Richard’s Paint

What Richard’s Paint does

Richard's Paint is a family-run paint and coatings manufacturer founded in 1954 by Ed Richard, Sr. in Rockledge, Florida, currently operating as a subsidiary of the Star Step Performance Coatings Group. The company manufactures architectural, industrial, and specialty coatings sold under multiple tiers (Signature Series premium, Rich Wall mid-range, RichPro value, and Painter's Pride professional), with proprietary differentiators including Ceramic Microsphere Technology, 100% Acrylic formulations, and epoxy/urethane industrial systems. End products span interior and exterior paints, stains, varnishes, primers, elastomeric and roof coatings, floor and deck coatings, swimming pool paint, traffic marking, and specialty items such as UV-blocking color protectors and non-skid additives. Several products carry MPI (Master Painters Institute) approvals and USDA approval for institutional use.

The company's business model is wholesale-distribution-led: products are sold exclusively through an authorized dealer network of more than 600 locations spanning paint and decorating stores, hardware and lumber retailers, and home improvement outlets, with same-day shipping from a centralized Rockledge, FL manufacturing and distribution facility. Customer segments are horizontal - residential homeowners, commercial/industrial facilities (factories, hospitals, food processing plants), and institutional buyers (government, schools) - and revenue is generated per unit sold at dealer-determined pricing with no disclosed subscription, licensing, or recurring component. The company layers demand-generation on top of distribution via digital color tools (Color Guild Digital Fan Deck with 1,300+ colors, Color Visualizer, peel-and-stick color samples), content marketing (room-by-room inspiration galleries, color trends publications, problem-solving guides), and a private-label and co-op program for distributors.

Operationally, Richard's Paint is a private, family-owned business of 101-250 employees, with an internal team averaging 20+ years of tenure that supports custom formulation, small-batch manufacturing, and inventory levels designed to avoid stock-outs. International reach covers the United States, Bahamas, Caribbean Islands, Central America, and Europe, served entirely through regional dealer partners rather than direct sales infrastructure.

Name

Richard’s Paint

Legal name

Richard's Paint Company, Inc.

Website

https://richardspaint.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

101–250 employees

Short description

Richard's Paint is a family-run, 70+ year-old paint and coatings manufacturer based in Rockledge, Florida, producing architectural, industrial, and specialty coatings sold through 600+ authorized dealers across the United States, Caribbean, Central America, and Europe, serving residential, commercial, institutional, and industrial end markets.

Ownership category

akta.pro rank

Product category

Paint and Coatings Manufacturing

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Architectural & Decorative Paints (IMAEAHAA)

akta.pro secondary industries

Architectural & Decorative Paints (IMADAKAA), Architectural & Decorative Coatings (IMAEAGAA), Wood Coatings & Finishes (IMADAKAD)

Keywords

• Architectural paint
• Industrial coatings
• Exterior stains
• Elastomeric roof coatings
• Epoxy floor coatings

Headquarters

HQ city

Rockledge

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Architectural/Residential Paint Sales: Revenue from selling interior paints, exterior paints, stains, primers, and related coating products to residential customers through dealer network
2. Industrial/Commercial Coatings: Revenue from specialty floor coatings, epoxy coatings, and industrial maintenance products sold to commercial facilities, factories, and institutions
3. Distributor/Purchasing Programs: Purchasing programs tailored to the needs of any size business, with co-op programs and in-house private labeling available for distributors

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Richard's Paint manufactures and sells architectural, industrial, and specialty paint and coating products — including interior and exterior paints, wood stains and varnishes, primers and sealers, floor and deck coatings, elastomeric roof coatings, and epoxy/urethane industrial systems — distributed through an authorized dealer network of approximately 600 locations. The company additionally offers digital color selection tools (Digital Fan Deck, Color Visualizer, Peel & Stick samples) to support homeowner and contractor purchasing decisions.

Product overview

Richard's Paint is a family-owned paint manufacturer established in 1954, offering a comprehensive portfolio of architectural, industrial, and specialty coatings. The product line includes multiple interior paint lines (Signature Series Ceramic, THOR Ultra Premium, Rich Wall Premium, RichPro, Rich Classic, Painter's Pride), exterior paints and stains (Signature Exterior, Rich Shield, Rich Flex elastomeric coatings, Rich Wood stains), primers and sealers for various surfaces, floor and deck coatings, industrial coatings (epoxy, polyurethane, aliphatic acrylic urethanes), roof coatings (elastomeric and acrylic), and specialty products (swimming pool paint, traffic marking, furniture paint). The company also offers digital color tools including the Color Guild Digital Fan Deck and Color Visualizer. Products are sold through over 600 dealer locations across the United States, Caribbean, and Central America.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior Paints (Signature Series Ceramic, THOR Ultra Premium, Rich Wall, RichPro, Rich Classic, Painter's Pride) Premium, mid-range, and value-tier acrylic latex and alkyd interior paints for residential walls, trim, and ceilings; includes self-priming ceramic-microsphere fortified formulas and two-in-one paint-and-primer products.
• Exterior Paints (Signature Exterior, Eternity, Rich Shield, Rich Flex Masonry/Elastomeric, Trim & Deck Enamel) 100% acrylic, high-build masonry, and elastomeric waterproofing exterior coatings for residential siding, trim, decks, and masonry surfaces with weather, UV, and temperature resistance.
• Exterior Wood Stains (Rich Wood Penetrating, Semi-Transparent, Solid Acrylic, Clear Finish, Timber Tuff, Barn & Fence) Penetrating, semi-transparent, solid acrylic, and clear exterior wood stains and sealers for decks, siding, fences, and barns; protects wood while showing natural grain.
• Primers & Sealers (Multi-Use Primers, HOLZTITE Undercoat, Eternity Bonding Primer, Block Fillers, Paver & Concrete Sealers, Masonry Sealers) Primers, bonding primers, undercoats, block fillers, and masonry/concrete/paver sealers for preparing interior, exterior, masonry, and concrete surfaces prior to topcoat application.
• Floor & Deck Coatings (Paver & Concrete Sealers, Floor & Deck Paint) Durable paints and sealers designed specifically for concrete, paver, wood, and deck floor surfaces that withstand heavy traffic and outdoor exposure.
• Stains & Varnishes (Rich Wood Penetrating Oil Stain, Polyurethane Varnish, Sanding Sealers, Marine Spar Varnish, Waterborne Acrylic Urethane Varnish, Quick Dry Polyurethane Floor Finish, WB OMU Hardwood Floor Finish) Interior wood stains, oil- and water-based polyurethane varnishes, sanding sealers, marine spar varnishes, and hardwood floor finishes for furniture, trim, cabinetry, and wood floors.
• Industrial Coatings (Industrial Primers, High Performance Acrylic, Polyurethane & Alkyd Enamels, Epoxy Coatings, Aliphatic Acrylic Urethanes, Industrial Solvents) Industrial-grade primers, high-performance acrylics, epoxy floor coatings, polyurethane and alkyd enamels, aliphatic acrylic urethanes, and supporting solvents for commercial kitchens, factories, distribution centers, food processing plants, hospitals, and institutional facilities.
• Roof Coatings (Elastomeric Roof Coating, Acrylic Roof Paint) Elastomeric and acrylic roof coatings providing waterproofing, UV protection, and weather resistance for low-slope residential, commercial, and industrial roofs.
• Specialty Products (Swimming Pool Paint, Traffic & Field Marking, Acrylic Texture Finish, Dryfall Coatings, Furniture Paint, UV Blocking Color Protector, Skid Guard Non-Skid Additive, Caulk, Cleaners & Surface Prep, Decorative Floor Chips) Specialty coatings including swimming pool paint, traffic and field marking paint, acrylic texture finishes, dryfall coatings, furniture paint, UV-blocking color protectors, non-skid additives, caulk, cleaners, surface prep products, and decorative floor chips.
• Digital Fan Deck (Color Is...) Digital color fan deck providing online access to over 1,300 Richard's Paint colors organized by color families for homeowners, contractors, and designers to select paint colors.
• Color Visualizer Online room visualization tool enabling customers to preview Richard's Paint colors applied to digital room settings prior to purchase.
• Peel & Stick Color Samples Orderable physical peel-and-stick color samples that customers apply to walls to evaluate colors in their own lighting prior to purchasing paint.
• Distributor & Private Label Purchasing Programs Wholesale purchasing programs for paint retailers and resellers of any size, providing co-op marketing support and in-house private labeling capabilities.

Quantifiable outcome

• Products verified in third party independent lab testing compared to other national and global manufacturers
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

One partnership is on record.

• Color GuildcoreStrategic or Co-development PartnerRichard's Paint partnered with the Color Guild, a Global Color Authority, to offer the Color Is... Digital Fan Deck with over 1,300 colors organized by color families for easy color selection. The main color pallet is supplemented by additional stylized color groupings.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sherwin-Williams: The largest US paint manufacturer with overlapping architectural, industrial, and specialty coating lines. Both companies serve residential and commercial markets through a dealer/store model, competing head-to-head in the contractor-grade premium tier.
• Benjamin Moore: Premium architectural paint brand sold through independent retailers. Directly comparable product portfolio (interior, exterior, stains, primers) and a similar independent-dealer distribution model targeting contractors and homeowners.
• Behr Paint: Architectural paint brand owned by Masco and sold primarily through Home Depot. Competes in the same interior/exterior residential category and increasingly in premium tiers with Behr Premium Plus and Behr Marquee lines.
• Dunn-Edwards Paints: US-based architectural paint manufacturer with strong regional presence in the Southwest, selling premium paints through company-owned stores and dealers. Comparable mid-sized competitor with similar focus on contractor-grade and specifier-driven sales.
• Kelly-Moore Paints: West Coast-focused architectural paint manufacturer serving contractors and homeowners through company-owned stores. Similar mid-sized scale, dealer/store hybrid model, and premium positioning as Richard's Paint.
• Rodda Paint: Pacific Northwest architectural and industrial paint manufacturer with similar mid-sized scale, independent dealer distribution, and contractor-focused premium positioning. Often cited as a comparable regional competitor to Richard's.
• California Paints: Regional architectural paint manufacturer serving the Northeast US through independent dealers. Comparable mid-sized scale, contractor- and specifier-focused product line, and dealer-distribution model.

Broad incumbents

• PPG Industries (PPG Paints): Global coatings giant offering architectural paints through PPG Paints stores and independent dealers, alongside industrial and automotive coatings. Architectural segment is one division within a much broader industrial portfolio.
• Rust-Oleum: Specialty coatings manufacturer owned by RPM International, offering industrial, rust-preventative, and consumer paints. Overlaps with Richard's industrial coatings, elastomeric roof, and specialty product lines.
• Valspar (now Sherwin-Williams): Architectural paint brand historically sold through Lowe's and independent dealers. Now part of Sherwin-Williams but previously a comparable mid-to-large architectural competitor with overlapping product and channel strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/richardspaintco
• Facebookfacebook.com/richardspaint

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Richard’s Paint