Packard

What Packard does

Packard is a master distributor of HVACR (Heating, Ventilation, Air Conditioning, and Refrigeration) replacement parts, founded in 1959 and headquartered in Kennesaw, Georgia. The company has been a subsidiary of DiversiTech Corporation since 2021 and operates three distribution centers in Kennesaw GA, Plainfield IN, and Tempe AZ, supported by independent manufacturers' representatives providing coast-to-coast U.S. coverage.

Packard distributes more than 20 product categories spanning HVAC and refrigeration motors (including EC motors and the Genteq Evergreen series), draft inducers, blowers, capacitors (including proprietary Titan PRO and Titan HD lines), fuses, whips/conduits/fittings, disconnects, contactors, transformers, relays, HVAC switches, surge and voltage protection, controls (boards, igniters, flame sensors), ventilation and air-movement products, wire management, wire and cable, compressors, condensing units (Embraco), heat exchangers (Kelvion), line components, and electrical accessories. The catalog combines OEM brands (Wagner, Packard, Genteq, Century, Marathon, Fasco, Embraco, Kelvion, RIB, Fantech) with exclusive private-label lines.

Packard's business model is wholesale and OEM distribution: it purchases HVACR components from manufacturers and resells them to HVACR wholesalers and original equipment manufacturers, who in turn serve contractors and service professionals. Revenue is generated through hardware sales on a non-publicly-disclosed pricing basis via negotiated channel relationships. No public APIs, integrations, or digital platform are evidenced; the company is reachable through [email protected] and a (800) 995-2222 customer service line staffed under the DiversiTech parent.

Name

Packard

Legal name

Packard

Website

https://packardonline.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

51–100 employees

Short description

Packard is a U.S. master distributor of HVACR replacement parts, founded in 1959 and owned by DiversiTech since 2021. It serves wholesalers and OEMs nationwide through distribution centers in Georgia, Indiana, and Arizona, distributing OEM and private-label components across more than 20 product categories.

Ownership category

akta.pro rank

Product category

HVACR Parts Distribution

NAICS

Other Electrical Equipment and Component Manufacturing (3359)

SIC

Wholesale-Hardware & Plumbing & Heating Equipment & Supplies (5070), Miscellaneous Electrical Machinery, Equipment & Supplies (3690)

akta.pro primary industry

HVAC, Water Heaters & Indoor Air Quality Distribution (CRAOAFAJ)

akta.pro secondary industries

HVAC Equipment (Heating, Cooling & Air Handling) (IMAHAKAB), Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

Keywords

• HVACR parts distribution
• HVAC replacement components
• Refrigeration parts supply
• Master distributor HVAC
• Electrical components wholesale

Headquarters

HQ city

Kennesaw

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Parts Distribution: Master distribution of HVACR parts including motors, capacitors, contactors, transformers, and other electrical components to wholesalers and OEMs

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Packard is a master distributor of HVACR replacement components including motors, capacitors, contactors, transformers, fuses, disconnects, switches, controls, compressors, condensing units, heat exchangers, and line components. The company sells top industry brand names alongside its own exclusive private-label product lines to wholesalers and OEMs through regional offices and independent manufacturers' representatives across the United States.

Product overview

Packard is a master distributor in the HVACR (Heating, Ventilation, Air Conditioning, and Refrigeration) industry, operating since 1959 and purchased by DiversiTech in 2021. The company offers a comprehensive portfolio of HVACR replacement components organized into product categories including HVAC Motors (with subcategories EC Motors, 3.3", 42 Frame, 48 Frame, 56 Frame, and C-Frame motors from brands like Wagner, Packard, Genteq, Century, Marathon, and Fasco), Refrigeration Motors, Draft Inducers, Blowers, Capacitors (including Titan PRO and Titan HD lines), Fuses, Whips/Conduits/Fittings, Disconnects, Contactors, Transformers (including RIB branded products), Relays, HVAC Switches, Surge and Voltage Protection, Controls (boards, igniters, sensors), Ventilation/Air Movement products, Wire Management, Wire and Cable, Compressors, Condensing Units (Embraco), Heat Exchangers (Kelvion), Line Components, and Electrical Accessories. The product portfolio serves wholesalers and OEMs through regional offices and distribution centers in Georgia, Indiana, and Arizona, with a focus on aftermarket replacement parts designed for contractors.

Differentiator

Problem solved

Functional benefit

Brands

• Wagner: Wagner and Packard motors are specially engineered for the aftermarket, high quality HVAC replacement motors designed with contractors in mind.

Products and services

• HVAC Motors High quality HVAC replacement motors including EC motors, 3.3" diameter motors, 42 frame motors, 48 frame motors, 56 frame motors, and C-frame motors, designed for contractors and available as direct replacements or universal fits. Brands include Wagner, Packard, Genteq, Century, Marathon, and Fasco.
• EC Motors Electronically commutated motors — the most efficient, electronically programmable, variable speed motors available. Includes Genteq Evergreen IM, OM, EM, and CM series with rotation sensing technology, soft start, and off ramp for quiet operation.
• Refrigeration Motors High quality replacement refrigeration motors including EC motors, 3.3" diameter motors, 42 frame motors, C-frame motors, and specialty application motors such as unit bearing, square frame, and 4.4" motors.
• Draft Inducers OEM direct replacements for flue exhaust blowers and ventor motors, compatible with brands including Amana, Armstrong, Burnham, Carrier, Coleman Evcon, Consolidated Industries, Ducane, Dunkirk, Goodman, Heil-Quaker, ICP, Lennox, Magic Chef, Nordyne, Rheem, Ruud, Skymark, Trane, Transflow, Weil McLain, Williamson, and York.
• Blowers Centrifugal blowers and blower assemblies available from brands including Fasco, Lau, and Transflow, with various CFM ratings, voltages, and configurations for HVAC applications.
• Capacitors Quality motor run and motor start capacitors including Titan PRO and Titan HD lines with 60,000 hours operational life, available in 370V or 440V, single or dual, round or oval configurations. Also includes dry cell capacitors for mini-splits and lighting capacitors for HID fixtures.
• Fuses Wide selection of fuses in different sizes, classes, types, and voltages including Class RK5, Class J, Class T, Class CC, Class G, Class K5, midget, plug, blade, glass and electronic fuses, plus fuse blocks, holders, and accessories.
• Whips, Conduits, and Fittings Flexible liquid-tight conduits, metallic and non-metallic fittings, cables, and accessories including standard and specialty whips for AC hookup, heat pumps, refrigeration, hot tubs, swimming pools, and outdoor lighting.
• Disconnects Electrical disconnects available in fused or non-fused, metal enclosure or non-metallic, switch disconnect, and low profile options.
• Contactors Definite purpose contactors designed for heating, AC, refrigeration, data processing, and food service equipment, available in various pole configurations, amp loads, and coil voltage options.
• Transformers Class II transformers including RIB branded products, available in various VA ratings (10VA to 100VA), primary/secondary voltage configurations, mounting options (foot, multi-foot, plate), and circuit breaker options. Many are UL/CUL listed.
• Relays Complete selection of HVAC relays including fan relays, general purpose relays, potential relays, heat sequencers, time delays, fan control centers, and circuit breakers for residential and commercial applications.
• HVAC Switches Temperature and pressure controlled switches including limit thermostats, plenum thermostats, adjustable thermostats, pressure switches, thermocouples, and toggle switches for HVAC/R and electrical applications.
• Surge and Voltage Protection Effective surge protectors for home and industries including voltage and phase protection (3-phase and single phase voltage monitors) and surge protectors with UL1449 certification and TPMOV technology for motor protection.
• Controls Best-in-class control boards for controlling heating units in HVAC systems, along with igniters (hot surface silicon nitride design), flame sensors, defrost controls, head pressure controls, and ignition control modules.
• Ventilation - Air Movement Ventilation products from Fantech including duct boosters, blower wheels, fan blades, belts, pulleys, shafts and bearings for commercial and residential air movement applications.
• Wire Management Wire and cable management products including twist-on and winged twist-on wire connectors (color coded, UL listed, CSA approved), terminals, cable ties, fittings (hose clamps and grommets), and electrical utility boxes.
• Wire and Cable UL listed thermostat wires, mini-split wires, and cables available in different wire gauges and conductor options, including Class 2 thermostat wire with soft drawn bare copper and semi-rigid PVC insulation.
• Compressors One of the largest and most comprehensive compressor line-ups including reciprocating and scroll compressors supporting R-12, R-22, R-134a, R-290, R-404A, R-407C, and R-410A refrigerants, plus compressor accessories.
• Condensing Units Embraco condensing units in various configurations including LBP (Low Back Pressure), MBP (Medium Back Pressure), and HBP (High Back Pressure) for R134a and R404A refrigerants, with different horsepower and voltage options.
• Heat Exchangers Heat exchangers including Kelvion branded products and Brazed Plate Heat Exchangers (BPHE) in various dimensions, with line type configurations and direct ship options.
• Line Components Comprehensive range of line components including expansion valves (thermal and electronic), ball valves, pressure controls, driers, temperature controls, crankcase heaters, wiring harness, hard start kits (TorQstart), reversing valves, sight glasses, and solenoid valves for refrigeration and air conditioning systems.
• Electrical Accessories Wide selection of tools and test equipment, fasteners, and general electrical and motor accessories for HVAC/R applications.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Others

• Digi-Key Electronics: Broad-line electronic components distributor with significant SKU overlap in capacitors, transformers, relays, and wire management. Not a direct HVAC competitor but operates a comparable high-SKU distribution model for similar component categories.
• Mouser Electronics: Distributor of electronic components including capacitors, fuses, transformers, and relays — adjacent product overlap with Packard's electrical accessories and controls categories, though focused on broader industrial/electronics customers.

Broad incumbents

• Hajoca Corporation: Large wholesale distributor of plumbing, heating, and HVAC products serving contractors. While broader in scope, it competes with Packard on HVAC controls, motors, and replacement parts in overlapping geographies.
• Watsco: The largest HVACR distribution platform in the US, operating multiple regional brands (Carrier Enterprise, Gemaire). Overlaps heavily with Packard's product categories and customer base but operates at substantially greater scale.
• Ferguson (HVAC division): Large plumbing, HVAC, and refrigeration distributor with substantial HVAC replacement-parts exposure. While broader in scope than Packard, it competes directly for contractor accounts across many of Packard's product categories.

Direct peers

• United Refrigeration: Wholesale distributor of refrigeration and HVAC parts including compressors, condensers, and electrical components. Directly comparable product mix and B2B contractor channel.
• R.E. Michel Company: Wholesale distributor of HVACR parts and supplies to contractors with a comparable product mix and customer base. Directly competes with Packard across motors, controls, and refrigerant-side components.
• Johnstone Supply: Largest cooperative HVACR parts distributor in North America, serving contractors and OEMs with a comparable multi-brand, multi-category replacement parts portfolio. Closest direct comparable to Packard's master-distribution model.
• Gemaire Distributors: Carrier-affiliated HVAC parts distributor carrying motors, capacitors, contactors, and controls. Similar master-distribution role with a strong brand alignment to Carrier, paralleling Packard's Wagner and Genteq positioning.
• Baker Distributing: Wholesale distributor of HVACR products including motors, compressors, and controls, primarily serving the southeast US — overlapping Packard's core Southeast footprint and contractor base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/packardonline

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Packard