The Setai
The Setai is a privately held luxury hotel brand operating a flagship oceanfront property in Miami Beach from a 1937 Asian Art Deco landmark, offering luxury accommodations, four dining concepts, a Valmont spa, and event venues, while expanding internationally to St. Maarten, Tel Aviv, and the Sea of Galilee.
- Company typePrivate
- Founded1937
- HeadquartersMiami, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The Setai does
The Setai is a privately held luxury hotel brand headquartered at 2001 Collins Avenue in Miami Beach, Florida, anchored by a flagship oceanfront property set in a 1937 Henry Hohauser-designed Asian Art Deco landmark building originally opened as the Dempsey-Vanderbilt hotel and relaunched under The Setai name. The property operates an integrated luxury hospitality platform comprising accommodations ranging from 582 sq ft Art Deco Studios to a 10,000 sq ft Penthouse, four distinct F&B concepts (Jaya for South Asian cuisine, Japón for contemporary Japanese, Ocean Grill for Mediterranean-Italian, and Jo's Bar for cocktails), the Valmont Spa (7 treatment rooms including 5 couples suites), three temperature-controlled infinity pools, the Curated Setai Gallery Shops, and event venues including a 40th-floor Penthouse and a 500-guest Courtyard. The brand is expanding internationally with The Setai St. Maarten (under development for 2028 with Altree Developments) and existing Tel Aviv and Sea of Galilee properties.
The business model is a multi-revenue-stream luxury hospitality operation: accommodations, à la carte and tasting-menu dining across multiple venues, spa services priced from $75 to $1,300, and event/venue rentals. Distribution combines direct booking through thesetaihotel.com (powered by Synxis), OpenTable for F&B reservations, the Leading Hotels of the World consortium for global reach and Leaders Club affluent-traveler access, and a dedicated events sales team. GTM targets high-net-worth individual travelers, celebration and corporate event clientele, and now sports-event-driven luxury segments via a FIFA 2026 World Cup campaign that delivered 23% email open rate, 1.8% CTR, and 136 room nights. The company's competitive moat rests on architectural heritage, a stacked portfolio of Forbes Five-Star, AAA Five Diamond, Michelin Guide, and Prix Versailles recognitions, Les Clefs d'Or credentialed concierge talent, and a partnership-exclusive Valmont spa offering. No public financial disclosures, funding events, or ownership changes are documented.
The Setai firmographics
Firmographics- Name
- The Setai
- Legal name
- The Setai Miami Beach
- Website
- https://thesetaihotel.com
- Company type
- Private
- Founded year
- 1937
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The Setai is a privately held luxury hotel brand operating a flagship oceanfront property in Miami Beach from a 1937 Asian Art Deco landmark, offering luxury accommodations, four dining concepts, a Valmont spa, and event venues, while expanding internationally to St. Maarten, Tel Aviv, and the Sea of Galilee.
- Ownership category
- akta.pro rank
The Setai industry classification
Industry- Product category
- Luxury Hotel & Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)
- SIC
- Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Beachfront & Island Luxury Resorts (THAGACAA)
- akta.pro secondary industries
- Beachfront & Coastal Full-Service Hotels (THAGAAAI), Luxury Wellness & Spa Resorts (THAGACAG), Destination Spa Resorts (THAGAMAA)
Keywords
Where The Setai is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Setai business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D
Revenue model
- Luxury Hotel Accommodations: Room and suite rentals across Art Deco and Ocean categories ranging from 582 sq ft studios to 10,000 sq ft penthouse. Includes various suite categories with premium amenities and services.
- Dining Venues: Four dining concepts: Jaya (South Asian), Japón (Contemporary Japanese), Ocean Grill (Mediterranean-Italian), and Jo's Bar. Multiple revenue streams from à la carte dining, tasting menus, and private dining experiences.
- Valmont Spa Services: Full-service spa offering massages, facials, body treatments, nail services, and wellness programs. Treatments range from $75 to $1,300 with 7 treatment rooms including 5 couples suites.
- Events and Weddings: Private events including weddings, corporate meetings, and special occasions. Venue rental and catering services across multiple spaces including the Penthouse, Courtyard, Jaya, Japón, and Ocean Grill.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Caviar & Champagne Weekend Brunch |
| Unit Pricing | Pay-as-you-go | Summer Lunch at Ocean Grill |
| Unit Pricing | Pay-as-you-go | Kyoto Room Private Dining |
| Unit Pricing | Pay-as-you-go | Miami Spa Months Special |
| Unit Pricing | Pay-as-you-go | Signature Spa Treatments |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
The Setai product offering
Product offeringCore offering
The Setai Miami Beach is a luxury oceanfront hotel offering Asian Art Deco-inspired accommodations ranging from 582 sq ft Art Deco Studios to a 10,000 sq ft Penthouse, complemented by four dining venues (Jaya, Japón, Ocean Grill, Jo's Bar), the Valmont Spa with 7 treatment rooms, three temperature-controlled infinity pools, and versatile event spaces. The property operates on Collins Avenue in Miami Beach, with the brand expanding to additional properties in St. Maarten, Tel Aviv, and Sea of Galilee.
Product overview
The Setai Miami Beach is a luxury oceanfront hotel offering an integrated portfolio of hospitality services centered on Asian-inspired design and cuisine. The property features four distinct dining venues (Jaya for South Asian, Japón for contemporary Japanese, Ocean Grill for Mediterranean-Italian, and Jo's Bar for cocktails), luxury accommodations spanning Art Deco Studios to Ocean Suites and a 10,000 sq ft Penthouse, the Valmont Spa wellness facility, and versatile meeting/event spaces. The brand is expanding internationally with The Setai St. Maarten (opening 2028).
Differentiator
Problem solved
Functional benefit
Brands
- Jaya: South Asian restaurant featuring Chinese, Indian, Thai and Balinese fare in an immersive courtyard ambiance, helmed by Executive Chef Vijayudu Veena.
- Japón
- Ocean Grill
- Jo's Bar
- Valmont Spa
- The Setai Gallery Shops
Products and services
- Jaya Restaurant South Asian restaurant at The Setai Miami Beach featuring Chinese, Indian, Thai, and Balinese cuisine in an immersive courtyard setting with live entertainment nightly, helmed by Executive Chef Vijayudu Veena. Available to hotel guests and outside diners.
- Japón Restaurant Contemporary Japanese cuisine restaurant at The Setai Miami Beach featuring immersive dining with extensive sake selection, open-style hand rolls, private dining room, and alfresco courtyard. Named one of the 16 most beautiful restaurants in the world by Prix Versailles. Co-helmed by Chef Iván Monzón.
- Ocean Grill Restaurant Mediterranean-Italian oceanfront dining at The Setai Miami Beach offering prime grilled meats, fresh seafood, and coastal Italian-Mediterranean cuisine with ocean views. Summer lunch priced at $39 per person.
- Jo's Bar Cocktail bar at The Setai Miami Beach positioned between Jaya and Japón, featuring expressive cocktails, refined bites, and curated Japanese whisky and craft cocktail selection.
- Caviar & Champagne Weekend Brunch Weekend brunch experience at The Setai Miami Beach featuring caviar station, Peking Duck, premium grilled meats and fish, seafood tower, and free-flowing Louis Roederer Champagne. Priced at $110 per adult / $75 per child (ages 5-12); enhanced holiday brunches begin at $135 per adult.
- Asian Night Bazaar Nightly dinner experience at The Setai Miami Beach combining South Asian and contemporary Japanese cuisine with live stage performances featuring aerialists, contortionists, and a resident DJ.
- Valmont Spa at The Setai Luxury spa at The Setai Miami Beach featuring Valmont skincare products, 7 treatment rooms including 5 couples suites with ocean and city views. Offers massages ($245-$365), facials ($295-$895), body treatments, and signature experiences like the Setai Signature treatment ($1,300, 120 min) and Couples Love Ritual ($730, 90 min).
- Art Deco Suites Luxury accommodations in The Setai Miami Beach's landmark Asian Art Deco Building featuring clean lines, rich teak wood, and dramatic accents. Includes Studio Suites (582-610 sq ft), Junior Suites (684 sq ft), One Bedroom Suites (786 sq ft), and Pool Villas (500 sq ft).
- Ocean Suites Luxury oceanfront suites at The Setai Miami Beach with personalized Asian-inspired service and captivating ocean views. Includes One Bedroom (847-900 sq ft), Two/Three/Four Bedroom (1312-2812 sq ft), Entertainment Suite (1,746 sq ft), Grand Suite (3,552 sq ft), and Penthouse (10,000 sq ft). Ocean Suite guests receive introductory Leading Hotels of the World Leaders Club membership.
- Meeting & Event Spaces Event venues at The Setai Miami Beach including Jaya private dining, Japón's Kyoto Room (8-16 guests, specialty menus at $125, $185, and $285 per guest), Ocean Grill, Courtyard (up to 500 for receptions), and The Penthouse (entire 40th floor, 10,000 sq ft) for weddings, corporate meetings, and special occasions.
- The Setai Gallery Shops Curated boutique shops at The Setai Miami Beach featuring designer beach essentials including Lavish Eyewear (Dior, Chrome Hearts, Gucci, Tom Ford), Edoardo Borrelli menswear, Orlebar Brown swimwear, and Wrist Aficionado luxury timepieces.
Quantifiable outcome
- 23% email open rate and 1.8% click-through rate resulting in 136+ room nights booked during FIFA 2026 campaign
Companies that use The Setai
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
The Setai technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
The Setai partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Altree DevelopmentscoreToronto-based real estate developer partnered with The Setai Hotels for development of The Setai St. Maarten property. Construction underway with expected completion in 2028. Partnership aims to bring luxury hospitality to the Caribbean market with luxury accommodations, amenities, and culinary offerings.
- Leading Hotels of the WorldcoreThe Setai Miami Beach is a member of Leading Hotels of the World consortium. Ocean Suite guests receive introductory membership to The Leading Hotels of the World Leaders Club. Partnership provides global distribution, marketing support, and access to affluent traveler network.
- ValmontcoreExclusive Valmont spa products and treatments at Valmont for The Spa at The Setai. Swiss luxury skincare brand known for anti-aging formulations. Partnership features exclusive treatments including Majestic Facial combining Japanese kobido massage with Valmont's L'Elixir des Glaciers collection.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
The Setai competitors and assessment
Company assessmentDirect peers
- Faena Hotel Miami Beach: Ultra-luxury oceanfront hotel on Collins Avenue in Miami Beach with destination F&B, spa, and cultural programming. Directly competes for the same high-net-worth traveler segment and event-driven demand as The Setai.
- Four Seasons Hotel at The Surf Club: Five-star luxury beachfront resort in Surfside (just north of Miami Beach) under the Four Seasons brand. Comparable suite-based luxury product, destination F&B, and spa positioning targeting affluent leisure travelers.
- Acqualina Resort & Spa: Family-owned Forbes Five-Star luxury oceanfront resort in Sunny Isles Beach with multi-tier spa and destination dining. Comparable asset profile (independently operated, single flagship, ultra-luxury South Florida positioning).
- The Ritz-Carlton, South Beach:
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Setai social profiles
Digital presenceThe Setai compliance and trust
Trust signalCompliance4 records
The Setai financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Setai leadership team
Management profileNumber of profiles
Profiles3 records
The Setai funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Setai M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Setai
What does The Setai do?
The Setai Miami Beach is a luxury oceanfront hotel offering Asian Art Deco-inspired accommodations ranging from 582 sq ft Art Deco Studios to a 10,000 sq ft Penthouse, complemented by four dining venues (Jaya, Japón, Ocean Grill, Jo's Bar), the Valmont Spa with 7 treatment rooms, three temperature-controlled infinity pools, and versatile event spaces. The property operates on Collins Avenue in Miami Beach, with the brand expanding to additional properties in St. Maarten, Tel Aviv, and Sea of Galilee.
Is The Setai a public or private company?
The Setai is a private company. It is classified as unknown and is currently operating.
When was The Setai founded?
The Setai was founded in 1937. It employs 251 to 500 people.
Where is The Setai based?
The Setai is headquartered in Miami, United States, in the North America region.
How does The Setai make money?
Four revenue lines are on record. Luxury Hotel Accommodations are the primary driver. The others are dining Venues, valmont Spa Services and events and Weddings.
Who are The Setai's main competitors?
Direct peers on record are Faena Hotel Miami Beach, Four Seasons Hotel at The Surf Club, Acqualina Resort & Spa and The Ritz-Carlton, South Beach.
Does The Setai have an API?
No public API is recorded for The Setai.
What industry is The Setai in?
The Setai's product category is Luxury Hotel & Hospitality. Its primary akta.pro industry code is THAGACAA, Beachfront & Island Luxury Resorts, with a secondary code of THAGAAAI, Beachfront & Coastal Full-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.