Blueprint Creative Group
Blueprint Creative Group is a woman-owned, SBA 8(a)-certified strategic communications agency headquartered in Miami that serves federal, state, and local government, higher education, healthcare, tourism, and B2B clients with sector-specialized PR, public affairs, behavior change, and event production services.
- Company typePrivate
- Founded2007
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Blueprint Creative Group does
Blueprint Creative Group is a woman-owned strategic communications and public affairs agency headquartered in Miami, with additional outposts in Atlanta, Washington D.C., and New York. Founded in 2006/2007, the firm is SBA 8(a), WOSB, and WBENC certified and is led by CEO Fabiola Fleuranvil. The agency serves federal, state, and local government agencies, higher education institutions, healthcare providers, economic development and tourism organizations, B2B technology companies, and sports & entertainment clients, with named engagements including USTDA, NASA (via Ensemble Government Services), the Nashville Department of Transportation, University of Utah, Miami-Dade County, Florida Tourism, Baptist Health, and Miami NFT Week. The firm organizes its services around sector verticals (Government, Economic Development, Higher Education, Travel & Hospitality, Healthcare, B2B, and Sports & Entertainment) rather than by communications discipline, and in 2023 added a Behavioral Health Division that applies social norms messaging and a staff neuroscientist to public health outcomes such as veteran suicide and maternal health.
The firm's core technology and methodologies include a proprietary '20x ROI Theory' measurement framework that emphasizes bottom-line business KPIs (market share, revenue, customer acquisition) over soft metrics like impressions, a Social Norms Messaging methodology grounded in behavioral science research, and a teaming-and-channel model that combines direct enterprise sales, GSA/federal contract vehicles, and partner networks such as the Bizzell Collective (joined April 2024) and Ensemble Government Services. Multi-year, enterprise-wide retainers with public-sector and institutional clients (5-year Metro Nashville contract, 7-year University of Utah relationship, 4-year Florida Tourism contract, share of a $75M USTDA IDIQ) are the primary revenue mechanic, supplemented by event production (Miami NFT Week), B2B demand generation (GovMax), and international trade promotion work. As a pure services firm with 11-50 employees, Blueprint Creative Group competes on category expertise, behavioral science rigor, and set-aside certifications rather than on a software platform.
Blueprint Creative Group firmographics
Firmographics- Name
- Blueprint Creative Group
- Legal name
- Blueprint Creative Group
- Website
- https://blueprintcreativegroup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blueprint Creative Group is a woman-owned, SBA 8(a)-certified strategic communications agency headquartered in Miami that serves federal, state, and local government, higher education, healthcare, tourism, and B2B clients with sector-specialized PR, public affairs, behavior change, and event production services.
- Ownership category
- akta.pro rank
Blueprint Creative Group industry classification
Industry- Product category
- Strategic Communications Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Creative & Brand Campaign Development (BPAFAAAB)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Technology & B2B PR (BPAFADAI), B2B/ABM Creative Agencies (MPAAAAAI)
Keywords
Where Blueprint Creative Group is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Blueprint Creative Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Government Contracts: Strategic communications and marketing services delivered through federal government contracts including competitive IDIQ awards. Services include public affairs support, crisis communications, conference planning, and multimedia development for government agencies.
- Conference Production & Event Marketing: Full-service conference production including go-to-market strategy, media relations, sponsorship sales, and production & planning for large-scale events. Revenue generated through event production fees and sponsorship brokering.
- Enterprise Communications Contracts: Long-term strategic communications contracts with corporations and institutions including 5-year city/county-wide contracts. Services include brand strategy, thought leadership development, and enterprise-wide marketing.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
Blueprint Creative Group product offering
Product offeringCore offering
Blueprint Creative Group is a strategic communications and marketing agency that delivers enterprise-wide strategic communications, public affairs support, behavior change communications, economic development marketing, tourism marketing, higher education marketing, B2B demand generation, and large-scale conference and event production for federal, state, and local government agencies as well as corporate and institutional clients. The firm differentiates through a sector-based (rather than discipline-based) expertise model and a Behavioral Health Division applying social norms messaging to drive measurable public health outcomes.
Product overview
Blueprint Creative Group is a strategic communications and marketing agency (not a software product company) offering a comprehensive suite of services organized around strategic planning, brand strategy, marketing, communications, digital & design, media management, and government services. The portfolio includes a Behavioral Health Division focused on social norms messaging for public health issues, Economic Development Marketing for communities, Tourism Marketing for destinations, Higher Education Marketing, B2B Demand Generation, Conference Planning & Event Production (including Miami NFT Week), USTDA Trade Promotion Services, and GovMax Go-to-Market support. The company operates as a unified service offering rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Blueprintgov: Government-focused division/website for federal government services
Products and services
- Strategic Communications Services Enterprise-wide strategic communications services for government agencies and corporate institutions, integrating communications with strategic planning to drive business and organizational impact.
- Public Affairs Support Government-focused public affairs services including rapid response during crisis and emergencies, organization-wide change management, and opportunity leverage for growth.
- Behavioral Health Division Social norms messaging and behavior change communications division addressing veteran suicides, mental health crisis, maternal health, and public health issues using evidence-based behavioral science approaches.
- Economic Development Marketing Community economic growth services including targeted industry promotion, business attraction, investment promotion, place branding, and tourism growth using 100+ economic indicators.
- Tourism Marketing & Public Relations Destination marketing services for DMOs, destinations, and properties to drive visitor growth through audience insights, destination branding, and experience transformation.
- Higher Education Marketing Institutional marketing to improve national rankings, drive enrollment, and position institutions through thought leadership and value proposition development.
- B2B Marketing & Demand Generation Account-based marketing, multichannel demand generation, and brand engagement services for technology, professional services, and manufacturing companies.
- Conference Planning & Event Production Full-service conference production including go-to-market strategy, media relations, sponsorship sales, and multimedia production for large-scale events such as Miami NFT Week.
- USTDA Trade Promotion Services International economic development services supporting reverse trade missions, conferences, delegations, trainings, and workshops for U.S. Trade and Development Agency priority markets.
Quantifiable outcome
- Reduced veteran suicides through social norms messaging - creates new norms around help-seeking behavior
- +3 more outcomes
Companies that use Blueprint Creative Group
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles5 records
Blueprint Creative Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blueprint Creative Group partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, core and minor.
- Bizzell CollectiveflagshipEight leading federal contracting firms collaborating for integrated solutions to empower federal agencies in tackling complex challenges. Members include Bizzell US, Blueprint Creative Group, Cyber Security Innovations, Dobbs Defense Solutions, MMC Consulting, Peers & Partners, Q2 Consulting Solutions, and TactIQ. Covers multiple socioeconomic certifications including SBA 8(a), SDVOSB, WOSB, EDWOSB, and HUBZONE.
- Ensemble Government ServicescoreBlueprint Creative serves as teaming partner to Ensemble Government Services on NASA task orders. Blueprint develops marketing and communications programs for NASA's Space Technology Inclusive Innovation Challenge as part of NASA's $175M Open Innovation Services IDIQ contract.
- Miami NFT WeekcoreBlueprint Creative produced the inaugural Miami NFT Week '22 conference as kickoff to Miami Tech Month. Delivered go-to-market strategy, media relations, sponsorship sales, and production & planning for 4,000+ person conference.
- Bizzell USflagshipPart of Bizzell Collective with expertise in public health program development, data analytics, program management and communication outreach with past performance supporting HHS, Department of Labor, and FDA.
- Dobbs Defense SolutionsminorPart of Bizzell Collective with deep understanding of DoD and intelligence community policies in cybersecurity service management, infrastructure cybersecurity, enterprise IT and business intelligence.
- MMC ConsultingminorPart of Bizzell Collective supporting agencies like FEMA, USDA, and USAID with acquisition and program management, human capital solutions, and training.
- Peers & PartnersminorPart of Bizzell Collective with significant past performance supporting CDC, ACF, and NIH with public health research implementation, strategic communications, and program management.
- Q2 Consulting SolutionsminorPart of Bizzell Collective with past performance supporting USDA, USAID, Department of Treasury and US Air Force with transformational services for PMO stand-up, project controls, program evaluations and dashboard visualization.
- USTDA (U.S. Trade and Development Agency)core30-month contract for organizing and executing six-part healthcare infrastructure development workshops in Indo-Pacific region supporting USTDA's Indo-Pacific Framework in Indonesia, Malaysia, Thailand, Vietnam, Philippines and Singapore.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
Blueprint Creative Group competitors and assessment
Company assessmentDirect peers
- GMMB: Advertising and strategic communications agency with public affairs, government, and social impact practices. Comparable on federal government campaigns and behavior-change communications.
- DCI Group: Strategic communications and public affairs firm focused on advocacy, coalition building, and corporate reputation. Closely comparable to Blueprint's public affairs and government-focused work.
- Subject Matter: Strategic communications and public affairs firm specializing in federal advocacy, crisis, and health policy. Most direct niche peer in the federal communications category.
- The Hatcher Group: Public affairs and strategic communications agency focused on social impact, health, and government clients. Strongly comparable to Blueprint's healthcare and federal portfolio.
Broad incumbents
- Weber Shandwick: Global public affairs and communications agency with federal, healthcare, and B2B practices. Direct competitor on integrated campaigns for government and large institutional clients.
- APCO Worldwide: Global strategic communications consultancy with a large government and public affairs practice. Comparable to Blueprint's federal and public sector engagements at significantly larger scale.
- Edelman: Largest global PR firm with government, health, and B2B practices. Competes for large enterprise and public-sector mandates that Blueprint also pursues.
- FleishmanHillard: Large global PR and integrated communications agency with public affairs and healthcare practices. Comparable offerings in public affairs, brand PR, and integrated communications.
- Ogilvy PR: Full-service communications network with public affairs, B2B, healthcare, and tourism practices. Competes with Blueprint for many of the same government and enterprise clients at greater scale.
- Burson (BCW): Major public affairs and strategic communications agency with deep federal and corporate practice. Overlaps with Blueprint across public affairs, crisis communications, and corporate positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Blueprint Creative Group social profiles
Digital presenceBlueprint Creative Group compliance and trust
Trust signalCompliance3 records
Blueprint Creative Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueprint Creative Group leadership team
Management profileNumber of profiles
Profiles1 record
Blueprint Creative Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueprint Creative Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueprint Creative Group
What does Blueprint Creative Group do?
Blueprint Creative Group is a strategic communications and marketing agency that delivers enterprise-wide strategic communications, public affairs support, behavior change communications, economic development marketing, tourism marketing, higher education marketing, B2B demand generation, and large-scale conference and event production for federal, state, and local government agencies as well as corporate and institutional clients. The firm differentiates through a sector-based (rather than discipline-based) expertise model and a Behavioral Health Division applying social norms messaging to drive measurable public health outcomes.
Is Blueprint Creative Group a public or private company?
Blueprint Creative Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blueprint Creative Group founded?
Blueprint Creative Group was founded in 2007. It employs 11 to 50 people.
Where is Blueprint Creative Group based?
Blueprint Creative Group is headquartered in Miami, United States, in the North America region.
How does Blueprint Creative Group make money?
Three revenue lines are on record. Government Contracts are the primary driver. The others are conference Production & Event Marketing and enterprise Communications Contracts.
Who are Blueprint Creative Group's main competitors?
Direct peers on record are GMMB, DCI Group, Subject Matter and The Hatcher Group. Broad incumbents are Weber Shandwick, APCO Worldwide, Edelman, FleishmanHillard, Ogilvy PR and Burson (BCW).
Does Blueprint Creative Group have an API?
No public API is recorded for Blueprint Creative Group.
What industry is Blueprint Creative Group in?
Blueprint Creative Group's product category is Strategic Communications Services. Its primary akta.pro industry code is BPAFAAAB, Creative & Brand Campaign Development, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541810 and its SIC code is 7310.