GRITCHEN AFFINITY

What GRITCHEN AFFINITY does

GRITCHEN AFFINITY is a French non-exclusive insurance brokerage (courtier d'assurances) established in 2000 and headquartered in Bourges, France. The company specializes in affinity insurance for tourism, leisure, sports, and events, distributing policies on behalf of multiple insurance carriers through a B2B2C model. It operates under ACPR supervision with ORIAS registration #11 061 317 and is a wholly-owned subsidiary of Groupe Gritchen Assurances Holding SAS.

The product portfolio is organized into three lines: Voyage (Campez Couvert, AssurLodge, jassuremeslocations, Safebooking, CoolTravel, Séjour monde, Location montagne, Location classique), Sport (Assurenski, Assurensport from €69/year, Cycl'assur, Caution vélo), and Événement & Billeterie (jassuremonmariage, Assurance événement, Assurance billiterie). No proprietary technology stack or AI capabilities are disclosed; products are sold via self-service online forms and embedded in partner booking platforms such as Safebooking.

GRITCHEN AFFINITY generates revenue through commissions on placed policies from insurance carrier partners. Distribution is anchored by a network of 1,500+ partners including major campings (Huttopia, Yelloh Village), tourism operators (Capital Tour), and sports retailers (Sport2000), which collectively drive approximately 1 million insureds annually and ~15,000 claims interventions per year, with a disclosed 96% customer satisfaction rate. All claims, compliance, and customer service functions are handled in-house from Bourges by a team of 11-50 employees averaging 30 years of age.

Name

GRITCHEN AFFINITY

Legal name

Gritchen Affinity

Website

https://gritchen-affinity.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Gritchen Affinity is a French ACPR-regulated insurance broker founded in 2000, distributing travel, sports, and event insurance via 1,500+ tourism and leisure partners and dedicated consumer websites.

Ownership category

akta.pro rank

Product category

Travel and Leisure Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators) (FSAEADAN)

Keywords

• Travel insurance brokerage
• Sports insurance products
• Event cancellation coverage
• Vacation rental insurance
• Affinity insurance solutions

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Insurance brokerage commissions: The company operates as a non-exclusive insurance broker (courtier d'assurances) regulated by ACPR and registered with ORIAS. Revenue is generated through commissions from insurance companies for placing policies with customers. The company has relationships with multiple insurance partners and distributes their products to the tourism, leisure, and sports sectors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

GRITCHEN AFFINITY is a non-exclusive insurance broker (courtier d'assurances) regulated by ACPR and registered with ORIAS, specializing in affinity insurance for the tourism, leisure, sports, and events sectors. The company distributes specialized insurance products (camping, vacation rentals, ski, sport, cycling, events, weddings, ticketing) through a network of 1,500+ partner platforms (campings, vacation rentals, sports venues, event organizers) and through dedicated direct-to-consumer product websites. Revenue is generated via commissions from partner insurance companies for placing policies.

Product overview

GRITCHEN AFFINITY is an affinity insurance broker established in 2000, specializing in travel, leisure, and sports insurance. The company operates a portfolio of branded insurance sub-products organized across three main product lines: (1) Voyage (Travel) — covering camping stays via Campez Couvert and AssurLodge, vacation rentals via jassuremeslocations.com, international trips via Séjour monde, mountain rentals via Location montagne, and bookings via Safebooking; (2) Sport — covering cycling via Cycl'assur, skiing via Assurenski, and general sports via Assurensport, plus boat and bicycle deposit buyouts; and (3) Événement & Billeterie (Events & Ticketing) — covering weddings, corporate events, and event cancellation. The company manages claims through its declare.fr portal and distributes through more than 1,500 distribution partners. It is a subsidiary of Groupe Gritchen Assurances Holding and is headquartered in Bourges, France.

Differentiator

Problem solved

Functional benefit

Brands

• Campez Couvert: Cancellation and interruption insurance for camping stays.
• AssurLodge
• Safebooking
• Assurensport
• Assurenski
• Cycl'assur
• jassuremonmariage

Products and services

• Campez Couvert Insurance for camping stays covering cancellation, interruption, and unforeseen events during camping vacations, distributed via partner campings and the Campez Couvert website.
• Séjour monde
• Location montagne
• Location classique
• Rachat de caution bateau
• Assurenski
• Assurensport Annual sports insurance covering athletes for accidents and medical impossibility across leisure, club, and amateur competition settings, including extreme sports. Starting at €69 per year.
• Cycl'assur
• Caution vélo
• AssurLodge Online insurance for vacation rental properties serving tenants, owners, and rental property professionals.
• jassuremeslocations.com
• Safebooking
• CoolTravel
• jassuremonmariage
• Assurance événement
• Assurance billeterie

Quantifiable outcome

• 96% customer satisfaction rate
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Multiple insurance companies (compagnies d'assurance)coreOthersThe company operates as a non-exclusive insurance broker (courtier sans obligation d'exclusivité) with relationships with multiple insurance companies. They have 'the trust of the largest insurance companies' according to their marketing. The full list of partner insurance companies is available upon request but not publicly disclosed.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chapka: French travel and expatriate insurance broker specializing in travel, gap-year, and leisure coverage distributed directly online. Closest head-to-head model to Gritchen Affinity, with the same French ACPR-regulated courtier model and affinity/distribution orientation.
• April International / April Travel: French-headquartered international insurance broker with a dedicated travel, leisure and mobility line that distributes via partners and direct channels in Europe and beyond. Directly comparable as a travel-focused broker with partner distribution and bilingual support.
• AVI International: Long-standing French insurance broker specialized in travel, study-abroad, internships and expatriate cover. Comparable niche focus, French regulatory regime, and affinity-distribution approach through partner organizations and schools.
• HeyMondo: Digital-first European (Spain-headquartered) travel insurance broker selling trip-cancellation and medical policies online and via partners. Comparable digital-broker mechanics with multi-country distribution and similar product economics to Gritchen Affinity's portfolio.
• World Nomads: Travel-insurance specialist built around adventure and activity-based coverage distributed through partner ecosystem (tour operators, travel content platforms). Closely mirrors Gritchen Affinity's niche (adventure/activity risk) and affiliate distribution model.
• Assurever: French niche insurance broker focused on travel, pet and recreational risks with online subscription flows. Directly comparable French courtier/affinity model serving leisure and outdoor consumers through digital channels.

Broad incumbents

• Allianz Travel: Global travel-insurance arm of Allianz Partners, the dominant incumbent in travel and assistance. Overlaps with Gritchen Affinity's product lines (cancellation, medical, sport, ski) but at vastly larger scale and with proprietary underwriting rather than broker-only model.
• AXA Partners / AXA Travel: AXA's travel and assistance division offers overlapping trip-cancellation, sport and event insurance products across European and global markets. Large incumbent with direct and partner-distributed travel cover competing for many of the same French and European customers.

Regional players

• Cover-More: APAC-headquartered travel-insurance specialist with strong distribution through tour operators and OTAs. Comparable travel-leisure product focus and affinity distribution, but primarily serves Australia/Asia rather than Europe.

Emerging players

• SafetyWing: Digital nomad and remote-worker travel/health insurer. Comparable activity- and travel-risk niche with a fully online, subscription-style distribution model, though typically serves international nomads rather than French leisure travelers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookaddthis.com/bookmark.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRITCHEN AFFINITY