OXY Group

What OXY Group does

OXY Group (legal entity Oxy Group AB, org. nr 559 228–9069) is a Stockholm-headquartered management consulting firm founded in 2020 by Kristina Sundbaum and Ann-Sofie Forsmark, with Ann-Sofie Forsmark and Lotta Strindberg (COO) as named operational leadership. The firm provides leadership development, executive and team coaching, organizational change management, diversity and inclusion advisory, health strategy, and sustainable work life programs to mid-to-large Swedish and international enterprises. Its named client base spans energy (E.ON), imaging (Canon), life sciences (Cytiva), IT services (Tietoevry), international NGO (We Effect), entertainment (Massive Entertainment), transportation (MTR), and banking (Sparbanken i Karlshamn), with engagements structured as multi-month programs (e.g., a 10-month Sustainable Employees & Leaders program for Cytiva, a 1.5-year OBM program across ~140 E.ON Business IT employees).

The firm's core technology is its proprietary consulting IP rather than software. This includes the research-grounded "Tio Friskfaktorer" (Ten Health Factors) framework and the Friskbedömning online assessment, the 3E Mötten digital meeting methodology (Engagement, Energy, Effectiveness), and an OBM (Organizational Behavior Management) framework applied to behavioral change. Diagnostic tools include Teamdiagnostik, Team Leader View (14-factor leadership assessment), and the Oxy EQ emotional intelligence program. In June 2024, Oxy Group announced a technology partnership with Adligo to embed its consultants more continuously in client workflows via Adligo's digital platform. The firm also produces the Oxy Talks video/podcast series (18 episodes as of mid-2026) and has published thought-leadership books including Ann-Sofie Forsmark's "KASAM på jobbet" and Urban Björn's "Business as Equals."

Commercially, Oxy Group generates revenue across four streams: (1) bespoke enterprise consulting engagements delivered on-site or digitally at custom pricing; (2) structured training and workshops priced per participant (5,900 SEK for public open enrollment; 7,900–8,900 SEK per person for in-house team workshops with volume discounts); (3) Oxy Talks corporate event commissions; and (4) direct product sales through a web shop with invoice or card payment. Pricing is partially publicly disclosed, and AFA insurance subsidies cover 50–70% of training costs for eligible employers. New business is acquired through consultant personal networks, inbound referrals from thought-leadership content, public training events, and a quote-request form on the company website; the firm does not disclose revenue, funding, or headcount detail beyond its 11–50 employee band and 10+ named consultants.

Name

OXY Group

Legal name

Oxy Group AB

Website

https://oxygroup.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

OXY Group is a Stockholm-based leadership development and organizational consulting firm offering coaching, change management, team development, and health strategy services to mid-to-large Swedish and international enterprises, delivered by a network of senior practitioners using proprietary frameworks.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Leadership and Management Consulting: Core consulting engagements delivered by named Oxykonsulter (consultants) covering leadership development, executive coaching, team development, change management, diversity & inclusion, and sustainable work life programs. Engagements are typically multi-month programs tailored to client organizations (e.g., 10-month leadership programs, half-year leadership cohorts). Revenue is recognized as professional services income.
2. Training Programs and Workshops: Structured training sessions and workshops offered both publicly (e.g., open enrollment courses at 5,900 SEK per person) and as in-house organizational programs. Pricing varies by group size: 8,900 SEK/person for 5–10 participants, 7,900 SEK/person for groups over 10. Courses include Health Strategy & Health Economics, Team Development, Self-Leadership, Feedback Culture, and Digital Meetings. Additional revenue from AFA insurance subsidies (50–70% discount eligible).
3. Keynote Speaking and Oxy Talks: Oxy Talks are free online video conversations (18 episodes produced as of mid-2026) serving as both client acquisition channel and a paid/keynote offering. Corporate clients can commission Oxy Talks-format events project-managed by Oxy for internal or external communication purposes.
4. Product Sales (Shop): The company operates a web shop selling training courses and educational products (e.g., Health Strategy & Health Economics course, Graphical Facilitation workshop) priced at 5,900 SEK per item, with invoice or card payment options.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

OXY Group is a Swedish management consulting firm that delivers leadership development, executive and team coaching, change management, diversity and inclusion advisory, and sustainable work life programs to enterprise clients. Services are delivered by senior consultants (Oxykonsulter) through multi-month engagements, workshops, public training courses, and proprietary frameworks such as the Friskfaktorer health-factors model and OBM-based behavioral change methodology.

Product overview

OXY Group operates as a leadership development and organizational consulting firm offering a portfolio of interconnected services centered on leadership development, coaching, health strategy, and organizational development. The core offerings include Leadership & Management Teams development, Coaching & Team Development, Change Management, Diversity & Inclusion, and Sustainable Work Life programs. These services are delivered through various formats including individual coaching, group programs, workshops, lectures, and digital assessments like the Friskbedömning (Health Assessment). The company also produces content through its Oxy Talks video series and publishes books on leadership and health topics. In 2024, OXY Group partnered with technology platform Adligo to enhance digital service delivery capabilities. Assessment tools including Teamdiagnostik, Team Leader View, and Oxy EQ (emotional intelligence) programs complement the core service offerings. The company differentiates through its research-based approach combining health psychology, behavioral science, and business economics.

Differentiator

Problem solved

Functional benefit

Brands

• Oxykonsulter: A network of consultants and coaches affiliated with Oxy Group, featuring individual consultant profiles and expertise areas.
• Oxy Talks
• Oxy EQ

Products and services

• Ledarskap & ledningsgrupper (Leadership & Management Teams Development)

Quantifiable outcome

• E.ON Business IT OBM program achieved behavioral change across ~140 employees and 14 leaders over 1.5 years, with documented improvements in psychological safety and communication patterns (Urban Schill testimonial)
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• AdligocoreTechnology or Integration · 17 June 2024Oxy Group partnered with Adligo, a Swedish technology company that launched a digital platform in January 2023 to help both leaders and employees navigate modern work life, including integrated remote/hybrid work. Oxy selected Adligo as its technology partner to increase its delivery capacity and extend its presence into clients' daily workflows. The Adligo platform enables Oxy consultants to be more consistently present in clients' day-to-day operations, allowing timely injection of expertise as situations arise. The partnership aims to deliver more seamless and flexible services, increasing the value of Oxy's existing offerings in leadership development and organizational health.

Scale indicators3 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Implement Consulting Group: Nordic-rooted management consulting firm with a strong organizational change and people practice, similar size and client profile to Oxy. Overlaps in leadership development, change management, and transformation engagements across Scandinavian enterprises.
• Kairos Future: Swedish research-driven strategy and organizational consulting firm, similar boutique scale and brand-equity approach. Both firms lead with proprietary research frameworks to support Nordic enterprise clients on leadership and organizational topics.
• Mercuri Urval: Headquartered in the Nordics with executive search and leadership development services. Comparable in serving large Swedish/Nordic enterprise clients and combining talent, leadership, and advisory offerings.
• Center for Creative Leadership (CCL): Global, research-backed leadership development organization with proprietary evidence-based frameworks, paralleling Oxy's Tio Friskfaktorer/KASAM-based model. Both monetize thought leadership IP via programs, assessments, and advisory.

Broad incumbents

• Korn Ferry: Global leadership consulting and executive search firm with a substantial organizational consulting practice. Overlaps with Oxy on leadership development and organizational effectiveness, but at a much larger scale and broader portfolio.
• Heidrick & Struggles: Global leadership advisory and executive search firm. Comparable in advising senior leaders and delivering leadership development, but operating primarily as a search-first incumbent with broader scope.
• Development Dimensions International (DDI): Large global leadership and talent development firm offering assessments and training programs. Overlaps with Oxy's leadership development, team diagnostics, and behavioral change offerings at enterprise scale.
• McKinsey & Company (Nordics): Global management consultancy with organizational practice serving many of the same Swedish/Nordic enterprise clients as Oxy. Competes indirectly on large transformation mandates while Oxy serves mid-size and focused leadership engagements.
• Boston Consulting Group (Nordics): Global strategy consultancy with people & organization practice active across Nordic enterprises. Overlaps with Oxy on change management and leadership topics from a much larger, broad-portfolio standpoint.
• Right Management (Manpower Group): Global talent and leadership development consultancy under ManpowerGroup. Competes in leadership and organizational development solutions at enterprise scale, with broader geographic coverage than Oxy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oxy-group-ab
• Facebookfacebook.com/OxyGroupAB

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OXY Group