Pannos Marketing

What Pannos Marketing does

Pannos Marketing is a US-based, full-service marketing agency founded in 1994 in Manchester, New Hampshire, by Jim Pannos, a former banker with 25 years of bank marketing and sales experience and a Certified Financial Marketing Professional (CFMP) designation. The firm exclusively serves the financial services industry—community banks, credit unions, and regional banks—and offers a comprehensive suite spanning brand strategy and design, custom website design and development (built on the Kentico Xperience CMS), digital marketing campaigns, content marketing, social media, video production, and traditional and digital media planning and buying. Documented client work includes website rebuilds, brand refreshes, checking-account growth campaigns (e.g., StonehamBank: 769 new accounts, 46% Gen Z/Millennial), social campaigns delivering 347.3% Instagram engagement gains at Dean Bank, and award-winning video such as the Bluestone Bank 'Real Life' campaign (2021 Gold Telly).

The company differentiates through three decades of vertical specialization in financial institution marketing, leadership credentialled in banking and creative direction (ex-Ally Bank, American Express, GM brands), and a content marketing engine including The Pannos Sessions podcast, an active blog, on-demand webinars, and a public case study library. Its proprietary technology layer includes the Pannos Smartsearch AI Tool (an AI-powered site search for FI websites) and Custom Financial Calculators used by clients such as Maine State Credit Union; certified partnerships with Kentico and Google underpin delivery. Pannos generates revenue through project-based fees and ongoing retainer arrangements under a B2B professional-services model, with sales conducted consultatively to bank and credit union C-suite and marketing leaders. The firm is privately held and founder-owned, has no public funding or institutional investors, completed a tuck-in acquisition of Idea Agency on 2018-10-03, and operates from a single headquarters in Manchester, NH, serving 300+ financial institutions across 40 states with a team of approximately 30 employees.

Name

Pannos Marketing

Legal name

Pannos Marketing

Website

https://pannosmarketing.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Pannos Marketing is a privately held, full-service marketing agency founded in 1994 in Manchester, NH, exclusively serving community banks, credit unions, and regional banks across 40 US states with branding, custom websites, digital campaigns, content, and media services.

Ownership category

akta.pro rank

Product category

Financial Services Marketing Agency

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industry

Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)

Keywords

• Financial services marketing
• Bank marketing agency
• Credit union marketing
• Branding and web design
• Digital marketing campaigns

Headquarters

HQ city

Manchester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing branding, web design, digital marketing, content marketing, and media services exclusively to financial institutions. Revenue generated through project-based fees, retainer arrangements, and ongoing marketing services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pannos Marketing is a full-service marketing agency that exclusively serves community financial institutions, including community banks, credit unions, and regional banks. The agency delivers strategic branding, custom website design and development, integrated digital marketing campaigns, content marketing, social media management, video production, and traditional and digital media planning and buying. Services are tailored per client and delivered through project-based engagements or ongoing retainer relationships.

Product overview

Pannos Marketing is a strategic marketing agency specializing exclusively in financial services marketing. The company offers a comprehensive suite of marketing services including branding and brand strategy, custom website design and development, digital marketing campaigns, content marketing, social media marketing, video production, and media planning and buying. The agency positions itself as a strategic partner for financial institutions ranging from community credit unions to regional banks, helping them develop customized marketing solutions to build brand awareness, drive customer acquisition, and support business growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Strategic branding and brand refresh services for financial institutions, including logo design, brand messaging, and visual identity development, tailored to community banks, credit unions, and regional banks.
• Website Design & Development
• Digital Marketing Campaigns
• Content Marketing
• Media Planning & Buying

Quantifiable outcome

• Dean Bank achieved 347.3% Instagram engagement increase and 4800% net audience growth
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KenticocoreTechnology or IntegrationKentico is the CMS platform used by Pannos for web development projects. The agency has been recognized multiple times by Kentico for best-in-class website implementations and is a certified Kentico partner.
• GooglecoreTechnology or IntegrationOfficial Google Partner with certified expertise in digital advertising and marketing technology. The partnership enables Pannos to run effective Google Ads campaigns for financial institution clients.
• Studio CenterminorStrategic or Co-development PartnerVideo production partner used for broadcast-quality commercial production. Collaborated on Bluestone Bank 'Real Life' video campaign that won a Gold Telly Award.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Edelman: Edelman is a global communications and marketing firm with a sizable Financial Services & Wealth practice serving major banks and insurers. It competes for the same buyer category as Pannos but with a much broader service portfolio and global footprint.
• Walker Sands: Walker Sands is a B2B marketing agency with a dedicated fintech and financial services practice, providing PR, demand generation, and digital marketing. It overlaps with Pannos on digital campaigns for financial clients but operates at a larger scale and broader scope.
• 5W Public Relations: 5W Public Relations is a mid-sized PR and integrated communications agency with a Financial Services & Professional Services practice. It competes with Pannos for financial institution marketing communications and digital campaign budgets.
• PAN Communications: PAN Communications is a mid-sized integrated marketing and PR firm with a B2B technology and financial services practice. It competes with Pannos for fintech and financial services content, PR, and digital marketing engagements.
• Gregory FCA: Gregory FCA is a public relations and integrated marketing firm with a long-standing financial services practice serving banks, asset managers, and fintechs. It overlaps with Pannos for financial institution marketing communications work.
• Finn Partners: Finn Partners is a large global public relations and integrated marketing firm with a dedicated Financial Services practice serving banks, fintechs, and insurance. It competes for larger financial institution marketing budgets with a broader, multi-discipline offering than Pannos.
• RH Strategic: RH Strategic is a PR and marketing firm with a strong financial services practice serving banks, credit unions, and fintechs. It competes for similar buyer marketing and communications budgets but with a more PR-led offering.

Direct peers

• Adrenaline: Adrenaline is a brand and marketing agency that specializes exclusively in financial services, particularly credit unions and community banks. It competes head-to-head with Pannos for the same niche buyer profile with a similar mix of branding, website, and digital campaign services.
• Burns Marketing: Burns Marketing is a full-service agency with a long-standing financial services practice, including community bank and credit union clients. It overlaps directly with Pannos on branding, digital, and content services to the same financial institution buyer.
• Top of the Mind: Top of the Mind is a financial services marketing agency focused on branding, website design, and digital campaigns for banks and credit unions. Its narrow vertical focus and community bank client roster make it a direct comparable to Pannos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pannosmarketing
• Facebookfacebook.com/pannosmarketing
• LinkedInlinkedin.com/company/pannos-marketing
• Instagraminstagram.com/pannosmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pannos Marketing