Luna Startup Studio
Luna Startup Studio is an Australian professional services firm that delivers integrated legal, accounting, tax, and fractional CFO services to startups, scaleups, and venture capital funds. Founded in 2014 and now part of Tiger & Bear Group, the firm operates from Melbourne and Sydney.
- Company typePrivate
- Founded2014
- HeadquartersRichmond, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Luna Startup Studio does
Luna Startup Studio (LUNA) is an Australian professional services firm that delivers integrated legal, accounting, tax, and fractional CFO (VCFO) services to startups, scaleups, venture capital funds, corporate venture arms, and family offices. Founded in 2014 and headquartered in Richmond, Melbourne, the firm operates across three primary client segments — early-stage startups, scaling companies from Series A through exit, and investment funds — and positions itself as a 'one-stop' advisory platform versus the siloed alternative of separate law, accounting, and tax providers. Its service portfolio spans seven core offerings: Legal Services (company setup, contracts, ESOP, capital raises, M&A, governance), Fractional Legal Counsel, Accounting, Bookkeeping, Tax Services (including R&D tax incentives and international tax), Fractional CFO Services, and Corporate Advisory (added in 2025 via the Tiger & Bear combination).
LUNA's underlying technology stack is industry-standard rather than proprietary: Xero for bookkeeping and BAS, Pinch Payments and Stripe for client billing, Airwallex for international payments, Carta for cap tables, Fundwave for fund administration, Cake Equity, Notion, and Affix for legal documentation, and AWS for infrastructure. Its differentiation is built on domain specialization rather than technology — a decade of venture-ecosystem expertise, a multidisciplinary service model, and embedded referral relationships with accelerators (Techstars), universities (Monash), coworking spaces (Tank Stream Labs, Stone & Chalk, Fishburners), crowdfunding platforms (Birchal), and VC firms (Tractor Ventures, Rampersand, 1835i).
The business model is professional services billing on a quote-based, custom-engagement basis with no publicly disclosed pricing tiers. Revenue is generated across six service streams — Legal, Accounting & Bookkeeping, Tax, Fractional CFO, Fractional Legal Counsel, and Corporate Advisory — each monetized through time-based and project-based fees. Distribution is sales-led via direct consultation CTAs ('Speak to an expert', 'Get in Touch') and ecosystem referral partners. Following the August 2025 acquisition by Tiger & Bear Partners, LUNA operates as part of the Tiger & Bear Group with a combined 40 professionals across Sydney and Melbourne, while retaining the LUNA brand. The company serves thousands of Australian founders and investors, with a track record of supporting VC funds in raising more than $50M and deploying more than $100M across AgTech, FinTech, SaaS, MedTech, and AI portfolios.
Luna Startup Studio firmographics
Firmographics- Name
- Luna Startup Studio
- Legal name
- Luna Startup Studio Pty Ltd
- Website
- https://weareluna.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Luna Startup Studio is an Australian professional services firm that delivers integrated legal, accounting, tax, and fractional CFO services to startups, scaleups, and venture capital funds. Founded in 2014 and now part of Tiger & Bear Group, the firm operates from Melbourne and Sydney.
- Ownership category
- akta.pro rank
Luna Startup Studio industry classification
Industry- Product category
- Startup and Venture Fund Advisory Services
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Venture Studios / Company Builders (FSANAAAH)
Keywords
Where Luna Startup Studio is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Luna Startup Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal Services: Legal services for startups, scaleups and VC funds including company setup, contracts, ESOP, capital raises, M&A and governance
- Accounting & Bookkeeping Services: Accounting, bookkeeping and financial operations for startups, scaleups and investment funds
- Tax Services: Tax planning, advisory and compliance including R&D tax incentives, ESOP tax and international tax
- Fractional CFO Services: CFO-level financial leadership and strategic advisory without full-time overhead
- Fractional Legal Counsel: General Counsel support providing legal strategy, contract review and compliance at fraction of full-time cost
- Corporate Advisory: M&A, transactional support and strategic advisory through Tiger & Bear Group partnership
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Luna Startup Studio product offering
Product offeringCore offering
Luna Startup Studio is an integrated professional advisory firm providing legal, accounting, tax, and fractional CFO/GC services tailored specifically for startups, scaleups, and venture capital funds in Australia. The firm combines multidisciplinary expertise under one platform, covering company formation, contracts, ESOPs, capital raises, M&A, governance, bookkeeping, financial reporting, tax compliance, and strategic advisory. Following the August 2025 acquisition by Tiger & Bear Partners, the offering has been expanded to include corporate advisory and transactional M&A support.
Product overview
LUNA is an integrated advisory platform offering legal, accounting, tax, and VCFO (Virtual Chief Financial Officer) services designed for startups, scaleups, and venture capital funds. The portfolio is structured around seven core service offerings: Legal Services (company setup, contracts, capital raises, ESOP, M&A, governance), Fractional Legal Counsel (on-demand general counsel support), Accounting Services (Xero-based bookkeeping, payroll, financial statements, multi-entity support), Bookkeeping Services (record-keeping, reconciliation, GST/payroll tax compliance), Tax Services (planning, compliance, R&D incentives, international tax), Fractional CFO Services (cash flow, forecasting, capital readiness, M&A support), and Corporate Advisory (M&A, capital raising, strategic restructuring — enhanced via the Tiger & Bear Group integration following the August 2025 acquisition). LUNA positions its model as a unified, multidisciplinary advisory offering where legal, accounting, tax and finance teams work collaboratively, rather than as siloed service lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Legal Services Venture-focused legal support for startups, scaleups and investment funds covering company setup, founder/shareholder agreements, IP, employment contracts, capital raises, SAFEs, convertible notes, term sheets, ESOP, M&A, governance, and exit readiness.
- Fractional Legal Counsel
- Accounting Services
- Bookkeeping Services
- Tax Services
- Fractional CFO Services
- Corporate Advisory
Companies that use Luna Startup Studio
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Luna Startup Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Luna Startup Studio partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Tiger & Bear PartnerscoreTiger & Bear Partners, a Sydney-based advisory firm, acquired LUNA to form a next-gen growth advisory platform. The combination brings together legal, accounting, M&A and strategy under one roof. LUNA continues operating under its brand while expanding capabilities through the partnership.
- TechstarscoreGlobal accelerator program with partnership providing support and referrals to portfolio companies needing legal and accounting services.
- Monash UniversityminorUniversity partnership supporting startup ecosystem and innovation programs.
- Tank Stream LabsminorSydney-based startup accelerator and coworking space with referral partnership.
- Stone & ChalkminorAustralian startup hub with referral relationship for portfolio company services.
- BirchalminorCrowdfunding platform partnership for investment fund and startup clients.
- Tractor VenturesminorVenture capital firm with referral relationship for portfolio companies.
- Aussie Founders ClubminorFounder community network with referral partnerships.
- Community CollectiveminorStartup community collective with ecosystem referral relationships.
- The Startup NetworkminorAustralian startup network with referral partnerships for ecosystem services.
- XerocorePartner pricing on Xero accounting software for LUNA clients.
- CartacoreFree access to Carta equity management platform for cap table and equity administration.
- FishburnersminorMember offers for Australian startup community members.
Scale indicators4 records
Recent moves7 records
Expansion highlights10 records
Luna Startup Studio competitors and assessment
Company assessmentDirect peers
- Bench Accounting: Bench offers bookkeeping and financial reporting to SMBs and small businesses, including a startup focus. Comparable as a core bookkeeping service line for LUNA's startup and scale-up clients.
- Pilot: Pilot is a bookkeeping, accounting and CFO services provider focused on startups, scale-ups and VC-backed businesses. Comparable to LUNA's fractional CFO and bookkeeping service lines for venture-backed clients.
- Kruze Consulting: Kruze Consulting is a US-based accounting, tax, R&D credits and fractional CFO firm purpose-built for venture-backed startups and VC funds. It is the closest direct analogue to LUNA's combined legal/accounting/CFO offering in a venture ecosystem.
- Withco: Withco provides accounting, CFO and tax services specifically for venture-backed startups and funds. Its venture-focused multidisciplinary model mirrors LUNA's positioning.
Broad incumbents
- Cooley LLP: Cooley is a major international law firm with a leading venture capital and emerging companies practice. Broad incumbent in the same venture legal services space LUNA occupies at a regional level.
- Gunderson Dettmer: Gunderson Dettmer is the leading US venture-focused law firm advising startups, VCs and growth companies. Comparable as a specialised legal service provider targeting LUNA's startup, scaleup and VC fund clients.
Regional players
- Vistra: Vistra is a global corporate services and fund administration provider. Comparable as an alternative provider of fund administration and corporate services to VC fund clients of LUNA, though operating globally rather than Australia-focused.
Emerging players
- Acuity CFO: Acuity provides fractional CFO services for venture and PE-backed companies. Directly overlaps with LUNA's Fractional CFO service line and target client base.
- Carta: Carta provides cap table, equity management and fund administration software. It serves the same venture and startup client base as LUNA and is a Core tech partner in LUNA's ecosystem.
- Stripe Atlas: Stripe Atlas provides startup incorporation, banking and tax setup tools. Comparable on the entry point of LUNA's company-setup and early-stage services, though as software rather than professional services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Luna Startup Studio social profiles
Digital presenceLuna Startup Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Luna Startup Studio leadership team
Management profileNumber of profiles
Profiles13 records
Luna Startup Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Luna Startup Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Luna Startup Studio
What does Luna Startup Studio do?
Luna Startup Studio is an integrated professional advisory firm providing legal, accounting, tax, and fractional CFO/GC services tailored specifically for startups, scaleups, and venture capital funds in Australia. The firm combines multidisciplinary expertise under one platform, covering company formation, contracts, ESOPs, capital raises, M&A, governance, bookkeeping, financial reporting, tax compliance, and strategic advisory. Following the August 2025 acquisition by Tiger & Bear Partners, the offering has been expanded to include corporate advisory and transactional M&A support.
Is Luna Startup Studio a public or private company?
Luna Startup Studio is a private company. It is classified as corporate owned and is currently operating.
When was Luna Startup Studio founded?
Luna Startup Studio was founded in 2014. It employs 11 to 50 people.
Where is Luna Startup Studio based?
Luna Startup Studio is headquartered in Richmond, Australia, in the Oceania region.
How does Luna Startup Studio make money?
Six revenue lines are on record. Legal Services are the primary driver. The others are accounting & Bookkeeping Services, tax Services, fractional CFO Services, fractional Legal Counsel and corporate Advisory.
Who are Luna Startup Studio's main competitors?
Direct peers on record are Bench Accounting, Pilot, Kruze Consulting and Withco. Broad incumbents are Cooley LLP and Gunderson Dettmer. Vistra is listed as a regional player. Emerging players are Acuity CFO, Carta and Stripe Atlas.
Does Luna Startup Studio have an API?
No public API is recorded for Luna Startup Studio.
What industry is Luna Startup Studio in?
Luna Startup Studio's product category is Startup and Venture Fund Advisory Services. Its primary akta.pro industry code is FSANAAAH, Venture Studios / Company Builders. Its NAICS code is 54161 and its SIC code is 8742.