Wompi
Wompi is a Bancolombia subsidiary operating a PCI DSS Level 1 certified payment gateway in Colombia, Panama, and El Salvador, serving SMBs and enterprise retailers with online, contactless, QR, and BNPL payment acceptance through web checkout, APIs, and WhatsApp/social commerce channels.
- Company typePrivate
- Founded2019
- HeadquartersMedellín, Colombia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Wompi does
Wompi is a payment gateway that enables merchants to accept electronic payments online and in-person across Colombia, Panama, and El Salvador. The company is a wholly-owned subsidiary of Bancolombia S.A. (NIT 900.499.068-7), one of Colombia's largest financial institutions, and operates under the Bancolombia and Banistmo (Panama) banking ecosystems. Founded in 2019 and headquartered in Medellín, Wompi employs 51-100 people and is PCI DSS Level 1 certified. Its core product suite includes a web checkout and API gateway, tokenization for one-click and recurring payments, payment links and QR codes for social commerce, NFC-based contactless card acceptance through a mobile app (Nequi Negocios), and a Buy Now Pay Later plan (Compra y Paga Después) integrated with Bancolombia. Integrations span major e-commerce platforms including Shopify, VTEX, WooCommerce, Magento, PrestaShop, and Jumpseller.
Wompi's technical foundation combines a public API (with JavaScript SDK) supporting webcheckout, widgets, and direct API integration, alongside plugin-based onboarding for major commerce platforms. The platform supports a broad set of payment methods including credit and debit cards, the Bancolombia button, QR, Nequi, PSE, Daviplata, and SU+Pay in Colombia, with localized payment method coverage in Panama and El Salvador. Tokenization and PCI DSS Level 1 compliance provide the security layer for cardholder data handling.
The revenue model is transaction-based with take rates varying by payment method: 2.65% + COP 700 + IVA on the standard advanced plan, 3.9% + IVA on BNPL, 1.99% + IVA for contactless card payments through the mobile app, and 1.5%-2.69% + IVA on link-based payments via Nequi/Bancolombia or other banks. Distribution follows a hybrid GTM: self-service online merchant onboarding for SMBs combined with dedicated commercial advisor activation through Banistmo for Panamanian enterprises and Bancolombia relationship managers for Colombian enterprises. Customer segments span SMBs and large retailers, with disclosed enterprise logos concentrated in Colombian fashion retail.
Wompi firmographics
Firmographics- Name
- Wompi
- Legal name
- WOMPI S.A.S.
- Website
- https://wompi.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Wompi is a Bancolombia subsidiary operating a PCI DSS Level 1 certified payment gateway in Colombia, Panama, and El Salvador, serving SMBs and enterprise retailers with online, contactless, QR, and BNPL payment acceptance through web checkout, APIs, and WhatsApp/social commerce channels.
- Ownership category
- akta.pro rank
Wompi industry classification
Industry- Product category
- Payment Gateway
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
Keywords
Where Wompi is headquartered
LocationHeadquarters
- HQ city
- Medellín
- HQ country
- Colombia
- HQ region
- Latin America
Offices1 record
Markets served
Wompi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Transaction Fees - Standard: Percentage-based transaction fees charged per successful payment processed through the platform, with varying rates for different payment methods
- Transaction Fees - BNPL: Commission on Buy Now Pay Later transactions through Bancolombia's installment payment solution
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Plan Avanzado with Compra y Paga Después - Colombia |
| Transaction based/ take rate | Pay-as-you-go | Buy Now Pay Later - Colombia |
| Transaction based/ take rate | Pay-as-you-go | Physical Card Payments via App - Colombia |
| Transaction based/ take rate | Pay-as-you-go | Link Payment - Nequi/Bancolombia - Colombia |
| Transaction based/ take rate | Pay-as-you-go | Link Payment - Other Banks - Colombia |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Wompi product offering
Product offeringCore offering
Wompi is a payment gateway that enables businesses to accept online and in-person electronic payments through credit/debit cards, QR codes, payment links, digital wallets (Nequi, Daviplata, SU+Pay, PSE), and a Buy Now Pay Later option. It provides integration via WebCheckout, APIs, and plugins, supports contactless card acceptance through an NFC-enabled mobile app, and operates a payouts service for payroll, suppliers, and refunds, all backed by the Bancolombia and Banistmo banking ecosystems.
Product overview
Wompi is a payment gateway platform offering a comprehensive suite of payment solutions backed by the Bancolombia ecosystem. The core platform provides online payment processing through webcheckout, API integration, and tokenization. The product portfolio includes specialized modules like Plan Avanzado Gateway (for merchants wanting full payment method control), Plan Avanzado Agregador (aggregator model), Plan Avanzado con Compra y Paga Después (BNPL capability), Nequi Negocios integration (mobile POS and payment links), App Wompi (mobile card acceptance via NFC), and Pagos a Terceros (payout/payroll automation). Additional channels include Pagos por WhatsApp for social commerce and Pagos en Línea for website/app integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Pasarela de Pagos Wompi Core payment gateway platform that enables businesses in Colombia, Panama, and El Salvador to accept electronic payments online and in person, supporting cards, digital wallets, QR, and BNPL with Bancolombia/Banistmo backing.
- Pagos en Línea Online payment solution that lets businesses receive payments through their website and app via WebCheckout widgets, customizable buttons, and direct API integration, with support for multiple local payment methods.
- Pagos por WhatsApp Payment solution that lets merchants create shareable payment links and QR codes for products, distribute them through WhatsApp, SMS, email, and social channels, and receive payments from customers without a website.
- App Wompi Mobile application that turns Android phones with NFC into contactless card acceptance terminals, lets merchants create and manage payment links, and provides real-time transaction monitoring.
- Pagos a Terceros (Payouts) Payout service enabling businesses to automate payroll, supplier payments, service payments, and customer refunds from a single dashboard through the Wompi platform.
Quantifiable outcome
- NAF NAF achieved significant sales growth in 2021 through WhatsApp payment integration
- +1 more outcomes
Companies that use Wompi
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
Wompi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Wompi partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- BancolombiacoreBancolombia is the parent company and primary strategic partner of Wompi in Colombia. Wompi operates as a subsidiary of Bancolombia S.A., leveraging its banking infrastructure, customer trust, and distribution network. This relationship provides Wompi with regulatory backing, access to Bancolombia's extensive client base, and integration with Bancolombia's digital banking services including BNPL offerings.
- BanistmocoreBanistmo is Wompi's strategic banking partner in Panama. The partnership enables Wompi to operate within the Banistmo ecosystem, with commercial advisors facilitating enterprise client activation and access to banking infrastructure for payment processing.
- NequicoreNequi is Bancolombia's digital wallet service that integrates with Wompi. The Nequi Negocios feature allows Wompi merchants to accept contactless card payments and process link payments through the Nequi app, extending Wompi's reach to Nequi's user base.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Wompi competitors and assessment
Company assessmentDirect peers
- Stripe: Global payment gateway and processing infrastructure serving online businesses with APIs, checkout, and a broad suite of financial products. Directly comparable as a payment gateway targeting merchants with developer-led and self-serve onboarding.
- Mercado Pago: Latin America's largest digital payments platform, offering online checkout, QR payments, POS terminals, and credit. Direct competitor in Wompi's core markets, with substantially larger scale and a closed-loop ecosystem.
- Kushki: LatAm payment infrastructure company providing online payment processing, links, and a developer-friendly API across multiple countries. Closely comparable in product scope, target customer (SMB and enterprise), and regional focus.
- dLocal: Cross-border payment processor enabling global merchants to accept payments in emerging markets including LatAm. Comparable as a payment infrastructure layer serving merchants in Wompi's geographies, though more focused on enterprise cross-border flows.
- Bold: Colombian payments company offering card acceptance and POS solutions for SMBs. Direct domestic competitor in Wompi's home market with strong merchant adoption.
- Clip: Mexican payments company offering mobile POS terminals and online payment solutions for SMBs. Comparable business model — hardware-as-app and online gateway — serving a neighboring LatAm market.
- Conekta: Mexican payment gateway offering online checkout, APIs, and fraud prevention. Direct comparable in product offering and customer segment (LatAm SMBs and online merchants).
Broad incumbents
- PayU: Major LatAm-focused payment gateway and processor operating across multiple countries. Comparable as a regional incumbent with broader country coverage than Wompi and similar enterprise merchant focus.
- Adyen: Global enterprise-focused payment platform offering unified online, in-person, and platform payment processing. Comparable as a payment gateway, though Wompi's SMB and LatAm focus differ from Adyen's enterprise-led model.
Others
- Nequi: Bancolombia's digital wallet platform, integrated with Wompi's payment acceptance via Nequi Negocios. Adjacent — more ecosystem partner than competitor, but competes in mobile payment acceptance and merchant onboarding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wompi social profiles
Digital presenceWompi compliance and trust
Trust signalCompliance2 records
Wompi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wompi leadership team
Management profileNumber of profiles
Wompi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wompi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wompi
What does Wompi do?
Wompi is a payment gateway that enables businesses to accept online and in-person electronic payments through credit/debit cards, QR codes, payment links, digital wallets (Nequi, Daviplata, SU+Pay, PSE), and a Buy Now Pay Later option. It provides integration via WebCheckout, APIs, and plugins, supports contactless card acceptance through an NFC-enabled mobile app, and operates a payouts service for payroll, suppliers, and refunds, all backed by the Bancolombia and Banistmo banking ecosystems.
Is Wompi a public or private company?
Wompi is a private company. It is classified as corporate owned and is currently operating.
When was Wompi founded?
Wompi was founded in 2019. It employs 51 to 100 people.
Where is Wompi based?
Wompi is headquartered in Medellín, Colombia, in the Latin America region.
How does Wompi make money?
Two revenue lines are on record. Transaction Fees - Standard is the primary driver. The others are transaction Fees - BNPL.
Who are Wompi's main competitors?
Direct peers on record are Stripe, Mercado Pago, Kushki, dLocal, Bold, Clip and Conekta. Broad incumbents are PayU and Adyen. Nequi is listed as an others.
Does Wompi have an API?
Yes. Wompi offers a public API for developers to integrate payment processing into websites and applications. The API supports webcheckout, widgets, plugins, and direct API integration. Technical documentation is available at /es/pa/desarrolladores/documentacion-tecnica with resources including SDK samples for developers. Developer documentation is at wompi.com/es/pa/desarrolladores/documentacion-tecnica.
What industry is Wompi in?
Wompi's product category is Payment Gateway. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure. Its NAICS code is 522320 and its SIC code is 6199.