What OMLog does

OMLog is a B2B contract logistics provider specialised in the fashion, luxury and lifestyle industries, operating from a global footprint of more than 40 distribution centres across Europe, Asia and the United States. The company is the operating logistics brand of Italy's SO Group (founded 1984), with OMLog itself established through a 1993 Hong Kong branch that became the international vehicle for the group's fashion-logistics expansion into the US (2007), China (2009 JV, 2014 full ownership) and the UK (2024). It serves 85 international fashion and lifestyle clients with an integrated offering spanning inbound flows, warehousing, omnichannel distribution, returns, customs management, global freight forwarding, value-added services (labelling, customisation, packaging, repairs), and visual merchandising logistics for non-merchandise materials and event support.

The technological backbone is Logistica.Net, a proprietary Warehouse Management System built in-house on Microsoft .NET, owned outright by the group since the 2003–2004 acquisition of the original external partner, and maintained by a team of more than 30 analysts and developers. Logistica.Net is SOC 1 Type II certified, supports 225M+ units, 5M+ SKUs and 1,800 active users annually across 25 distribution centres, and is natively integrated with Autostore and Geek+ goods-to-person automation, Put-to-Light manual sortation, automated cross-belt sorters, and end-to-end RFID (UHF/NFC/dual-frequency) that supports Digital Product Passport and omnichannel scenarios such as ship-from-store and same-day delivery. A custom BI platform co-developed with GEP Informatica on IBM Cloud provides tailored dashboards and a conversational-AI natural-language query layer for logistics data.

OMLog generates revenue through long-term, quote-based B2B contracts structured around managed services (contract logistics, freight forwarding) and professional services (customs advisory, value-added services, e-commerce and logistics consulting, labelling). Go-to-market is consultative enterprise field sales targeting international fashion brands, supported by an in-house IT team that customises WMS workflows to client SLAs and KPIs, with marketing driven primarily through the corporate website, sustainability reporting, and direct outreach rather than paid channels. The headcount profile is small at the corporate level (188 stated employees, 86% on permanent contracts) but the operational footprint is substantially larger, and a dense stack of certifications (ISO 9001, 14001, 27001, 45001, SOC 1 Type II, AEO, BREEAM across 23 warehouses, LEED Gold) underpins both compliance and customer trust.

Name

OMLog

Legal name

SNATT LOGISTICA S.p.A.

Website

https://omlog.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Contract Logistics

NAICS

General Warehousing and Storage (493110), Warehousing and Storage (493), Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)

SIC

Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731), Services-Management Services (8741)

akta.pro primary industry

Order Management & Inventory Orchestration (OMS) (CRAFAMAC)

akta.pro secondary industries

Store Fulfillment & Omnichannel Execution (BOPIS/BORIS/Ship-from-Store) (TLAEACAF), Shipping Management, Labeling & Carrier Integration (Multi-Carrier) (TLAEACAE), Returns, Reverse Logistics & Refund/Exchange Automation (RMA) (TLAEACAH), Order Visibility, Status Notifications & Customer Tracking Portal (TLAEACAL)

Keywords

• Fashion contract logistics
• Warehouse management systems
• Global freight forwarding
• Value-added logistics
• Omnichannel distribution

Headquarters

HQ city

Campegine

HQ country

Italy

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Contract Logistics Services: Modular, scalable contract logistics covering the entire supply chain from inbound to outbound, including warehousing, distribution, quality control, and returns management. Revenue generated through long-term B2B contracts with fashion and lifestyle brands.
2. Value-Added Services (VAS): Comprehensive VAS including quality control, labelling, ticketing, repairs, customisation (embroidery, heat-transfer printing), specialised/personalised packaging, and archive management. Integrated into logistics flows and tracked via WMS.
3. Global Freight Forwarding: Multimodal transport (road, sea, air, rail) with end-to-end visibility, customs management, and TMS real-time tracking. Covers GOH, white-glove, high-value goods, supplier inbound to store delivery including special operations for launches and events.
4. Customs Management: Strategic advisory and certified operational support for import, export and transit operations including classification, duty calculation, bonded warehouses, AEO certification, and preferential origin management.
5. E-commerce and Logistics Consulting: Strategic consulting for digital commerce expansion and supply chain optimization. Includes market/competitor analysis, P&L modelling (3-5 year projections), business strategy, and digital diagnostics.
6. Labeling and Tagging Services: End-to-end label production including design, printing (paper and fabric), barcode generation, translation, and application via ultrasonic welding or manual stitching. Includes market conformity coordination for China, Europe, US, and Asia.
7. Visual Merchandising and Event Logistics: Logistics for non-merchandise materials (fixtures, displays, POP tools, props), store openings/remodels, seasonal/campaign kits, and fashion show/event support including white-glove transport and on-site presence.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

OMLog provides end-to-end contract logistics services — including warehousing, omnichannel distribution, value-added services, customs management, multimodal freight forwarding and consulting — purpose-built for international fashion, luxury and lifestyle brands. Its operations are powered by a proprietary Warehouse Management System (Logistica.Net) and delivered through a globally consistent network of 40+ distribution centers across Europe, Asia and the United States.

Product overview

OMLog is a fashion logistics provider offering a comprehensive suite of services built around its proprietary WMS platform, Logistica.Net. The portfolio includes Core Contract Logistics and Omnichannel Distribution Support as foundational services, complemented by Exhaustive Value-Added Services (VAS) covering quality control, labeling, repairs, customization, and packaging. Supporting services include Customs Management, Global Freight Forwarding, E-commerce Consulting, Data Analytics Solutions, Logistics Consultancy, Visual Merchandising Support, and Labeling Service. Technology offerings encompass RFID Integration (end-to-end), Goods-to-Person Fully Automated Warehouse, Massive Picking with Automated Sorting, and Massive Picking with Manual Sorting. OMLog operates with 40+ distribution centers across EMEA, Asia, and the Americas.

Differentiator

Problem solved

Functional benefit

Products and services

• Core Contract Logistics Comprehensive supply chain services covering inbound flows, warehousing and distribution for international fashion and lifestyle brands, delivered through OMLOG's owned distribution center network and managed on the Logistica.Net WMS.
• Omnichannel Distribution Support Operational expertise to keep distribution smooth and consistent across retail, e-commerce and marketplace channels, with centralized control for speed, accuracy and full visibility.
• Exhaustive Value-Added Services (VAS) Quality checks, labeling, customisation, packaging, repairs and promotional setups ensuring fashion and lifestyle products are market-ready and aligned with brand expectations.
• Customs Management Strategic advisory and certified operational support for import, export and transit operations, including classification, duty calculation, bonded warehouses, AEO certification and preferential origin management.
• Global Freight Forwarding Solutions Multimodal road, sea, air and rail freight forwarding with secure coordination and TMS-based real-time tracking, tailored for fashion and design industries including GOH, white-glove and high-value goods.
• E-commerce Consulting Strategic guidance to expand digital commerce for fashion and lifestyle brands, including market, competitor and profitability analysis with 3-5 year P&L modelling.
• Data Analytics Solutions Advanced business intelligence tools — developed with GEP Informatica and hosted on IBM Cloud — to monitor logistics KPIs, sales, stock rotation, warehouse-to-store flows, logistics costs and channel performance in real time, with conversational AI querying and GDPR compliance.
• Logistics Consultancy Tailored consulting to optimize inbound, outbound, inventory, e-commerce, returns and sustainability operations into a strategic asset for fashion and lifestyle clients.
• Non-Merchandise Visual Merchandising Logistic Support

Quantifiable outcome

• Doubling of overall productivity at Hong Kong facility with Geekplus shelf-to-person automation
• +6 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GeekpluscoreTechnology or IntegrationGeekplus, a global leader in autonomous mobile robots, partnered with OMLOG to deploy a customized Shelf-to-Person automation solution at OMLOG's Hong Kong facility. The solution was specifically designed to overcome 3-meter ceiling heights and irregular warehouse layouts, managing over 1,000 shelves within a 70,000-square-foot facility. The system doubled overall productivity and achieved near error-free performance through vision check double-verification. Phase 2 expansion is already planned to further boost vertical capacity.
• Green IndependenceminorStrategic or Co-development PartnerGreen Independence partnered with OMLOG on an innovative photovoltaic project expanding renewable energy generation across OMLOG's warehouse network, supporting the company's sustainability and ESG targets.
• Snatt Logistica S.p.A.coreOthersOmlog is part of SO Group alongside Snatt Logistica S.p.A., founded in Italy over 40 years ago. Together they form an integrated logistics structure serving fashion and lifestyle brands. A realignment of assets between Snatt and Omlog was completed in 2021-2024, with properties sold and leased back in 2024 to focus on core logistics. Snatt handles visual merchandising and non-merchandise logistics for fashion brands.
• SO GroupcoreOthersOmlog is a subsidiary of SO Group, a global reference in fashion logistics founded in Italy over 40 years ago. SO Group integrates specialized companies (Snatt and Omlog) under a unified structure for fully coordinated solutions. The Group has expanded globally with hubs in China, Hong Kong, US and UK, and owns the proprietary Logistica.Net WMS platform.

Scale indicators15 records

Recent moves16 records

Expansion highlights7 records

Broad incumbents

• XPO Logistics: Major contract logistics provider with fashion/retail vertical among its core segments. Comparable to OMLog in offering technology-enabled warehousing and omnichannel fulfillment, though primarily North America-focused post-spin of GXO.
• Geodis: French-headquartered global logistics operator with strong fashion/lifestyle vertical and European contract logistics footprint. Directly comparable to OMLog in serving fashion brands with warehousing, omnichannel distribution, and VAS across multiple regions.
• GXO Logistics: Pure-play contract logistics provider with strong fashion and luxury customer base (e.g., Burberry). Comparable to OMLog in serving global fashion brands with technology-driven warehousing and returns management, though larger and more diversified across verticals.
• DHL Supply Chain: Global contract logistics leader with established apparel and fashion customer base across Europe, Asia, and Americas. Competes with OMLog for the same multinational fashion brands, offering similar warehousing, omnichannel, and VAS capabilities at greater scale.
• Hellmann Worldwide Logistics: German-headquartered global logistics provider with established fashion and lifestyle customer base. Comparable to OMLog in offering contract logistics, freight forwarding, and value-added services to enterprise fashion brands across multiple regions.
• CEVA Logistics: Global 3PL with significant fashion and consumer products expertise, owned by CMA CGM. Operates contract logistics and freight forwarding across EMEA, Asia, and Americas — comparable geographic and vertical overlap with OMLog's fashion customer base.
• Kuehne+Nagel: One of the world's largest global logistics providers with dedicated fashion and lifestyle vertical practices. Comparable to OMLog in serving enterprise fashion brands with contract logistics and freight forwarding, though vastly larger and less specialized in fashion-specific services.
• DSV: Global transport and logistics provider growing rapidly through acquisitions (including DB Schenker), with meaningful contract logistics exposure. Competes with OMLog for fashion brand logistics RFPs, offering broader services including road, air, and sea freight forwarding.

Direct peers

• ID Logistics: French international contract logistics group with strong fashion and retail vertical across Europe, Asia, Africa, and Americas. Direct competitor to OMLog for multinational fashion brand contracts with comparable technology and value-added service portfolios.
• Bleckmann: Belgian-headquartered fashion and lifestyle logistics specialist serving premium European brands. Closest direct peer to OMLog — comparable scale, similar vertical focus on fashion/luxury, similar value-added services and omnichannel capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMLog