Matrixx
- Company typePrivate
- Founded2001
- HeadquartersNijmegen, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
Matrixx firmographics
Firmographics- Name
- Matrixx
- Legal name
- Matrixx Events B.V.
- Website
- https://matrixx.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Matrixx industry classification
Industry- Product category
- Live Event Organization / Festival Production
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Consumer & Public Shows (B2C) Organizers (THAHABAC)
Keywords
Where Matrixx is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Matrixx business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket sales: Matrixx generates revenue by selling tickets to paid-entry festivals and events including Dreamfields, Dreampop, Brabantse Vrienden, Matrixx Oktoberfest, MATRIXX 25 YEARS, Lingepop, and Hard & Hollands. Tickets are distributed through dedicated event ticketing links (e.g., Paylogic, own ticket URLs).
- Free-entry event attendance: Several events — Matrixx at the Park, Matrixx Live aan de Kade, Rade aan de Kade, and Matrixx Oranjefeest — offer free admission, likely monetised through brand sponsorships, food and beverage concessions, and vendor licensing at the venues.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free-entry public events |
| Unit Pricing | Pay-as-you-go | Paid-entry festivals and events |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Matrixx product offering
Product offeringCore offering
Matrixx Events B.V. is a Dutch event organization that plans, produces, and operates a portfolio of music festivals and cultural events across the Netherlands, including electronic dance music festivals (Dreamfields, Dreampop, Hard & Hollands), Bavarian-themed celebrations (Matrixx Oktoberfest), Easter and royal-themed events (Lingepop, Matrixx Oranjefeest), and free-entry multi-day festivals during the Nijmeegse Vierdaagsefeesten (Matrixx at the Park, Matrixx Live aan de Kade, Rade aan de Kade). The company sells tickets through its own event websites and the Paylogic platform and also operates free public events monetized via on-site concessions and sponsorships.
Product overview
Matrixx is an event organization company that operates a portfolio of music festivals and events across the Netherlands. The company organizes parties and festivals including Dreamfields Festival (electronic music), Hard & Hollands (hard dance), Matrixx Oktoberfest (Bavarian celebration), Lingepop (Easter festival), Brabantse Vrienden, and multiple events during the Nijmeegse Vierdaagsefeesten (Matrixx at the Park, Matrixx Live aan de Kade, Rade aan de Kade). In late 2026, they celebrate the 25-year anniversary of Club Matrixx with reunion parties. Events range from free-entry local gatherings to large-scale multi-day festivals with multiple stages and hundreds of artists.
Differentiator
Problem solved
Functional benefit
Brands
- Dreamfields: Electronic dance music festival featuring 6+ stages and 80+ artists, held at Rhederlaag, Lathum.
- Dreampop
- Matrixx at the Park
- Matrixx Live aan de Kade
- Rade aan de Kade
- Brabantse Vrienden
- Matrixx Oktoberfest
- Lingepop
- Matrixx Oranjefeest
- Hard & Hollands
Products and services
- Dreamfields Festival (The Final Dream) Paid multi-day outdoor electronic dance music festival held at Rhederlaag, Lathum, featuring 6 stages and 80+ artists, marketed to general festival-going audiences across the Netherlands.
- Dreampop Paid music event featuring pop and electronic genres, held at Rhederlaag, Lathum with 3 stages and 30+ artists.
- Matrixx at the Park Free-admission multi-day event during the Nijmeegse Vierdaagsefeesten held at Hunnerpark, Nijmegen, featuring 2 stages and 150+ artists.
- Matrixx Live aan de Kade Free-entry event along the Waalkade in Nijmegen during the Nijmeegse Vierdaagsefeesten, featuring 1 stage and 35+ artists.
- Rade aan de Kade Free-entry event at Waalkade, Nijmegen during the Vierdaagsefeesten, with 1 stage and 15+ artists.
- Brabantse Vrienden Paid music event held at Aquabest, Eindhoven, featuring 3 stages and 40+ artists.
- Matrixx Oktoberfest Dutch-themed Oktoberfest celebration at Park Lingezegen, Elst, featuring Bavarian traditions, 3 stages, and 30+ artists.
- MATRIXX 25 YEARS Anniversary celebration of 25 years of Club Matrixx, featuring 4 reunion parties at Vasim, Nijmegen, with 20+ artists and approximately 8,000 expected visitors.
- Lingepop Easter-weekend music festival held at Park Lingezegen, Elst, with 1 stage and 20+ artists.
- Matrixx Oranjefeest Free-entry Dutch royal-celebration event at Trans, Arnhem, with 1 stage and 20+ artists.
- Hard & Hollands Hard-dance music festival at De Berendonck, Wijchen, featuring 3 stages and 50+ artists.
Companies that use Matrixx
Customer profileSegments1 record
Ideal customer profiles1 record
Matrixx technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Matrixx partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Matrixx competitors and assessment
Company assessmentDirect peers
- Solar Festival: Solar is a Dutch electronic music festival organized annually. It competes with Matrixx's electronic festivals for similar audiences and festival-goer budgets in the Dutch summer calendar.
- Into the Woods: Into the Woods is a Dutch outdoor electronic music festival. It competes directly with Matrixx's festival portfolio for the same Dutch outdoor EDM audience.
- ID&T: ID&T is a pioneering Dutch electronic dance music event organizer behind major festivals such as Mysteryland, Sensation, and Defqon.1. It is the most direct Dutch competitor to Matrixx's EDM-led festival portfolio, operating at significantly larger scale.
- Awakenings: Awakenings is one of the largest techno/electronic music festivals in the Netherlands, held at Spaarnwoude. It competes with Matrixx's electronic music festivals for similar Dutch and international EDM audiences.
- Friendly Fire: Friendly Fire is a Dutch event organizer focused on dance music festivals and parties, including events during ADE. It competes with Matrixx for Dutch electronic music audiences across similar urban venues.
- Vunzige Deuntjes: Vunzige Deuntjes is a Dutch music festival and event series featuring hip-hop, R&B, and electronic crossover acts. It is comparable to Matrixx's festival portfolio in operating model and target demographic.
- Loveland Festival: Loveland is a Dutch electronic music festival held annually near Amsterdam. It is directly comparable to Dreamfields and Dreampop as a multi-stage electronic festival targeting similar demographics.
- Q-dance: Q-dance is the leading Dutch hard dance event organizer, responsible for Defqon.1 and Qlimax. It directly competes with Matrixx's Hard & Hollands festival for hard-dance audiences in the Netherlands.
- ALDA Events: ALDA is a Dutch event organizer behind major electronic music festivals including Awakenings and Loveland. It overlaps directly with Matrixx's Dreamfields/Dreampop portfolio in genre, geography, and target audience.
Broad incumbents
- MOJO Concerts: MOJO is one of the largest concert and festival promoters in the Netherlands, operating a broad portfolio across genres. It is a broader incumbent that overlaps with Matrixx's ticketed festivals but at a substantially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Matrixx social profiles
Digital presenceMatrixx financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matrixx leadership team
Management profileNumber of profiles
Matrixx funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matrixx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matrixx
What does Matrixx do?
Matrixx Events B.V. is a Dutch event organization that plans, produces, and operates a portfolio of music festivals and cultural events across the Netherlands, including electronic dance music festivals (Dreamfields, Dreampop, Hard & Hollands), Bavarian-themed celebrations (Matrixx Oktoberfest), Easter and royal-themed events (Lingepop, Matrixx Oranjefeest), and free-entry multi-day festivals during the Nijmeegse Vierdaagsefeesten (Matrixx at the Park, Matrixx Live aan de Kade, Rade aan de Kade). The company sells tickets through its own event websites and the Paylogic platform and also operates free public events monetized via on-site concessions and sponsorships.
Is Matrixx a public or private company?
Matrixx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matrixx founded?
Matrixx was founded in 2001. It employs 1 to 10 people.
Where is Matrixx based?
Matrixx is headquartered in Nijmegen, Netherlands, in the Europe region.
How does Matrixx make money?
Two revenue lines are on record. Ticket sales are the primary driver. The others are free-entry event attendance.
Who are Matrixx's main competitors?
Direct peers on record are Solar Festival, Into the Woods, ID&T, Awakenings, Friendly Fire, Vunzige Deuntjes, Loveland Festival, Q-dance and ALDA Events. MOJO Concerts is listed as a broad incumbent.
Does Matrixx have an API?
No public API is recorded for Matrixx.
What industry is Matrixx in?
Matrixx's product category is Live Event Organization / Festival Production. Its primary akta.pro industry code is THAHABAC, Consumer & Public Shows (B2C) Organizers. Its NAICS code is 711320 and its SIC code is 7990.