OptoVision

What OptoVision does

OptoVision (legal entity: optovision Gesellschaft für moderne Brillenglastechnik mbH) is a privately held German ophthalmic lens manufacturer founded in 1979, headquartered in Neu-Isenburg with Freeform production concentrated at its Langen facility near Frankfurt. The company employs more than 400 staff and produces a full prescription lens portfolio — single-vision, progressive (including the proprietary WIDR® me line), occupational/working lenses, sun, driving (Formula 2 Drive), sports, and pediatric myopia management (My-Kid) — plus supporting coating (i-Protection®+), tint (Orgalit® Care), and self-tinting (ColorMatic, sourced from Rodenstock) technologies. Lens design is grounded in VR-based behavioral analysis of over 5,000 wearers and integrates partner-side 3D measurement hardware (Visionix VX120, VET 4.0, i'Syncro 3D) for individualized freeform manufacturing.

The business operates a B2B go-to-market selling exclusively through independent optical retailers (Partneroptiker) in the DACH region, with emerging presence in France and Portugal. Pricing is set at the partner level rather than by OptoVision, and revenue is generated on a per-lens manufactured basis from individually customized orders. The company's value proposition centers on German Freeform manufacturing precision, proprietary WIDR® progressive lens technology, multi-layer i-Protection®+ coatings, and four consecutive #1 finishes in the markt intern Leistungsspiegel 2022/23 against 14 competitors including Essilor, Zeiss, and Hoya. The company holds ISO 50001 energy management certification, FSC certification for catalogue materials, and operates a Premium Card satisfaction guarantee covering all Freeform products.

Ownership and capital structure: OptoVision is a German GmbH with no disclosed external funding rounds, parent company, or subsidiaries. The company is led by two Managing Directors, Christian Bannert and Stefan Schuhmann. Expansion has been funded organically, with notable recent activity including a new Neu-Isenburg headquarters in 2026, the WIDR® me-Tour across ten DACH cities, the April 2025 launch of Orgalit® Digital Premium lenses, and dedicated France/Portugal social channels signaling cautious Western European internationalization.

Name

OptoVision

Legal name

optovision Gesellschaft für moderne Brillenglastechnik mbH

Website

https://optovision.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

251–500 employees

Short description

OptoVision is a German ophthalmic lens manufacturer (founded 1979, 400+ employees) producing individualized Freeform prescription lenses — including WIDR® me progressives, My-Kid myopia management, Formula 2 Drive, and i-Protection®+ coatings — sold exclusively through independent optical retailers across the DACH region with emerging France/Portugal presence.

Ownership category

akta.pro rank

Product category

Ophthalmic Lenses

NAICS

Ophthalmic Goods Manufacturing (339115)

SIC

Ophthalmic Goods (3851)

akta.pro primary industry

Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)

akta.pro secondary industries

Contact Lens Specialty & Myopia Control (HLAKAKAK), Sport & Performance Eyewear (CRAAAKAC)

Keywords

• Prescription eyeglass lenses
• Progressive ophthalmic lenses
• Freeform lens manufacturing
• Optical lens coatings
• Myopia management lenses

Headquarters

HQ city

Langen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Eyeglass Lens Sales: OptoVision manufactures and sells prescription eyeglass lenses exclusively through independent optical retailers. Products include single-vision, progressive, occupational, sunglasses, sports, and driving lenses. All products are manufactured individually in Germany (Langen facility) based on customer measurements taken by partner opticians. The company also offers coatings, treatments, and features as part of the lens sale.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

OptoVision manufactures prescription eyeglass lenses individually at its Freeform production facility in Langen, Germany, and supplies them exclusively to independent optical retailers. Its portfolio spans single-vision, progressive (Gleitsichtgläser) including WIDR® me technology, occupational/working lenses, sunglasses, sports lenses, driving-optimized Formula 2 Drive lenses, and My-Kid children myopia management lenses, supported by multi-layer i-Protection®+ coatings and Orgalit® materials. The company also equips partner opticians with 3D eye-examination and frame-measurement systems (i'Syncro 3D, Visionix VX120, VET 4.0).

Product overview

OptoVision is a German manufacturer of ophthalmic lenses producing a comprehensive portfolio of prescription eyewear products. The core offering includes single-vision lenses (Einstärkengläser), progressive lenses (Gleitsichtgläser) with WIDR me technology, occupational/working lenses for reading and computer use, and specialty lenses for driving (Formula 2 Drive) and sports. The product range extends to sun protection with polarized, self-tinting (ColorMatic), and standard tinted sunglasses, plus children's myopia management lenses (My-Kid). Supporting technologies include i-Protection®+ multi-layer coatings, Orgalit® materials, and blue light protection (Orgalit® Care). OptoVision complements its lens portfolio with advanced eye examination tools (i'Syncro 3D, Visionix VX 120, VET 4.0) for precise measurement and individual customization. All lenses are manufactured exclusively in Germany (Langen) with Freeform technology for maximum personalization.

Differentiator

Problem solved

Functional benefit

Brands

• WIDR me: Progressive lens technology optimized for dynamic vision, with a broader intermediate and near range achieved through optimized aberration field placement. Based on VR analysis of over 5,000 spectacle wearers.
• My-Kid
• Orgalit
• i-Protection
• Formula 2 Drive
• ColorMatic
• Premium Card optovision
• Satisfaction Guarantee

Products and services

• Einstärkengläser (Single-vision lenses)

Quantifiable outcome

• Myopia progression slowed by up to 40% with My-Kid lenses (based on 5-year independent study)
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RodenstockcoreTechnology or IntegrationOptoVision sources ColorMatic self-tinting (photochromic) lens technology from Rodenstock. ColorMatic lenses use cutting-edge technology to react within seconds to UV light changes, providing clear lenses indoors and dark sunglasses outdoors with full UVA and UVB protection.
• VisionixcoreTechnology or IntegrationOptoVision provides opticians with Visionix VX120 diagnostic devices for highly precise eye measurements. The VX120 measures all relevant eye parameters automatically and creates a comprehensive eye map for determining refraction measurements.
• VisionixcoreTechnology or IntegrationVET 4.0 integrated 3D stereo camera system used by OptoVision for measuring eye geometry and frame parameters. The system takes only seconds to analyze all required parameters for perfect lens performance.
• MOKOM01minorImplementation/ SI/ Consulting PartnerDigital agency responsible for development, design, and concept of OptoVision's website and digital presence.
• interserohminorOthersRecycling service provider responsible for transport and processing of OptoVision's paper, cardboard, cartons, and lightweight packaging waste. Arranges sorting by workshops employing people with disabilities. Achieved 131 tonnes resources saved in 2021.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Essilor / EssilorLuxottica: Global leader in ophthalmic lenses (Varilux progressive lenses) and the dominant incumbent OptoVision is benchmarked against in the German markt intern rankings; directly competes across progressive, single-vision and photochromic categories with much broader international scale and bundled frame+lens offerings.
• Carl Zeiss Vision (ZEISS): Premium German optical brand with a comprehensive ophthalmic lens portfolio (progressive, single-vision, photochromic, coatings) plus diagnostic instruments; competes head-to-head with OptoVision in the DACH premium lens market and was ranked alongside OptoVision in markt intern Leistungsspiegel.
• Hoya Corporation (Vision Care): Global lens manufacturer (progressive, single-vision, photochromic, blue-control) operating in DACH through both independent ECPs and chains; competes directly with OptoVision for premium progressive lens share and frequently appears in the same German optician rankings.
• Rodenstock: German premium lens and frame manufacturer that already supplies ColorMatic photochromic technology to OptoVision; competes directly in high-index and progressive lenses across DACH and shares the same German premium positioning.
• Nikon Optical (Nikon-Essilor): Premium Japanese-origin lens brand (Seemax, Presio, Home & Office) with broad DACH distribution; competes with OptoVision's progressive, occupational, and single-vision lens lines in German independent and chain optical stores.
• Bausch + Lomb / BVI: Diversified ophthalmic company with a meaningful lens business (progressive, photochromic, contact lenses) and global distribution; competes in single-vision, progressive and photochromic categories served by opticians and chains.

Direct peers

• Shamir Optical Industry: Israel-based progressive and Freeform lens specialist with strong focus on individualized lens designs and the Autograph/Intellicorridor family; competes directly with OptoVision in the premium progressive and Freeform space sold through independent ECPs.
• Seiko Optical: Premium Japanese-origin lens manufacturer with a strong individualized progressive lens focus (e.g., Seiko Supercede, Surmount) and meaningful DACH presence, positioning Seiko Optical as a direct mid-sized peer in the same premium Freeform progressive category.

Others

• Visionix (Luneau Technology): Supplier of the VX120 wavefront aberrometer that OptoVision has integrated into its i'Syncro 3D offering; comparable to OptoVision not as a competitor but as a measurement/equipment ecosystem partner shaping the same optician workflow.
• Mister Spex: Leading European online optical retailer that pressures the independent Partneroptiker channel OptoVision depends on; relevant as a structural distribution risk to OptoVision's exclusive independent-optician go-to-market model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/people/Optovision_DACH/61551640674228
• LinkedInde.linkedin.com/company/optovision-gmbh
• Instagraminstagram.com/optovision_dach

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OptoVision