Gradding

What Gradding does

Gradding is an India-based study abroad consultancy and AI-augmented platform that helps Indian students gain admission to international universities, founded in June 2012 in Jaipur and now operating physical offices in 20+ Indian cities including Delhi, Mumbai, Bangalore, Chennai, Hyderabad, Kolkata, Pune, Ahmedabad, and multiple Kerala locations. The company offers an end-to-end service stack covering free initial counseling, profile evaluation, course and university shortlisting, application and document preparation (SOP/LOR), test preparation (IELTS, PTE, TOEFL, Duolingo, GMAT, GRE, SAT, ACT), European language training (German, French, Spanish), visa assistance, education loan facilitation, and accommodation arrangement, with claimed placement of 15,000+ students across 1,800+ partner universities in 54 countries at a stated 98% visa success rate.

The platform layer consists of a consumer-facing web product (gradding.com) with AI-branded tools for course finding, college prediction, profile evaluation, band score prediction, and scholarship discovery, alongside an IELTS Prep Boost subscription product for unlimited test prep access launched in February 2026. Core technology appears to be a recommendation and matching engine layered on top of a 1,800-university and 61,956+ course database, with AI features positioned as a thin layer over primarily human-delivered counseling rather than a fully AI-native product.

The business model combines four revenue streams: per-student consulting fees for end-to-end study abroad services (one-time, quote-based), one-time test preparation course fees (online/offline/one-to-one formats), monthly IELTS Prep Boost subscriptions, and one-time European language program fees. The company is privately held, bootstrapped, and founder-led with no disclosed institutional funding, no parent company, and a small core headcount of 1-10 employees per firmographic records. Go-to-market relies on a multi-channel approach including content marketing, SEO, social media, PR in tier-one Indian publications, webinars, referral programs, and the physical office network.

Name

Gradding

Legal name

Gradding

Website

https://gradding.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Gradding is an India-based study abroad consultancy, founded 2012 in Jaipur, that uses an AI-augmented platform and 20+ city office network to provide end-to-end university admission, test preparation, visa, and accommodation services to Indian students pursuing education abroad.

Ownership category

akta.pro rank

Product category

Study Abroad Consultancy / Overseas Education Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Application Processing & Admissions Support (Document Prep, SOP/Essay, Credential Review) (EDAIACAB)

akta.pro secondary industries

Application Support, Matching Platforms & Scholarship Administration Services (EDAIAOAN), Scholarship, Financial Aid & FAFSA Support Platforms (EDAFAMAF)

Keywords

• Study abroad consulting
• Overseas education services
• IELTS test preparation
• Student visa assistance
• University admission counseling

Headquarters

HQ city

Nagar

HQ country

India

HQ region

Asia

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. IELTS Prep Boost Subscription: Subscription-based service providing unlimited access to practice questions, mock tests, videos, and study materials for IELTS preparation. The service is designed to improve IELTS preparation outcomes for students.
2. Test Preparation Courses: Online and offline test preparation courses for IELTS, PTE, TOEFL, GMAT, SAT, and other entrance exams. Fees vary by course type and format (classroom vs online vs one-to-one).
3. Study Abroad Consulting Services: Comprehensive consulting services including student counseling, document preparation, university application assistance, visa assistance, loan assistance, and accommodation assistance. Services provided across 20+ cities in India.
4. Language Training Programs: Language training programs including German, French, Spanish, and other European language courses. These are non-refundable programs once enrolled.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Gradding provides end-to-end study abroad consulting services for Indian students, including personalized counseling, university shortlisting and application support, standardized test preparation (IELTS, PTE, TOEFL, GMAT, SAT, GRE, ACT, Duolingo), visa documentation and filing, education loan and scholarship facilitation, and overseas accommodation assistance. The offering is delivered through a combination of an AI-enabled online platform (course finder, college predictor, band predictor, IELTS Prep Boost) and offline expert counselors across 20+ Indian cities, with partnerships across 1,800+ universities in 54 countries.

Product overview

Gradding is an AI-powered study abroad consultancy platform offering a comprehensive ecosystem of services for students seeking international education. The core platform provides end-to-end support from initial counseling through post-arrival assistance. Key products include the AI-Powered Course Finder tool for personalized course recommendations, the AI-Powered IELTS Preparation Platform (India's first), and the IELTS Prep Boost subscription service. Core services encompass student counseling, test preparation (IELTS, PTE, TOEFL, Duolingo, GMAT, GRE, SAT, ACT), visa assistance with 98% success rate, accommodation support with 5,000+ housing options, education loan assistance, and scholarship finder tools. The platform partners with 1,800+ universities and serves students across 20+ Indian cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Gradding Study Abroad Consulting Service End-to-end overseas education consulting for Indian students, covering profile evaluation, university shortlisting and application, document preparation, visa filing, and post-arrival support, delivered via 20+ city office network and online platform.
• IELTS Prep Boost Subscription-based IELTS preparation product offering unlimited access to practice questions, mock tests, videos, and study materials for students preparing for the IELTS exam.
• AI-Powered IELTS Preparation Platform India's first AI-powered IELTS preparation platform providing personalized learning experiences, integrated study plans, and AI-driven feedback for students preparing for the IELTS exam.
• Test Preparation Courses (IELTS, PTE, TOEFL, Duolingo, GMAT, GRE, SAT, ACT) Instructor-led and online test preparation courses for IELTS, PTE, TOEFL, Duolingo, GMAT, GRE, SAT, and ACT, offered in classroom, online live, and one-to-one formats with mock tests and band/score predictor tools.
• Visa Assistance Service End-to-end visa application support covering documentation, application filing, interview preparation, and embassy communication, with a claimed 98% student visa success rate.
• Accommodation Assistance Service Service helping students secure affordable, safe, and hygienic accommodation near overseas universities, providing 5,000+ options globally with cashback and rent-saving benefits.
• Education Loan Assistance Service Service helping students compare education loan options, secure low interest rates, and access flexible payment plans from lending partners for overseas education financing.
• Scholarship Assistance Service Service helping students identify and apply for scholarships and grants matching their academic and financial profiles, supported by a database-driven scholarship finder tool.
• European Language Learning Programs (German, French, Spanish) Non-refundable language training programs in German, French, and Spanish (and other European languages), designed to prepare Indian students for study in European destinations.
• Document Preparation Service (SOP, LOR) Assistance with crafting Statements of Purpose (SOPs), Letters of Recommendation (LORs), and other application documents required for overseas university admissions and visa processing.

Quantifiable outcome

• 20,000+ students served successfully
• +9 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• 1,800+ Partner UniversitiescoreStrategic or Co-development PartnerGradding has signed MoUs with over 1,800 universities globally, enabling the company to offer direct admission assistance, priority processing, and scholarship access for students. Partner universities include top institutions like University of Oxford, University of Cambridge, MIT, Harvard, Stanford, and many others across UK, USA, Canada, Australia, Germany, and other study destinations.
• British CouncilminorStrategic or Co-development PartnerGradding partners with British Council for IELTS test preparation and related services. The partnership enables Gradding to provide official preparation materials and guidance for students taking IELTS examinations.
• ICEF (International Consultancy for Education andVisa)coreStrategic or Co-development PartnerGradding counselors are officially trained and certified by ICEF as qualified education agents globally. This certification ensures counselors meet international standards for education consultancy and student placement services.
• CIAC (Consortium of International Academic Coordinators)minorStrategic or Co-development PartnerPartnership with CIAC for international academic collaboration and student placement coordination across partner institutions.
• CCA (Consortium for College Admission)minorStrategic or Co-development PartnerCollaboration with CCA for streamlining college admission processes and providing students with better access to educational institutions globally.
• University of OxfordflagshipStrategic or Co-development PartnerUniversity of Oxford is ranked #4 globally (QS Ranking). Gradding provides admission guidance, application support, and scholarship information for students seeking to pursue undergraduate and postgraduate programs at Oxford. The university offers 128 undergraduate and 34 postgraduate courses with 46% international student population.
• University of DundeeflagshipStrategic or Co-development PartnerUniversity of Dundee is ranked #441 globally (QS Ranking) and ranked #301-400 in ARWU. Located in Dundee, United Kingdom, the university has over 16,000 students including 2,000+ international students. Gradding assists with admission to 194 bachelor's and 60 master's programs. The university offers scholarships ranging from 50% to 100% tuition fee waiver.
• Birmingham City UniversityflagshipStrategic or Co-development PartnerBirmingham City University is ranked #1072 globally (QS Ranking). Gradding provides admission guidance for Birmingham City University's diverse programs. The university has 31,000+ students including 5,000+ international students across 2 campuses (City Centre Campus and City South Campus).

Scale indicators12 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Jamboree Education: Indian education company combining standardized test prep (GMAT, GRE, IELTS, TOEFL, SAT) with overseas admissions counseling; overlaps heavily on test preparation plus study abroad guidance.
• LeapScholar: India-focused AI-powered study abroad and test prep platform; offers IELTS/PTE prep, university counseling, and visa assistance with a similar end-to-end value proposition aimed at Indian students.
• Leverage Edu: India-based study abroad and admissions platform providing AI-driven university matching, counseling, test prep, and loan assistance; directly competes for the same Indian outbound student segment.
• upGrad Abroad: Study abroad vertical of upGrad offering end-to-end overseas admissions support, test prep, and career services to Indian students; competes across the same funnel with greater capital and brand.
• Yocket: Online platform serving Indian students applying to graduate programs abroad, combining a community, profile evaluation, and university shortlisting tools; overlaps on application support and admissions guidance.
• AECC Global: International student recruitment and study abroad consultancy with multi-country offices, providing counseling, applications, and visa support to students targeting universities abroad.
• Edvoy: AI-enabled study abroad platform with global university partnerships, counseling, and visa support; targets similar international student segments with comparable digital-first tooling.
• KC Overseas: Established Indian study abroad consultancy offering counseling, applications, test prep, and visa services to students targeting overseas universities; competes directly in the same Indian city markets.

Broad incumbents

• IDP Education: Global education services company co-owner of IELTS, with extensive Indian footprint and end-to-end study abroad services; a much larger incumbent that competes for the same Indian outbound students.

Emerging players

• CollegeDunia: Indian education discovery platform with study abroad content, university information, and lead-generation for overseas admissions; tangential overlap through the Indian student funnel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Gradding_
• YouTubeyoutube.com/channel/UCpNSX_Z1NMCjrmbzy-mPd_g
• Facebookfacebook.com/gradding
• LinkedInlinkedin.com/company/gradding
• Instagraminstagram.com/gradding_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gradding