Orthology
Orthology is a private Minnesota-based physical therapy practice operating three clinics (Eagan, Maple Grove, Eden Prairie) as a Therapy Partners network member, delivering manual therapy, industrial rehabilitation, golf performance assessment, and massage therapy to individual patients and workers' compensation clients.
- Company typePrivate
- Founded-
- HeadquartersMinneapolis, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Orthology does
Orthology, Inc. is a private physical therapy practice operating three clinics in Minnesota (Eagan, Maple Grove, Eden Prairie) as a member practice of the Therapy Partners management services organization network. The company provides manual therapy-focused physical therapy, industrial rehabilitation, clinical massage therapy, and a Titleist Performance Institute (TPI) certified golf performance assessment, employing approximately 15 providers (physical therapists, physical therapy assistants, and certified massage therapists) across the three locations.
The practice's core technology is its proprietary "Orthology Approach," a standardized internal clinical training and care delivery protocol that combines whole-body diagnostic reasoning with hands-on manual therapy and movement retraining. Specialized clinical tools include computerized Functional Capacity Evaluation (FCE) instrumentation, NIOSH Lifting Equation and Cumulative Trauma Risk Assessment for ergonomic analysis, Trigger Point Dry Needling, and TPI Level 1 golf assessment with swing video analysis. Orthology also uses the TolaPoint patient engagement platform.
Orthology generates revenue on a fee-for-service basis, primarily through in-network insurance reimbursement (in-network with 13+ major commercial, Medicare, Medicaid, and workers' compensation plans) plus patient copays collected at time of service. Its go-to-market is a hybrid D2C/B2B motion: individual patients self-refer or are referred by physicians under Minnesota's Direct Access law (which permits up to 90 days of treatment without referral), while the industrial rehabilitation line is sold consultatively to employers, workers' compensation insurers, adjusters, and case managers across Minnesota, Wisconsin, Iowa, and South Dakota. Cumulative patient volume exceeds 100,000 over 20+ years, and the company reports a 98% patient improvement rate.
Orthology firmographics
Firmographics- Name
- Orthology
- Legal name
- Orthology, Inc.
- Website
- https://orthology.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Orthology is a private Minnesota-based physical therapy practice operating three clinics (Eagan, Maple Grove, Eden Prairie) as a Therapy Partners network member, delivering manual therapy, industrial rehabilitation, golf performance assessment, and massage therapy to individual patients and workers' compensation clients.
- Ownership category
- akta.pro rank
Orthology industry classification
Industry- Product category
- Physical Therapy Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Ambulatory Health Care Services (621)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Orthopedic Physical Therapy & Post-Op Rehab (HSADAIAA)
- akta.pro secondary industries
- Orthopedic & Sports Rehabilitation Centers (HLAFAFAI), General Orthopedics (HLAKALAA)
Keywords
Where Orthology is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Orthology business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Physical Therapy Services: Fee-for-service healthcare visits billed to insurance. Patients receive treatment for musculoskeletal injuries, post-operative rehabilitation, and sports injuries. Average of 6 treatment visits per episode for non-surgical cases. Revenue is generated through insurance reimbursement and patient copays collected at time of service.
- Industrial Rehabilitation Services: Workers' compensation rehabilitation including job site analysis, functional capacity evaluations, ergonomic analysis, work conditioning, and post-offer evaluations. Billed through workers' compensation insurance with authorization coordination.
- Massage Therapy Services: Clinical massage therapy billed per session, working in conjunction with physical therapy as part of comprehensive recovery and wellness plans.
- Golf Performance Assessment: Specialized golf assessment service including TPI physical screen and swing video analysis, offered as a distinct service (only at Maple Grove location).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Insurance-based physical therapy visits |
| Other | Pay-as-you-go | Direct Access / Self-pay |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Orthology product offering
Product offeringCore offering
Orthology is a Minnesota-based physical therapy practice that delivers hands-on, manual therapy-focused care to resolve pain, restore mobility, and normalize biomechanics. The practice operates three clinic locations (Eagan, Maple Grove, Eden Prairie) offering four core services: Physical Therapy, Industrial Rehab, Golf Performance Assessment, and Massage Therapy.
Product overview
Orthology is a physical therapy practice offering four distinct services across three clinic locations in Minnesota. The core offerings include Physical Therapy (manual therapy-focused care for pain resolution and mobility restoration), Industrial Rehab (job-specific rehabilitation for workplace injuries), Golf Performance Assessment (TPI-certified physical screening and swing analysis), and Massage Therapy (clinical massage integrated with PT). Services are delivered at Eagan, Maple Grove, and Eden Prairie locations, with certain specialized services available only at specific clinics (Golf Assessment at Maple Grove, Massage Therapy at Eden Prairie).
Differentiator
Problem solved
Functional benefit
Products and services
- Physical Therapy Manual therapy-focused care that resolves pain and restores mobility, combined with muscle retraining techniques to normalize biomechanics. Targeted at people of all ages recovering from musculoskeletal injuries, chronic pain, soft tissue injuries, and joint injuries who want to return to meaningful activities.
- Industrial Rehab Targeted, job-specific rehabilitation that restores functional strength, improves biomechanics, and prepares employees to return to work safely. Includes job site analysis, ergonomic assessments, functional capacity evaluations, work conditioning, and post-offer evaluations for employers, workers' compensation insurers, and case managers in Minnesota, Wisconsin, Iowa, and South Dakota.
- Golf Performance Assessment A golf-specific evaluation that combines Titleist Performance Institute (TPI) Level 1 physical screening with slow-motion swing video analysis to assess range of motion, strength, and motor control. Helps golfers move better, swing more efficiently, and play with confidence. Available only at the Maple Grove, MN clinic.
- Massage Therapy Clinical massage therapy focused on relieving tension, improving mobility, and supporting healing as part of a patient's overall recovery and wellness plan. Provided in conjunction with physical therapy treatment. Available only at the Eden Prairie, MN clinic.
Quantifiable outcome
- 98% of patients report significant improvements in mobility, posture, and overall pain relief
- +3 more outcomes
Companies that use Orthology
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Orthology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Orthology partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Therapy PartnerscoreTherapy Partners is the parent network organization providing administrative, billing, compliance, care management guidance, outcome measurement, provider credentialing, and improvement activities support. Orthology is a member practice of the Therapy Partners network and participates in value-based payment arrangements with certain insurers. HIPAA compliance office located at 1939 West Minnehaha Avenue, Suite 300, St. Paul, MN 55104.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Orthology competitors and assessment
Company assessmentDirect peers
- SPEAR Physical Therapy: Boutique, clinician-led PT practice emphasizing hands-on, manual-therapy-driven care for active and athletic populations. Highly comparable to Orthology on clinical philosophy (root-cause, movement-focused) and direct-to-consumer positioning.
- Fyzical Therapy & Balance Centers: Franchised PT network specializing in orthopedic, balance, and vestibular rehabilitation with a hands-on, outcome-driven model. Comparable to Orthology on specialty rehab positioning and practitioner-led care model.
- ATI Physical Therapy: One of the largest outpatient physical therapy chains in the United States, offering orthopedic, sports, industrial rehab, and workers' compensation services. Directly comparable to Orthology on services, payor mix, and patient population, but at national scale.
- Select Physical Therapy (Select Medical): Outpatient rehabilitation arm of Select Medical offering orthopedic PT, sports medicine, hand therapy, and industrial rehab. Closely comparable in industrial rehab and workers' compensation capabilities and payor relationships.
- NovaCare Rehabilitation: Select Medical-affiliated PT network with strong orthopedic and workers' compensation rehabilitation offerings. Directly comparable on industrial rehab and payor contracting capabilities.
- Therapydia: Boutique outpatient PT brand emphasizing one-on-one, hands-on sessions and individualized care plans. Closely matches Orthology's manual-therapy, whole-body, and patient-experience differentiators at similar practice size.
- Athletico Physical Therapy (BJU): Multi-state outpatient PT chain with strong orthopedic and sports medicine focus, including post-operative rehab and workers' compensation programs. Directly comparable on service breadth and specialty sport-medicine offerings similar to Orthology's manual-therapy approach.
Regional players
- TRIA Orthopedics (HealthPartners): Minnesota-based orthopedic and sports medicine program within HealthPartners offering integrated PT and orthopedic physician services. Comparable on sports-medicine and post-operative rehabilitation within the same Twin Cities geography.
- OSI Physical Therapy: Twin Cities-based outpatient PT provider offering orthopedic, sports, and workers' compensation rehabilitation. Direct regional competitor in Orthology's home Minnesota market.
Broad incumbents
- M Health Fairview Rehabilitation: Hospital-affiliated rehabilitation network in Minnesota offering broad outpatient PT services and direct integration with orthopedic surgery. Broad incumbent competitor with overlapping services and payor relationships.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Orthology social profiles
Digital presenceOrthology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Orthology leadership team
Management profileNumber of profiles
Profiles14 records
Orthology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Orthology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Orthology
What does Orthology do?
Orthology is a Minnesota-based physical therapy practice that delivers hands-on, manual therapy-focused care to resolve pain, restore mobility, and normalize biomechanics. The practice operates three clinic locations (Eagan, Maple Grove, Eden Prairie) offering four core services: Physical Therapy, Industrial Rehab, Golf Performance Assessment, and Massage Therapy.
Is Orthology a public or private company?
Orthology is a private company. It is classified as corporate owned and is currently operating.
When was Orthology founded?
Orthology was founded in -1. It employs 101 to 250 people.
Where is Orthology based?
Orthology is headquartered in Minneapolis, United States, in the North America region.
How does Orthology make money?
Four revenue lines are on record. Physical Therapy Services are the primary driver. The others are industrial Rehabilitation Services, massage Therapy Services and golf Performance Assessment.
Who are Orthology's main competitors?
Direct peers on record are SPEAR Physical Therapy, Fyzical Therapy & Balance Centers, ATI Physical Therapy, Select Physical Therapy (Select Medical), NovaCare Rehabilitation, Therapydia and Athletico Physical Therapy (BJU). Regional players are TRIA Orthopedics (HealthPartners) and OSI Physical Therapy. M Health Fairview Rehabilitation is listed as a broad incumbent.
Does Orthology have an API?
No public API is recorded for Orthology.
What industry is Orthology in?
Orthology's product category is Physical Therapy Services. Its primary akta.pro industry code is HSADAIAA, Orthopedic Physical Therapy & Post-Op Rehab, with a secondary code of HLAFAFAI, Orthopedic & Sports Rehabilitation Centers. Its NAICS code is 621340 and its SIC code is 8093.