The Setai

What The Setai does

The Setai is a privately held luxury hotel brand headquartered at 2001 Collins Avenue in Miami Beach, Florida, anchored by a flagship oceanfront property set in a 1937 Henry Hohauser-designed Asian Art Deco landmark building originally opened as the Dempsey-Vanderbilt hotel and relaunched under The Setai name. The property operates an integrated luxury hospitality platform comprising accommodations ranging from 582 sq ft Art Deco Studios to a 10,000 sq ft Penthouse, four distinct F&B concepts (Jaya for South Asian cuisine, Japón for contemporary Japanese, Ocean Grill for Mediterranean-Italian, and Jo's Bar for cocktails), the Valmont Spa (7 treatment rooms including 5 couples suites), three temperature-controlled infinity pools, the Curated Setai Gallery Shops, and event venues including a 40th-floor Penthouse and a 500-guest Courtyard. The brand is expanding internationally with The Setai St. Maarten (under development for 2028 with Altree Developments) and existing Tel Aviv and Sea of Galilee properties.

The business model is a multi-revenue-stream luxury hospitality operation: accommodations, à la carte and tasting-menu dining across multiple venues, spa services priced from $75 to $1,300, and event/venue rentals. Distribution combines direct booking through thesetaihotel.com (powered by Synxis), OpenTable for F&B reservations, the Leading Hotels of the World consortium for global reach and Leaders Club affluent-traveler access, and a dedicated events sales team. GTM targets high-net-worth individual travelers, celebration and corporate event clientele, and now sports-event-driven luxury segments via a FIFA 2026 World Cup campaign that delivered 23% email open rate, 1.8% CTR, and 136 room nights. The company's competitive moat rests on architectural heritage, a stacked portfolio of Forbes Five-Star, AAA Five Diamond, Michelin Guide, and Prix Versailles recognitions, Les Clefs d'Or credentialed concierge talent, and a partnership-exclusive Valmont spa offering. No public financial disclosures, funding events, or ownership changes are documented.

Name

The Setai

Legal name

The Setai Miami Beach

Website

https://thesetaihotel.com

Company type

Private

Founded year

1937

Operating status

Operating

Headcount range

251–500 employees

Short description

The Setai is a privately held luxury hotel brand operating a flagship oceanfront property in Miami Beach from a 1937 Asian Art Deco landmark, offering luxury accommodations, four dining concepts, a Valmont spa, and event venues, while expanding internationally to St. Maarten, Tel Aviv, and the Sea of Galilee.

Ownership category

akta.pro rank

Product category

Luxury Hotel & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Beachfront & Coastal Full-Service Hotels (THAGAAAI), Luxury Wellness & Spa Resorts (THAGACAG), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury hotel accommodations
• Fine dining venues
• Wellness spa services
• Event venues
• Oceanfront hospitality

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Luxury Hotel Accommodations: Room and suite rentals across Art Deco and Ocean categories ranging from 582 sq ft studios to 10,000 sq ft penthouse. Includes various suite categories with premium amenities and services.
2. Dining Venues: Four dining concepts: Jaya (South Asian), Japón (Contemporary Japanese), Ocean Grill (Mediterranean-Italian), and Jo's Bar. Multiple revenue streams from à la carte dining, tasting menus, and private dining experiences.
3. Valmont Spa Services: Full-service spa offering massages, facials, body treatments, nail services, and wellness programs. Treatments range from $75 to $1,300 with 7 treatment rooms including 5 couples suites.
4. Events and Weddings: Private events including weddings, corporate meetings, and special occasions. Venue rental and catering services across multiple spaces including the Penthouse, Courtyard, Jaya, Japón, and Ocean Grill.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Setai Miami Beach is a luxury oceanfront hotel offering Asian Art Deco-inspired accommodations ranging from 582 sq ft Art Deco Studios to a 10,000 sq ft Penthouse, complemented by four dining venues (Jaya, Japón, Ocean Grill, Jo's Bar), the Valmont Spa with 7 treatment rooms, three temperature-controlled infinity pools, and versatile event spaces. The property operates on Collins Avenue in Miami Beach, with the brand expanding to additional properties in St. Maarten, Tel Aviv, and Sea of Galilee.

Product overview

The Setai Miami Beach is a luxury oceanfront hotel offering an integrated portfolio of hospitality services centered on Asian-inspired design and cuisine. The property features four distinct dining venues (Jaya for South Asian, Japón for contemporary Japanese, Ocean Grill for Mediterranean-Italian, and Jo's Bar for cocktails), luxury accommodations spanning Art Deco Studios to Ocean Suites and a 10,000 sq ft Penthouse, the Valmont Spa wellness facility, and versatile meeting/event spaces. The brand is expanding internationally with The Setai St. Maarten (opening 2028).

Differentiator

Problem solved

Functional benefit

Brands

• Jaya: South Asian restaurant featuring Chinese, Indian, Thai and Balinese fare in an immersive courtyard ambiance, helmed by Executive Chef Vijayudu Veena.
• Japón
• Ocean Grill
• Jo's Bar
• Valmont Spa
• The Setai Gallery Shops

Products and services

• Jaya Restaurant South Asian restaurant at The Setai Miami Beach featuring Chinese, Indian, Thai, and Balinese cuisine in an immersive courtyard setting with live entertainment nightly, helmed by Executive Chef Vijayudu Veena. Available to hotel guests and outside diners.
• Japón Restaurant Contemporary Japanese cuisine restaurant at The Setai Miami Beach featuring immersive dining with extensive sake selection, open-style hand rolls, private dining room, and alfresco courtyard. Named one of the 16 most beautiful restaurants in the world by Prix Versailles. Co-helmed by Chef Iván Monzón.
• Ocean Grill Restaurant Mediterranean-Italian oceanfront dining at The Setai Miami Beach offering prime grilled meats, fresh seafood, and coastal Italian-Mediterranean cuisine with ocean views. Summer lunch priced at $39 per person.
• Jo's Bar Cocktail bar at The Setai Miami Beach positioned between Jaya and Japón, featuring expressive cocktails, refined bites, and curated Japanese whisky and craft cocktail selection.
• Caviar & Champagne Weekend Brunch Weekend brunch experience at The Setai Miami Beach featuring caviar station, Peking Duck, premium grilled meats and fish, seafood tower, and free-flowing Louis Roederer Champagne. Priced at $110 per adult / $75 per child (ages 5-12); enhanced holiday brunches begin at $135 per adult.
• Asian Night Bazaar Nightly dinner experience at The Setai Miami Beach combining South Asian and contemporary Japanese cuisine with live stage performances featuring aerialists, contortionists, and a resident DJ.
• Valmont Spa at The Setai Luxury spa at The Setai Miami Beach featuring Valmont skincare products, 7 treatment rooms including 5 couples suites with ocean and city views. Offers massages ($245-$365), facials ($295-$895), body treatments, and signature experiences like the Setai Signature treatment ($1,300, 120 min) and Couples Love Ritual ($730, 90 min).
• Art Deco Suites Luxury accommodations in The Setai Miami Beach's landmark Asian Art Deco Building featuring clean lines, rich teak wood, and dramatic accents. Includes Studio Suites (582-610 sq ft), Junior Suites (684 sq ft), One Bedroom Suites (786 sq ft), and Pool Villas (500 sq ft).
• Ocean Suites Luxury oceanfront suites at The Setai Miami Beach with personalized Asian-inspired service and captivating ocean views. Includes One Bedroom (847-900 sq ft), Two/Three/Four Bedroom (1312-2812 sq ft), Entertainment Suite (1,746 sq ft), Grand Suite (3,552 sq ft), and Penthouse (10,000 sq ft). Ocean Suite guests receive introductory Leading Hotels of the World Leaders Club membership.
• Meeting & Event Spaces Event venues at The Setai Miami Beach including Jaya private dining, Japón's Kyoto Room (8-16 guests, specialty menus at $125, $185, and $285 per guest), Ocean Grill, Courtyard (up to 500 for receptions), and The Penthouse (entire 40th floor, 10,000 sq ft) for weddings, corporate meetings, and special occasions.
• The Setai Gallery Shops Curated boutique shops at The Setai Miami Beach featuring designer beach essentials including Lavish Eyewear (Dior, Chrome Hearts, Gucci, Tom Ford), Edoardo Borrelli menswear, Orlebar Brown swimwear, and Wrist Aficionado luxury timepieces.

Quantifiable outcome

• 23% email open rate and 1.8% click-through rate resulting in 136+ room nights booked during FIFA 2026 campaign

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Altree DevelopmentscoreStrategic or Co-development Partner · 18 December 2025Toronto-based real estate developer partnered with The Setai Hotels for development of The Setai St. Maarten property. Construction underway with expected completion in 2028. Partnership aims to bring luxury hospitality to the Caribbean market with luxury accommodations, amenities, and culinary offerings.
• Leading Hotels of the WorldcoreGTM or Marketing PartnerThe Setai Miami Beach is a member of Leading Hotels of the World consortium. Ocean Suite guests receive introductory membership to The Leading Hotels of the World Leaders Club. Partnership provides global distribution, marketing support, and access to affluent traveler network.
• ValmontcoreStrategic or Co-development PartnerExclusive Valmont spa products and treatments at Valmont for The Spa at The Setai. Swiss luxury skincare brand known for anti-aging formulations. Partnership features exclusive treatments including Majestic Facial combining Japanese kobido massage with Valmont's L'Elixir des Glaciers collection.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Faena Hotel Miami Beach: Ultra-luxury oceanfront hotel on Collins Avenue in Miami Beach with destination F&B, spa, and cultural programming. Directly competes for the same high-net-worth traveler segment and event-driven demand as The Setai.
• Four Seasons Hotel at The Surf Club: Five-star luxury beachfront resort in Surfside (just north of Miami Beach) under the Four Seasons brand. Comparable suite-based luxury product, destination F&B, and spa positioning targeting affluent leisure travelers.
• Acqualina Resort & Spa: Family-owned Forbes Five-Star luxury oceanfront resort in Sunny Isles Beach with multi-tier spa and destination dining. Comparable asset profile (independently operated, single flagship, ultra-luxury South Florida positioning).
• The Ritz-Carlton, South Beach:

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCGGxsZp_tcQhBNFIl_BUgIg
• Facebookfacebook.com/theSetai
• Instagraminstagram.com/thesetaimiamibeach/?hl=en
• Xx.com/thesetai

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Setai