Swift-Cut
Founded 2011 in the UK, Swift-Cut designs, manufactures, and globally distributes CNC plasma and waterjet cutting machines for metal fabrication businesses, education, and maker markets. It is a wholly-owned subsidiary of ESAB following the March 2023 acquisition.
- Company typePrivate
- Founded2011
- HeadquartersBurton-on-trent, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Swift-Cut does
Swift-Cut Automation Ltd., founded in 2011 and headquartered in Burton-on-Trent, United Kingdom, designs and manufactures CNC plasma and waterjet cutting machines under three core product lines: the Swift-Cut Pro (entry-level plasma cutting up to 25mm), the Swift-Cut XP (production plasma cutting up to 40mm with a heavier gantry and liquid-cooled torch), and the Swift-Jet Pro (waterjet cutting up to 100mm). The machines integrate best-in-class third-party components — Hypertherm plasma power sources (Powermax 45XP through MaxPro 200) and Hammelmann high-pressure direct drive waterjet pumps — with Swift-Cut's proprietary SwiftCNC/SwiftCAM control and nesting software and in-house precision gantry/drive systems. Every plasma table is calibrated with a Renishaw ball bar prior to shipment for positional and circularity certification.
The company serves primarily small-to-medium metal fabrication businesses globally, with secondary customer segments in education, HVAC, makers/designers, agricultural services, plumbing, and rail. Approximately 5,000+ machines have been sold across 35+ countries and 2,500+ machines are currently maintained by the Swift-Cut aftersales team. Revenue is generated through one-time hardware sales across multiple machine configurations, recurring consumables (plasma torch consumables with a 1-3 hour life and waterjet ruby orifices/mixing tubes/garnet abrasive), spare parts, and extended warranty and annual servicing packages (Swift-Care). Go-to-market is hybrid: direct field sales combined with an authorised channel partner network, experience centres, and remote demonstration capabilities via Zoom, TeamViewer, Microsoft Teams, and WhatsApp. Pricing is not publicly listed; prospective buyers are routed to "Request a Quote," "Request a Demo," and "Download Brochure" CTAs.
In March 2023, Swift-Cut was acquired by ESAB, the US-headquartered welding and fabrication equipment specialist, becoming a wholly-owned subsidiary while retaining the Swift-Cut brand. The company continues to operate from its UK headquarters under three Managing Directors (Jon Naseby, Curtis Jewell, Kevin Johnson). Cited customer outcomes include full machine payback in 6 weeks (LLIW Metal Fabrication) and a 75% reduction in manufacturing time (JC Madigan), with 95% of application issues resolved remotely. All systems carry CE marking for EEA sale.
Swift-Cut firmographics
Firmographics- Name
- Swift-Cut
- Legal name
- Swift-Cut Automation Ltd.
- Website
- https://swift-cut.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Founded 2011 in the UK, Swift-Cut designs, manufactures, and globally distributes CNC plasma and waterjet cutting machines for metal fabrication businesses, education, and maker markets. It is a wholly-owned subsidiary of ESAB following the March 2023 acquisition.
- Ownership category
- akta.pro rank
Swift-Cut industry classification
Industry- Product category
- Industrial CNC Cutting Machinery
- NAICS
- Machine Tool Manufacturing (333517), Metalworking Machinery Manufacturing (33351)
- SIC
- Metalworkg Machinery & Equipment (3540), Machine Tools, Metal Cutting Types (3541)
- akta.pro primary industry
- Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD)
- akta.pro secondary industry
- CNC Plasma/Laser Cutting & Automated Fabrication Training (EDAOADAH)
Keywords
Where Swift-Cut is headquartered
LocationHeadquarters
- HQ city
- Burton-on-trent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Swift-Cut business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales (CNC Cutting Machines): Swift-Cut generates primary revenue from the sale of CNC plasma and waterjet cutting machines. The product range includes Swift-Cut Pro, Swift-Cut XP, and Swift-Jet Pro models in various sizes.
- Plasma and Waterjet Consumables: Recurring revenue from consumables including plasma torch consumables (electrode, shield, swirl ring, etc.) and waterjet consumables (ruby orifices, mixing tubes, garnet abrasive). Consumables for plasma tables typically last 1-3 hours; waterjet orifices last 15-20 hours and mixing tubes 30-40 hours.
- Spare Parts and Service: Revenue from spare parts, service kits, and extended warranty packages (Swift-Care). Swift-Care Online provides an additional year of manufacturer warranty and unlimited access to technical support.
- Annual Servicing and Maintenance: Annual servicing offering with interactive Swift-Care online service and support kit, including remote maintenance guidance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Swift-Cut Pro — compact everyday metal cutting up to 25mm |
| One time/ perpetual license | Multi-year contract | Swift-Cut XP — production metal cutting up to 40mm |
| One time/ perpetual license | Multi-year contract | Swift-Jet Pro — CNC waterjet cutting from 0.5mm to 50mm+ |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Swift-Cut product offering
Product offeringCore offering
Swift-Cut designs, manufactures, and sells CNC plasma cutting machines (Swift-Cut Pro, Swift-Cut XP) and CNC waterjet cutting machines (Swift-Jet Pro), along with proprietary SwiftCNC/SwiftCAM control software, Hypertherm plasma power sources, and Hammelmann waterjet pumps. The machines are built in the UK and sold globally for cutting conductive metals (plasma) or virtually any material (waterjet) from 0.5mm up to 100mm thickness, targeted at metal fabrication businesses, educational institutions, and creative makers.
Product overview
Swift-Cut manufactures a portfolio of CNC plasma and waterjet cutting machines designed and built in the UK. The product lineup includes three main machine lines: Swift-Cut Pro (entry-level plasma cutting up to 25mm), Swift-Cut XP (production plasma cutting up to 40mm), and Swift-Jet Pro (waterjet cutting up to 100mm for virtually any material). All machines share common SwiftCNC/SwiftCAM proprietary software for operation. The company was acquired by ESAB in March 2023, strengthening its position in the fabrication and cutting equipment market. Machines are sold directly and through an international network of authorized channel partners across 35+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- Swift-Cut Pro: Entry-level CNC plasma cutting machine designed for everyday metal cutting up to 25mm thickness.
- Swift-Cut XP
- Swift-Jet Pro
Products and services
- Swift-Cut Pro
Quantifiable outcome
- Customers report paying for their machine in as little as 6 weeks (LLIW Metal Fabrication)
- +8 more outcomes
Companies that use Swift-Cut
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles4 records
Swift-Cut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
Swift-Cut partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- HyperthermcoreHypertherm plasma power sources and torches are integrated into Swift-Cut plasma cutting machines. Available plasma systems include Powermax 45XP, Powermax 65, 85, 105, 125, and MaxPro 200. Swift-Cut plasma machines seamlessly integrate with Hypertherm plasma power sources and torches.
- HammelmanncoreSwift-Cut's Swift-Jet Pro waterjet system uses Hammelmann high pressure waterjet pump technology. Hammelmann pumps are manufactured in Germany and are a key component of the Swift-Jet Pro's direct drive pump system.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Swift-Cut competitors and assessment
Company assessmentDirect peers
- Hypertherm: Hypertherm is the dominant US plasma power source manufacturer and also a key technology supplier inside Swift-Cut's plasma tables. It competes directly with Swift-Cut in CNC plasma cutting systems, particularly through its Powermax and MAXPRO lines integrated into OEM and standalone CNC cutting machines.
- OMAX Corporation: OMAX is a leading manufacturer of abrasive waterjet cutting machines and software, serving similar fabrication, education, and SMB customers to Swift-Cut. It is the closest pure-play waterjet competitor to Swift-Cut's Swift-Jet Pro line.
- Shape Technologies Group (Flow International): Shape Technologies, the parent of Flow International, is a global leader in waterjet cutting technology. It directly competes with Swift-Jet Pro in the high-pressure waterjet machine market for industrial and precision cutting applications.
Broad incumbents
- ESAB: ESAB is Swift-Cut's parent company and a global welding and fabrication equipment incumbent. It overlaps with Swift-Cut in cutting equipment and could be both a channel amplifier and a competing portfolio brand.
- Lincoln Electric: Lincoln Electric is a global welding and cutting equipment incumbent with broad fabrication exposure. It competes with Swift-Cut in cutting tables and benefits from similar channel and customer relationships across industrial fabricators.
- Miller Electric: Miller Electric (an ITW company) is a major welding and plasma cutting equipment manufacturer. Its plasma cutting tables and power sources overlap with Swift-Cut's SMB and education customer base.
- Bystronic: Bystronic is a leading manufacturer of laser and waterjet cutting systems serving sheet metal fabricators globally. It represents a more premium, enterprise-leaning alternative to Swift-Cut in CNC cutting.
- TRUMPF: TRUMPF is a global leader in machine tools, laser technology, and sheet metal fabrication equipment. It competes with Swift-Cut in the upper end of CNC cutting with broader automation offerings.
Emerging players
- Tormach: Tormach makes small-format CNC mills, plasma cutters, and routers targeted at small businesses, makers, and education customers — closely aligned with Swift-Cut's SMB/maker positioning and easy-to-use software philosophy.
- WAZER: WAZER makes compact desktop waterjet cutters aimed at makers, schools, and small workshops. It competes with Swift-Jet Pro at the small-format, accessibility-focused end of the waterjet market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Swift-Cut social profiles
Digital presenceSwift-Cut compliance and trust
Trust signalCompliance1 record
Swift-Cut financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swift-Cut leadership team
Management profileNumber of profiles
Profiles3 records
Swift-Cut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swift-Cut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swift-Cut
What does Swift-Cut do?
Swift-Cut designs, manufactures, and sells CNC plasma cutting machines (Swift-Cut Pro, Swift-Cut XP) and CNC waterjet cutting machines (Swift-Jet Pro), along with proprietary SwiftCNC/SwiftCAM control software, Hypertherm plasma power sources, and Hammelmann waterjet pumps. The machines are built in the UK and sold globally for cutting conductive metals (plasma) or virtually any material (waterjet) from 0.5mm up to 100mm thickness, targeted at metal fabrication businesses, educational institutions, and creative makers.
Is Swift-Cut a public or private company?
Swift-Cut is a private company. It is classified as corporate owned and is currently operating.
When was Swift-Cut founded?
Swift-Cut was founded in 2011. It employs 11 to 50 people.
Where is Swift-Cut based?
Swift-Cut is headquartered in Burton-on-trent, United Kingdom, in the Europe region.
How does Swift-Cut make money?
Four revenue lines are on record. Hardware Sales (CNC Cutting Machines) is the primary driver. The others are plasma and Waterjet Consumables, spare Parts and Service and annual Servicing and Maintenance.
Who are Swift-Cut's main competitors?
Direct peers on record are Hypertherm, OMAX Corporation and Shape Technologies Group (Flow International). Broad incumbents are ESAB, Lincoln Electric, Miller Electric, Bystronic and TRUMPF. Emerging players are Tormach and WAZER.
Does Swift-Cut have an API?
No public API is recorded for Swift-Cut.
What industry is Swift-Cut in?
Swift-Cut's product category is Industrial CNC Cutting Machinery. Its primary akta.pro industry code is IMAHADAD, Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching), with a secondary code of EDAOADAH, CNC Plasma/Laser Cutting & Automated Fabrication Training. Its NAICS code is 333517 and its SIC code is 3540.