What Blu Logistics does

Blu Logistics is a Latin America–focused international freight forwarder and logistics provider, founded in 1995 and headquartered in Los Angeles, operating primarily in Mexico and Colombia. Following its September 2023 acquisition by Rhenus Group, the company now operates as a subsidiary within a global logistics network spanning eight Latin American countries. Its service portfolio covers air freight, sea freight (LCL and FCL), multimodal transport, project logistics, warehousing, and customs brokerage, complemented by industry-specific solutions across six verticals: Automotive, Chemicals, Consumer & FMCG, Fashion & Lifestyle, High-Tech, and Life Sciences & Healthcare.

Operationally, Blu Logistics runs on a freight-forwarding technology stack that includes real-time shipment visibility tools — Track and Trace (TrackTraceLATAM) and ATD (Actual Time of Departure) Confirmation — providing cargo monitoring and maritime compliance capabilities. No proprietary AI/ML systems, public APIs, or SDK offerings are disclosed. The technology layer functions as a standard B2B logistics platform rather than a differentiated software product.

The business model is transaction-fee based: revenue is generated per shipment across air, sea, and multimodal transport lanes, with pricing quoted based on cargo type, volume, route, and service requirements rather than published rate cards. Go-to-market is sales-led and B2B-direct, targeting large enterprise shippers engaged in import/export operations across Latin America. Customer acquisition combines direct enterprise sales, corporate digital presence (now under the Rhenus brand), and industry event participation. Post-acquisition, Rhenus has reported approximately 20% volume growth on EU-Mexico lanes, reflecting cross-sell benefits from the integrated network.

Name

Blu Logistics

Legal name

Blu Logistics

Website

https://blulogistics.com

Company type

Private

Founded year

1995

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Blu Logistics is a Latin America–focused international freight forwarder offering air, sea, and multimodal transport, customs brokerage, and warehousing to enterprise shippers. Founded in 1995, it has operated as a subsidiary of Rhenus Group since September 2023.

Ownership category

akta.pro rank

Product category

Freight Forwarding and Logistics Services

NAICS

Freight Transportation Arrangement (488510)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

FCL (Full Container Load) Ocean Forwarding (TLACABAA)

akta.pro secondary industries

Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG), Ocean Freight Brokerage (FCL/LCL) (TLADAMAF), Breakbulk, Ro-Ro & Chartering (Heavy-Lift Vessels, Barges, Specialized Aircraft) (TLAIAKAC)

Keywords

• International freight forwarding
• Air cargo services
• Sea freight services
• Customs brokerage
• Warehousing solutions

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Freight and Logistics Services: Revenue generated from freight forwarding services including air cargo, sea cargo, and multimodal transportation solutions across international trade routes, particularly EU-Mexico routes and Latin American markets.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Blu Logistics delivers international freight forwarding and contract logistics services, including air cargo, sea cargo (LCL/FCL), multimodal transport, project cargo, warehousing, and customs brokerage. It serves enterprise shippers moving import/export cargo across Latin America and global trade corridors, particularly EU-Mexico routes, supported by real-time tracking and industry-specific supply chain solutions.

Product overview

Blu Logistics operates as part of Rhenus Group (acquired September 2023), offering a comprehensive suite of international logistics services. The portfolio is structured around core transport services (air freight, sea freight, multimodal transport, and project logistics) complemented by warehousing solutions including automated storage systems, and customs brokerage services. Industry-specific solutions cover six verticals: Automotive, Chemicals, Consumer & FMCG, Fashion & Lifestyle, High-Tech, and Life Sciences & Healthcare. Real-time visibility is provided through Track and Trace (shipment tracking) and ATD (departure confirmation) monitoring tools. The offering functions as an integrated platform enabling flexible, personalized logistics solutions backed by global network infrastructure and local expertise in Latin American markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Transport Services Air cargo transport services providing fast and reliable shipping solutions for time-critical and special cargo, including charter options for oversized or sensitive shipments, with value-added services such as insurance, repackaging, and labeling. Targeted at enterprise shippers moving international air freight.
• Sea Freight Services International ocean freight services offering flexible LCL (Less than Container Load) and FCL (Full Container Load) solutions for import and export cargo, supporting international trade operations. Targeted at enterprise shippers moving import/export ocean cargo.
• Multimodal Transport Solutions Integrated transportation solutions combining multiple transport modes (air, sea, road) to optimize supply chain efficiency and provide flexible shipping options for international cargo. Targeted at enterprise shippers needing multi-mode coordination.
• Project Logistics Specialized logistics services for complex project cargo, including oversized shipments, heavy equipment, and turnkey project solutions requiring custom transportation and handling. Targeted at enterprises handling complex or oversized cargo movements.
• Warehousing Solutions Storage and inventory management services featuring automated storage systems, warehouse locations, and innovative storage technologies to ensure safe and efficient handling of goods. Targeted at enterprises needing storage and inventory solutions.
• Customs Brokerage Services Comprehensive customs agency services facilitating international trade compliance, managing import/export documentation, and ensuring smooth customs clearance procedures. Targeted at enterprises engaged in cross-border trade.
• Automotive Logistics Tailored logistics solutions for the automotive industry, covering the entire supply chain from spare parts to complete vehicles, ensuring timely availability of components and efficient assembly operations. Targeted at automotive manufacturers and suppliers.
• Chemicals Logistics Specialized logistics for chemical products including hazardous substances, featuring advanced technology, specialized equipment, and strict safety standards compliant with regulatory requirements. Targeted at chemicals manufacturers and distributors.
• Consumer & FMCG Logistics Fast delivery and flexible logistics solutions for consumer goods and fast-moving consumer goods (FMCG), serving both retail and e-commerce sectors with reliable and efficient product distribution. Targeted at consumer goods brands and retailers.
• Fashion & Lifestyle Logistics Comprehensive logistics services for fashion and e-retail sectors, including packaging, labeling, returns management, and ironing services, adapting solutions to seasonal trends and product requirements. Targeted at fashion brands and e-retailers.
• High-Tech Logistics Advanced logistics for technically sophisticated equipment in sectors such as healthcare, renewable energy, and fitness, including last-mile delivery and professional installation services. Targeted at high-tech equipment manufacturers and distributors.
• Life Sciences & Healthcare Logistics Supply chain solutions for life sciences and healthcare sectors ensuring maximum care and strict compliance, featuring temperature-controlled handling and careful manipulation of sensitive medical goods. Targeted at pharmaceutical, biotech, and healthcare organizations.

Quantifiable outcome

• Approximately 20% volume growth on EU-Mexico routes following acquisition

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rhenus GroupcoreStrategic or Co-development Partner · 1 September 2023Rhenus Logistics acquired Blu Logistics in September 2023 to strengthen its position in the Mexican market. The acquisition built on Rhenus's earlier Mexico branch opening in 2020 and expanded its Latin American operations to eight countries. The deal enabled approximately 20% volume growth on EU-Mexico routes and deepened integration with Rhenus's global logistics network.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• DSV: Danish global transport and logistics provider with leading freight forwarding, road, and air & sea capabilities. Competes directly with Blu on multi-modal international forwarding but at meaningfully larger group scale.
• CEVA Logistics: Global 3PL and freight forwarding subsidiary of CMA CGM, providing air, ocean, ground, contract logistics, and customs services. Comparable multi-modal forwarding product set to Blu, with strong ocean carrier backing.
• DHL Global Forwarding: Freight forwarding arm of Deutsche Post DHL Group, offering air, ocean, road, and customs services at global scale. Overlaps with Blu on core forwarding services but operates as part of a much broader portfolio.

Emerging players

• Flexport: Digital-native global freight forwarder focused on ocean and air forwarding with technology-led customer experience. Competes with Blu for digitally-oriented enterprise shippers while still scaling regional coverage.

Direct peers

• Agility Logistics: Global freight forwarding and contract logistics provider with a strong emerging-markets footprint. Overlaps with Blu on international air and ocean forwarding plus customs brokerage for enterprise clients.
• C.H. Robinson: Large US-based freight forwarder and 3PL with global forwarding capabilities across ocean, air, and customs. Comparable intermediation model and enterprise sales-led GTM motion to Blu.
• Hellmann Worldwide Logistics: Germany-headquartered global freight forwarder operating across air, sea, road, and contract logistics with a presence in Latin America. Similar mid-large scale and service portfolio to Blu Logistics, especially relevant post-Rhenus integration as a like-sized German competitor.
• Kuehne+Nagel: One of the world's largest multi-modal freight forwarders with significant air and ocean forwarding operations in Latin America. Overlaps directly with Blu Logistics on FCL/LCL ocean forwarding, air freight, customs brokerage, and contract logistics for enterprise shippers.
• Expeditors International: Asset-light global freight forwarder focused on air and ocean freight with customs brokerage. Closely comparable to Blu's asset-light intermediation model and international supply-chain service mix.
• Bolloré Logistics: Global freight forwarding and supply-chain provider with established Latin American operations. Directly comparable multi-modal forwarding and customs offering to Blu Logistics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blulogistics

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blu Logistics