Last Bottle Wines
Last Bottle Wines is a privately held Napa Valley-based DTC e-commerce company, founded in 2011, that sells one hand-picked wine per day at 30–70% off retail via a Shopify storefront, mobile apps, and seasonal Marathon sales events. It serves U.S. wine enthusiasts and budget-conscious consumers with no subscription model.
- Company typePrivate
- Founded2011
- HeadquartersNapa, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Last Bottle Wines does
Last Bottle Wines (legal entity: New Last Bottle, Inc.) is a privately held, direct-to-consumer wine e-commerce company founded in 2011 in Napa Valley, California. The company operates a daily flash-sale model offering one hand-picked wine per day at 30–70% off retail pricing, with no subscription required; wines typically sell out within hours. Three times per year it runs Marathon sale events featuring 1,000+ wines over 48 hours with free shipping. The offering is supported by a Shopify-based storefront, iOS and Android mobile apps with push notifications, and SMS/text alerts.
The business is built on a sourcing moat: a team of wine professionals tasting roughly 40,000 wines annually and maintaining relationships with hundreds of wineries, brokers, distributors, and importers globally. Inventory is held in two temperature-controlled warehouses (American Canyon, CA as headquarters and St. Louis, MO) and shipped via FedEx, UPS, and regional temperature-controlled carriers (WeShip Express, CellarSwift), with local pickup via Via.Delivery. Sister sites — First Bottle Wines (browsable premium/collectable shop) and Last Bubbles (sparkling-only daily deals) — extend the brand into adjacent verticals without subscriptions.
Revenue is generated almost entirely through one-time wine sales (no subscription), with gift cards ($50–$300 denominations) and a referral credit program ($30 per converted friend, $10 to the new customer) as supporting monetization. Pricing spans under $14 everyday Italian reds to $129+ premium Champagnes; free ground shipping is offered on 6+ bottles. The customer base is consumer end-buyers (wine enthusiasts and budget-conscious drinkers), with no enterprise or B2B revenue disclosed. Operations are U.S.-only, with shipping restrictions in Maine, Alaska, Hawaii, and certain dry zip codes.
Last Bottle Wines firmographics
Firmographics- Name
- Last Bottle Wines
- Legal name
- New Last Bottle, Inc.
- Website
- https://lastbottlewines.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Last Bottle Wines is a privately held Napa Valley-based DTC e-commerce company, founded in 2011, that sells one hand-picked wine per day at 30–70% off retail via a Shopify storefront, mobile apps, and seasonal Marathon sales events. It serves U.S. wine enthusiasts and budget-conscious consumers with no subscription model.
- Ownership category
- akta.pro rank
Last Bottle Wines industry classification
Industry- Product category
- Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (445320)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
Keywords
Where Last Bottle Wines is headquartered
LocationHeadquarters
- HQ city
- Napa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Last Bottle Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Wine Sales: One-time purchase model for wine at 30-70% off retail. No subscription required. Customers purchase individual bottles or cases of hand-picked wines.
- Gift Cards: Electronic gift cards sold in denominations of $50, $100, $150, $200, $250, $300. No expiration date.
- Referral Credits: Credits earned through referral program ($30 per friend referral) used toward future purchases. Credits valid 12 months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Free ground shipping on 6+ bottles or minimum order threshold |
| One time/ perpetual license | Pay-as-you-go | eGift Cards |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Last Bottle Wines product offering
Product offeringCore offering
Last Bottle Wines runs a daily flash-sale e-commerce platform that offers one hand-picked wine per day at 30-70% off retail pricing, typically selling out within hours, with no subscription required. Three annual Marathon events (Spring, Harvest, Holiday) feature 1,000+ wines over 48 hours with free shipping, supported by a mobile app, gift cards, and a referral program.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30-70% off retail wine pricing
- +1 more outcomes
Companies that use Last Bottle Wines
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Last Bottle Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Last Bottle Wines partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- ShopifycoreE-commerce platform powering the Last Bottle website, enabling daily flash sales, inventory management, and checkout processing.
- Via.DeliveryminorLocal pickup partner allowing customers to collect orders at nearby pickup locations instead of requiring home delivery signature.
- Global Storage NetworkminorThird-party storage partner enabling free PRO membership and discounted storage/shipping for Maine customers who cannot receive direct wine shipments due to state regulations.
- First Bottle WinesminorSister site offering browsable online wine shop with curated selection of fine, rare, and collectable bottles at competitive prices.
- Last BubblesminorSister site - the first and only daily wine deal 100% focused on sparkling wines, offering one hand-picked sparkler per day at 30-70% off retail with no subscription.
- Assemblage Retail GroupminorPartner company handling wine submissions and excess wine inventory for Last Bottle. Wineries with more than 3 wines submit via Excel to [email protected].
Scale indicators4 records
Recent moves6 records
Expansion highlights10 records
Last Bottle Wines competitors and assessment
Company assessmentBroad incumbents
- ReserveBar: Premium alcohol e-commerce platform specializing in gifting, rare bottles, and corporate orders; comparable as a higher-end DTC wine/spirits retailer competing for similar gift and collector dollars.
- Vivino: Largest wine marketplace app combining crowd-sourced reviews, label recognition, and direct wine purchasing; comparable as a discovery + DTC purchase funnel for wine consumers.
- Drizly: On-demand alcohol delivery marketplace (owned by Uber) covering wine, beer, and spirits; comparable as a competing DTC channel for wine purchases though positioned for convenience over curation.
Direct peers
- Bright Cellars: Quiz-driven wine subscription club targeting younger consumers; comparable as an alternative DTC wine model pursuing the same end consumer with a different curation mechanic.
- K&L Wine Merchants: Established online wine retailer offering deep curated selection at competitive pricing, with strong reputation among enthusiasts; directly comparable as a curated DTC wine merchant serving collectors.
- Wine.com: Largest U.S. online wine retailer offering broad selection at retail and discount prices; directly comparable as a DTC wine e-commerce destination competing for the same daily wine purchase.
- Winc: Subscription-based DTC wine brand combining curated monthly shipments with à la carte purchases; comparable as a DTC wine e-commerce model targeting the same enthusiast buyer.
- Wine Access: Curated DTC wine merchant combining single-bottle flash-sale mechanics with optional membership; directly comparable daily-deal wine curation experience.
- Last Bubbles: Sister site to Last Bottle Wines running the identical daily flash-sale mechanic but focused exclusively on sparkling wines; same team, sourcing, and operational backbone.
- First Bottle Wines: Sister site to Last Bottle Wines offering a browsable fine/rare/collectable wine shop; same parent entity and sourcing relationships, comparable curated DTC wine retail model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Last Bottle Wines social profiles
Digital presenceLast Bottle Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Last Bottle Wines leadership team
Management profileNumber of profiles
Last Bottle Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Last Bottle Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Last Bottle Wines
What does Last Bottle Wines do?
Last Bottle Wines runs a daily flash-sale e-commerce platform that offers one hand-picked wine per day at 30-70% off retail pricing, typically selling out within hours, with no subscription required. Three annual Marathon events (Spring, Harvest, Holiday) feature 1,000+ wines over 48 hours with free shipping, supported by a mobile app, gift cards, and a referral program.
Is Last Bottle Wines a public or private company?
Last Bottle Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Last Bottle Wines founded?
Last Bottle Wines was founded in 2011. It employs 1 to 10 people.
Where is Last Bottle Wines based?
Last Bottle Wines is headquartered in Napa, United States, in the North America region.
How does Last Bottle Wines make money?
Three revenue lines are on record. Wine Sales are the primary driver. The others are gift Cards and referral Credits.
Who are Last Bottle Wines's main competitors?
Broad incumbents on record are ReserveBar, Vivino and Drizly. Direct peers are Bright Cellars, K&L Wine Merchants, Wine.com, Winc, Wine Access, Last Bubbles and First Bottle Wines.
Does Last Bottle Wines have an API?
No public API is recorded for Last Bottle Wines.
What industry is Last Bottle Wines in?
Last Bottle Wines's product category is Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants). Its NAICS code is 445320.