Wompi

What Wompi does

Wompi is a payment gateway that enables merchants to accept electronic payments online and in-person across Colombia, Panama, and El Salvador. The company is a wholly-owned subsidiary of Bancolombia S.A. (NIT 900.499.068-7), one of Colombia's largest financial institutions, and operates under the Bancolombia and Banistmo (Panama) banking ecosystems. Founded in 2019 and headquartered in Medellín, Wompi employs 51-100 people and is PCI DSS Level 1 certified. Its core product suite includes a web checkout and API gateway, tokenization for one-click and recurring payments, payment links and QR codes for social commerce, NFC-based contactless card acceptance through a mobile app (Nequi Negocios), and a Buy Now Pay Later plan (Compra y Paga Después) integrated with Bancolombia. Integrations span major e-commerce platforms including Shopify, VTEX, WooCommerce, Magento, PrestaShop, and Jumpseller.

Wompi's technical foundation combines a public API (with JavaScript SDK) supporting webcheckout, widgets, and direct API integration, alongside plugin-based onboarding for major commerce platforms. The platform supports a broad set of payment methods including credit and debit cards, the Bancolombia button, QR, Nequi, PSE, Daviplata, and SU+Pay in Colombia, with localized payment method coverage in Panama and El Salvador. Tokenization and PCI DSS Level 1 compliance provide the security layer for cardholder data handling.

The revenue model is transaction-based with take rates varying by payment method: 2.65% + COP 700 + IVA on the standard advanced plan, 3.9% + IVA on BNPL, 1.99% + IVA for contactless card payments through the mobile app, and 1.5%-2.69% + IVA on link-based payments via Nequi/Bancolombia or other banks. Distribution follows a hybrid GTM: self-service online merchant onboarding for SMBs combined with dedicated commercial advisor activation through Banistmo for Panamanian enterprises and Bancolombia relationship managers for Colombian enterprises. Customer segments span SMBs and large retailers, with disclosed enterprise logos concentrated in Colombian fashion retail.

Name

Wompi

Legal name

WOMPI S.A.S.

Website

https://wompi.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Wompi is a Bancolombia subsidiary operating a PCI DSS Level 1 certified payment gateway in Colombia, Panama, and El Salvador, serving SMBs and enterprise retailers with online, contactless, QR, and BNPL payment acceptance through web checkout, APIs, and WhatsApp/social commerce channels.

Ownership category

akta.pro rank

Product category

Payment Gateway

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

Keywords

• Online payment gateway
• Merchant payment processing
• Contactless card payments
• E-commerce payment integration
• Buy now pay later

Headquarters

HQ city

Medellín

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Transaction Fees - Standard: Percentage-based transaction fees charged per successful payment processed through the platform, with varying rates for different payment methods
2. Transaction Fees - BNPL: Commission on Buy Now Pay Later transactions through Bancolombia's installment payment solution

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Wompi is a payment gateway that enables businesses to accept online and in-person electronic payments through credit/debit cards, QR codes, payment links, digital wallets (Nequi, Daviplata, SU+Pay, PSE), and a Buy Now Pay Later option. It provides integration via WebCheckout, APIs, and plugins, supports contactless card acceptance through an NFC-enabled mobile app, and operates a payouts service for payroll, suppliers, and refunds, all backed by the Bancolombia and Banistmo banking ecosystems.

Product overview

Wompi is a payment gateway platform offering a comprehensive suite of payment solutions backed by the Bancolombia ecosystem. The core platform provides online payment processing through webcheckout, API integration, and tokenization. The product portfolio includes specialized modules like Plan Avanzado Gateway (for merchants wanting full payment method control), Plan Avanzado Agregador (aggregator model), Plan Avanzado con Compra y Paga Después (BNPL capability), Nequi Negocios integration (mobile POS and payment links), App Wompi (mobile card acceptance via NFC), and Pagos a Terceros (payout/payroll automation). Additional channels include Pagos por WhatsApp for social commerce and Pagos en Línea for website/app integration.

Differentiator

Problem solved

Functional benefit

Products and services

• Pasarela de Pagos Wompi Core payment gateway platform that enables businesses in Colombia, Panama, and El Salvador to accept electronic payments online and in person, supporting cards, digital wallets, QR, and BNPL with Bancolombia/Banistmo backing.
• Pagos en Línea Online payment solution that lets businesses receive payments through their website and app via WebCheckout widgets, customizable buttons, and direct API integration, with support for multiple local payment methods.
• Pagos por WhatsApp Payment solution that lets merchants create shareable payment links and QR codes for products, distribute them through WhatsApp, SMS, email, and social channels, and receive payments from customers without a website.
• App Wompi Mobile application that turns Android phones with NFC into contactless card acceptance terminals, lets merchants create and manage payment links, and provides real-time transaction monitoring.
• Pagos a Terceros (Payouts) Payout service enabling businesses to automate payroll, supplier payments, service payments, and customer refunds from a single dashboard through the Wompi platform.

Quantifiable outcome

• NAF NAF achieved significant sales growth in 2021 through WhatsApp payment integration
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• BancolombiacoreStrategic or Co-development PartnerBancolombia is the parent company and primary strategic partner of Wompi in Colombia. Wompi operates as a subsidiary of Bancolombia S.A., leveraging its banking infrastructure, customer trust, and distribution network. This relationship provides Wompi with regulatory backing, access to Bancolombia's extensive client base, and integration with Bancolombia's digital banking services including BNPL offerings.
• BanistmocoreStrategic or Co-development PartnerBanistmo is Wompi's strategic banking partner in Panama. The partnership enables Wompi to operate within the Banistmo ecosystem, with commercial advisors facilitating enterprise client activation and access to banking infrastructure for payment processing.
• NequicoreTechnology or IntegrationNequi is Bancolombia's digital wallet service that integrates with Wompi. The Nequi Negocios feature allows Wompi merchants to accept contactless card payments and process link payments through the Nequi app, extending Wompi's reach to Nequi's user base.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Stripe: Global payment gateway and processing infrastructure serving online businesses with APIs, checkout, and a broad suite of financial products. Directly comparable as a payment gateway targeting merchants with developer-led and self-serve onboarding.
• Mercado Pago: Latin America's largest digital payments platform, offering online checkout, QR payments, POS terminals, and credit. Direct competitor in Wompi's core markets, with substantially larger scale and a closed-loop ecosystem.
• Kushki: LatAm payment infrastructure company providing online payment processing, links, and a developer-friendly API across multiple countries. Closely comparable in product scope, target customer (SMB and enterprise), and regional focus.
• dLocal: Cross-border payment processor enabling global merchants to accept payments in emerging markets including LatAm. Comparable as a payment infrastructure layer serving merchants in Wompi's geographies, though more focused on enterprise cross-border flows.
• Bold: Colombian payments company offering card acceptance and POS solutions for SMBs. Direct domestic competitor in Wompi's home market with strong merchant adoption.
• Clip: Mexican payments company offering mobile POS terminals and online payment solutions for SMBs. Comparable business model — hardware-as-app and online gateway — serving a neighboring LatAm market.
• Conekta: Mexican payment gateway offering online checkout, APIs, and fraud prevention. Direct comparable in product offering and customer segment (LatAm SMBs and online merchants).

Broad incumbents

• PayU: Major LatAm-focused payment gateway and processor operating across multiple countries. Comparable as a regional incumbent with broader country coverage than Wompi and similar enterprise merchant focus.
• Adyen: Global enterprise-focused payment platform offering unified online, in-person, and platform payment processing. Comparable as a payment gateway, though Wompi's SMB and LatAm focus differ from Adyen's enterprise-led model.

Others

• Nequi: Bancolombia's digital wallet platform, integrated with Wompi's payment acceptance via Nequi Negocios. Adjacent — more ecosystem partner than competitor, but competes in mobile payment acceptance and merchant onboarding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wompi_co
• YouTubeyoutube.com/@wompi
• Facebookfacebook.com/wompioficial
• LinkedInlinkedin.com/company/wompi
• Instagraminstagram.com/wompi.co

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wompi