and disc, offering the flexibility to use either product based on flow and preference.
• Period Duo Kit Kit combining cup and disc with additional accessories for a complete period care solution.
• Period Cup & Applicator Kit Kit combining a Pixie menstrual cup with the Pixie Cup Applicator for easy insertion.
• Period Disc & Applicator Kit Kit combining a Pixie menstrual disc with the Pixie Disc Applicator for easy insertion.
• Teen Cup Kit Starter kit designed for teens, including a Pixie menstrual cup and applicator to build confidence with period products.
• Steamer + Cup Bundle Bundle combining the Sophie Steamer sanitizer with a Pixie menstrual cup for comprehensive cup care.
• Steamer + Disc Bundle Bundle combining the Sophie Steamer sanitizer with Pixie menstrual discs for comprehensive disc care.
• Pad Kit Bundle of reusable and/or disposable organic cotton pads for comprehensive period protection.

Quantifiable outcome

• 242,000 menstrual cups donated through Buy One, Give One program
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Expansion highlights5 records

Direct peers

• Knix: Direct-to-consumer intimates and period underwear brand with growing reusable femcare footprint, including their own disc launch — competes with Pixie Cup on period underwear and increasingly on disc category.
• DivaCup: The category-defining reusable menstrual cup brand, now owned by Procter & Gamble. Directly competes with Pixie Cup on medical-grade silicone menstrual cups targeting the same eco-conscious consumer, with substantially larger distribution and marketing budgets.
• Saalt: Direct-to-consumer reusable menstrual cup, disc, and period underwear brand competing head-to-head with Pixie Cup across virtually the same core product set, with comparable subscription and bundle strategies.
• The Flex Company (Flex): Pioneer of the menstrual disc category in the US — a direct overlap with Pixie Cup's disc and Pixie Disc Applicator offering, targeting the same reusable-format consumer with comparable acquisition tactics.
• Cora: VC-backed sustainable femcare brand offering menstrual cups, pads, tampons, and liners with a strong subscription motion. Directly comparable go-to-market approach to Pixie Cup, supported by significantly more capital.
• Lena Cup: Single-brand reusable silicone menstrual cup company with strong consumer loyalty and a focused DTC storefront — closely comparable to Pixie Cup on product simplicity, medical-grade silicone positioning, and direct e-commerce.
• Thinx: Category leader in reusable period underwear, directly overlapping with Pixie Cup's BloatFit™ period underwear line. Comparable DTC + retail distribution and a similarly broad femcare portfolio.
• GladRags: Long-standing reusable cloth pad and menstrual cup brand; directly comparable to Pixie Cup on the reusable pad side of the portfolio and serves a sustainability-minded overlapping customer base.
• Rael: DTC organic feminine care brand spanning pads, tampons, menstrual cups, and skincare for women — direct overlap with Pixie Cup's organic cotton pads/liners and broader femcare positioning.

Broad incumbents

• The Honey Pot: Broader feminine-care brand with washes, wipes, pads, and menstrual wellness products sold across DTC and major retail (Target). Comparable adjacent consumer base and category adjacency to Pixie Cup's cleansers and accessory SKUs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mypixiecup
• YouTubeyoutube.com/channel/UCQlrjxJRq72rsLpk9zNXAdw
• Facebookfacebook.com/pixiecup
• Instagraminstagram.com/mypixiecup
• Pinterestpinterest.com/mypixiecup
• LinkedInlinkedin.com/company/pixie-cup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixie Cup