Blue Ivy Coaching

What Blue Ivy Coaching does

Blue Ivy Coaching is a privately held educational coaching company founded in 2016 that delivers personalized university admissions advising, standardized test preparation, subject tutoring, boarding school guidance, and postgraduate (MBA/LLM/Master's) application coaching. The company serves individual student consumers and their families across at least nine countries spanning the United States, Canada, the United Kingdom, Mexico, Colombia, Ecuador, Peru, Guatemala, and Honduras, with named operational offices in Coral Gables, Miami, Houston, Nashville, Mexico City, Bogotá, Quito, and Lima. Service delivery is coach-led and human-intensive, built around a Family Partner diagnostic intake that matches each student with a specialized advisor; the company's only documented technology asset is a test-prep practice platform for SAT, ACT, GMAT/GRE, and SSAT diagnostics and mock exams, alongside a bilingual (English/Spanish) content marketing blog. Reported customer outcomes include 4,000+ students served cumulatively, acceptances at 200+ universities including Yale, Harvard, Stanford, UC Berkeley, MIT, Wharton, Brown, Georgetown, and LSE, an average 280-point SAT improvement, and a claimed up-to-3x lift in acceptance rates to top universities.

The business model is professional services-based: revenue is generated through bespoke coaching fees for individual and small-group programs, with package-based pricing disclosed only after a free initial consultation and custom payment plans. The go-to-market is dual-motion — sales-led via direct outreach, free diagnostic sessions, and WhatsApp/phone-based regional contact centers, and community-led through blog content, student testimonials, and the Mother Ambassador parent-referral program. Strategic partnerships with Escuela Americana, SEAL (LACC), Santander, Ad Astra, and Be One extend referral reach into international schools and financial-institution networks. The company has 11–50 employees, no disclosed funding rounds, no institutional investors, and no AI/ML capabilities documented in available data; leadership includes founder Marcus DeWitt and Angela Leonardo as Assistant Director of College Coaching, with the Master's division operating with 8+ specialized postgraduate advisors.

Name

Blue Ivy Coaching

Legal name

Blue Ivy Coaching

Website

https://blueivycoaching.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Educational Coaching & Admissions Advising

NAICS

Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate (First-Year) Admissions Counseling (EDANAEAA)

akta.pro secondary industries

Graduate & Professional School Admissions Counseling (MBA/MD/JD/MS) (EDANAEAD), Graduate & Professional School Admissions Exams (GRE/GMAT/LSAT/MCAT) Prep (EDANABAB), College Application, Admissions & Essay Coaching (EDAMAKAE), Scholarship & Talent Search Exams Prep (PSAT/NMSQT, scholarship tests) (EDANABAH), Study Skills & Learning Strategies Coaching (EDAMAIAA)

Keywords

• University admissions coaching
• College application consulting
• Standardized test preparation
• Graduate school admissions advising
• Boarding school application guidance

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others

Revenue model

1. Admissions Coaching Services: Blue Ivy Coaching generates revenue through coaching fees for personalized admissions advising, test preparation, subject tutoring, and application coaching. Both individual and small group programs are available. Payment plans are offered, and students typically begin programs in 9th or 10th grade and continue through undergraduate or Master's applications. The revenue is professional services-based, billed likely through program packages or subscription-style coaching engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Blue Ivy Coaching sells personalized, coach-led educational coaching services spanning the full university admissions lifecycle, from career exploration and profile building starting in 9th grade through undergraduate applications, standardized test preparation (SAT, ACT, GMAT/GRE, SSAT), boarding school admissions, and postgraduate (MBA, LLM, specialized Master's) applications. Programs are delivered primarily online via 1:1 and small-group coaching, supported by a practice platform for test prep, and are sold to individual students and families through a free first-consultation sales motion.

Product overview

Blue Ivy Coaching is an educational coaching company offering personalized guidance throughout the university admission process. The company provides a portfolio of coaching services including College Success and University Orientation (starting in 9th grade), Test Prep (SAT, ACT, GMAT/GRE, SSAT), Application Coaching, Subject Tutoring and Educational Coaching, Boarding School applications, and Masters programs (MBA, LLM, specialized Master's). The company operates as a services-based coaching organization rather than a software platform, with programs designed to help students from initial career exploration through to admission at elite universities worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• College Success and University Orientation Career exploration and university orientation program starting in 9th grade, helping students define their major, explore universities, and build a competitive academic and extracurricular profile. Targeted at high school students and their families.
• Test Prep Standardized test preparation for SAT, ACT, GMAT/GRE, and SSAT exams, delivered through both individual and small group programs and supported by a practice platform with diagnostic tools, exercises, and mock exams.
• Application Coaching Personalized support for university applications and admissions to competitive universities worldwide, including essay writing, interview preparation, and application strategy. Targeted at students applying to elite undergraduate and graduate programs.
• Subject Tutoring and Educational Coaching Individualized tutoring to improve academic skills, overcome learning challenges, and optimize study habits, for students needing academic support alongside admissions coaching.
• Boarding School Admissions Coaching Comprehensive guidance for applying to leading boarding schools in the USA, UK, Canada, and Switzerland, including profile building and SSAT preparation. Targeted at middle and early high school students and their families.
• Master's / Postgraduate Admissions Coaching Postgraduate admissions coaching specializing in MBA, LLM, and other specialized Master's degree programs, with GRE/GMAT preparation, served by a dedicated Master's division of 8+ advisors. Targeted at professionals and recent graduates applying to elite postgraduate programs.

Quantifiable outcome

• Average SAT score improvement of 280 points
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• SantanderminorStrategic or Co-development PartnerSantander is listed among Blue Ivy Coaching's partner logos on the homepage. No specific details on the nature of the partnership are provided, though Santander is a major financial institution with university scholarship and education programs that may align with Blue Ivy's student recruitment and financial aid services.
• SEAL (LACC)minorStrategic or Co-development PartnerSEAL (Latin American Association of Schools and Academies) is listed as a partner logo. The partnership may relate to educational institution referrals or collaborative programs for students applying to elite schools.
• Escuela AmericanaminorChannel Partner/ Reseller/ DistributorEscuela Americana (an American international school in El Salvador) is listed as a partner. The relationship likely involves referral pathways for students from the school seeking university admissions coaching, or collaborative school programs.
• Ad AstraminorStrategic or Co-development PartnerAd Astra is listed as a partner organization. No specific details on the partnership scope or nature are available from the source material.
• Be OneminorStrategic or Co-development PartnerBe One is listed as a partner. The partnership scope and nature are not detailed in the available source material.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Crimson Education: Global admissions consulting firm offering 1:1 coaching for undergraduate and postgraduate (MBA, medical, law) applications plus test prep. Highly comparable to Blue Ivy in product mix, customer profile (international families targeting top US/UK universities), and end-to-end service model.
• IvyWise: Premier US-based admissions consultancy providing college, graduate school, and boarding school counseling with private 1:1 coaching. Closely matches Blue Ivy's premium coaching positioning and the Ivy League outcome-led marketing.
• College Coach: Admissions counseling division formerly under Bright Horizons, offering 1:1 college and graduate school advising with vetted admissions experts. Comparable in target customer, pricing tier, and coach-led delivery model.
• PrepScholar: Online test-prep platform for SAT, ACT, GRE, and GMAT with adaptive learning technology. Comparable as a test-prep competitor for the same standardized-exam customer; differentiated by a self-serve technology model versus Blue Ivy's human coaching.
• Empowerly: College admissions and career coaching company offering 1:1 counseling for US and international students, including graduate applicants. Comparable in coach-led admissions service for high-achieving students and a similar tech-enabled operations layer.
• Veritas Prep: Test prep and admissions consulting firm offering GMAT, GRE, SAT, and ACT prep plus MBA and college admissions advising. Comparable on the GMAT/GRE/MBA segment that overlaps with Blue Ivy's Master's division.
• Collegewise: US college admissions counseling company offering 1:1 advising, test prep, and graduate school admissions support. Comparable in coach-led undergraduate admissions services for US-bound students.

Broad incumbents

• The Princeton Review: Long-established test prep and admissions tutoring brand offering SAT/ACT/GRE/GMAT prep, tutoring, and college counseling. Overlaps with Blue Ivy across both test prep and application coaching, but at much larger scale and with a broader course-based portfolio.

Emerging players

• Magoosh: Online test prep provider for GRE, GMAT, SAT, ACT, TOEFL, and other exams with self-paced video lessons and practice questions. Adjacent competitor in standardized test prep, differentiated by a fully online, low-cost model.

Regional players

• Arch Education: UK-based admissions consultancy coaching students applying to Oxbridge, US, and other top universities, with strong international student demand. Comparable in serving globally mobile families seeking elite admissions outcomes, though UK-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BlueIvyCoaching
• LinkedInlinkedin.com/company/blue-ivy-coaching
• Instagraminstagram.com/blueivycoaching

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blue Ivy Coaching