Geekplus
Geekplus (HKEX: 02590.HK) is the world's #1 AMR manufacturer by deployment volume, supplying autonomous mobile robots and warehouse automation software to enterprise customers in e-commerce, retail, manufacturing, and 3PL across 40+ countries.
- Company typePublic
- Founded2015
- HeadquartersTokio, Japan
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Geekplus does
Geekplus (Beijing Geekplus Technology Company Limited, HKEX: 02590.HK) is a Chinese-founded, Hong Kong-listed global provider of autonomous mobile robots (AMRs) and warehouse automation systems. The company's product portfolio spans shelf-to-person picking (EVE P-series, PopPick), tote-to-person high-density storage (RoboShuttle RS series and RSAir), rail-guided vehicles (SkyCube), sorting robots (S20), and software (FARMs cloud WMS, skylaa open SCM), all orchestrated by the proprietary Geek+ Brain AI engine that manages 5,000+ robots simultaneously. As of 2026 Geekplus has shipped more than 30,000 robots across 40+ countries — including 4,000+ units in Japan — and holds the #1 global AMR market share for seven consecutive years per Interact Analysis.
The business generates revenue through four streams: (1) hardware sales of automation robots and systems to enterprise customers, (2) usage-based LaaS (Logistics-as-a-Service) fulfillment at three Japan centers (Sagamihara, Joso, Koga) targeting SME and e-commerce players without capital budgets, (3) subscription software including cloud WMS and SCM products, and (4) professional services covering 24/7 maintenance, on-site support, and operational consulting (including the DOJO training program). Distribution combines direct enterprise field sales for large accounts (Toyota, ASKUL, PUMA Japan, Circle K, DHL) with regional channel partnerships in growth geographies (Mindugar in Latin America, AI-RobotX MEA/HTOM in the Middle East, Human Communications and TOYOROBO in Japan). Named enterprise deployments span automotive manufacturing, e-commerce/retail, 3PL, sports apparel, manufacturing distribution, and electronics manufacturing.
FY2025 revenue reached RMB 3.171 billion (~$437M) at 31.6% YoY growth, marking Geekplus's first year of net profitability; more than 50% of revenue now comes from markets outside mainland China. The company completed its HKEX IPO in July 2025, raising HK$2.71 billion (~$350M) in the largest H-share IPO by a robotics company to date. Recent strategic priorities include scaling embodied intelligence via the Gino 1 humanoid warehouse robot and the RoboShuttle V5 autonomous picking system, deepening Latin American presence through the Mindugar partnership, and expanding enterprise manufacturing penetration via a 436-AMR Toyota deployment across multiple plants.
Geekplus firmographics
Firmographics- Name
- Geekplus
- Legal name
- Beijing Geekplus Technology Company Limited (Parent) / 株式会社ギークプラス (Geekplus KK, Japan subsidiary)
- Website
- https://geekplus.jp
- Company type
- Public
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Geekplus (HKEX: 02590.HK) is the world's #1 AMR manufacturer by deployment volume, supplying autonomous mobile robots and warehouse automation software to enterprise customers in e-commerce, retail, manufacturing, and 3PL across 40+ countries.
- Ownership category
- akta.pro rank
Geekplus industry classification
Industry- Product category
- Warehouse Automation Robotics
- NAICS
- Material Handling Equipment Manufacturing (33392), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Commercial and Service Industry Machinery Manufacturing (33331), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Industrial & Warehouse Robotics (HDAAAIAA)
- akta.pro secondary industries
- Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Humanoid & General-Purpose Robots (HDAAAIAJ)
Keywords
Where Geekplus is headquartered
LocationHeadquarters
- HQ city
- Tokio
- HQ country
- Japan
- HQ region
- Asia
Offices10 records
Markets served
Geekplus business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Automation Robot Sales: Sale of autonomous mobile robots (AMRs), AGVs, picking robots, sorting robots, and RoboShuttle systems to enterprise customers. Robots include P-series (P500, P800), EVE series, PopPick, RoboShuttle, RS series, and S20 sorting robots. Revenue generated from hardware sales with optional maintenance contracts.
- Fulfillment / LaaS (Logistics-as-a-Service): Usage-based fulfillment services at Geekplus-operated LaaS centers (Sagamihara, Joso, Koga). Customers access automated warehouse operations on a pay-per-use basis with no upfront capital investment. Includes pick-and-pack, processing, and shipping services.
- Software (skylaa SCM, FARMS WMS, Nest): Proprietary cloud-based software including skylaa (open SCM solution integrating ERP/OMS/WMS data with AI-driven demand forecasting and logistics optimization), FARMS (cloud WMS integrated with robot fleet), and Nest (supply chain data platform). Subscription and usage-based licensing.
- Maintenance and Consulting Services: 24/7 maintenance services, on-site support, and operational consulting for customers with deployed robot fleets. Includes productivity improvement consulting and robot training programs (DOJO).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Robot Usage-Based (LaaS) - no initial investment, pay per use |
| One time/ perpetual license | Multi-year contract | Robot Purchase + Maintenance Contract |
| Subscription | Monthly | FARMs Cloud WMS - custom quote for enterprise |
| Subscription | Annual | On-premises WMS - 500万円+ initial + 5-15% annual maintenance |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Geekplus product offering
Product offeringCore offering
Geekplus designs, manufactures, and deploys autonomous mobile robots (AMRs), automated case-handling robots (ACRs), and goods-to-person picking systems for warehouse automation. Its portfolio spans shelf-to-person picking robots (EVE P800, PopPick), tote-to-person ACR/AMR systems (RoboShuttle/RS Series, RSAir), sorting robots (S Series), rail-guided vehicles (SkyCube), and the Gino 1 humanoid warehouse robot. The robots are orchestrated by the proprietary Geek+ Brain AI software and integrated with cloud-based supply chain management platforms (FARMs WMS, skylaa SCM), and the company also operates pay-per-use LaaS fulfillment centers in Japan.
Product overview
Geekplus is a global leader in autonomous mobile robots (AMRs) and warehouse automation, offering a comprehensive portfolio of robotics hardware and software solutions. The core hardware lineup includes: the EVE P800 shelf-to-person AGV for goods-to-person picking; the PopPick system (combining EVE robots with automated picking stations for up to 2x labor productivity); the RS/RoboShuttle Series combining ACR and AMR for up to 12m high-density storage with 8x productivity gains; RSAir as an integrated lower-cost ACR/AMR variant; the SkyCube rail-guided vehicle (RGV) for high-throughput sorting; the S Series sorting robots handling up to 100kg parcels; and Gino 1, the world's first humanoid general-purpose warehouse robot leveraging embodied intelligence with NVIDIA Thor processing. The software portfolio includes FARMs, a cloud WMS with multi-device picking support, and skylaa, an open SCM solution integrating ERP/OMS/WMS data with AI-powered demand forecasting and supply chain optimization. The company also offers LaaS (Fulfillment-as-a-Service) on a pay-per-use model with LaaS centers across Japan, and the DOJO training program for robot operations. The entire ecosystem is orchestrated by the proprietary Geek+ Brain intelligence engine, which enables simultaneous management of 5,000+ robots.
Differentiator
Problem solved
Functional benefit
Brands
- EVE: Autonomous Mobile Robot (AMR) series for warehouse shelf transport and picking automation.
- PopPick
- RoboShuttle
- S Series Sorting
- Gino 1
- skylaa
- FARMS
- plusnote (+note)
Products and services
- EVE P800 (Picking P Series / Shelf-to-Person AGV)
Quantifiable outcome
- Picking efficiency improved 6x (from 50 items/hour manually to 300+ items/hour)
- +9 more outcomes
Companies that use Geekplus
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Geekplus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability8 records
Feature7 records
Geekplus partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- OMLOGminorShelf-to-Person automation at OMLOG's Hong Kong facility designed for 3-meter ceiling constraints. Manages 1,000+ shelves in 70,000 sq ft. Doubled productivity with near error-free performance.
- MindugarcoreStrategic partnership to deliver integrated warehouse automation solutions across Latin America. Combines Geekplus's Shelf-to-Person (P800, PopPick) and Tote-to-Person (RoboShuttle Plus) systems with Mindugar's racking and infrastructure expertise. Targets e-commerce, retail, and 3PL sectors in the LatAm region.
- STRIDEcoreFulfillment service partnership for STRIDE's running/outdoor e-commerce operations. Geekplus provides LaaS center operations and skylaa SCM software, enabling 7-day shipping and reduced delivery lead times for STRIDE's online business.
- PUMA Japan (プーマ ジャパン)coreJoint support for PUMA Japan's new integrated BtoB/BtoC logistics center. Geekplus deployed skylaa SCM and 42 EVE robots. Project jointly supported with 3PL partner Senko. Enabled unified inventory management and improved productivity.
- AI-RobotX MEAcoreAI-RobotX MEA acts as regional implementation partner for Middle East deployments. Executed Hellmann Worldwide Logistics robotics implementation at Dubai CommerCity eCommerce Center.
- Mitsui Warehouse Logistics (三井倉庫ロジスティクス)minorDeployed automatic shelf-carrying robots at Mitsui Warehouse's facility, contributing to labor savings in picking operations and standardization of in-house logistics processes.
- Circle KcoreImplemented 100 P800 picking robots at Circle K's new Hong Kong logistics center supporting 300+ stores. Largest smart grocery warehouse deployment in Asia for Geekplus.
- TOYOROBOminorLogistics robotics implementation and maintenance partnership. TOYOROBO provides integration consulting and post-deployment maintenance support for Geekplus robotics solutions in Japan. Founded by former HAI ROBOTICS JAPAN CEO.
- Human Communications (ヒト・コミュニケーションズ)coreJapan nationwide partnership covering sales, installation, and maintenance of Geekplus robotics solutions. Leverages Human Communications' nationwide office network and specialized personnel for nationwide one-stop deployment and support.
- +Automation (プラスオートメーション)coreCollaborative solutions combining Geekplus's PopPick with +Automation's t-Sort 3D robotic sorter. Deployed at Sagamihara LaaS Center. Mutual robot integration for combined picking and sorting workflows.
- CROOZ EC PartnersminorJoint opening of usage-based EC fulfillment center using EVE robots. CROOZ EC Partners handles sales and site management; Geekplus provides robots and operations design. Provides pay-per-use access to robotics for e-commerce sellers.
- DHL Supply Chain JapancoreInitial robot deployment and ongoing consulting partnership. DHL achieved 40% shipping efficiency improvement. 12-month productivity data analysis led to robot sharing service model development.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
Geekplus competitors and assessment
Company assessmentEmerging players
- SIASUN Robot & Automation: SIASUN is a Chinese state-linked competitor in industrial and mobile robotics, noted in Geekplus's floor-standing sorting market report as a cost-competitive participant. SIASUN competes directly in Asia-Pacific e-commerce logistics and represents the low-cost Chinese vendor threat to Geekplus's pricing power.
Direct peers
- Symbotic: Symbotic is a direct competitor in AI-powered warehouse robotics, particularly for retail and grocery distribution (Walmart is a flagship customer). Both compete in autonomous mobile robots and integrated software for high-throughput fulfillment, with comparable claims around labor reduction and accuracy improvements.
- AutoStore: AutoStore is a leading cube-based storage AMR vendor; directly competes with Geekplus's PopPick, RoboShuttle, and RS Series in goods-to-person and tote-to-person warehouse automation. Both target e-commerce, 3PL, and retail customers seeking high-density automated storage with similar throughput and accuracy claims.
- GreyOrange: GreyOrange is a direct competitor offering AMR-based fulfillment and sortation solutions (Ranger, Butler) comparable to Geekplus's EVE P-series and S20 sorting robots. Both serve large e-commerce and 3PL customers with similar product categories and business models.
- HAI Robotics: HAI Robotics is a Shenzhen-based direct competitor offering ACR (autonomous case-handling robots) very similar to Geekplus's RoboShuttle/RS Series. Both target e-commerce and manufacturing warehouses with tote/carton storage automation, and compete head-to-head on price-performance in Asia-Pacific and increasingly globally.
- Locus Robotics: Locus Robotics is a leading AMR vendor for collaborative picking in fulfillment centers, comparable to Geekplus's EVE P-series shelf-to-person robots. Both target 3PL and retail customers with the same value proposition—labor augmentation, picking accuracy, and rapid deployment.
- 6 River Systems: 6 River Systems (owned by Shopify) provides AMR-based picking solutions (Chuck) directly comparable to Geekplus's PopPick and EVE P-series. Both focus on e-commerce and retail fulfillment with mobile collaborative robots and software-orchestrated picking workflows.
Broad incumbents
- KNAPP: KNAPP is an Austrian broad incumbent in intralogistics and warehouse automation, offering shuttle systems (OSR), AMR, and WMS that compete with Geekplus's RS Series and FARMs WMS. KNAPP serves similar enterprise customers (retail, pharma, 3PL) with deep European roots.
- Swisslog: Swisslog (owned by KUKA) is a broad warehouse automation incumbent offering ASRS, shuttle-based storage, and AMR solutions (SynQ software). Swisslog directly overlaps with Geekplus's RoboShuttle and PopPick in high-density automated storage and serves similar pharmaceutical, retail, and e-commerce customers.
- Dematic: Dematic (a KION Group company) is a broad incumbent in materials handling and warehouse automation, offering AMRs, ASRS, conveyors, and integrated WMS that overlap significantly with Geekplus's portfolio. Dematic serves the same enterprise customer base (3PL, retail, manufacturing) with a larger installed base and integrator network.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Geekplus social profiles
Digital presenceGeekplus compliance and trust
Trust signalCompliance1 record
Geekplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geekplus leadership team
Management profileNumber of profiles
Profiles1 record
Geekplus subsidiaries and ownership
Company hierarchySubsidiaries2 records
Geekplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geekplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geekplus
What does Geekplus do?
Geekplus designs, manufactures, and deploys autonomous mobile robots (AMRs), automated case-handling robots (ACRs), and goods-to-person picking systems for warehouse automation. Its portfolio spans shelf-to-person picking robots (EVE P800, PopPick), tote-to-person ACR/AMR systems (RoboShuttle/RS Series, RSAir), sorting robots (S Series), rail-guided vehicles (SkyCube), and the Gino 1 humanoid warehouse robot. The robots are orchestrated by the proprietary Geek+ Brain AI software and integrated with cloud-based supply chain management platforms (FARMs WMS, skylaa SCM), and the company also operates pay-per-use LaaS fulfillment centers in Japan.
Is Geekplus a public or private company?
Geekplus is a public company. It is classified as public and is currently operating.
When was Geekplus founded?
Geekplus was founded in 2015. It employs 501 to 1,000 people.
Where is Geekplus based?
Geekplus is headquartered in Tokio, Japan, in the Asia region.
How does Geekplus make money?
Four revenue lines are on record. Automation Robot Sales are the primary driver. The others are fulfillment / LaaS (Logistics-as-a-Service), software (skylaa SCM, FARMS WMS, Nest) and maintenance and Consulting Services.
Who are Geekplus's main competitors?
SIASUN Robot & Automation is listed as an emerging player. Direct peers are Symbotic, AutoStore, GreyOrange, HAI Robotics, Locus Robotics and 6 River Systems. Broad incumbents are KNAPP, Swisslog and Dematic.
Does Geekplus have an API?
No public API is recorded for Geekplus.
What industry is Geekplus in?
Geekplus's product category is Warehouse Automation Robotics. Its primary akta.pro industry code is HDAAAIAA, Industrial & Warehouse Robotics, with a secondary code of HDAAAIAK, Robot Software, Autonomy Stacks & Simulation (ROS, digital twins). Its NAICS code is 33392 and its SIC code is 3537.