What Coches.net does

Coches.net is the leading Spanish online automotive marketplace, founded in 1997 and operated today by Adevinta Motor S.L.U. within the Adevinta Spain group. The platform operates a two-sided marketplace connecting individual car buyers and sellers (used, new, km0, and rental vehicles) with professional car dealers and dealerships. The consumer-facing portal offers free ad creation with automatic data population from license plate and mileage, vehicle search, valuation tools (tasación), financing options, insurance comparison, and editorial content. The professional side, branded coches.net PRO, is a subscription-based dealer management platform available via web and native iOS/Android apps, providing inventory management, lead tracking (Contact Manager), analytics, and pricing optimization through Price Radar. Distribution is exclusively domestic within Spain.

The company monetizes primarily through professional dealer subscriptions across tiered packs (Essential, Advance, Expert, Sport), à la carte visibility products (TOPS, Pole Position, editorial campaigns), and emerging data products including an Annual Market Study. Consumer-side listings are free (freemium) and serve to attract the audience that dealers are willing to pay to reach. Coches.net reports 20M+ monthly visits, 78% exclusive users, more than 252,000 active listings, and 6M+ qualified leads delivered annually to 9,000+ professional clients. Recent product investment includes the NET AI conversational car-shopping assistant (March 2026), a ChatGPT integration that surfaces inventory inside OpenAI's interface, and the Accelerate by Coches.net industry event. The company is privately held under Adevinta Spain S.L.U., with new board leadership installed in March 2026 following a recent acquisition.

Name

Coches.net

Legal name

Adevinta Motor S.L.U.

Website

https://coches.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Coches.net is Spain's leading online automotive marketplace, connecting individual car buyers and sellers with 9,000+ professional dealers through a free consumer portal and a subscription-based PRO dealer platform with AI-driven search and pricing tools.

Ownership category

akta.pro rank

Product category

Online Automotive Marketplace

NAICS

Automobile Dealers (4411), Used Car Dealers (44112)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Automotive Vehicles & Parts C2C (CRAFAKAE)

akta.pro secondary industries

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

Keywords

• Automotive classifieds platform
• Online car marketplace
• Vehicle listing service
• Auto dealer tools
• Used car search

Headquarters

HQ city

Perillo

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Dealer Subscriptions (coches.net PRO): Subscription-based access to the PRO platform for car dealers and professionals to manage inventory, publish listings, access analytics, and use visibility products. Multiple pack levels available (Essential, Advance, Expert, Sport) with tiered features.
2. Advertising & Visibility Products: Paid visibility products including TOPS, Pole Position, extended editorial placement, and marketing campaigns for professional dealers to increase ad exposure and ranking.
3. Consumer Listing Fees: Free listing for individual (non-professional) sellers; revenue model for consumers is primarily through value-added services and driving traffic volume to attract professional advertisers.
4. Data Products & Analytics: Advanced analytics, market intelligence reports (Annual Study 2026-2027), and data-driven insights sold to dealers and automotive industry stakeholders.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

Coches.net operates a two-sided online automotive marketplace in Spain that connects individual car buyers and private sellers with professional dealers. The consumer portal offers vehicle search, listings of new, used, km0 and rental vehicles, technical specifications, comparisons, and editorial content, while the coches.net PRO suite provides professional dealers with inventory management, lead tracking, analytics, pricing tools, and visibility products. Free listings for individuals and paid subscriptions/visibility packs for professional dealers drive the platform.

Product overview

Coches.net operates as a two-sided marketplace platform with a consumer-facing portal and a professional dealer tool. The consumer portal (Coches.net) is the core marketplace for buying and selling new, used, km0, and rental vehicles in Spain. The professional suite (Coches.net PRO) is a dealer management and analytics platform available via web and mobile apps (iOS/Android), offering inventory management, lead tracking, pricing optimization (Price Radar), video listings, and financing quote publishing. The platform also includes an AI-powered conversational assistant called 'Net' that helps users find vehicles through natural language dialogue. Professional features include Data Products for analytics, Market Extension for geographic reach, and tiered Visibility Packs (Advance, Expert). Recent innovations include ChatGPT integration allowing vehicles to appear in AI responses. The ecosystem spans both consumer and B2B offerings, all integrated under the Adevinta Spain umbrella alongside Milanuncios.

Differentiator

Problem solved

Functional benefit

Brands

• Net: AI-powered car-shopping assistant launched by Coches.net to help users find and purchase vehicles.
• coches.net PRO

Products and services

• Coches.net Consumer Portal Consumer-facing automotive marketplace at www.coches.net for searching and listing new, used, km0, and rental vehicles in Spain. Includes editorial content, car news, tests, technical specs, comparator, financing, and valuation services.
• Coches.net PRO Subscription-based B2B platform at pro.coches.net for professional car dealers and dealerships to manage vehicle inventory, publish ads, track leads, run analytics, optimize pricing, purchase visibility products, and connect via API to dealer management systems. Over 9,000 professional clients.
• Coches.net PRO Mobile App Mobile app version of coches.net PRO for professional dealers, available on iOS and Android, providing on-the-go inventory management, advanced analytics, pricing optimization, and multi-device session management.
• Net (AI Assistant) AI-powered conversational assistant integrated into Coches.net that helps users find vehicles matching their lifestyle needs through natural language dialogue and answers questions about the automotive sector in real time.

Quantifiable outcome

• 6 million quality leads delivered to professionals in the last year
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability7 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CARFAXcoreStrategic or Co-development Partner · 1 January 2026CARFAX is a sponsor and award partner of the Accelerate by Coches.net 2026 event. The Premio a la Gestión de Compra a Particulares was sponsored by CARFAX, with Francisco Rudilla (Responsable de Desarrollo de Negocio de CARFAX Europe) presenting the award. CARFAX vehicle history reports are also linked from Coches.net listings.
• BCA EspañaminorGTM or Marketing Partner · 1 January 2026BCA España is a sponsor of the Accelerate by Coches.net 2026 event, supporting the premier industry gathering of automotive distribution professionals in Spain.
• Inventario.prominorGTM or Marketing Partner · 1 January 2026Inventario.pro is a sponsor of the Accelerate by Coches.net 2026 event for automotive professionals.
• Adevinta Spain (Parent)coreOthers · 1 January 2026Coches.net is owned by Adevinta Spain S.L.U., part of Adevinta's global marketplace group. Adevinta Spain operates real estate (Fotocasa, habitaclia), employment (InfoJobs), motor (coches.net, motos.net), and second-hand goods (Milanuncios) platforms reaching 18M+ monthly users. Coches.net shares infrastructure, brand ecosystem, and dual-listing opportunities with Milanuncios.
• OpenAI / ChatGPTcoreTechnology or IntegrationCoches.net vehicles are integrated into ChatGPT via a dedicated Coches.net GPT app. When users ask car-related queries in ChatGPT, matching vehicles from Coches.net, Motos.net, and Milanuncios are displayed as result grids. The integration is free for professionals and provides a new AI-based discovery channel.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AutoScout24: Europe's largest online automotive marketplace, operating in Spain as AutoScout24.es. Directly competes with Coches.net for both consumer car-search traffic and professional dealer subscriptions in the Spanish market.
• Milanuncios: General classifieds platform owned by the same parent (Adevinta Spain) that also carries a large vehicle vertical. Competes for both buyer traffic and professional dealer inventory, while also offering a dual-listing product alongside Coches.net.
• Motor.es: Spanish automotive marketplace and editorial site focused on new cars, news, and dealer listings. Direct competitor in the consumer car-discovery and dealer lead-generation space in Spain.
• Autofacil: Spanish online automotive marketplace with consumer listings and dealer advertising. Operates in the same vertical as Coches.net targeting Spanish car buyers and professional sellers.
• Coches.com: Spanish automotive marketplace with consumer listings and dealer services. Direct competitor in both the C2C and B2B automotive marketplace segments in Spain.

Emerging players

• Wallapop: Leading Spanish C2C mobile-first marketplace with a growing vehicle vertical. Competes for individual car seller listings and casual buyer traffic with a younger, mobile-native audience.

Regional players

• Leboncoin: France's leading general classifieds platform with a substantial automotive vertical. Same Adevinta-owned network of marketplaces; relevant as a sibling classifieds model and proxy for cross-vertical strategies.
• Subito.it: Italy's largest general classifieds platform with a strong motors category. Part of the Adevinta network; comparable vertical marketplace operating in a different European geography.
• Autovit: Adevinta-owned automotive marketplace active in Romania and other Central/Eastern European markets. Relevant sibling comparable for Coches.net within the broader Adevinta portfolio.

Others

• CARFAX Europe: Vehicle history report provider already integrated into Coches.net listings (Informe de vehículos) and an Accelerate 2026 award sponsor. Adjacent ecosystem participant rather than direct marketplace competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/cochesnet

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coches.net