NovaCare Rehabilitation

What NovaCare Rehabilitation does

NovaCare Rehabilitation is a U.S. outpatient physical therapy provider and division of Select Medical Corporation (NYSE: SEM), operating 1,850+ rehabilitation centers across 36 states and the District of Columbia staffed by 7,000+ licensed physical, occupational, and hand therapists. Headquartered in King of Prussia, Pennsylvania and founded in 1976, the company serves individual patients recovering from injury, surgery, or chronic conditions; professional and collegiate athletes through marquee sports partnerships; pediatric patients; cancer patients and survivors; and employers via workers' compensation and onsite WorkStrategies programs. Service breadth spans core orthopedic physical therapy plus specialty programs including ReVital Cancer Rehabilitation, CoreVia Pelvic Health, OrthoVive Joint Health, NovaCare Kids Pediatric Therapy, hand therapy, concussion and vestibular rehabilitation, neurologic and cognitive rehabilitation, speech therapy, TMJ treatment, prosthetics and orthotics, and metabolic rehabilitation, supported by advanced therapeutic equipment such as the AlterG Anti-Gravity Treadmill and Blood Flow Restriction therapy.

The underlying technology stack is primarily clinical rather than digital: treatment is delivered by licensed clinicians using evidence-informed protocols and specialized therapeutic hardware, with telerehab video sessions and in-home visits extending the delivery model beyond the clinic footprint. Proprietary specialty programs (ReVital, CoreVia, OrthoVive, WorkStrategies) function as branded care pathways, and centralized billing offices in Canonsburg and Mechanicsburg, PA support insurance claims processing across all 50 states.

Revenue is generated principally through insurance billing (commercial, Medicare, and workers' compensation) for individual therapy visits, with patients paying copays at the time of service. Distribution combines direct-to-consumer demand generation (physician referrals, direct access without referral, content marketing, sports partnerships) with B2B employer onsite services. NovaCare is integrated into Select Medical's broader network of 1,917 outpatient rehab clinics, 38 rehabilitation hospitals, and 104 critical illness recovery hospitals, providing back-office, payer-contract, and procurement scale that standalone PT chains cannot match.

Name

NovaCare Rehabilitation

Legal name

NovaCare Rehabilitation, a division of Select Medical

Website

https://novacare.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

NovaCare Rehabilitation is a U.S. outpatient physical therapy provider and division of Select Medical (NYSE: SEM), operating 1,850+ centers across 36 states with 7,000+ licensed therapists. It serves individual patients, athletes, pediatric and cancer patients, and employers via core PT plus specialty programs like ReVital, CoreVia, and WorkStrategies.

Ownership category

akta.pro rank

Product category

Outpatient Physical Therapy and Rehabilitation Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Services for the Elderly and Persons with Disabilities (62412), Other Ambulatory Health Care Services (6219)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Orthopedic & Sports Rehabilitation Centers (HLAFAFAI)

akta.pro secondary industries

Orthopedic & Post-Surgical Rehabilitation Centers (HLADAJAI), Neurorehabilitation Centers (HLAFAFAH), Orthopedic & Musculoskeletal Rehab In-Home (HSABADAF)

Keywords

• Outpatient physical therapy
• Occupational therapy
• Sports medicine
• Rehabilitation services
• Specialty therapy programs

Headquarters

HQ city

King Of Prussia

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Billing: Claims submitted to patient's medical insurance plan. Patient responsible for deductibles, copays, and coinsurance. Copays collected at time of service.
2. Outpatient Physical Therapy Services: Individual therapy sessions for physical therapy, occupational therapy, hand therapy, sports medicine, and specialized rehabilitation services billed per visit through insurance
3. Workers' Compensation Services: Physical and occupational therapy services for work-related injuries, billed through workers' compensation insurance programs

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

NovaCare Rehabilitation provides outpatient physical therapy, occupational therapy, hand therapy, and sports medicine services through a network of more than 1,850 centers across 36 U.S. states. The company delivers specialty programs including cancer, pelvic health, joint, pediatric, neurologic, concussion, vestibular, and work injury rehabilitation, plus prosthetics, orthotics, telerehab, and in-home therapy. Services are billed primarily through patient medical insurance with copays collected at the point of service.

Product overview

NovaCare Rehabilitation is a nationwide outpatient physical therapy and rehabilitation provider operating over 1,850 centers across 36 states. The company offers a comprehensive portfolio of therapy services organized as specialized programs and service modules, including core physical therapy and specialty programs such as ReVital Cancer Rehabilitation, OrthoVive Joint Health, CoreVia Pelvic Health, WorkStrategies occupational health, and NovaCare Kids Pediatric Therapy. Additional service modules cover hand therapy, sports medicine, amputee rehabilitation, cognitive and neurologic rehabilitation, concussion care, vestibular therapy, speech therapy, TMJ treatment, and advanced technologies including AlterG anti-gravity treadmill and blood flow restriction therapy. NovaCare also provides prosthetics and orthotics, recovery and reconditioning programs, and metabolic rehabilitation services. All services are delivered through licensed clinical teams as part of the Select Medical Outpatient Division network.

Differentiator

Problem solved

Functional benefit

Brands

• ReVital Cancer Rehabilitation: A specialized cancer rehabilitation program offering physical, occupational, and speech therapy for cancer patients and survivors.
• OrthoVive Joint Health
• CoreVia Pelvic Health
• RUSH Kids Pediatric Therapy
• NovaCare Prosthetics & Orthotics
• WorkStrategies

Products and services

• Physical Therapy and Specialty Services Core outpatient physical therapy services delivered by licensed physical and occupational therapists, treating back and neck pain, orthopedic injuries, pre- and post-operative conditions, chronic pain, and soft-tissue injuries at 1,850+ centers.
• Telerehab Virtual Care Real-time video sessions with licensed therapists delivered through a HIPAA-compliant platform for patients who cannot visit a center in person.
• In-Home Physical Therapy Therapists deliver physical and occupational therapy services at the patient's home for those limited by travel, injury, surgery, or weakened immune system.
• ReVital Cancer Rehabilitation Specialized physical, occupational, and speech therapy program for cancer patients and survivors addressing pain, fatigue, balance, mobility, strength, endurance, and cognitive effects of cancer treatment.
• CoreVia Pelvic Health Specialized pelvic floor physical therapy program providing care for men, women, and children experiencing pelvic floor dysfunction, incontinence, pelvic pain, constipation, and related conditions.
• OrthoVive Joint Health Specialty care program for managing osteoarthritis, joint replacements, and joint health through prevention, conservative treatment, and post-surgical recovery.
• NovaCare Kids Pediatric Therapy Multi-disciplinary pediatric therapy services including physical, occupational, speech-language, and applied behavior analysis programs for children from birth to age 21 with developmental delays, neuromuscular conditions, and orthopedic issues.
• WorkStrategies Program Comprehensive work injury prevention and management program partnering with employers, case managers, payers, and insurers to reduce workplace injuries, deliver onsite services, and facilitate faster return-to-work outcomes.
• Hand Therapy Hand, wrist, arm, elbow, and shoulder therapy delivered by certified hand therapists with 4,000+ clinical hours and board certification from the Hand Therapy Certification Commission.
• NovaCare Prosthetics & Orthotics Custom-designed prosthetic and orthotic devices for patients with limb loss or those requiring supportive devices, including fitting, training, and follow-up services.
• Sports Medicine Sports injury prevention, treatment, athletic training, concussion management, and return-to-play protocols for professional, collegiate, and recreational athletes.
• Amputee Rehabilitation Pre-prosthetic and prosthetic training program for individuals recovering from upper and lower extremity amputation, focusing on mobility, self-care, and independence.

Quantifiable outcome

• 98.4% of respondents said their therapist was caring, compassionate and encouraging
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

21 partnerships are on record, tiered core, secondary and minor.

• Philadelphia EaglescoreStrategic or Co-development Partner · 17 February 2026Multi-year extension of 25-year partnership naming NovaCare Rehabilitation the Official Physical Therapy Partner of the team. Includes presenting sponsorship of fan content across digital platforms, gameday signage at Lincoln Financial Field, radio spots, and community program involvement including Eagles Autism Challenge.
• Jefferson HealthcoreStrategic or Co-development Partner · 17 February 2026Expanded healthcare partnership with Philadelphia Eagles including multi-year extensions. Jefferson Health acquired naming rights to the Eagles' South Philadelphia training facility (renamed Jefferson Health Training Complex) and continues as practice jersey patch sponsor. NovaCare remains Official Physical Therapy Partner.
• Select Medical CorporationcoreStrategic or Co-development PartnerParent company operating NovaCare as part of its Outpatient Division. Select Medical operates 104 critical illness recovery hospitals, 38 rehabilitation hospitals, and 1,917 outpatient rehabilitation clinics across 39 states and DC as of December 31, 2025.
• Cleveland GuardianscoreStrategic or Co-development PartnerMajor League Baseball team partnership for sports medicine and physical therapy services.
• Philadelphia PhilliescoreStrategic or Co-development PartnerMajor League Baseball team partnership for sports medicine and physical therapy services.
• Temple UniversitysecondaryStrategic or Co-development PartnerUniversity athletic program partnership providing sports medicine and athletic training services to student-athletes.
• Villanova UniversitysecondaryStrategic or Co-development PartnerUniversity athletic program partnership providing sports medicine and athletic training services to student-athletes.
• University of CincinnatisecondaryStrategic or Co-development PartnerUniversity athletic program partnership providing sports medicine and athletic training services.
• Grand Valley State UniversitysecondaryStrategic or Co-development PartnerUniversity athletic program partnership providing sports medicine and athletic training services.
• Western Michigan UniversitysecondaryStrategic or Co-development PartnerUniversity athletic program partnership providing sports medicine and athletic training services.
• Franklin & Marshall CollegeminorStrategic or Co-development PartnerCollege athletic program partnership providing sports medicine and athletic training services.
• Haverford CollegeminorStrategic or Co-development PartnerCollege athletic program partnership providing sports medicine and athletic training services.
• La Salle UniversityminorStrategic or Co-development PartnerUniversity athletic program partnership providing sports medicine and athletic training services.
• Neumann UniversityminorStrategic or Co-development PartnerUniversity athletic program partnership providing sports medicine and athletic training services.
• Saint John's UniversityminorStrategic or Co-development PartnerUniversity athletic program partnership providing sports medicine and athletic training services.
• Youngstown State UniversityminorStrategic or Co-development PartnerUniversity athletic program partnership providing sports medicine and athletic training services.
• Goldey Beacom CollegeminorStrategic or Co-development PartnerCollege athletic program partnership providing athletic training services.
• Rutgers University-CamdenminorStrategic or Co-development PartnerUniversity athletic program partnership providing athletic training services.
• Meijer State GamesminorStrategic or Co-development PartnerMulti-sport event partnership providing sports medicine coverage.
• Parkette National Gymnastic TeamminorStrategic or Co-development PartnerGymnastics team partnership providing sports medicine and physical therapy services.
• Western Reserve RacingminorStrategic or Co-development PartnerRacing organization partnership providing sports medicine services.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Hinge Health: Digital MSK and virtual physical therapy platform sold to employers and health plans, often as a first-line alternative to in-clinic PT. Emerging competitive threat to traditional outpatient PT referrals including NovaCare's.
• Sword Health: Digital-first MSK and pelvic health therapy provider offering AI-guided virtual PT to employers and payors. Competes with NovaCare for self-insured employer and health plan contracts, particularly in pelvic health (CoreVia).

Direct peers

• Upstream Rehabilitation: Private outpatient PT network formed through roll-ups of regional brands (Drayer, Benchmark, Results), providing orthopedic, sports, and industrial rehab services across 30+ states. Directly comparable in scale and service breadth to NovaCare.
• Benchmark Physical Therapy: Regional outpatient PT provider in the Southeast and Midwest (now under Upstream Rehabilitation) offering orthopedic, sports medicine, hand therapy, and workers' comp. Overlaps directly with NovaCare's specialty service portfolio.
• Select Physical Therapy: Sister brand under Select Medical's Outpatient Division, operating outpatient PT clinics in overlapping geographies with comparable service mix (orthopedic, sports, hand therapy, workers' comp). Closest internal comparable for NovaCare's operating model.
• ATI Physical Therapy: One of the largest U.S. outpatient physical therapy operators, offering orthopedic, sports medicine, hand therapy, and workers' comp services across hundreds of clinics. Direct head-to-head competitor to NovaCare in the multi-state outpatient PT category.
• U.S. Physical Therapy, Inc. Public operator (NYSE: USPH) of ~600+ outpatient PT clinics, partnering with local therapists via majority-owned clinic model. Highly comparable business model and service mix to NovaCare's franchise.
• Concentra Group Holdings: Operator of occupational health and urgent care centers with significant physical therapy offerings, particularly for workers' compensation cases. Competes head-to-head with NovaCare's WorkStrategies program in employer and payer channels.
• Athletico Physical Therapy (now part of BAYADA Home Health Care): National outpatient PT chain specializing in orthopedic, sports, and occupational therapy; recently merged with BAYADA to scale home-based and clinic-based rehabilitation, directly competing with NovaCare's in-clinic and in-home offerings.

Broad incumbents

• Encompass Health Corporation: Large public post-acute care operator focused on inpatient rehabilitation hospitals, with adjacent outpatient services. Provides broader rehabilitation continuum context for NovaCare's outpatient focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/novacare
• Facebookfacebook.com/NovaCareRehabilitation
• Instagraminstagram.com/novacarerehabilitation

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NovaCare Rehabilitation