Pelican Parts
- Company typePrivate
- Founded1997
- HeadquartersHarbor City, United States
- Headcount101–250
- GTM typeB2C
- OfferingDigital Commerce or Content
Pelican Parts firmographics
Firmographics- Name
- Pelican Parts
- Legal name
- Pelican Parts LLC
- Website
- https://pelicanparts.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Pelican Parts industry classification
Industry- Product category
- European Automotive Parts Retail
- NAICS
- Automotive Parts and Accessories Retailers (44133), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where Pelican Parts is headquartered
LocationHeadquarters
- HQ city
- Harbor City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pelican Parts business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Automotive Parts Sales: Core revenue from selling OEM, Genuine, and Aftermarket automotive parts for European vehicles including Porsche, BMW, Mercedes-Benz, MINI, Audi, Volkswagen, Volvo, and Saab.
- Tools and Equipment Sales: Sale of automotive tools, garage equipment, specialty tools, and diagnostic equipment for DIY mechanics.
- Accessories and Merchandise: Car care products, accessories, floor mats, car covers, books, apparel, and automotive-themed merchandise.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard free shipping threshold |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels5 records
Pelican Parts product offering
Product offeringCore offering
Pelican Parts operates an online retail platform selling OEM, Genuine, and aftermarket replacement parts for European vehicles including Porsche, BMW, Mercedes-Benz, MINI, Audi, Volkswagen, Volvo, and Saab. The catalog spans vehicle models from the 1950s to the present, browsable by make, model, and year, with over 200,000+ parts across categories such as Basic Maintenance, Brakes, Engine, Electrical, Suspension, Exhaust, Transmission, and Tools. The offering is rounded out by free DIY technical articles, a community forum, and a lifetime replacement guarantee on select parts.
Product overview
Pelican Parts is an e-commerce platform specializing in OEM, Genuine, and Aftermarket auto parts for European vehicles. The core offering consists of vehicle brand-specific parts catalogs for Porsche, BMW, Mercedes-Benz, MINI, Audi, Volkswagen, Volvo, and Saab, organized by make/model/year with over 200,000+ parts across categories including Basic Maintenance, Brakes, Engine, Electrical, Body & Seals, Suspension, Exhaust, Performance & Upgrades, Transmission, and Tools. Supporting services include DIY Technical Articles (thousands of repair guides), community forums, a Project List feature for tracking parts needed for vehicle projects, Lifetime Replacement Program, and Order Tracking. The Accessories section offers car care products, garage gear, books, and automotive-themed merchandise.
Differentiator
Problem solved
Functional benefit
Brands
- Pelican Pro Kits: Own brand of maintenance kits for various vehicle makes
- Pelican Parts
Products and services
- Pelican Parts E-commerce Storefront Vehicle brand-specific online storefronts and parts catalogs for European marques, enabling individual vehicle owners to identify and purchase OEM, Genuine, and aftermarket replacement parts filtered to their specific car.
- Porsche Parts Catalog Vehicle-specific parts catalog for Porsche owners, providing OEM, Genuine, and aftermarket replacement parts spanning 1957-2025 model years.
- Mercedes-Benz Parts Catalog Vehicle-specific parts catalog for Mercedes-Benz owners, providing OEM, Genuine, and aftermarket replacement parts spanning 1955-present model years.
- BMW Parts Catalog Vehicle-specific parts catalog for BMW owners, providing OEM, Genuine, and aftermarket replacement parts spanning 1977-2024 model years.
- MINI Cooper Parts Catalog Vehicle-specific parts catalog for MINI Cooper owners, providing OEM, Genuine, and aftermarket replacement parts spanning 2002-2024 model years.
- Audi Parts Catalog Vehicle-specific parts catalog for Audi owners, providing OEM, Genuine, and aftermarket replacement parts covering 2000-2020 model years.
- Volkswagen Parts Catalog Vehicle-specific parts catalog for Volkswagen owners, providing OEM, Genuine, and aftermarket replacement parts spanning 1949-present model years.
- Volvo Parts Catalog Vehicle-specific parts catalog for Volvo owners, providing OEM, Genuine, and aftermarket replacement parts across multiple model lines.
- Saab Parts Catalog Vehicle-specific parts catalog for Saab owners, providing OEM, Genuine, and aftermarket replacement parts spanning 1979-2011 model years.
- Accessories and Merchandise Supplementary accessory offerings including car covers, floor mats, steering wheels, shift knobs, roof racks, garage gear, car care products, tools, books, and apparel for European vehicle owners.
- DIY Technical Articles Free technical content library of thousands of DIY how-to repair guides covering maintenance, troubleshooting, part replacement, and upgrades across all supported European vehicle makes.
- Pelican Parts Community Forums Community forum platform where vehicle enthusiasts share project stories, ask technical questions, and provide peer-to-peer repair advice for European cars.
Companies that use Pelican Parts
Customer profileSegments3 records
Ideal customer profiles2 records
Pelican Parts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pelican Parts partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Pelican Parts competitors and assessment
Company assessmentDirect peers
- ECS Tuning: Specialty retailer of Audi, BMW, VW, and MINI performance and OEM parts with technical content and installation guides; overlaps Pelican on core European makes and DIY enthusiast customer base.
- eEuroparts.com: Online retailer focused on European vehicle parts across Volvo, Saab, VW, Audi, BMW, and Mercedes; directly comparable catalog depth and customer overlap with Pelican.
- Turner Motorsport: BMW specialist with parts, performance upgrades, and motorsports heritage; competes directly with Pelican's BMW catalog for the same DIY and enthusiast buyer.
- FCP Euro: Online retailer specializing in European OEM and aftermarket parts with a lifetime replacement guarantee on the full catalog; competes head-to-head with Pelican across BMW, Mercedes, Audi, VW, MINI, Porsche, Saab, and Volvo.
- RockAuto: Catalog-based online parts retailer with broad multi-make coverage including European marques; competes with Pelican primarily on price and SKU breadth for DIY buyers.
- Bavarian Autosport: BMW and MINI parts specialist with strong enthusiast following; comparable to Pelican's BMW/MINI vertical on parts range and DIY customer focus.
- PartsGeek: Online auto parts aggregator/retailer with broad multi-make coverage and discount pricing; competes with Pelican for price-sensitive European parts buyers searching online.
Broad incumbents
- AutoZone: Largest US specialty retailer of aftermarket automotive parts and accessories with nationwide store footprint; competes with Pelican on commodity maintenance parts and accessories.
- O'Reilly Auto Parts: Major US automotive aftermarket retailer with dual retail and e-commerce channels; overlaps Pelican on accessories, tools, and entry-level DIY parts demand.
- Summit Racing Equipment: Large-scale performance and aftermarket parts retailer with broad multi-make coverage; overlaps Pelican's performance-upgrade and tools categories at a much larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Pelican Parts social profiles
Digital presencePelican Parts financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pelican Parts leadership team
Management profileNumber of profiles
Pelican Parts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pelican Parts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pelican Parts
What does Pelican Parts do?
Pelican Parts operates an online retail platform selling OEM, Genuine, and aftermarket replacement parts for European vehicles including Porsche, BMW, Mercedes-Benz, MINI, Audi, Volkswagen, Volvo, and Saab. The catalog spans vehicle models from the 1950s to the present, browsable by make, model, and year, with over 200,000+ parts across categories such as Basic Maintenance, Brakes, Engine, Electrical, Suspension, Exhaust, Transmission, and Tools. The offering is rounded out by free DIY technical articles, a community forum, and a lifetime replacement guarantee on select parts.
Is Pelican Parts a public or private company?
Pelican Parts is a private company. It is classified as unknown and is currently operating.
When was Pelican Parts founded?
Pelican Parts was founded in 1997. It employs 101 to 250 people.
Where is Pelican Parts based?
Pelican Parts is headquartered in Harbor City, United States, in the North America region.
How does Pelican Parts make money?
Three revenue lines are on record. Automotive Parts Sales are the primary driver. The others are tools and Equipment Sales and accessories and Merchandise.
Who are Pelican Parts's main competitors?
Direct peers on record are ECS Tuning, eEuroparts.com, Turner Motorsport, FCP Euro, RockAuto, Bavarian Autosport and PartsGeek. Broad incumbents are AutoZone, O'Reilly Auto Parts and Summit Racing Equipment.
Does Pelican Parts have an API?
No public API is recorded for Pelican Parts.
What industry is Pelican Parts in?
Pelican Parts's product category is European Automotive Parts Retail. Its primary akta.pro industry code is CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 44133 and its SIC code is 3714.