ADLIGO

What ADLIGO does

Adligo AB is a Swedish private limited company (Reg No 559356-3702) headquartered at Markörgatan 10, Stockholm, operating as a subsidiary of publicly listed White Pearl Technology Group AB (WPTG). The company markets itself as a cloud-based management platform for small and medium-sized organizations, combining intranet and HR functionalities into a single product aimed at managers, executives, and team leaders who need structured control over goals, employee information, internal communication, tasks, KPIs, and regulatory compliance (GDPR, Swedish whistleblower law). It is delivered as a multi-tenant SaaS solution hosted on AWS infrastructure in the Stockholm (eu-north-1) region, with an API for custom integrations and sub-processors including Stripe (payments), Upsales (CRM), Sentry (error monitoring), Retool (internal tools), Google, and Microsoft.

The core product is the Adligo Platform, supplemented by discrete modules: Employee Goals (Medarbetarmål), Personal Profiles, Resource Bank (Resursbanken), Resource Registry (Resursregister), Quick Links (Snabblänkar), Two-Way Communication, Vision & KPIs, Task Management (Ärendehantering), Whistleblower (Visslan, via partnership), Expense Management (Ezypay, via Transformant partnership), and an AI Assistant embedded across modules (via Inventive Day AB / Sellto.ai). Pricing is a SEK-denominated subscription on 12, 24, or 36-month terms, billed in advance, with a 7-day free trial requiring no credit card; go-to-market combines product-led self-serve signup at app.adligo.io with inside-sales phone/email support ([email protected], +4610-491 08 00) for tailored deployments. Revenue mechanics are entirely recurring SaaS; the company discloses no ARR, no headcount beyond a 1-10 range, and only one public customer reference (M.E Produkter AB). Leadership is anchored by CEO Alice Holmgren.

Name

ADLIGO

Legal name

Adligo AB

Website

https://adligo.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Adligo AB is a Stockholm-based SaaS company and WPTG subsidiary that provides small and medium-sized Swedish organizations with a cloud-based management platform combining intranet and HR modules for goals, communication, tasks, KPIs, and regulatory compliance.

Ownership category

akta.pro rank

Product category

HR Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Core HR & HRIS (BPACAPAA)

Keywords

• HR management software
• Employee intranet platform
• Cloud workforce tools
• Leadership management SaaS
• Compliance management software

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription: Adligo provides software as a service on a subscription basis. Customers purchase subscriptions for named user licenses with terms of 12 months, 24 months, or 36 months. Fees are based on the selected subscription period and number of registered users. The service is invoiced normally in advance, with fees excluding VAT.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

ADLIGO is a cloud-based SaaS management platform that combines intranet and HR functionality into a single workspace for small and medium-sized Swedish organizations. The product suite includes employee goal management, personal profiles, a resource bank and registry, internal quick links, two-way communication, vision and KPI tracking, a whistleblower channel, task/case management, an AI Assistant, and an integrated expense management module (Ezypay). It is sold on a per-user subscription basis to managers, leaders, HR coordinators, and business owners across Sweden.

Product overview

Adligo is a cloud-based management platform offering a suite of integrated modules for small and medium enterprises. The core Adligo Platform provides the foundational infrastructure for leadership, employee engagement, and organizational control. This is complemented by specialized modules including Employee Goals for goal tracking, Personal Profiles for employee information management, Resource Bank for documents and policies, Resource Registry for equipment and licenses, Quick Links for tool access, Two-Way Communication for internal dialogue, Vision & KPIs for strategic alignment, Task Management for workflow delegation, and Whistleblower (Visslan) for compliance. Additional offerings include an AI Assistant embedded across modules for conversational guidance and Expense Management via Ezypay partnership for automated receipt and reimbursement handling. The platform is delivered as SaaS with API support for custom integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Adligo Management Platform The core cloud-based SaaS platform that combines intranet and HR management functionality into a unified workspace, sold to Swedish small and medium-sized organizations on a per-user subscription basis.
• AI Assistant An AI-driven assistant embedded in the Adligo platform that helps managers and leaders handle routine management queries and tasks automatically.
• Employee Goals (Medarbetarmål) Module within the Adligo platform for setting, tracking, and following up on employee goals across the organization.
• Personal Profiles (Personliga profiler) Module for creating and managing personal employee profiles within the Adligo platform, supporting internal directory and people-data functionality.
• Resource Bank (Resursbanken) Internal resource bank module in the Adligo platform that centralizes documents, references, and internal resources for managers and employees.
• Resource Registry (Resursregister) Module within the Adligo platform for registering and tracking organizational resources, complementing the Resource Bank.
• Quick Links (Snabblänkar) Module that provides quick internal links to commonly used resources and tools within the Adligo intranet experience.
• Two-Way Communication (Tvåvägskommunikation) Module enabling bidirectional communication between managers and employees within the Adligo platform.
• Vision & KPIs Module within the Adligo platform for communicating company vision and tracking organizational KPIs.
• Whistleblower (Visslan) Integrated whistleblower channel within the Adligo platform, supporting Swedish/EU whistleblowing compliance for organizations.
• Task Management (Ärendehantering) Task and case management module within the Adligo platform for tracking and resolving organizational issues and requests.
• Expense Management (Ezypay) Integrated expense management module branded Ezypay within the Adligo platform, allowing managers and employees to submit and approve expense reports.

Quantifiable outcome

• Reduced internal meetings with improved communication quality
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LawboxcoreStrategic or Co-development Partner · 19 December 2024Strategic partnership with Lawbox to provide innovative legal solutions to small and medium enterprises. Lawbox is a legal-tech platform offering template documents, checklists, legal interpretations, and personal advice. The partnership enables Adligo customers to access legal document creation, expert advice, and compliance updates as part of the Adligo offering.
• Inventive Day ABcoreTechnology or Integration · 8 November 2024Strategic collaboration with AI company Inventive to integrate their AI assistant directly into the Adligo platform. The AI assistant automates tasks such as booking meetings, contacting employees, and answering common questions. Adligo will also digitize Inventive's training programs for AI education access.
• Transformant ABcoreTechnology or Integration · 5 November 2024Adligo partners with Transformant to offer expense management through their Ezypay service. This integration provides Adligo customers with automated expense handling from receipt photo submission to AI-powered reporting and Swish reimbursement. The partnership enables processing time reduction from 24 minutes to 10 seconds per expense.
• VisslancoreTechnology or IntegrationPartnership with Visslan for complete whistleblower functionality integrated into Adligo. The solution meets requirements of updated Swedish whistleblower legislation requiring companies with 50+ employees to implement whistleblower systems. Includes policy documents, external reception function, and case management. Law firms Lindahl and VICI offer initial handling and assessment of whistleblowing cases.
• Oxy GroupminorOthersContent partnership featuring expert interviews and articles from Ann-Sofie Forsmark, co-founder of Oxy Group, on organizational health, leadership, and workplace wellness. Content focuses on research-based health factors (friskfaktorer) and their connection to business outcomes.
• Amazon Web Services (AWS)coreTechnology or IntegrationInfrastructure provider. Adligo uses AWS data centers in Stockholm (eu-north-1 region) for hosting the platform and customer data. AWS is listed as a sub-processor for customer data processing.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sage HR: SMB-focused HR/HRIS offering within Sage's broader accounting and payroll portfolio, sold widely across Europe. Comparable in target segment and feature scope to Adligo's HR + management tool.
• Workday: Enterprise HRIS and HCM platform with HR, talent, payroll, and people analytics. Broad incumbent whose SMB/mid-market push into Europe places competitive pressure on Adligo's SME segment over time.
• Microsoft Viva: Microsoft's employee experience platform spanning communications, learning, engagement, and knowledge, sold into Microsoft 365 customers. Broad incumbent overlapping heavily with Adligo's intranet + goals + communication modules.

Direct peers

• HiBob: Modern HRIS for mid-market companies with strong focus on culture, engagement, performance, and analytics. Direct peer on the people-management/intranet overlap and on mid-market positioning.
• Personio: Munich-based HRIS for SMBs and mid-market across Europe, offering core HR, recruiting, performance, and document management. Closest direct competitor in scale, geography, and SME orientation.
• BambooHR: US-based HRIS purpose-built for SMBs with employee records, onboarding, performance, and reporting. Direct peer in target market and product scope, though with broader geographic reach than Adligo.
• Factorial: Barcelona-based HRIS targeting SMBs and mid-market in Europe with employee management, time tracking, documents, and performance features. Highly comparable to Adligo in target buyer, feature scope, and PLG-led motion.

Emerging players

• Lattice: Performance and employee engagement platform with goals, feedback, and reviews modules that overlap with Adligo's Employee Goals, Vision & KPIs, and Two-Way Communication features; serves a similar manager/leader persona.
• 15Five: Continuous performance management and employee engagement tool with goals, feedback, and recognition. Comparable to Adligo's engagement and goals-oriented modules within a similar manager-tooling niche.

Regional players

• Happeo: Nordic-headquartered intranet and employee experience platform combining internal communications, document management, and integrations. Highly comparable to Adligo's intranet + comms positioning, with stronger Nordic presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADLIGO