Mon Cheri Bridals
- Company typePrivate
- Founded1991
- HeadquartersTrenton, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
Mon Cheri Bridals firmographics
Firmographics- Name
- Mon Cheri Bridals
- Legal name
- Mon Cheri Bridals, LLC
- Website
- https://moncheribridals.com
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Mon Cheri Bridals industry classification
Industry- Product category
- Bridal and Special Occasion Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300), Wholesale-Apparel, Piece Goods & Notions (5130), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
Keywords
Where Mon Cheri Bridals is headquartered
LocationHeadquarters
- HQ city
- Trenton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mon Cheri Bridals business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Wholesale Distribution through Retailers: Products sold to authorized bridal retailers and boutiques who then sell to end consumers. The company operates a retailer portal for B2B ordering.
- Direct E-commerce: Direct consumer sales through moncheribridals.com website, though primary sales channel is through authorized retailers.
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Mon Cheri Bridals product offering
Product offeringCore offering
Mon Cheri Bridals designs, manufactures, and wholesales bridal gowns, mother-of-the-bride dresses, prom dresses, quinceañera gowns, and bridal accessories under more than twenty branded product lines. Products are sold exclusively through authorized full-service bridal salons and retailers, with ordering supported by a dedicated B2B retailer portal. The company website functions as a catalog and store locator for end consumers and directs them to physical retailers for fitting and purchase.
Product overview
Mon Cheri Bridals, LLC is a bridal and special occasion dress manufacturer formed in 1991 under CEO Stephen Lang. The company operates over twenty branded product lines across multiple market segments. Its portfolio includes bridal gown collections (Sophia Tolli, Martin Thornburg, Enchanting by Mon Cheri, Modest by Mon Cheri), mother of the bride and special occasion dresses (Montage by Mon Cheri, Cameron Blake, Ivonne D, Social Occasions by Mon Cheri), prom dresses (Ellie Wilde, Colette by Daphne), and quinceañera gowns (Princesa by Ariana Vara). The company also offers accessories through The Berger Collection for Mon Cheri. Products are sold exclusively through authorized full-service bridal salons and retailers, supported by a B2B retailer portal for wholesale operations.
Differentiator
Problem solved
Functional benefit
Brands
- Sophia Tolli: Bridal gowns and wedding dresses with unparalleled craftsmanship and exceptional fit, featuring signature draping and corset backs. Includes classic silhouettes and dramatic haute couture designs.
- Montage by Mon Cheri
- Cameron Blake
Products and services
- Montage by Mon Cheri A mother-of-the-bride and mother-of-the-groom special occasion line designed for fashion-forward women, featuring full-length and tea-length dress suits, ball gowns, and chic formal dress sets in silk chiffon, crepe, taffeta, lace, shantung, satin, and organza. Many styles include matching jackets or shawls for versatility.
- Cameron Blake A classic, refined collection of mother-of-the-bride dress sets, special occasion gowns, and ladies dress suits featuring flattering silhouettes created through illusion necklines and sleeves, thick shoulder straps, and softly shaped skirts.
- Ivonne D A designer mother-of-the-bride collection known for elegant evening gowns with sophisticated draping and classic silhouettes.
- Sophia Tolli A bridal gown collection featuring unparalleled craftsmanship and exceptional fit, offering both classic silhouettes and dramatic haute couture designs, including princess ball gowns, strapless A-line dresses, halter necklines, and sparkling sequined gowns. Known for signature draping and corset-back bodices.
- Martin Thornburg A bridal gown collection offering stylish wedding dresses with distinctive design elements.
- Enchanting by Mon Cheri A bridal gown collection offering romantic and enchanting wedding dress designs.
- Modest by Mon Cheri A bridal gown collection designed for brides seeking modest wedding dress options with longer sleeves, higher necklines, and full coverage while maintaining elegant styling.
- LUXE by Mon Cheri A premium bridal gown collection featuring luxury designs and high-end fabrics.
- Social Occasions by Mon Cheri A special occasion collection providing fashionable options for mothers of the couple and women looking for stylish cocktail dresses and short dress suits.
- Ellie Wilde A prom dress collection offering glamorous and fashionable prom and special occasion gowns.
- Colette by Daphne A prom and special occasion dress collection offering elegant and stylish designs.
- Princesa by Ariana Vara A quinceañera dress collection offering elaborate and elegant quinceañera gowns, with both English and Spanish language versions.
- The Berger Collection for Mon Cheri A collection of bridal headpieces, veils, hats, and belts created exclusively for Mon Cheri by Edward Berger, a manufacturer of bridal headpieces since 1922, to complement and coordinate with wedding dress designs.
- Mon Cheri Bridals Retailer Portal A B2B portal for authorized retailers to access wholesale ordering, inventory management, and business operations with Mon Cheri Bridals.
Companies that use Mon Cheri Bridals
Customer profileSegments4 records
Ideal customer profiles2 records
Mon Cheri Bridals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mon Cheri Bridals partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Authorized Bridal RetailerscoreNetwork of authorized full-service bridal salons that sell Mon Cheri Bridals products. Retailers must be approved and have access to the retailer portal for ordering. The company actively recruits new retail partners through a 'Become a Retailer' application process.
- Edward Berger / Berger CollectioncoreEdward Berger, a manufacturer of bridal headpieces since 1922, created The Berger Collection exclusively for Mon Cheri in Spring 2013. The line includes veils, headpieces, hats and belts to complement wedding dress designs.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Mon Cheri Bridals competitors and assessment
Company assessmentDirect peers
- Justin Alexander: A multi-brand bridal manufacturer distributing wedding gowns through a global network of authorized salons, mirroring Mon Cheri's wholesale, multi-collection structure.
- Maggie Sottero Designs: A leading bridal gown designer and manufacturer selling wholesale through authorized bridal retailers, directly overlapping Mon Cheri's core wedding dress business and salon distribution model.
- Morilee (Madeline Gardner): A designer bridal and special-occasion gown manufacturer selling wedding, prom, and quinceanera dresses through retailers, matching Mon Cheri's occasion breadth and channel.
- Casablanca Bridal: A bridal gown manufacturer selling through authorized retailers with dedicated bridal and occasion lines, directly comparable to Mon Cheri.
- Jasmine Bridal: A multi-collection bridal and special-occasion (including mother-of-the-bride) manufacturer distributed via salons, mirroring Mon Cheri's segment coverage.
- Allure Bridals: A bridal gown manufacturer with multiple collections and modest/inclusive lines sold via authorized bridal salons, closely comparable to Mon Cheri's offering and distribution.
- Essense of Australia: A multi-brand bridal design house wholesaling wedding gowns to salons worldwide, overlapping Mon Cheri in product category and go-to-market motion.
- Watters (Wtoo/Willowby): A designer bridal house with multiple gown brands sold wholesale to bridal boutiques, comparable to Mon Cheri in product and channel.
Broad incumbents
- Pronovias: A large global bridal group with multiple designer brands and both wholesale and owned-retail channels, competing broadly in bridal but at greater scale than Mon Cheri.
- David's Bridal: A large vertically integrated bridal retailer and brand covering wedding, prom, and occasion wear; overlaps Mon Cheri's end markets though it sells direct-to-consumer at scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mon Cheri Bridals social profiles
Digital presenceMon Cheri Bridals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mon Cheri Bridals leadership team
Management profileNumber of profiles
Profiles1 record
Mon Cheri Bridals subsidiaries and ownership
Company hierarchySubsidiaries13 records
Mon Cheri Bridals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mon Cheri Bridals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mon Cheri Bridals
What does Mon Cheri Bridals do?
Mon Cheri Bridals designs, manufactures, and wholesales bridal gowns, mother-of-the-bride dresses, prom dresses, quinceañera gowns, and bridal accessories under more than twenty branded product lines. Products are sold exclusively through authorized full-service bridal salons and retailers, with ordering supported by a dedicated B2B retailer portal. The company website functions as a catalog and store locator for end consumers and directs them to physical retailers for fitting and purchase.
Is Mon Cheri Bridals a public or private company?
Mon Cheri Bridals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mon Cheri Bridals founded?
Mon Cheri Bridals was founded in 1991. It employs 51 to 100 people.
Where is Mon Cheri Bridals based?
Mon Cheri Bridals is headquartered in Trenton, United States, in the North America region.
How does Mon Cheri Bridals make money?
Two revenue lines are on record. Wholesale Distribution through Retailers are the primary driver. The others are direct E-commerce.
Who are Mon Cheri Bridals's main competitors?
Direct peers on record are Justin Alexander, Maggie Sottero Designs, Morilee (Madeline Gardner), Casablanca Bridal, Jasmine Bridal, Allure Bridals, Essense of Australia and Watters (Wtoo/Willowby). Broad incumbents are Pronovias and David's Bridal.
Does Mon Cheri Bridals have an API?
No public API is recorded for Mon Cheri Bridals.
What industry is Mon Cheri Bridals in?
Mon Cheri Bridals's product category is Bridal and Special Occasion Apparel. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear. Its NAICS code is 4581 and its SIC code is 2300.