Cal Spas
Cal Spas manufactures premium hot tubs, swim spas, and cold plunge spas from its 40-acre Pomona, California headquarters, selling exclusively through an authorized dealer network across the United States and Canada, alongside the Cal Flame outdoor kitchen brand.
- Company typePrivate
- Founded1978
- HeadquartersPomona, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Cal Spas does
Cal Spas, founded in 1978 in Pomona, California, designs and manufactures premium hot tubs, swim spas, and cold plunge spas from a 40-acre vertically integrated headquarters under the legal entity name "Cal Spas" (formerly California Acrylic Industries). The product portfolio spans six hot tub series — Patio (entry-level 110V Plug-N-Play), Patio Plus, Escape, Escape Plus, Escape X, Platinum, and Deck (large-format up to 11 persons) — along with the Swim Pro and Swim Pro X swim spa lines and a dedicated Cold Plunge Spa Series. Core proprietary technologies include the patented Adjustable Therapy System (ATS Plus), Fiber Steel 7-layer shell construction, XL Heat Pro HD 5.5kW titanium heater, Eliminator power frame pumps, Quiet Clean 24-hour filtration, PureCure UV-C ozone sanitation, PureSilk ozonators, Bio-Clean antimicrobial filters, and the Cal Connect WiFi module with the Cal Touch 2 4-inch LCD touchscreen. The company holds UL, CE, ETL, TÜV, and SAA certifications.
Cal Spas operates an exclusively indirect go-to-market model, distributing exclusively through an authorized dealer network across the United States and Canada; the company does not sell direct to consumers. Dealers maintain display models, run wet testing appointments, handle delivery and crane coordination, and provide warranty and service, supported by an internal dealer portal and a separate service dealer network for repairs. Pricing is one-time hardware purchase negotiated at the dealer level; Cal Spas does not publicly disclose pricing. Revenue streams include hot tub sales, swim spa sales, cold plunge spa sales, accessories and parts (via Quick Spa Parts e-commerce), and the Cal Flame brand of grills, fireplaces, and BBQ kitchens distributed through the same channel. Sub-brands comprise Cal Flame (outdoor kitchens), Cal Saunas (emerging sauna line), Quick Spa Parts, and Quick BBQ Parts.
The company is privately held with no disclosed parent, institutional investors, or funding rounds, operates with 501-1,000 employees, and reports 47+ years of continuous operation. Customer testimonials and segmentation signal a horizontal focus on residential homeowners, fitness enthusiasts using swim spas, and wellness/health-focused buyers — all SMB/individual consumer segments. Self-positioning as the "#1 Global Manufacturer of Home Resort Products" and multiple certifications support premium positioning, while recent strategic activity includes a 2019 VP of Sales hire for international expansion, the Cal Pure Salt System launch, ATS Plus rollout, and Cold Plunge category entry.
Cal Spas firmographics
Firmographics- Name
- Cal Spas
- Legal name
- Cal Spas
- Website
- https://calspas.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Cal Spas manufactures premium hot tubs, swim spas, and cold plunge spas from its 40-acre Pomona, California headquarters, selling exclusively through an authorized dealer network across the United States and Canada, alongside the Cal Flame outdoor kitchen brand.
- Ownership category
- akta.pro rank
Cal Spas industry classification
Industry- Product category
- Hot Tubs & Swim Spas
- NAICS
- Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415)
- SIC
- Heating Equip, Except Elec & Warm Air; & Plumbing Fixtures (3430)
- akta.pro primary industry
- Pools, Spas & Hot Tubs Retail (Chemicals, Accessories) (CRAIAIAK)
Keywords
Where Cal Spas is headquartered
LocationHeadquarters
- HQ city
- Pomona
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Cal Spas business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hot Tub Sales: One-time sale of hot tubs and swim spas through authorized dealer network. Products are manufactured goods with no recurring subscription component for the core product.
- Swim Spa Sales: One-time sale of swim spas for aquatic fitness and therapy, sold through same dealer network as hot tubs
- Cold Plunge Spa Sales: Sale of cold plunge spas for ice therapy and wellness routines
- Accessories and Parts: Sale of spa accessories including covers, cover lifts, steps, surrounds, and replacement parts through Quick Spa Parts website
- Cal Flame Products: Related brand of outdoor grills, fireplaces, and BBQ kitchens under Cal Flame brand family
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Patio Series - Entry-level portable spas |
| One time/ perpetual license | Pay-as-you-go | Escape Series - Mid-range hot tubs |
| One time/ perpetual license | Pay-as-you-go | Platinum Series - Premium hot tubs |
| One time/ perpetual license | Pay-as-you-go | Swim Spa Series - Aquatic fitness spas |
| One time/ perpetual license | Pay-as-you-go | Cold Plunge Series - Ice therapy spas |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Cal Spas product offering
Product offeringCore offering
Cal Spas manufactures and sells hot tubs, swim spas, and cold plunge spas designed for residential and outdoor wellness use. Products are sold through an authorized independent dealer network across multiple price tiers, from entry-level to luxury configurations, with jet layouts, shell designs, and accessories configurable per model.
Product overview
Cal Spas is a manufacturer of premium hot tubs, swim spas, and cold plunge spas founded in 1978, operating a 40-acre headquarters in Pomona, California. The company sells exclusively through authorized dealers throughout the United States and Canada. Its product portfolio is organized into two primary categories: (1) hot tubs spanning six series — Patio (entry-level, Plug-N-Play 110V), Patio Plus (compact with up to 52 jets), Escape (mid-premium with adjustable controls), Escape Plus (three-pump system), Escape X (premium with Elite cabinets and Cal Touch 2 touchscreen), and Platinum (top-tier with up to 94 jets and hydrotherapy focus); and (2) swim spas comprising the Swim Pro series and Swim Pro X-series (featuring Elite cabinets, Cal Touch 4, and dual-zone Olympian model), plus a dedicated Cold Plunge Spa series for ice therapy. Add-on accessories include the proprietary Cal Connect WiFi remote control system, UnderGlow LED lighting, water purification systems (PureCure ozone/UV combo, Twin Ozone, Cal Pure Salt), surround collections, spa covers/lifts, and Cal Metro steps and accessories. The Cal Spas brand family also includes Cal Flame outdoor grills and fireplaces and Cal Saunas, sold through the same dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- Cal Flame: World's Premier Manufacturer of Fireplaces, Firepits, and Outdoor BBQ Kitchens
- Cal Saunas
- Quick Spa Parts
- Quick BBQ Parts
Products and services
- Hot Tubs Manufactured hot tubs sold through authorized dealers for residential hydrotherapy and outdoor wellness use, available across multiple shell designs, jet layouts, and price tiers.
- Swim Spas Swim spas designed for residential lap swimming, aquatic exercise, and hydrotherapy, sold through authorized dealers.
- Cold Plunge Spas Cold plunge spas for residential cold-water immersion, recovery, and wellness routines, sold through authorized dealers.
Quantifiable outcome
- XL Heater Pro HD provides 30% faster heat-up and 30% improved water flow
- +3 more outcomes
Companies that use Cal Spas
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
Cal Spas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature15 records
Cal Spas partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights6 records
Cal Spas competitors and assessment
Company assessmentDirect peers
- Jacuzzi: Iconic premium hot tub and swim spa manufacturer with a global dealer network. Jacuzzi is the most direct head-to-head competitor to Cal Spas in the premium residential spa category with overlapping product tiers and similar dealer-led distribution.
- Hot Spring Spas (Watkins Wellness): Leading North American hot tub brand owned by Watkins Wellness. Directly comparable product portfolio (premium hot tubs, dedicated dealer network, energy-efficient innovations) and competing for the same authorized-dealer channel and end consumers.
- Bullfrog Spas: Premium hot tub manufacturer known for modular jet configurations. Comparable product strategy (patented jet technology, dealer network) targeting similar premium residential customers.
- Sundance Spas: Established premium hot tub brand owned by Jacuzzi Group Holdings. Directly competes with Cal Spas across multiple hot tub series through overlapping dealer networks in the US.
- Master Spas: Manufacturer of premium hot tubs and swim spas. Closely comparable swim spa product line (Twilight, H2X Fitness) directly overlapping with Cal Spas' Swim Pro and Swim Pro X-Series.
- Dimension One Spas: Premium hot tub manufacturer with a focused dealer network in North America. Comparable mid-to-premium positioning and dealer-led GTM motion.
- Marquis Spas: Hot tub manufacturer offering entry-level through premium tiers via an authorized dealer network. Directly comparable product portfolio and dealer distribution model.
- Artesian Spas: Manufacturer of premium hot tubs and swim spas serving residential and commercial markets. Comparable product breadth and dealer-led sales motion.
Emerging players
- Plunge: Direct-to-consumer cold plunge specialist with strong consumer brand recognition. Overlaps with Cal Spas' Cold Plunge Spa Series and represents the new DTC competitive threat in cold therapy.
Broad incumbents
- Watkins Wellness: Parent company of Hot Spring Spas, Caldera Spas, and Freeflow Spas. Operates across multiple hot tub price tiers as a larger incumbent with broader portfolio than Cal Spas.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Cal Spas social profiles
Digital presenceCal Spas compliance and trust
Trust signalCompliance7 records
Cal Spas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cal Spas leadership team
Management profileNumber of profiles
Cal Spas subsidiaries and ownership
Company hierarchySubsidiaries4 records
Cal Spas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cal Spas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cal Spas
What does Cal Spas do?
Cal Spas manufactures and sells hot tubs, swim spas, and cold plunge spas designed for residential and outdoor wellness use. Products are sold through an authorized independent dealer network across multiple price tiers, from entry-level to luxury configurations, with jet layouts, shell designs, and accessories configurable per model.
Is Cal Spas a public or private company?
Cal Spas is a private company. It is classified as unknown and is currently operating.
When was Cal Spas founded?
Cal Spas was founded in 1978. It employs 501 to 1,000 people.
Where is Cal Spas based?
Cal Spas is headquartered in Pomona, United States, in the North America region.
How does Cal Spas make money?
Five revenue lines are on record. Hot Tub Sales are the primary driver. The others are swim Spa Sales, cold Plunge Spa Sales, accessories and Parts and cal Flame Products.
Who are Cal Spas's main competitors?
Direct peers on record are Jacuzzi, Hot Spring Spas (Watkins Wellness), Bullfrog Spas, Sundance Spas, Master Spas, Dimension One Spas, Marquis Spas and Artesian Spas. Plunge is listed as an emerging player. Watkins Wellness is listed as a broad incumbent.
Does Cal Spas have an API?
No public API is recorded for Cal Spas.
What industry is Cal Spas in?
Cal Spas's product category is Hot Tubs & Swim Spas. Its primary akta.pro industry code is CRAIAIAK, Pools, Spas & Hot Tubs Retail (Chemicals, Accessories). Its NAICS code is 333415 and its SIC code is 3430.