What Reifen Müller does

Reifen Müller GmbH & Co. KG is a German tire retail and automotive service company headquartered in Hammelburg-Westheim (Rote Ellern 1, 97762). The company operates a central warehouse and the Reifen-Müller-Runderneuerung retreading subsidiary in Hammelburg, alongside approximately 45 service stations distributed across five German federal states: Bavaria, Baden-Württemberg, Hessen, Thüringen, and North Rhine-Westphalia. Its product portfolio spans passenger car, motorcycle/ATV/quad, commercial truck/bus, industrial, agricultural/forestry, and earthmoving-machine tires, plus steel and aluminum rims and complete wheel packages from major manufacturers including Firestone, Bridgestone, Kumho, Pirelli, Goodyear, Uniroyal, Semperit, Falken, Nexen, Nokian, and Maxxis. The retreading facility produces up to 350 retreaded tires daily using hot and cold processes and is described in company materials as among the most modern in Europe.

The business model is hybrid retail-and-service. Consumer revenue is generated through one-time tire/rim sales and recurring seasonal service (mounting, balancing, tire storage, nitrogen filling, puncture protection, repair, TPMS service). Commercial revenue is generated through fleet management contracts covering passenger car fleets, trucks, buses, agricultural, forestry, construction, and industrial vehicles, supplemented by field sales and mobile service teams that bring work on-site. Additional service revenue comes from a broad automotive service line (brakes, oil change, wheel alignment, exhaust, shock absorbers, battery, auto glass, climate control, tuning) plus vehicle inspection (HU/AU) conducted in partnership with TÜV SÜD. The 24-hour RM-24 breakdown service is marketed Europe-wide, though physical branch coverage is domestic. Go-to-market is direct-to-consumer and direct-to-enterprise via physical branches, a B2B web shop portal, online appointment booking, and a wheel configurator. The company is privately held, structured as a GmbH & Co. KG with RM Verwaltungs GmbH as the personally liable partner; managing directors are Jong Ho Park and Jürgen Fischer. No revenue, headcount, or funding figures are publicly disclosed.

Name

Reifen Müller

Legal name

Reifen Müller GmbH & Co. KG

Website

https://reifen-mueller.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Reifen Müller is a German tire retailer and automotive service company operating 45 service stations across five states, an in-house retreading facility in Hammelburg producing 350 tires daily, and fleet management services for commercial vehicles across multiple verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Hammelburg

HQ country

Germany

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tire Sales: Retail sale of tires for passenger cars, motorcycles, trucks, and industrial vehicles from all major brands.
2. Service Provision: Mounting, balancing, tire storage, nitrogen filling, tire repair, and RDKS maintenance services.
3. Auto Services: Vehicle inspection, brake service, oil change, shock absorbers, exhaust, battery, glass repair, air conditioning, wheel alignment, and tuning.
4. Fleet Services: Comprehensive tire and service management for business fleets including PKW-Flotten, LKWs, agricultural, forestry, and construction vehicles.
5. Tire Retreading: Cost-effective alternative to new tires through retreading process. Daily production capacity of up to 350 retreaded tires.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Reifen Müller is a tire retailer and automotive service provider that sells tires, rims, and complete wheel sets for passenger cars, motorcycles/ATVs/quads, commercial vehicles, industrial, agricultural, forestry, and earthmoving applications, alongside its own retreaded-tire line. It complements product sales with a full suite of tire services (mounting, balancing, storage, nitrogen filling, puncture protection, repair, TPMS) and broader automotive services (brakes, alignment, exhaust, oil change, glass, climate, HU/AU inspection, mobile service, and 24/7 breakdown assistance).

Product overview

Reifen Müller operates as a multi-channel tire retailer and automotive service company with a single unified offering consisting of tire products, wheel/rim products, retreading services, and a broad range of vehicle maintenance services. The core product line includes passenger car tires (PKW-Reifen), motorcycle/ATV/quad tires, and commercial vehicle tires (truck, bus, industrial, agricultural, earthmoving). The company also sells steel and aluminum rims and offers complete wheel packages (PKW-Kompletträder). Alongside tire sales, the service portfolio encompasses mounting/balancing, tire storage, puncture protection (Polyfill), nitrogen filling, tire repair, TPMS service, online appointment scheduling, automotive services (brakes, oil change, wheel alignment, exhaust, shock absorbers, auto glass, battery, climate control), vehicle inspection (HU/AU) in partnership with TÜV SÜD, and 24-hour Europe-wide breakdown assistance (RM-24). Tire retreading at the Hammelburg plant rounds out the offering as a cost-effective alternative to new tires. The company serves both individual consumers and business/fleet customers through 45+ branch locations across Bavaria, Baden-Württemberg, Hesse, Thuringia, and North Rhine-Westphalia, supported by a central warehouse in Hammelburg.

Differentiator

Problem solved

Functional benefit

Products and services

• PKW-Reifen (Passenger Car Tires)

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• TÜV SÜDcoreImplementation/ SI/ Consulting PartnerCertified partner for vehicle inspection (HU/AU) services. Conducts main examination and emissions testing according to §29 StVZO.
• RM Verwaltungs GmbHcoreOthersPersonally liable general partner (Komplementär) of Reifen Müller GmbH & Co. KG. Located in Neu-Isenburg.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Reifen.com: German online tire retailer with partner fitting stations across Germany. Directly comparable in tire retail category, though with a digital-first model that contrasts with Reifen Müller's physical-branch density.
• Pit-Stop: German auto-service and tire retail chain offering tire changes, repairs, and general vehicle maintenance through a national branch network. Directly comparable on the branch-based tire + auto-service model in Germany.
• Vergölst: German retail tire and service brand owned by Continental, with a national branch network serving passenger and commercial customers. Directly comparable to Reifen Müller on German tire retail, fleet service, and full auto-service portfolio.
• Point S: International tire dealer cooperative with a strong German footprint of independent and branded service stations. Directly comparable to Reifen Müller as a multi-branch German tire retailer offering retail, fleet, and service.
• ATU (Auto-Teile-Unger): Germany's largest chain of auto-service and tire-fitment workshops, offering tires, inspection, and vehicle maintenance at national scale. Comparable to Reifen Müller on the combined tire + general auto-service offering, but at significantly larger scale.
• First Stop: European tire and service brand (Bridgestone-owned) with German branch operations serving passenger and commercial customers. Comparable to Reifen Müller on retail tire, fleet, and service-station offerings.
• Euromaster: Pan-European tire and auto-service network owned by Michelin, operating physical service stations across multiple countries. Most direct comparable to Reifen Müller on branch-based tire retail, fleet services, and retreading.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reifen Müller