What Coches.com does

Coches.com (operated by Autodescuento S.L.) is a Spanish online automotive marketplace headquartered in Boadilla del Monte, Madrid. The platform aggregates more than 230,000 vehicle offers across four categories — new cars, km 0/seminuevo, used cars, and renting — and reaches approximately 1.8 million monthly visitors. Core technology includes a proprietary car valuation engine (SuperTasador) trained on over 40 million historical vehicle records and refreshed weekly, integration with Spain's DGT (Direccion General de Trafico) for official vehicle history reports, and a Motorpay service that combines DGT data with Santander Consumer Bank payment infrastructure to enable fully digital ownership transfer.

The product surface spans Coches Nuevos, Coches Km 0 y Seminuevos, Coches de Segunda Mano, Super Tasador, Informe DGT, Motorpay, Financiacion, Renting de Coches, Vender Coche, Seguros Coche, and the Noticias Motor content portal. Distribution is self-serve digital: private sellers list for free while professional dealers pay subscription fees for premium placement, and the company monetizes through a mix of professional dealer subscriptions, financing referral fees to Santander Consumer Finance and Open Bank, EUR 9.99 transaction fees on DGT reports, and affiliate commissions on renting and insurance. The company is privately held, has 11-50 employees, and operates exclusively in Spain.

Customer segments are split between individual car buyers and private sellers (the primary persona served by free listings and valuation tools) and car dealerships, financing customers, renting customers (particulares, autonomos, and empresas), and a small set of named enterprise renters such as Maxam, FCAA, La Sexta, and Link Finanzas. The integrated stack — DGT data, financing, valuation, reservation, and digital transfer — is the principal differentiator versus pure listing competitors in the Spanish market.

Name

Coches.com

Legal name

Autodescuento S.L.

Website

https://coches.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Coches.com is a Spanish online automotive marketplace operated by Autodescuento S.L., aggregating 230,000+ vehicle listings across new, used, km 0, and renting categories for 1.8 million monthly visitors, complemented by proprietary valuation, DGT-integrated reporting, and digital ownership transfer services.

Ownership category

akta.pro rank

Product category

Online Automotive Marketplace

NAICS

Motor Vehicle and Parts Dealers (441), Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

akta.pro secondary industry

C2C Generalist Classifieds & Listings Marketplaces (CRAFAAAB)

Keywords

• Automotive marketplace
• Used car listings
• Vehicle financing
• Car leasing
• Vehicle valuation

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Professional Dealer Listings: Car dealerships and professional sellers pay to list their vehicle inventories on the platform, gaining access to the marketplace's 1.8 million monthly visitors.
2. Financing Referral Fees: Coches.com refers customers to Santander Consumer Finance and Open Bank for car financing, earning referral fees for connected loans.
3. DGT Report Sales: The platform charges 9.99 EUR per DGT vehicle history report, consisting of 8.67 EUR DGT state fee plus 1.32 EUR management fee (0.23 EUR VAT included).
4. Insurance and Renting Commissions: The platform offers car insurance comparison and renting services, earning commissions from partner providers.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Coches.com is a Spanish online automotive marketplace operated by Autodescuento S.L. that aggregates more than 230,000 vehicle listings across new, km 0, and used-car categories from private sellers and professional dealerships. The platform supplements the marketplace with a suite of integrated services including the SuperTasador car-valuation engine, official DGT vehicle history reports, Motorpay online transfer and payment, car financing through Santander Consumer Finance and Open Bank, and renting/leasing offerings.

Product overview

Coches.com is a Spanish online automotive marketplace operating a platform-plus-services model. The core platform comprises three main vehicle listing categories: Coches Nuevos (new cars), Coches Km 0 y Seminuevos (nearly-new and demonstration vehicles), and Coches de Segunda Mano (used cars). These are supported by a suite of complementary services including Super Tasador (car valuation tool), Informe DGT (official vehicle history reports), Motorpay (online transfer and secure payment), Financiacion (car loans), Renting (car leasing), Vender Coche (free listing service), Seguros Coche (insurance comparison), and a News section. The platform aggregates over 230,000 vehicle offers and serves 1.8 million monthly visitors, functioning primarily as a comparison and transaction intermediary rather than a direct seller.

Differentiator

Problem solved

Functional benefit

Brands

• Motorpay: Online vehicle transfer and secure payment service that enables buyers and sellers to complete car transactions digitally, including contract signing, name change, and payment handling in collaboration with DGT and Santander Consumer Bank.
• SuperTasador
• Informe DGT

Products and services

• Coches Nuevos (New Cars)
• Coches Km 0 y Seminuevos
• Coches de Segunda Mano (Used Cars)
• Super Tasador
• Informe DGT
• Motorpay
• Financiacion (Car Financing)
• Renting de Coches
• Vender Coche (Sell My Car)
• Seguros Coche (Car Insurance Comparison)

Quantifiable outcome

• 10 million cars have been valued using the SuperTasador tool
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and major.

• Ministerio del Interior (Ministry of Interior)coreStrategic or Co-development PartnerGovernment partnership enabling official DGT (Direccion General de Trafico) vehicle history reports. The platform acts as an authorized intermediary for government vehicle data, charging management fees on top of official state rates.
• Direccion General de Trafico (DGT)coreStrategic or Co-development PartnerDirect integration with DGT government database for official vehicle history reports including ownership records, charges, embargos, ITV inspections, and accident history.
• MotorpaymajorStrategic or Co-development PartnerJoint project between Coches.com, DGT, and Santander Consumer Bank to enable complete online vehicle transfer and secure payment services.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vroom: US online used car retailer combining marketplace listings with reconditioned inventory and online purchase flow. Relevant comparable for Coches.com's push toward integrated digital transactions (Motorpay) and certified inventory.
• CarGurus: US-headquartered auto marketplace known for its data-driven price transparency rankings. Comparable to Coches.com for its emphasis on valuation analytics (parallel to SuperTasador) layered on top of dealer listings.
• Cars.com: US-listed automotive marketplace combining listings, dealer reviews, and editorial content. Useful comparable for Coches.com's content-plus-marketplace-plus-tools model and its dealer subscription revenue mix.
• Auto1: European used car platform operating Autohero (retail) and Auto1.com (B2B dealer auction). Relevant peer for Coches.com's professional dealer and inventory-quality positioning in Spain.

Direct peers

• AutoScout24: Pan-European online automotive marketplace with a major Spanish presence (autoscout24.es). Directly competes with Coches.com on new and used car listings, valuation tools, and dealer subscription revenue, with broader geographic reach.
• Milanuncios: Spanish generalist C2C classifieds platform with a strong vehicles vertical. Competes with Coches.com for private seller listings and organic SEO traffic, and bundles adjacent verticals (real estate, jobs, services).
• Coches.net: Leading Spanish automotive classifieds platform owned by Adevinta. Competes head-to-head with Coches.com on private and dealer listings, used car search, and SEO-driven buyer acquisition in the Spanish market.
• Wallapop: Spanish-origin C2C marketplace with a growing vehicles vertical and Wallapop Pro for dealers. Overlaps with Coches.com on private car listings and buyer liquidity, and competes on mobile UX and trust features.

Emerging players

• Kavak: Latin American used car marketplace expanding into Europe with certified, reconditioned inventory. Competes with Coches.com on the dealer-quality, trust-enhanced end of the Spanish used car market.
• Carmatch: Spanish B2B/B2C platform for selling and sourcing used cars, with a focus on dealer-to-dealer and dealer-to-consumer inventory transfers. Competes with Coches.com on the professional dealer segment in Spain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/coches
• Facebookfacebook.com/cochescom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coches.com