Heart of The Rockies Medical

What Heart of The Rockies Medical does

Heart of the Rockies Regional Medical Center (HRRMC) is a nonprofit Critical Access Hospital and Level IV Trauma Center that has served the Salida Hospital District in central Colorado since 1885. Operated as a public hospital district encompassing Chaffee County and parts of Saguache and Fremont counties, HRRMC runs a main campus in Salida plus seven satellite health centers in Buena Vista, Westcliffe, Saguache, and Fairplay, with a service portfolio spanning more than 25 medical and surgical specialties including cardiology, oncology, orthopedics, urology, neurology, robotic-assisted surgery, Aquablation therapy, and a Family Birthing Center.

Revenue is generated primarily through fee-for-service patient care billed to individuals and third-party payors, supplemented by a Wellness U subscription program (community memberships starting at $45/month), direct-pay health fair screenings, and donations/grants channeled through the HRRMC Foundation. The hospital participates in a joint venture with Frontier Home Health and Hospice for in-home services and has expanded its footprint through the acquisitions of Custer County Medical Center (2020) and South Park Health Care in Fairplay (2023).

The technology stack centers on Epic Connect electronic health records delivered through a March 2026 partnership with Aspen Valley Health, Zoom Cloud Meetings for telehealth services launched in March 2020, robotic-assisted surgical platforms, and a PARA Price Transparency patient cost-estimation tool. The HRRMC Foundation, HRRMC Foundation events (Jewel Ball, Cancer Walk), community health fairs, and direct outreach drive patient acquisition, while CMS Five-Star ratings, Joint Commission Accreditation, and three consecutive Top 100 Critical Access Hospital awards (2017-2019) support quality positioning within rural Colorado.

Name

Heart of The Rockies Medical

Legal name

Heart of the Rockies Regional Medical Center

Website

https://hrrmc.com

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

251–500 employees

Short description

Heart of the Rockies Regional Medical Center is a nonprofit Critical Access Hospital and Level IV Trauma Center serving the Salida Hospital District in central Colorado, operating eight facilities across five communities and providing 25+ medical specialties to rural residents.

Ownership category

akta.pro rank

Headquarters

HQ city

Salida

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Patient Care Services: Acute care hospital services, outpatient clinic visits, emergency/trauma services, surgical services, diagnostic imaging, laboratory services, rehabilitation, and specialty care billed to patients and insurance providers.
2. Wellness U Program Memberships: Community wellness memberships including gym access, Silver Sneakers, Renew Active classes starting at $45/month, and fee-based fitness and health education classes.
3. HRRMC Foundation Donations and Grants: Foundation provides financial support through donor contributions, fundraising events (Jewel Ball, Cancer Walk), and grant funding for hospital programs and community wellness initiatives.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

HRRMC is a nonprofit Critical Access Hospital and Level IV Trauma Center that provides a comprehensive range of inpatient and outpatient medical services including emergency/trauma care, surgical services, maternal/child health, diagnostic imaging, laboratory, rehabilitation, cardiology, oncology, urology, and other specialty care. The hospital operates a main campus in Salida, Colorado, plus seven satellite health centers in surrounding communities, and offers telehealth services, a patient portal, and a community wellness program (Wellness U).

Product overview

Heart of the Rockies Regional Medical Center is a nonprofit Critical Access Hospital operating as a single integrated healthcare delivery system. The hospital provides comprehensive inpatient and outpatient medical services across multiple facilities including the main hospital campus in Salida, seven satellite health centers, and specialty pavilions. Core clinical services span emergency/trauma care, surgical services (including robotic-assisted surgery), maternal/infant care, diagnostic imaging, laboratory, rehabilitation, and chronic disease management. Digital health offerings include a patient portal and telehealth services via Zoom. The wellness division operates the Wellness U program with fitness facilities, health coaching, and disease prevention education. The HRRMC Foundation supports hospital programs through fundraising and community health initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency and Trauma Services 24/7 emergency department and Level IV Trauma Center providing stabilization, urgent care, and transfer coordination for residents of the Salida Hospital District.
• Robotic-Assisted Surgery Minimally invasive surgical procedures using robotic assistance for enhanced precision across multiple surgical specialties.
• Aquablation Therapy Minimally invasive, robotic-assisted waterjet treatment for benign prostatic hyperplasia (BPH) provided to urology patients.
• Vein Care and Vascular Surgery Comprehensive vein and vascular therapies including sclerotherapy, laser ablation, surgical removal of varicose veins, lymphedema therapy, and wound care for venous stasis disease.
• Direct Access Cardiovascular Screening (DACS) Self-referred cardiovascular screening panel including coronary calcium CT scan, carotid ultrasound, abdominal aortic aneurysm screening, EKG, PADnet test, and lipid panel.
• Family Birthing Center Obstetric and neonatal services including prenatal care, labor and delivery, and postpartum support for expectant mothers and families.
• Telehealth Services Virtual video visit appointments conducted via Zoom Cloud Meetings, allowing patients to consult with providers remotely using smartphones, laptops, PCs, or iPads.
• Patient Portal Online portal for patients to access medical records, test results, billing information, and communicate with healthcare providers.
• Wellness U Program Community wellness program offering fitness facilities, Silver Sneakers and Renew Active classes, health coaching, diabetes education, nutrition counseling, and disease prevention programs starting at $45/month.
• Home Health and Hospice In-home physician, nursing, social work, chaplaincy, and aide services specializing in geriatrics, pain management, and palliative medicine, delivered in partnership with Frontier Home Health and Hospice.
• HRRMC Foundation Nonprofit foundation that raises donations and grants to support hospital programs, cancer screenings, scholarships, and community health initiatives such as Jewel Ball and Cancer Walk.
• Annual Health Fair Screenings Annual community health fair providing low-cost preventive health screenings including blood chemistry, PSA, hemoglobin A1c, blood count, and vitamin D testing.

Quantifiable outcome

• Five-star patient care rating for Home Health and Hospice through CMS Home Health Compare
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Aspen Valley HealthcoreTechnology or Integration · 16 March 2026Epic Connect partnership enabling HRRMC to leverage Epic electronic health records system through Aspen Valley Health's infrastructure, supporting interoperability and improved patient care coordination for rural hospitals.
• Frontier Home Health and HospicecoreStrategic or Co-development PartnerPartnership between HRRMC and Frontier Home Health and Hospice providing home health and hospice care services. The joint venture combines hospital resources with Frontier's specialized home care expertise to serve patients across Chaffee and Fremont Counties. Services include physician, nursing, social work, chaplaincy, and aide services specializing in geriatrics, pain management and palliative medicine.
• Upper Arkansas Area Agency on AgingminorStrategic or Co-development PartnerPartnership to offer Tai Chi: Moving for Better Balance class, an evidence-based fall prevention program for older adults. The Agency on Aging provides funding through the Older Americans Act supporting free senior fitness classes.
• Women's Wellness ConnectioncoreGTM or Marketing PartnerColorado Department of Public Health and Environment program providing grant funding for breast and cervical cancer outreach, screening recruitment, and education to qualified women ages 40-64 in Chaffee, Park, Lake, Saguache and Fremont counties.
• Silver Sneakers and Renew ActiveminorChannel Partner/ Reseller/ DistributorFitness program partners included in Wellness U community memberships, providing seniors with access to gym facilities and group fitness classes as part of their Medicare fitness benefits.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Aspen Valley Health: Aspen Valley Health is a Colorado mountain critical-access / community hospital partner of HRRMC via the Epic Connect collaboration announced March 2026. It offers an overlapping rural specialty service mix in a similar resort-community catchment, making it the closest operational and geographic peer.
• Gunnison Valley Health: Gunnison Valley Health is a Colorado mountain critical-access hospital serving a similarly sized rural recreational catchment. It offers comparable primary care, emergency, and specialty services and faces the same rural-hospital operational and staffing dynamics as HRRMC.
• Vail Health: Vail Health is a community hospital system in a Colorado mountain resort corridor. Like HRRMC, it serves a mix of local residents and second-home/visitor populations, and offers a comparable breadth of specialty services relative to its rural setting.
• St. Vincent Health: St. Vincent Health in Leadville, CO is a Critical Access Hospital with a rural mountain catchment and a similarly limited specialty footprint. It is directly comparable to HRRMC in scale, CAH designation, and service-area demographics.
• Pagosa Springs Medical Center: Pagosa Springs Medical Center is a Critical Access Hospital serving Archuleta County in rural southern Colorado. It overlaps with HRRMC on CAH status, rural resort-area catchment, and primary/specialty care mix.
• Montrose Memorial Hospital: Montrose Memorial Hospital is a regional hospital serving a rural western Colorado catchment with a comparable mix of community hospital services and specialty care. It competes with HRRMC for patients in adjacent rural counties.

Regional players

• Parkview Medical Center: Parkview Medical Center in Pueblo, CO is a larger community hospital serving southern Colorado. It overlaps with HRRMC on rural-referral patterns but operates at a meaningfully larger scale and serves a more urban catchment.

Broad incumbents

• Centura Health: Centura Health is a large Colorado health system with hospitals across the state. It competes with HRRMC for specialty referrals and employs many of the physicians in HRRMC's catchment, but operates at a system level rather than as a rural community hospital.
• UCHealth: UCHealth is a major Colorado academic-affiliated health system with multiple hospitals. It is the dominant urban referral destination for HRRMC's catchment and competes for specialty patient share, though it does not operate as a Critical Access Hospital.
• Banner Health: Banner Health is a multi-state nonprofit system with significant rural and community-hospital operations across the western U.S. It is comparable as a broad rural/community health operator but operates at a much larger scale than HRRMC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HRRMCSalida

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart of The Rockies Medical