Waboba
Waboba is a US-based outdoor recreation products company that designs and sells patented water bouncing balls, flying discs, moon balls, backyard games, and dog toys directly to consumers via e-commerce, serving water enthusiasts, beach-goers, travelers, and pet owners.
- Company typePrivate
- Founded2005
- HeadquartersPeachtree City, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Waboba does
Waboba is a private US-based recreation products company that designs, manufactures, and sells outdoor active toys, most notably water bouncing balls. Founded in 2005 and headquartered in Peachtree City, the company originated the water bouncing ball category and holds a granted patent on its 3-layer ball design with a signature gel core that compresses on impact and enables balls to skip across water surfaces — complemented by a foam-core product line for close-range pool play and a patent-pending floating disc (FLOBO) for water-adapted flying disc play. The product portfolio spans six primary categories: water bouncing balls (Original, Pro, Mini, Seabreeze, SOL, ZAG), pool toys and games (volleyballs, footballs, dive toys), beach games (paddle sets, bocce-style toss games), water sport games (lacrosse sets, water-adapted cricket bats), backyard games (Slingair, VOLI, cornhole, disc golf), and moon balls — a glow-in-the-dark product line with NASA-licensed and Martian-themed variants — plus flying discs and dog toys. Cross-compatible accessories (e.g., ZAG balls bundled with cricket bats, Pro ball included with Catch glove) create an interconnected product ecosystem.
The company operates primarily as a direct-to-consumer e-commerce business through its own Shopify-based storefront at waboba.com, supplemented by a wholesale program for retail partners and an affiliate/influencer program. Pricing ranges from $6.99 (Mini Moon Balls) to $79.99 (Travel Cornhole Set), with a 25% bulk discount on orders of 20+ items, a 15% first-order discount for email signups, and free shipping on orders over $50. Shipping is available to US and EU markets. The company targets three primary customer segments — water enthusiasts and beach-goers, travelers and vacationers seeking portable entertainment, and pet owners — using a horizontal segmentation approach. Marketing is digital-first, with active presence on Instagram, Facebook, YouTube, and TikTok, supported by email marketing and an affiliate program.
Revenue figures, funding history, ownership structure, cap table, and detailed financial metrics are not disclosed in available sources. The company appears to be founder-owned or bootstrapped with no disclosed institutional investors, parent company, or known private equity backing. Only one leadership team member is disclosed — Christian von Heland, CMO — indicating a lean executive profile. The operating footprint is small (11–50 employees) and the review footprint on the storefront is modest (569 reviews), consistent with a specialty niche brand rather than a mass-market player.
Waboba firmographics
Firmographics- Name
- Waboba
- Legal name
- Waboba
- Website
- https://waboba.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Waboba is a US-based outdoor recreation products company that designs and sells patented water bouncing balls, flying discs, moon balls, backyard games, and dog toys directly to consumers via e-commerce, serving water enthusiasts, beach-goers, travelers, and pet owners.
- Ownership category
- akta.pro rank
Waboba industry classification
Industry- Product category
- Outdoor Recreation Toys
- NAICS
- Hobby, Toy, and Game Retailers (45912), Doll, Toy, and Game Manufacturing (339930), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920), Sporting Goods Retailers (45911)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
- akta.pro primary industry
- Outdoor & Ride-On Toys Retail (CRALAFAC)
- akta.pro secondary industry
- Outdoor Play & Sports Toys Distribution (CRAOAMAG)
Keywords
Where Waboba is headquartered
LocationHeadquarters
- HQ city
- Peachtree City
- HQ country
- United States
- HQ region
- North America
Markets served
Waboba business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Retail: Waboba generates revenue through direct-to-consumer sales via their e-commerce website. Customers purchase individual products at listed prices with options for bulk orders (20+ items at 25% discount). The company offers free shipping on orders over $50 and provides a 15% discount for first-time customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases with free shipping over $50 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Waboba product offering
Product offeringCore offering
Waboba designs, develops, and sells outdoor recreational toys with a focus on water bouncing balls featuring a patented 3-layer gel-core construction. The product portfolio spans Moon Balls (glow and assorted variants), Pro Balls (Seabreeze, Soggy Doggy, ZAG, SOL, USA/Patriotic), pool toys and games, beach games, backyard games, flying discs (Wingman), Moon Shoes, and dog toys, sold direct-to-consumer online and through wholesale channels.
Product overview
Waboba is a recreation products company specializing in outdoor active toys and sports equipment. The product portfolio centers around their signature water bouncing balls (Original, Pro, Mini, Seabreeze, SOL, ZAG) that skip across water surfaces using patented 3-layer gel or foam core technology. The offering spans six main product categories: Water Bouncing Balls for ocean/lake/pool play; Pool Toys & Games including volleyballs, footballs, and dive toys; Beach Games featuring bocce-style toss games, paddle sets, and soccer balls; Water Sport Games with lacrosse sets and cricket bats designed for water play; Backyard Games including Slingair, VOLI, cornhole, and disc golf; and Moon Balls — a glow-in-the-dark product line for nighttime play. Additional categories include Flying Discs (Wingman, FLOBO floating discs), Throw & Catch Toys, and Dog Toys. The product ecosystem is interconnected through shared technology (gel/foam cores, floating designs) and cross-compatible accessories (the Waboba Catch glove, ZAG balls included with cricket bats). The company emphasizes travel-friendly sizing and vacation-oriented packaging with pumps included for inflatable products.
Differentiator
Problem solved
Functional benefit
Products and services
- Moon Balls Glow-in-the-dark bouncing balls with a patented gel core that bounces high on hard surfaces; available in multiple themed variants (Original, Metallic, Rainbow, Glow, Dark Side, Mighty, NASA, Camo) for kids, teens, and adults.
Companies that use Waboba
Customer profileSegments3 records
Ideal customer profiles3 records
Waboba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Waboba partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Waboba competitors and assessment
Company assessmentDirect peers
- GoSports: Backyard and outdoor game brand (cornhole, bocce, disc golf, paddle games). Directly overlaps Waboba's backyard game and beach game categories like Travel Cornhole and Flungle.
- Toysmith: Toy manufacturer and distributor specializing in outdoor, novelty, and impulse-purchase toys. Comparable product mix and channel approach to Waboba's outdoor and novelty range.
- EastPoint Sports: Outdoor and backyard game maker with broad distribution in sporting goods retail. Comparable across Waboba's backyard games, paddle sets, and disc golf products.
- BigMouth Inc. Novelty pool floats and outdoor toys known for viral, oversized designs. Comparable in the pool and outdoor toy category with a strong DTC and social media presence similar to Waboba.
- Wham-O: Iconic outdoor and water toy brand behind Frisbee, Boogie Board, and water balls. Comparable as a category-defining outdoor/water play brand with mass-retail distribution.
- Intex Recreation: One of the largest makers of inflatable pools, floats, and water play products. Directly comparable to Waboba's pool toys, beach balls, and water recreation offerings at the consumer level.
- Sportstuff: Water sports and towable product maker selling through sporting goods and marine retail. Comparable overlap with Waboba's water bouncing balls, beach games, and pool toys.
- SwimWays: Pool toys, swim training aids, and water play products owned by Spin Master. Comparable to Waboba's pool toys, dive toys, and beach ball categories.
Emerging players
- Aerobie: Specialist flying disc and outdoor sport toy maker. Comparable product overlap with Waboba's Wingman disc line and emphasis on performance-driven flying toys.
- Epoch Everlasting Play: Outdoor and active-play toy brand with proprietary foam-based products (e.g., lacrosse, basketball). Comparable as a smaller competitor using differentiated materials for outdoor play.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Waboba social profiles
Digital presenceWaboba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waboba leadership team
Management profileNumber of profiles
Profiles1 record
Waboba funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waboba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waboba
What does Waboba do?
Waboba designs, develops, and sells outdoor recreational toys with a focus on water bouncing balls featuring a patented 3-layer gel-core construction. The product portfolio spans Moon Balls (glow and assorted variants), Pro Balls (Seabreeze, Soggy Doggy, ZAG, SOL, USA/Patriotic), pool toys and games, beach games, backyard games, flying discs (Wingman), Moon Shoes, and dog toys, sold direct-to-consumer online and through wholesale channels.
Is Waboba a public or private company?
Waboba is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Waboba founded?
Waboba was founded in 2005. It employs 11 to 50 people.
Where is Waboba based?
Waboba is headquartered in Peachtree City, United States, in the North America region.
How does Waboba make money?
One revenue line is on record: direct E-commerce Retail.
Who are Waboba's main competitors?
Direct peers on record are GoSports, Toysmith, EastPoint Sports, BigMouth Inc., Wham-O, Intex Recreation, Sportstuff and SwimWays. Emerging players are Aerobie and Epoch Everlasting Play.
Does Waboba have an API?
No public API is recorded for Waboba.
What industry is Waboba in?
Waboba's product category is Outdoor Recreation Toys. Its primary akta.pro industry code is CRALAFAC, Outdoor & Ride-On Toys Retail, with a secondary code of CRAOAMAG, Outdoor Play & Sports Toys Distribution. Its NAICS code is 45912 and its SIC code is 3944.