Name

EastPoint Sports

Legal name

EastPoint Sports Ltd., LLC

Website

https://eastpointsports.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Home Recreational Games

NAICS

Sporting Goods Retailers (45911), Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports Collectibles, Fan Gear & Licensed Merchandise Retail (CRAMABAO)

akta.pro secondary industries

Board Game & Puzzle Specialty Retailers (CRALALAA), Outdoor Play & Sports Toys Distribution (CRAOAMAG)

Keywords

• Home recreational games
• Outdoor game equipment
• Indoor game equipment
• Licensed sports games
• Tailgate game sets

Headquarters

HQ city

Succasunna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel

Revenue model

1. Recreational Game Product Sales: EastPoint designs and sells home recreational games and products through retail partners and marketplaces. Products include outdoor games (cornhole, axe throwing, Kan Jam, ladderball, badminton), indoor games (billiards, darts, Connect 4), and licensed sports products. Revenue is generated through one-time product sales via retail distribution channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels3 records

Core offering

EastPoint Sports designs, markets, and distributes home recreational games for outdoor, indoor, and tailgate use. The portfolio spans cornhole and bean bag toss sets, axe throw and skee-ball sets, ladderball, badminton, billiards tables, electronic dartboards, and giant-format classic games, sold both under owned sub-brands (Kan Jam, Wild Sports, Classic Sport, Beyond Outdoors, ProLine, Masterton, Narwhal, KA-Pong) and through licensing partnerships with Hasbro, NFL, NCAA, Penn, and HEAD.

Product overview

EastPoint Sports is a home recreational games company that designs and delivers products offering the best price-value relationship in the industry. Their product portfolio spans outdoor games (Light-Up Bean Bag Toss/Cornhole, Steel Frame Axe Throw, Kan Jam Pack N' Go, Penn Easy Setup Badminton, Steel Ladderball Set), indoor games (Revolution Electronic Dartboard, Belmont Bristle Dartboard, 87-inch Masterton Billiard Table, Steel Frame Skee-Ball, Connect4 Hoops Basketball Game, Giant Sized Connect 4), and licensed products (NFL & Collegiate Licensed Cornhole via Wild Sports brand, Giant Connect 4 via Hasbro licensing). The company operates sub-brands including Kan Jam (disc games), Wild Sports (licensed tailgate games), Narwhal (electronic dartboards), and Masterton (billiard tables), and holds licensing partnerships with Hasbro, ESPN, Penn, and HEAD. Products are distributed through major retail partners including Amazon, Walmart, Target, and Big5 Sporting Goods.

Differentiator

Problem solved

Functional benefit

Brands

• Kan Jam: Original backyard disc game brand
• Wild Sports
• Classic Sport
• Beyond Outdoors
• ProLine
• Masterton
• Narwhal
• KA-Pong

Products and services

• Kan Jam Pack N' Go Portable, foldable Kan Jam flying disc toss game designed for tailgating, beach trips, and on-the-go outdoor play under the Kan Jam sub-brand.
• Steel Frame Axe Throw Heavy-gauge steel-frame backyard axe throw set built for outdoor recreational use.
• Light-Up Bean Bag Toss Cornhole/bean bag toss set featuring embedded illumination for evening play, leveraging light-up cornhole technology.
• Patented Flex Pole™ Cornhole Set Cornhole set built around patented Flex Pole™ collapsible pole technology for easier setup, transport, and storage.
• Steel Frame Skee-Ball Set Steel-frame home skee-ball arcade game designed for backyard and family entertainment.
• Steel Ladderball Set Heavy-gauge steel ladder toss game for outdoor lawn and tailgate play.
• NFL & Collegiate Licensed Cornhole Sets Cornhole sets featuring officially licensed NFL and NCAA team branding targeted at sports fans and tailgaters.
• Penn Easy Setup Badminton Easy-setup badminton set co-branded with Penn sporting goods for outdoor recreational and backyard play.
• 87" Masterton Billiard Table Premium 87-inch billiards/pool table under the Masterton sub-brand aimed at home game rooms.
• Belmont Bristle Dartboard Traditional bristle dartboard under the Belmont product line for indoor game-room use.
• Electronic Dartboard (Revolution) Electronic soft-tip dartboard with on-board scoring for home and recreational game-room play.
• Connect4 Hoops Basketball Game Hasbro-licensed Connect 4 basketball hoop game for indoor and outdoor family play.
• Connect4: Giant Edition Oversized Hasbro-licensed Connect 4 game designed for backyard, tailgate, and family-room play.

Quantifiable outcome

• Products available at 5 major retail chains
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• HasbrocoreOEM/ Whitelabel/ Licensing PartnerEastPoint manufactures and sells Hasbro-licensed Giant Connect 4 products, expanding their indoor game offerings with a well-known brand. Products include Giant Connect 4 and Giant Plinko with EU Declaration of Conformity documentation.
• NFLcoreOEM/ Whitelabel/ Licensing PartnerEastPoint holds official NFL licensing agreements to produce officially licensed NFL cornhole boards and tailgate games. Products available for all 32 NFL teams.
• PennminorOEM/ Whitelabel/ Licensing PartnerEastPoint produces Penn Premium Easy Setup Badminton sets featuring Penn branding and Flex Pole Technology.
• HEADminorOEM/ Whitelabel/ Licensing PartnerPartnership for sporting goods products featuring HEAD brand, a well-known sports equipment manufacturer.
• Kan Jam LLCcoreChannel Partner/ Reseller/ DistributorEastPoint owns and distributes Kan Jam, described as 'the original backyard disc game'. Available through Amazon, Walmart, Target, and Big 5 Sporting Goods. Kan Jam is a key brand in the EastPoint portfolio requiring teamwork, strategy, and execution.
• Wild SportscoreChannel Partner/ Reseller/ DistributorWild Sports is a key brand in EastPoint's portfolio, specializing in licensed NFL and collegiate tailgate games. Sold through Amazon brand stores and major retailers.
• AmazoncoreChannel Partner/ Reseller/ DistributorPrimary e-commerce marketplace partner hosting multiple EastPoint brand storefronts including dedicated pages for cornhole, outdoor games, game room, and Kan Jam products.
• WalmartmajorChannel Partner/ Reseller/ DistributorMajor retail partner with dedicated EastPoint brand page and product categories for cornhole, outdoor games, indoor games, and Kan Jam.
• TargetmajorChannel Partner/ Reseller/ DistributorRetail partner featuring EastPoint products in lawn games and outdoor toys category.
• Big 5 Sporting GoodsminorChannel Partner/ Reseller/ DistributorSpecialty sporting goods retailer partner with dedicated brand store page for EastPoint Sports products.
• CostcominorChannel Partner/ Reseller/ DistributorWarehouse retailer partner selling EastPoint axe throw sets through Costco.com.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Trademark Games: Specialty manufacturer of cornhole boards and outdoor games including licensed sports themes. Directly comparable to EastPoint's NFL and collegiate cornhole offerings under the Wild Sports brand.
• Sportcraft: Long-established manufacturer of indoor recreational games including billiards, darts, foosball, and table tennis, sold through major retailers. Direct overlap with EastPoint's Masterton billiards and Narwhal dartboard product lines.
• Harvil: Manufacturer of indoor recreational games including table tennis, foosball, shuffleboard, and billiards. Direct overlap with EastPoint's indoor game portfolio and similar mass-market retail distribution strategy.
• Victory Tailgate: Specialty manufacturer of cornhole boards and tailgate games including licensed college and pro sports designs. Highly comparable to EastPoint's NFL and collegiate cornhole offerings through the Wild Sports brand.
• GoSports: Recreational games brand specializing in outdoor and tailgate games (cornhole, bocce, ladder toss, washer toss) sold primarily through Amazon and mass retailers. Closely comparable to EastPoint's outdoor games and Wild Sports tailgate categories.
• Franklin Sports: Sporting goods brand offering an overlapping product mix across indoor games, outdoor games, and licensed sports products distributed through Walmart, Amazon, and other mass retailers. Highly comparable to EastPoint in product categories, channel strategy, and customer base.
• Triumph Sports: Manufacturer of recreational sporting goods including outdoor games, indoor games, and licensed sports products, distributed through mass-market retailers. Directly comparable to EastPoint's portfolio positioning and go-to-market approach.

Broad incumbents

• Brunswick Corporation: Major billiards, bowling, and recreation equipment manufacturer with established retail and commercial distribution. Directly comparable to EastPoint's Masterton billiards business and provides a public-market reference for the billiards category.
• Escalade Sports: Diversified parent of multiple recreational and sporting goods brands (GoSports, Silverback, Goalrilla, Stiga). Operates broadly in adjacent categories with a larger brand portfolio and greater R&D scale than EastPoint.

Others

• Hasbro: Major toy and game company that licenses Giant Connect 4 and Giant Plinko to EastPoint. Connected via licensing partnership rather than direct competition; relevant for understanding licensor economics and risk exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@EastPointSports
• LinkedInlinkedin.com/company/eastpoint-sports

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EastPoint Sports