The Peelle Company

What The Peelle Company does

The Peelle Company, Ltd. is a privately held, family-owned Canadian manufacturer founded in 1905 and headquartered at 195 Sandalwood Parkway West, Brampton, Ontario, with a U.S. service subsidiary branded Peelle New York in Smithtown, NY. The company designs, manufactures, and services specialty elevator entrance doors, with a core focus on heavy-duty vertical sliding freight elevator doors for demanding commercial and industrial applications (retail, grocery, factory, distribution, warehouse, garage, museum, government, convention center, and power plant). Its product portfolio includes freight and passenger elevator doors, full-height car doors and gates, U.L.-labeled entrance frames, the Peelle Fast Cab enclosure, the patented Wireless Freight Door Controller (WFDC) — including a Gen 2 variant with self-learning technology, VVVF drive, and closed-loop feedback — and a PLC controller for direct replacement of legacy Peelle relay logic systems. Peelle also sells a 22-category online replacement parts shop supporting equipment up to 60 years old and runs turnkey elevator installation, modernization, repair, and maintenance services through Peelle New York using IUEC Local 1 labor.

The company's business model combines custom engineered hardware sales (quote-based pricing for freight doors, frames, cabs, and modernization packages), an e-commerce parts business (WooCommerce storefront, Stripe payments, 24-hour shipping, FedEx worldwide), a North American authorized parts distributor network covering the New York Metro & East Coast, West Coast, and Chicago & Midwest, and professional services revenue from NYC installation and modernization. Pricing is opaque (login-gated parts pricing, quote-based new equipment, free on-site sales surveys, free engineering surveys for conversions from non-Peelle OEMs), and the customer base spans elevator contractors and consultants, building owners and facility managers, maintenance teams, and OEMs/integrators across commercial real estate, retail, hospitality, sports, data centers, and government. The company self-describes as the recognized industry leader and largest global provider of vertical sliding doors for demanding commercial/industrial applications, supported by a 120+-year continuous operating history, multi-lingual global sales operations, and formal affiliation with CECA, NAEC, NAESA, IAEC, ECNY, EESF, and NEIEP.

Recent strategic activity is product-led rather than capital-led: the WFDC Gen 2 launch in 2024, Stop & Go Lights and Auto Lifts modernization brochure in 2025, and continued multilingual documentation updates in 2025–2026, alongside the establishment of Peelle New York for services and maintenance of dedicated UAE and data-center specifications. Peelle operates with 51–100 employees, no external funding rounds, and no disclosed M&A; the owner-operator founder-family structure is the primary governance signal. Revenue is not publicly disclosed.

Name

The Peelle Company

Legal name

The Peelle Company Ltd

Website

https://peelledoor.com

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

51–100 employees

Short description

The Peelle Company is a 120-year-old, family-owned Canadian manufacturer of specialty freight and passenger elevator doors, headquartered in Brampton, Ontario with a U.S. service arm (Peelle New York). It sells engineered vertical-sliding door systems, a patented wireless freight door controller, U.L.-labeled entrance frames, replacement parts, and turnkey elevator installation and modernization services to commercial, industrial, retail, and infrastructure customers worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Brampton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Replacement Parts Sales: Direct online sale of OEM replacement parts through e-commerce shop with login-gated pricing. Stocks parts for equipment up to 60 years old; most parts ship within 24 hours. Major credit cards accepted.
2. Freight and Passenger Door Equipment Sales: Manufacture and sale of new freight elevator doors, passenger elevator doors, car enclosures, entrance frames, and controllers. Quote-based custom pricing for vertical sliding, biparting, slide-up, and compound door configurations.
3. Installation, Modernization, Repair, and Maintenance Services: Professional services including turnkey elevator installations (New York City), modernization of freight entrances (motorization and re-motorization), repair services, and customized maintenance plans for long-term reliability.
4. Distributor Channel Sales: Indirect parts sales through authorized parts distributors across North America (New York Metro & East Coast, West Coast, Chicago & Midwest).
5. Multi-Regional Global Sales: Global sales operations supported by multi-lingual sales department serving customers and distributors anywhere in the world.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Peelle Company manufactures and sells vertical sliding freight elevator doors, passenger elevator doors (replacement panels and complete entrances), entrance frames, cab enclosures, and door controllers (patented Wireless Freight Door Controller and PLC controller). The company also provides installation, modernization, repair, and maintenance services, plus an online shop for OEM replacement parts.

Product overview

The Peelle Company is a legacy manufacturer (since 1905) of specialty elevator entrance doors organized as a unified product portfolio anchored on Vertical Sliding Freight Elevator Doors and complemented by Passenger Elevator Doors (Replacement Panels and Complete Entrances). Within the freight line, the portfolio layers together landing door configurations (Regular Biparting, Pass and Extended Biparting, Telco Upper Biparting, Single/Two/Three Section Slide Up, and Compound 2:1), full-height Car Doors and Car Gates, Peelle Entrance Frames, the Peelle Fast Cab enclosure, and two parallel control systems — the Wireless Freight Door Controller (WFDC) including Gen 2 variants and the PLC Controller — together with a Peelle Modernization/Motorization service that brings older entrances up to current code. The portfolio is supported by a 22-category online Replacement Parts Shop (chains, interlocks, controllers, motors, limits, etc.), a Distributor network for parts (with stocks for equipment up to 60 years old), three Site Survey tiers (Self, Sales, Engineering), and Peelle New York turnkey Installation, Repair, and Maintenance services for Machine Room-Less, Traction, and Hydraulic elevator systems.

Differentiator

Problem solved

Functional benefit

Brands

• Peelle Wireless Freight Door Controller (WFDC): Patented wireless door controller system for freight elevators, including the Wireless Bridge Controller, Wireless Car Door Controller, and Wireless Landing Door Controller product line.

Products and services

• Vertical Sliding Freight Elevator Doors Heavy-duty vertical sliding freight elevator doors designed for hand truck, pallet, and forklift loading, with independent locks, sequence operation, truckable sills, and a space-saving (~13 in / 330 mm) return design. Built for commercial and industrial facilities.
• Full-Height Car Doors and Car Gates Single, two, and three section full-height car doors (reverse-panel style with enclosed chains/hangers) and North American style single/two section wire-mesh car gates, for freight elevator cars rated for passenger and non-passenger loads.
• Peelle Entrance Frames U.L.-labeled steel channel entrance frames for freight elevator hoistway doors, supplied with sill, jamb side members, and head-of-frame. Pre-punched for drywall or masonry hoistways with baked powder coat or stainless cladding options.
• Peelle Fast Cab (Cab Enclosure) Easy-to-install elevator cab enclosure with 22 in (56 mm) wide, 14-gauge (2 mm) thick steel panels, anti-sway stabilizers, hinged emergency exit panel, pre-punched gate rail mounting holes, LED light fixtures, and NEMA 1 (IP10) standard rating. Optional stainless steel, NEMA 4/4X/7/9, exhaust fan, and car top safety rail upgrades available.
• Wireless Freight Door Controller (WFDC) Patented Peelle wireless controller for freight elevator doors featuring wireless communication, VVVF drive, closed-loop feedback, plug-and-play setup, self-learning technology, machine-room-less configuration, smooth operation, and LCD display. Available in Gen 1 and Gen 2 variants with wireless bridge and dedicated car door / landing door controllers.
• PLC Freight Door Controller PLC-based door controller designed as a direct replacement for older Peelle relay logic controllers. Supports Peelle Standard or SLA Mode, uses a single cabinet for Single, Staggered, or Double Line Doors with power transformer, and offers NEMA 4, 4X, and 7 hazard-rated cabinet options.
• Passenger Replacement Panels Fast-order replacement panels for passenger elevators with a 3-week industry-leading lead time, including nylon gibs, safety retainer, sight guard, escutcheon, and neoprene astragal for center-opening doors. Available in single and 2-speed center opening, and single, 2, and 3-speed side opening configurations.
• Complete Passenger Elevator Entrances Complete passenger elevator entrance assemblies based on Peelle's Local One / Local 580 installer experience in the New York City market. Includes 1 1/2 HR UL labeled landing door panels, 16 ga steel entrance frames, 12 ga header and struts, and aluminum sills, with options for car door panels, glass entrances, vision panels, and transoms.
• Peelle Modernization / Motorization Service program to upgrade existing manual or older power-operated Peelle freight entrances to current code-compliant power freight door systems. Includes Safety Packages (Protector Light Curtain, High Visibility Gate Panel, Safety Labels Package) and Re-Motorize Packages for both PLC and Wireless Controller solutions.
• Peelle New York Elevator Installation Services Turnkey elevator installation, modernization, repair, and maintenance services delivered in New York City by Peelle New York using IUEC Local 1 labor. Covers freight doors, car gates, car enclosures, passenger entrances, and replacement panels for Machine Room-Less (MRL), Traction, and Hydraulic elevator systems.
• Site Surveys (Self, Sales, Engineering) Three survey programs for freight elevator door projects: free self-survey guided by a video walk-through and fillable survey sheets; a free Peelle sales survey for safety/reliability assessment; and a no-charge engineering survey (free when converting from non-Peelle OEMs) covering project review, measurements, photos, hoistway/machine room review, and a summary of issues and requirements.
• Spare Parts Kit Toolbox (Part 060032) containing common Peelle replacement parts for freight elevator door service work, weighing 12 lbs in a 24 x 12 x 12 in toolbox.
• Stop & Go Lights Safety/access signaling system for freight elevators, providing visual signals to indicate elevator status for loading safety.

Quantifiable outcome

• 3-week lead time on passenger replacement panels (described as 'one of the best in the industry')
• +5 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered core, minor and flagship.

• Benfield ElectriccoreChannel Partner/ Reseller/ DistributorAuthorized Peelle parts distributor covering the New York Metro & East Coast region. Provides local access to genuine Peelle replacement parts (1-718-706-8600).
• CED Long BeachcoreChannel Partner/ Reseller/ DistributorAuthorized Peelle parts distributor covering the West Coast region. Provides local access to genuine Peelle replacement parts (1-800-266-0908).
• Quality Elevator ProductscoreChannel Partner/ Reseller/ DistributorAuthorized Peelle parts distributor covering the Chicago & Midwest region. Provides local access to genuine Peelle replacement parts (1-800-222-3688).
• Parts Specialist, Inc.coreChannel Partner/ Reseller/ DistributorAuthorized Peelle parts distributor covering the Chicago & Midwest region. Provides local access to genuine Peelle replacement parts (1-708-371-2444).
• Canadian Elevator Contractors Association (CECA)minorOthersPeelle listed as an affiliate of the Canadian Elevator Contractors Association, providing industry association alignment for elevator contractor relationships in Canada.
• National Association of Elevator Contractors (NAEC)minorOthersPeelle listed as an affiliate of the National Association of Elevator Contractors, providing industry association alignment for U.S. elevator contractor relationships.
• National Association of Elevator Safety Authorities (NAESA)minorOthersPeelle listed as an affiliate of the National Association of Elevator Safety Authorities, aligning with elevator safety authority organizations.
• International Association of Elevator Consultants (IAEC)minorOthersPeelle listed as an affiliate of the International Association of Elevator Consultants, aligning with elevator consulting professionals.
• Elevator Conference of New York (ECNY)minorOthersPeelle listed as an affiliate of the Elevator Conference of New York, supporting New York-specific elevator industry alignment.
• Elevator Escalator Safety Foundation (EESF)minorOthersPeelle listed as an affiliate of the Elevator Escalator Safety Foundation, supporting industry safety initiatives.
• National Elevator Industry Education Program (NEIEP)minorOthersPeelle listed as an affiliate of NEIEP, supporting elevator industry education and training.
• IUEC Local 1 / Local 580 InstallersflagshipStrategic or Co-development PartnerPeelle New York's complete entrance design is based on the experience of Local One and Local 580 installers, who have installed thousands of entrances in the New York City area. Peelle collaborates with the same IUEC Local 1 labor, recognizing and respecting their time.
• WooCommercecoreTechnology or IntegrationPeelle's online parts shop is built on WooCommerce (using woocommerce_recently_viewed cookie), powering the e-commerce storefront for replacement parts.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• KONE Corporation: KONE is a major global elevator manufacturer selling complete elevator systems and door packages. It represents broad incumbent competition to Peelle, particularly on new construction and large modernization projects.
• Mitsubishi Electric (Elevator & Escalator Division): Mitsubishi Electric's elevator division manufactures full elevator systems including door components globally. It is a broad incumbent comparable to Peelle on the door and entrance subassembly portion of elevator systems.
• Schindler Group: Schindler is a global elevator OEM offering complete elevator solutions including doors. As a broad incumbent, it competes with Peelle when bundling full elevator systems for new construction and large modernization projects.
• TK Elevator (TKE): TK Elevator is a global elevator OEM with full elevator portfolios including doors and entrances. It is comparable as a broad incumbent that may bundle door systems into new builds competing with Peelle's standalone offering.
• Fujitec Co., Ltd. Fujitec is a global elevator OEM with full elevator portfolios. It is comparable to Peelle as a broad incumbent whose bundled elevator offerings include door systems that compete with standalone specialists.
• Otis Worldwide: Otis is the world's largest elevator and escalator manufacturer and sells full elevator systems including door packages. It competes indirectly with Peelle where bundled OEM door systems displace standalone specialists on new installations.

Direct peers

• GAL Manufacturing Corporation: GAL Manufacturing is a U.S.-based manufacturer of elevator doors, entrances, and related components for freight and passenger elevators. It is the most direct competitor to Peelle in elevator door systems for commercial and industrial applications.
• Hollister-Whitney Company: Hollister-Whitney manufactures elevator door equipment, hoistway components, and safety products used in freight and passenger elevator systems. It overlaps directly with Peelle's freight door, entrance frame, and modernization product lines.
• W&W Manufacturing: W&W Manufacturing produces elevator doors, entrances, and replacement parts for freight and passenger elevators. It competes with Peelle on door panels, entrances, and aftermarket replacement parts in the North American market.
• Hydraulic Manufacturing & Parts (HMP): HMP manufactures and distributes elevator parts and door components for hydraulic and traction elevators. It is comparable to Peelle in the parts and components aftermarket for elevator doors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-peelle-company-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Peelle Company