BondiBoost
BondiBoost is an Australian-born, direct-to-consumer professional haircare brand selling plant-powered shampoos, treatments, styling products, and styling tools globally through its owned e-commerce site, with a subscription program and clinically proven anti-thinning and bond-repair product lines.
- Company typePrivate
- Founded2018
- HeadquartersFrisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What BondiBoost does
BondiBoost is an Australian-headquartered, direct-to-consumer professional haircare brand operating globally through its owned Shopify storefront (bondiboost.com). The company develops Australian plant-powered haircare formulations that combine proprietary botanical extracts — notably native Australian Strawberry Gum — with clinically proven licensed actives such as Procapil, Redensyl, AQUAXYL, and POLYCARE Split Therapy. Its core technology platforms include the HG3 Complex (anti-shedding and hair growth), the Natural Bond Builder+ technology (plant-based bond repair with hydrolysed soy protein, red onion, ginseng extract, Vitamin B and amino acids), and Infrared Heat Technology integrated into premium styling tools. The assortment spans shampoos, conditioners, treatments, masks, styling products, and styling tools priced from $11 to $219, with an AI Hair Quiz and build-your-routine bundle tools driving product discovery and regimen-building.
The company monetizes primarily through one-time direct product sales and a Subscribe & Save subscription program offering 10% on recurring deliveries. Customer segments are horizontal rather than vertical — use-case based cohorts including hair thinning/loss (primary), damaged and overprocessed hair, GLP-1 users experiencing medication-related shedding, hair-extension users, and color-treated hair consumers. Marketing is multi-channel: content marketing, social (Facebook, Instagram, TikTok), email, PR in outlets such as Marie Claire and Body+Soul, and a Wellness Club rewards program with $10 referral credits. Distribution is exclusively DTC, with a Mirra-powered Try Before You Buy service for select higher-priced styling tools reducing purchase friction for hardware.
Operationally, BondiBoost is a privately held company with no disclosed funding rounds, ownership structure, or headcount. The brand's defensibility rests on proprietary formulation IP, licensed patented actives, an Australian-native botanical positioning, and a global DTC distribution footprint, though no public financial disclosures are available.
BondiBoost firmographics
Firmographics- Name
- BondiBoost
- Website
- https://bondiboost.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BondiBoost is an Australian-born, direct-to-consumer professional haircare brand selling plant-powered shampoos, treatments, styling products, and styling tools globally through its owned e-commerce site, with a subscription program and clinically proven anti-thinning and bond-repair product lines.
- Ownership category
- akta.pro rank
BondiBoost industry classification
Industry- Product category
- Professional Haircare
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)
- akta.pro secondary industries
- Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Conditioners & Hair Masks (CRABABAB), Hair Styling Tools (Dryers, Straighteners, Curlers) (CRABAKAF)
Keywords
Where BondiBoost is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BondiBoost business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Operations, Personnel
Revenue model
- Direct Product Sales: Primary revenue stream from selling haircare products directly to consumers through e-commerce website, including shampoos, conditioners, treatments, styling products, and tools at various price points from $11 to $219
- Subscription Model: Subscribe and Save program offering 10% discount on regular deliveries, providing recurring revenue with customer loyalty and predictable subscription income
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products and bundles available at various price points |
| Subscription | Monthly | Subscribe and Save subscription with 10% discount |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
BondiBoost product offering
Product offeringCore offering
BondiBoost is an Australian-made professional haircare brand that formulates, manufactures, and sells shampoos, conditioners, scalp treatments, leave-in masks, finishing oils, bond repair products, and thermal styling tools directly to consumers through its e-commerce website. The product range targets hair thinning and shedding, damaged and overprocessed hair, postpartum hair loss, and styling needs, with proprietary complexes such as HG3 (combining Procapil and Redensyl) and Bond Builder+ technology, plus Australian native botanicals including Strawberry Gum extract.
Differentiator
Problem solved
Functional benefit
Products and services
- Strawberry Gum Grip Styling Stick A multi-functional slick stick designed to smooth, hold, and protect hair without buildup or stickiness; positioned as a styling product within the Strawberry Gum collection.
- Lock It Down Duo
Quantifiable outcome
- 97% saw less shedding & fallout within 1 month
- +4 more outcomes
Companies that use BondiBoost
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
BondiBoost technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BondiBoost partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MirraminorPartnership with Mirra for Try Before You Buy service allowing customers to trial up to 3 styling tool items for 21 days before committing to purchase, with easy return process and $10 restocking fee for full returns
Scale indicators10 records
Expansion highlights5 records
BondiBoost competitors and assessment
Company assessmentDirect peers
- Olaplex: Olaplex is a leading bond-building haircare brand with a comparable DTC and salon distribution model, overlapping strongly with BondiBoost's Bond Builder+ repair category and serving a similar premium, clinically-positioned consumer.
- Vegamour: Vegamour is a plant-based hair growth brand sold primarily DTC, directly competing with BondiBoost's HG line on botanical, vegan, and clean-ingredient positioning for thinning and shedding.
- Briogeo: Briogeo is a clean-ingredient, DTC-first haircare brand with comparable sulfate-free, vegan positioning and a multi-segment portfolio (damage repair, volume, scalp care) overlapping BondiBoost's core SKUs.
- Moroccanoil: Moroccanoil is a global professional haircare brand with iconic treatment oils and styling products sold through salons and DTC, overlapping with BondiBoost's finishing oils, masks, and styling product lines.
- Amika: Amika is a Brooklyn-based professional haircare brand sold through salons and DTC with a vibrant, millennial-focused brand aesthetic and comparable product breadth across treatment, styling, and tools.
- Living Proof: Living Proof is a science-led haircare brand using patented technologies, directly comparable to BondiBoost's HG3 Complex and licensed actives approach with overlapping thickening and repair product categories.
Broad incumbents
- Kérastase: Kérastase is L'Oréal's premium professional haircare brand offering shampoos, treatments, and scalp care across a much broader global footprint, competing in the same premium clinical haircare space as BondiBoost.
- Pureology: Pureology is L'Oréal's professional, clean haircare brand focused on color-treated hair, directly overlapping with BondiBoost's color-treated segment and sulfate-free, vegan positioning.
Emerging players
- Dae Hair: Dae is a clean, DTC haircare brand targeting a similar millennial/Gen-Z demographic with styling and treatment products, an emerging player in the same space where BondiBoost already operates.
- Divi Hair Co. Divi is a DTC scalp-care and hair-health brand with a strong quiz-driven funnel and subscription model, directly comparable to BondiBoost's interactive hair quiz and Subscribe & Save mechanics.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
BondiBoost social profiles
Digital presenceBondiBoost financial estimates
Financial estimateRevenue estimate
Valuation estimate
BondiBoost leadership team
Management profileNumber of profiles
BondiBoost funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BondiBoost M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BondiBoost
What does BondiBoost do?
BondiBoost is an Australian-made professional haircare brand that formulates, manufactures, and sells shampoos, conditioners, scalp treatments, leave-in masks, finishing oils, bond repair products, and thermal styling tools directly to consumers through its e-commerce website. The product range targets hair thinning and shedding, damaged and overprocessed hair, postpartum hair loss, and styling needs, with proprietary complexes such as HG3 (combining Procapil and Redensyl) and Bond Builder+ technology, plus Australian native botanicals including Strawberry Gum extract.
Is BondiBoost a public or private company?
BondiBoost is a private company. It is classified as unknown and is currently operating.
When was BondiBoost founded?
BondiBoost was founded in 2018. It employs 11 to 50 people.
Where is BondiBoost based?
BondiBoost is headquartered in Frisco, United States, in the North America region.
How does BondiBoost make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Model.
Who are BondiBoost's main competitors?
Direct peers on record are Olaplex, Vegamour, Briogeo, Moroccanoil, Amika and Living Proof. Broad incumbents are Kérastase and Pureology. Emerging players are Dae Hair and Divi Hair Co..
Does BondiBoost have an API?
No public API is recorded for BondiBoost.
What industry is BondiBoost in?
BondiBoost's product category is Professional Haircare. Its primary akta.pro industry code is CRADANAE, Hair Care (Shampoo, Conditioner, Styling, Treatments), with a secondary code of CRABABAE, Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth). Its NAICS code is 456120 and its SIC code is 2844.