Heritage Parts Centre

Name

Heritage Parts Centre

Legal name

VW Heritage

Website

https://heritagepartscentre.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Classic Automotive Spare Parts

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Parts & Accessories Online Retailers (CRAFADAK)

akta.pro secondary industry

Vintage & Antique Collectibles Retail (CRALAGAE)

Keywords

• Classic car parts
• Automotive spare parts
• Vehicle restoration supplies
• Aftermarket auto parts
• VW Porsche parts

Headquarters

HQ city

Shoreham-by-sea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Parts and Accessories Sales: Retail sale of genuine and aftermarket spare parts for VW, Porsche, and Land Rover vehicles through e-commerce platform

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Heritage Parts Centre is a specialist e-commerce retailer of genuine and aftermarket spare parts for classic Volkswagen, Porsche, and Land Rover vehicles. Its core catalogue covers parts organized by vehicle model, supplemented by bundled project kits (Heritage Kits), a Wheel Shop with fitting services, camping equipment, and direct-shipping to trade customers such as garages and restoration shops. As the UK Partner for VW Classic Parts, it provides access to over 60,000 obsolete and rare genuine Volkswagen parts sourced from Wolfsburg warehouses.

Product overview

Heritage Parts Centre operates as a specialist e-commerce platform for classic car parts, primarily serving VW, Porsche, and Land Rover vehicles. The core offering centers on an extensive catalogue of genuine and aftermarket spare parts organized by vehicle model, supplemented by value-added bundles (Heritage Kits), specialist wheel services, and camping equipment for vehicle-based travel. The business maintains partnerships with major automotive brands including VW Classic Parts, enabling access to rare obsolete parts. Trade account services are available for commercial customers including garages and restoration shops.

Differentiator

Problem solved

Functional benefit

Brands

• VW Heritage: Parent trading entity and brand under which Heritage Parts Centre operates.
• VW Classic Parts
• Heritage Kits
• HPC (Heritage Parts Centre) Tools

Products and services

• Heritage Kits Pre-packaged project bundles that combine all parts needed for a specific classic-vehicle repair or restoration project, offering value savings compared to purchasing individual components. Designed for individual enthusiasts and restoration hobbyists working on VW, Porsche, and Land Rover vehicles.
• Volkswagen Parts Genuine and aftermarket spare parts for classic Volkswagen vehicles including Beetle, Transporter (T2 Bay, T2 Split, T25, T4, T5, T6), Golf Mk1-Mk4, Polo, Scirocco, Corrado, Caddy, Karmann Ghia, Jetta, and Type 3. Available to individual owners and trade accounts.
• Porsche Parts Specialist parts and accessories for Porsche models including 356, 911, 912, 924, 944, 968, 986 Boxster, 987 Boxster, 993, 996, and 997. Sourced through the VW Classic Parts partnership and aftermarket channels for individual owners and specialist workshops.
• Land Rover Parts Parts and accessories for Land Rover vehicles including Defender, Discovery, Freelander, Range Rover, and Series models. Available to individual owners and trade accounts.
• Coleman Camping Equipment Camping furniture, cookers, tents, gazebos, fridges, water and gas systems, electrical equipment, and camper-van conversion supplies, including Coleman-branded products. Targeted at VW Transporter and campervan owners.
• Wheel Shop Wheel and alloy wheel products for VW and Porsche vehicles, with associated fitting services. Targeted at classic-car owners seeking wheel upgrades or replacements.
• Trade Accounts Specialist business accounts available for VW, Porsche, or Land Rover garages, campervan hire companies, and classic car restoration shops, providing trade pricing, reliable supply, and direct delivery to workshops.
• SSP 100% New Engines Complete new engine assemblies for classic Volkswagen vehicles supplied under the SSP brand, for owners undertaking full engine replacements or rebuilds.
• VW Classic Parts Partnership Supply Distribution channel for over 60,000 obsolete and rare genuine Volkswagen parts sourced directly from Wolfsburg warehouses via the UK partnership with VW Classic Parts, making parts available that local VW dealers cannot find.
• Gifts and Heritage Merchandise Gift items and branded merchandise for car enthusiasts including mugs, bottle openers, metal signs, key rings, clothing, and Heritage-branded products.

Quantifiable outcome

• Established in 1986 with over 30 years of experience
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• VW Classic PartscoreTechnology or IntegrationUK Partner for VW Classic Parts providing access to over 60,000 obsolete and rare genuine Volkswagen Parts direct from the warehouses of Wolfsburg. Enables Heritage Parts Centre to source parts that local VW dealers cannot find.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Classic Car Parts (UK): UK-based specialist retailer of classic car parts across multiple heritage marques. Comparable on UK heritage-parts DTC and trade-account positioning similar to HPC.
• Just Kampers: UK-based specialist e-commerce retailer of genuine and aftermarket parts for classic VW vehicles (Beetle, Transporter, Golf, Camper). Directly competes with Heritage Parts Centre in the same enthusiast segment and core VW catalog, with overlap in DTC and trade-account go-to-market.
• Pelican Parts: US-based specialist e-commerce retailer focused on Porsche and VW air-cooled parts, supported by deep technical content and an enthusiast community. Directly comparable on catalog specialization, content-led DTC, and Porsche/VW enthusiast customer base.
• CIP1: US-based retailer specializing in VW and Porsche restoration parts including air-cooled Beetle, Bus, and classic 911 components. Closely comparable as a multi-brand classic VW/Porsche parts specialist with restoration-bundle merchandising similar to HPC's Heritage Kits.
• JBugs: US e-commerce specialist for Volkswagen air-cooled parts (Beetle, Bus, Karmann Ghia, Thing). Directly comparable on VW classic catalog depth, DTC focus, and enthusiast community engagement.
• Wolfgang International: US-based classic VW parts specialist stocking new, used, and reproduction components for air-cooled VW models. Comparable on VW classic niche focus and DTC catalog model.

Broad incumbents

• RockAuto: Large US online-only catalog retailer of aftermarket auto parts across virtually all makes and models. Comparable as a leading online automotive parts retailer, but with a far broader catalog and not specializing in classic VW/Porsche/Land Rover.

Emerging players

• ECS Tuning: US-based online specialist for VW, Audi, BMW, and Mercedes parts with strong enthusiast content and tech-support focus. Comparable on DTC Volkswagen-group focus, though ECS leans toward modern performance rather than classic restoration.
• FCP Euro: US online retailer specializing in European auto parts (BMW, Mercedes, Audi, VW, Volvo, Porsche) with strong content and lifetime-replacement guarantee. Comparable as a digital-first European parts specialist, but broader and with more modern-platform focus than HPC.

Regional players

• Bug Me Not / Bug n Parts: Australian-based specialist in VW air-cooled parts, particularly Karmann Ghia, Beetle, and Bus components. Comparable as a regional VW classic parts specialist with DTC catalog reach into a geography that HPC also serves via its AU storefront.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/driveheritage
• Instagraminstagram.com/driveheritage
• LinkedInlinkedin.com/company/vw-heritage-parts-centre

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Parts Centre