Name

Wriggle Learning

Legal name

Wriggle Learning Limited

Website

https://wriggle.ie

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Education Technology Services

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)

akta.pro secondary industries

Assistive Technology (AT) & Accessible Learning Tools (EDALAGAB), Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

Keywords

• Education technology
• Managed device services
• School IT support
• Digital learning deployment
• Education hardware procurement

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Hardware Sales (Devices): Wriggle sells laptops, tablets, and accessories to schools, colleges, and parents through its online store and school-specific bespoke stores. Devices include Apple iPads, MacBooks, Microsoft Surface devices, Lenovo laptops/Chromebooks, Acer Chromebooks, and ASUS education devices, with educational discounts sourced through partner frameworks.
2. Managed Device Services: Comprehensive managed services bundled with device sales include safe device setup, MDM configuration, app installation, ongoing device management, software updates, and security monitoring throughout the student's school tenure (up to 6 years).
3. Professional Services (Training & CPD): EdTech training, upskilling, and Continuing Professional Development (CPD) for teachers delivered through Wriggle Connect's on-demand video library and in-person bootcamps, events, and workshops. Also includes planning and consultation services for school digital strategy.
4. Device Financing & Payment Plans: Wriggle generates revenue through financing arrangements including FlexiPay (deposit + flexible instalments with no interest/fees) and WrigglePay (36-month payment plan via Humm Finance). Wriggle also offers Device-as-a-Service options for ETBs and further education colleges.
5. Device Insurance: Wriggle offers discounted device insurance in partnership with Yes Insurance, providing accidental damage, liquid damage, theft, and loss cover for school devices at approximately €7.99/month with a €50 excess.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Wriggle Learning provides managed laptops, tablets, and education technology devices together with deployment, configuration, training, and ongoing technical support to Irish schools, colleges, students, and parents. The company combines authorised hardware resale with a proprietary cloud-based management platform and certified professional development services for educators. Its programme covers the full device lifecycle from procurement and imaging through in-life management to end-of-life recovery for the Irish education sector.

Product overview

Wriggle Learning is Ireland's leading EdTech company offering a comprehensive suite of education technology products and services. The core offering consists of managed device programs (1:1 device bundles), the Wriggle Connect training platforms (separate portals for teachers and families), and device/cloud management services. The company provides end-to-end support including device procurement through their online store, MDM setup, cloud platform management for Microsoft and Google environments, training and upskilling programs, and flexible payment solutions. Their product architecture combines the Wriggle Connect Teacher and Family platforms as the primary training products, Safe Device Management and Cloud Platform Management as the core management services, and various add-on services including insurance, device repair (Swap-IT), and payment plans (WrigglePay, FlexiPay). They operate as a multi-brand device reseller offering Apple, Microsoft, and Google for Education solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Wriggle Connect: Ireland's only EdTech platform designed by teachers and digital safety experts to build teachers, parents and students skills and confidence in using technology for learning. Platform for educators at teacher.wriggleconnect.ie and families at family.wriggleconnect.ie.
• FlexiPay
• WrigglePay

Products and services

• Managed Device Programme for Schools End-to-end deployment of laptops and tablets for Irish schools, covering device sourcing, imaging, configuration, MDM enrolment, delivery, and ongoing lifecycle support. Targeted at primary, secondary, and further education institutions in Ireland.
• Education Technology Training and Professional Development Certified training for teachers and school staff on Apple, Microsoft, and Google education platforms, delivered to support effective classroom use of deployed devices.
• School Technical Support Service Ongoing technical support for schools, teachers, students, and parents covering troubleshooting, repairs, and warranty handling for deployed devices.
• Parent Device Store Online procurement portal that allows parents to purchase school-recommended laptops or tablets as part of the school's device programme, with devices shipped pre-configured to the home.
• Wriggle Cloud Management Platform Proprietary cloud-based management platform used to enrol, configure, and manage large fleets of education devices on behalf of schools and colleges, supporting Apple, Microsoft, and Google ecosystems.
• College and Third-Level Device Programme Managed device and support programme tailored for Irish colleges and third-level institutions, addressing larger-scale procurement, configuration, and lifecycle needs of staff and students.

Quantifiable outcome

• Students with iPad access performed better academically than comparable students without access, based on internal review at Malahide Community School
• +3 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Google (Google for Education Partner)coreTechnology or Integration · 1 January 2021Wriggle became a Google for Education partner in 2021, making them the only company in Ireland certified simultaneously as an Apple, Microsoft, and Google partner for Education. As Google's largest solely education-focused technology partner in Ireland, Wriggle provides specialist training on Google Admin Console and Workspace as well as discounted Chromebook offers for the classroom.
• Microsoft (Gold Partner for Education)coreTechnology or Integration · 1 January 2014Wriggle became Microsoft's first-ever Irish Authorised Education Device Reseller in 2014 and is now Microsoft's longest-standing Partner for Education Technology in Ireland and only Gold Partner for Education. Wriggle offers the best value and support on Microsoft tools and devices with expert training and support for schools, including access to Office 365, Surface devices, and Microsoft Copilot tools.
• Apple (Apple Authorised Education Specialist)coreTechnology or Integration · 1 January 2012Wriggle has been an Apple Authorised Education Specialist since 2012, supporting Ireland's first 3 1:1 iPad schools. As an Apple Premium Partner and largest solely education-focused Authorised Apple Education Store in Ireland, Wriggle provides exclusive student discounts, tailored training programmes, and resources to enhance teaching and learning. The partnership includes Apple Professional Learning Provider accreditation and access to Apple's full education device range, tools, and curricula.
• Lenovo (Connected Education Partner)coreTechnology or IntegrationWriggle is Lenovo's only Connected Education technology partner AND Authorised Service Centre in Ireland. This exclusive partnership enables Wriggle to offer up to 25% off Lenovo devices for education and provide in-house service and repairs for all Lenovo education devices. Access to Lenovo's digital equity programme funding is also available through this partnership.
• Jamf (Jamf Professional Partner for Education)coreTechnology or IntegrationWriggle is Ireland's only Jamf Professional Partner for Education. Their team is qualified to provide expert advice and the best discounted pricing on Jamf Device Management and Security Solutions for schools and colleges, particularly for Apple device management (iPads and Macs). Also Ireland's only Jamf Pro Mac Management partner for colleges.
• ASUS (Education Partner)majorTechnology or IntegrationAs Ireland's largest ASUS partner for education and an ASUS Authorised Service Centre, Wriggle's team provides expert advice and competitive pricing on ASUS Chromebooks and Windows devices, with in-house service and repairs available for ASUS education devices.
• Acer (Gold Partner for Education)majorTechnology or IntegrationWriggle is Ireland's only Acer Gold partner for education. Their team provides expert advice and discounted pricing on Acer Chromebooks for schools, with the ability to service and repair Acer education devices.
• HEAnet (Higher Education Authority Framework)majorChannel Partner/ Reseller/ DistributorWriggle is a recognised supplier on the Higher Education Authority (HEAnet) framework, enabling discounted Apple device procurement for third-level institutions. Wriggle is licensed under HEAnet Framework Lot 2 to offer exclusive educational discounts and provide expert set-up and management of Apple devices for colleges and institutions.
• Yes Insurance (Compare Now Limited)minorOthersWriggle partners with Yes Insurance (Compare Now Limited trading as Yes Insurance, regulated by the Central Bank of Ireland) to offer tailored device insurance for school devices. This exclusive Wriggle customer offer includes accidental damage, liquid damage, theft, and loss coverage with free pickup and return of damaged devices.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• XMA: UK-headquartered education technology specialist and Lenovo/Xerox partner that bundles device procurement, managed services, and training for schools. Closely comparable to Wriggle's hardware-plus-services model for the UK education market.
• RM plc: Long-established UK education technology supplier offering devices, managed IT services, cloud platforms, and curriculum software to schools. Highly comparable to Wriggle's end-to-end proposition in a different (UK) geography.
• Softcat: UK IT reseller with a substantial public-sector and education vertical, providing hardware, licensing, and managed services. Comparable to Wriggle as a value-added reseller targeting schools and education organisations.

Broad incumbents

• Insight Enterprises: Global IT solutions integrator with a dedicated education practice supplying devices, cloud, and managed services to schools and universities. Comparable to Wriggle's device-plus-services model but at much larger scale and broader portfolio.
• Apple (Education): Apple sells iPads, Macs, Apple School Manager, and Apple Professional Learning directly to schools globally. As one of Wriggle's three core partners, Apple is also its most significant channel-disintermediation risk for the iPad 1:1 proposition.
• Microsoft (Education): Microsoft sells Surface devices, Office 365 / M365 Education, and Intune for Education direct to schools. As Wriggle's longest-standing Irish Gold Partner, Microsoft is both a partner and a structural channel competitor.
• Google for Education: Google sells Chromebooks, Google Workspace for Education, and the Google Admin Console direct to schools. As Wriggle's third pillar of triple certification, Google represents the same partner-competitor tension.

Regional players

• SCC: European-headquartered IT services and reseller group with strong UK/education presence offering devices, cloud, and managed services. Comparable business model to Wriggle's end-to-end school support, primarily serving UK rather than Ireland.

Emerging players

• Lightspeed Systems: US-based K-12 focused provider of mobile device management, content filtering, and classroom management software. Comparable as an education-only MDM/filtering specialist that increasingly overlaps with Wriggle's Safe Device Management service.
• GoGuardian: US-based K-12 edtech provider of MDM, filtering, and instructional tools (GoGuardian Admin, Teacher, Guardian). Adjacent to Wriggle's MDM and parental-restriction offerings as a specialised, education-pure-play software vendor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Gowriggle
• YouTubeyoutube.com/@wrigglelearning7558
• Facebookfacebook.com/Gowriggle
• LinkedInlinkedin.com/company/wriggle-learning
• Instagraminstagram.com/gowriggle

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wriggle Learning