Dental Town
Dental Town is a dentist-owned, multi-location dental practice operating seven offices across the North Atlanta metro area, offering comprehensive multispecialty dental care (general, cosmetic, restorative, pediatric, orthodontic, oral surgery) to families and individuals, with supporting membership and financing programs.
- Company typePrivate
- Founded2006
- HeadquartersSuwanee, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Dental Town does
Dental Town is a privately held, dentist-owned multi-location dental practice operating seven offices across the North Atlanta metropolitan area in Georgia (Alpharetta, Canton, Cumming/Forsyth, Johns Creek, Milton, Woodstock, and Suwanee). Founded in 2006, the practice employs between 101 and 250 staff and runs a multispecialty model that consolidates general/family dentistry, cosmetic dentistry, restorative dentistry, pediatric dentistry, orthodontics, and oral/maxillofacial surgery under one brand, eliminating external referrals. Distinctive operational features include a themed "town" office environment designed to reduce patient anxiety, a conservative-treatment philosophy with free second opinions, weekend emergency services at the Canton location, and acceptance of nine major PPO dental insurance plans.
The practice is built on a modern dental technology stack spanning 3D cone beam imaging with CAD/CAM same-day crown fabrication, soft-tissue laser dentistry, digital and panoramic X-rays (using 40-90% less radiation than film), intraoral cameras for chairside patient education, paperless charting, electronic insurance claims processing, oral cancer screening, and automated appointment reminders. Sedation dentistry (oral, IV, and nitrous oxide) and specialized pediatric offerings (silver diamine fluoride, white zirconia crowns, tongue/lip tie treatment) round out the clinical platform. Ancillary cosmetic services including Botox and dermal fillers extend the practice beyond traditional dental into adjacent facial aesthetics.
Revenue is generated through a hybrid model combining fee-for-service dental care, insurance reimbursements across nine PPO partners, and a recurring Healthy Smiles in-house membership plan for uninsured and out-of-network patients. Patient financing is facilitated through Sunbit (no-interest plans, 87%+ approval) and CareCredit, with in-house payment plans and upfront-payment discounts also available. Marketing is predominantly direct-to-consumer via the company's website, SEO, patient testimonials, social media, and community events (including an Annual Day of Caring). Leadership includes CEO Lance Hilton, CFO McKay Marshall, VP Operations Alison Haynes, Clinical Director/OSHA Officer Jessica Byrd, and Non-Clinical Director Rachel Pack; the practice operates without disclosed external investors, parent company, or PE ownership.
Dental Town firmographics
Firmographics- Name
- Dental Town
- Legal name
- Dental Town
- Website
- https://dentaltownsmiles.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Dental Town is a dentist-owned, multi-location dental practice operating seven offices across the North Atlanta metro area, offering comprehensive multispecialty dental care (general, cosmetic, restorative, pediatric, orthodontic, oral surgery) to families and individuals, with supporting membership and financing programs.
- Ownership category
- akta.pro rank
Dental Town industry classification
Industry- Product category
- Dental Practice Services
- NAICS
- Offices of Dentists (62121), Offices of Dentists (621210)
- SIC
- Services-Health Services (8000)
- akta.pro primary industry
- General Dentistry Group Practices (HLABAKAB)
- akta.pro secondary industries
- Pediatric Dentistry Group Practices (HLABAKAD), Orthodontic Group Practices (HLABAKAC), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
Keywords
Where Dental Town is headquartered
LocationHeadquarters
- HQ city
- Suwanee
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Dental Town business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Dental Service Fees: Fee-for-service dental care revenue generated from patient visits for general, cosmetic, restorative, pediatric, orthodontic, and oral surgery services. Patients pay at time of service with insurance billing handled on their behalf.
- Healthy Smiles Plan Membership: In-house membership plan offering discounted fees for uninsured or out-of-network patients on a monthly subscription basis
- Insurance Reimbursement: Revenue from dental insurance companies for covered procedures performed on insured patients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard dental service fees |
| Subscription | Monthly | Healthy Smiles Plan membership |
| Other | Pay-as-you-go | Sunbit Payment Plans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Dental Town product offering
Product offeringCore offering
Dental Town is a dentist-owned multi-location dental practice providing comprehensive dental care across seven locations in the North Atlanta metropolitan area. The practice delivers general, cosmetic, restorative, pediatric, orthodontic, and oral surgery services under one roof, supported by advanced digital dental technologies including CAD/CAM, laser dentistry, 3D cone beam imaging, and digital X-rays. It also offers an in-house membership plan (Healthy Smiles Plan), weekend emergency dental services, and financing through CareCredit and Sunbit.
Product overview
Dental Town is a multi-location dental practice network offering comprehensive dental care across multiple Georgia locations (Alpharetta, Canton, Forsyth/Cumming, Johns Creek, Milton, and Woodstock). The practice operates as a unified dental care platform providing services through distinct but integrated departments: Family/Cosmetic/General Dentistry, Pediatric Dentistry, Orthodontics, and Oral Surgery. The core offering includes preventive care, restorative procedures, cosmetic enhancements, and specialized treatments all delivered under one roof. Key technology features include digital imaging (X-rays, panoramic, 3D cone beam), CAD/CAM same-day crowns, laser dentistry, intraoral cameras, and paperless charting systems. The practice also offers sedation dentistry for anxious patients, weekend emergency services, and flexible payment options including an in-house Healthy Smiles membership plan, Sunbit payment plans, CareCredit, and acceptance of major dental insurance PPO plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Cosmetic Dentistry Cosmetic dental services including bonding, bridges and crowns, dental implants, dermal fillers and botox, Invisalign clear aligners, teeth whitening, and veneers to enhance smile appearance for adult patients.
- General Dentistry Routine dental care for adults and children including exams, X-rays, cleanings, emergency exams, extractions, periodontal treatment, mouth guards, night guards, root canals, sealants, and sedation dentistry.
- Restorative Dentistry Restorative dental procedures including bridges and crowns, dental implants, dentures and overdentures, fillings, partial dentures, and root canals to repair damaged teeth.
- Pediatric Dentistry Specialized dental care for children from infancy through adolescence including early dental care, white zirconia crowns, tongue and lip tie treatment, sedation dentistry, sealants, and silver diamine fluoride treatments.
- Orthodontics Orthodontic treatments including 2-phase orthodontics, various appliances, Invisalign clear aligners, traditional metal braces, clear braces, and emergency orthodontic care.
- Oral Surgery Oral and maxillofacial surgical services including wisdom teeth removal, dental implants, implant-supported dentures, and tooth extractions.
- Free Second Opinion Complimentary second opinion consultations on dental care (available 10am-2pm, excluding oral surgery) to help patients make informed treatment decisions.
- Weekend Emergency Dental Services Emergency dental care available on Saturdays and Sundays from 8 AM to 4 PM at the Canton location for urgent dental needs including severe pain, cracked teeth, swelling, infections, and lost restorations.
- Sedation Dentistry Sedation options including oral sedation, IV sedation (sleep dentistry), and nitrous oxide (laughing gas) for anxious patients and complex procedures.
- Healthy Smiles Plan In-house dental membership plan providing discounted fees on dental services for uninsured patients or those with out-of-network insurance benefits, billed monthly.
- Dermal Fillers and Botox Cosmetic procedures using botox and dermal fillers to restore facial volume, smooth wrinkles around the mouth, and complement dental aesthetic treatments.
Quantifiable outcome
- Practice described as one of the top Invisalign providers in the county
Companies that use Dental Town
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Dental Town technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Dental Town partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor.
- AmeritasminorPPO dental insurance plan accepted at Dental Town offices for patient reimbursement
- BlueCross BlueCardminorPPO dental insurance plan accepted at Dental Town offices for patient reimbursement
- CareingtonminorPPO dental insurance plan accepted at Dental Town offices for patient reimbursement
- CignaminorPPO dental insurance plan accepted at Dental Town offices for patient reimbursement
- Delta Dental PPO & PremiereminorMajor PPO dental insurance plan accepted at Dental Town offices for patient reimbursement
- HumanaminorPPO dental insurance plan accepted at Dental Town offices for patient reimbursement
- MetLifeminorPPO dental insurance plan accepted at Dental Town offices for patient reimbursement
- PrincipalminorPPO dental insurance plan accepted at Dental Town offices for patient reimbursement
- StratoseminorPPO dental insurance plan accepted at Dental Town offices for patient reimbursement
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dental Town competitors and assessment
Company assessmentDirect peers
- Comfort Dental: Franchise-style dental group with multi-location general dentistry and orthodontic services. Comparable multi-site group practice model to Dental Town, with somewhat different ownership structure.
- MB2 Dental: Doctor-owned dental partnership organization supporting hundreds of practices with general and specialty dentistry. Closest peer to Dental Town's dentist-owned, multi-specialty, multi-location group model.
- Benevis: DSO concentrated in pediatric and family dental practices with orthodontics support. Comparable to Dental Town's pediatric + family + orthodontic delivery model across multiple sites.
- Great Expressions Dental Centers: Multi-location dental group offering general, orthodontic, endodontic, and surgical care. Closely comparable to Dental Town's multi-specialty, multi-site group practice serving families.
- Dental Care Alliance: DSO supporting hundreds of affiliated dental practices across general and specialty care. Comparable multi-site, multi-specialty dental group model to Dental Town, broader geographic footprint.
Broad incumbents
- Heartland Dental: Largest dental support organization in the U.S. with thousands of supported offices across general and multi-specialty care. Directly comparable to Dental Town as a multi-location, multi-specialty dental group; significantly larger scale.
- Aspen Dental: Large multi-location dental group practice with general dentistry, implants, and clear aligners. Comparable model to Dental Town — multi-site, multi-specialty group serving families and adults — but at substantially greater scale and brand recognition.
- Pacific Dental Services: DSO supporting hundreds of general and specialty dental practices with modern technology and integrated specialty services. Direct model comparable to Dental Town's multi-specialty, tech-enabled group practice approach.
- Smile Brands: DSO supporting multiple branded dental groups including general dentistry and specialty care. Comparable multi-site, multi-specialty group practice model to Dental Town, but larger and geographically broader.
Emerging players
- Affordable Dentures & Implants: Large multi-location dental group focused on dentures, implants, and extractions. Partial overlap with Dental Town's restorative, implant, and oral surgery service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dental Town social profiles
Digital presenceDental Town financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dental Town leadership team
Management profileNumber of profiles
Profiles5 records
Dental Town funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dental Town M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dental Town
What does Dental Town do?
Dental Town is a dentist-owned multi-location dental practice providing comprehensive dental care across seven locations in the North Atlanta metropolitan area. The practice delivers general, cosmetic, restorative, pediatric, orthodontic, and oral surgery services under one roof, supported by advanced digital dental technologies including CAD/CAM, laser dentistry, 3D cone beam imaging, and digital X-rays. It also offers an in-house membership plan (Healthy Smiles Plan), weekend emergency dental services, and financing through CareCredit and Sunbit.
Is Dental Town a public or private company?
Dental Town is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dental Town founded?
Dental Town was founded in 2006. It employs 101 to 250 people.
Where is Dental Town based?
Dental Town is headquartered in Suwanee, United States, in the North America region.
How does Dental Town make money?
Three revenue lines are on record. Dental Service Fees are the primary driver. The others are healthy Smiles Plan Membership and insurance Reimbursement.
Who are Dental Town's main competitors?
Direct peers on record are Comfort Dental, MB2 Dental, Benevis, Great Expressions Dental Centers and Dental Care Alliance. Broad incumbents are Heartland Dental, Aspen Dental, Pacific Dental Services and Smile Brands. Affordable Dentures & Implants is listed as an emerging player.
Does Dental Town have an API?
No public API is recorded for Dental Town.
What industry is Dental Town in?
Dental Town's product category is Dental Practice Services. Its primary akta.pro industry code is HLABAKAB, General Dentistry Group Practices, with a secondary code of HLABAKAD, Pediatric Dentistry Group Practices. Its NAICS code is 62121 and its SIC code is 8000.