Newswise
Newswise is a private online newswire platform that distributes embargoed research news and expert directories from universities and research institutions to vetted journalists, reaching 20,000+ subscribers and 2,400+ media outlets via membership subscriptions.
- Company typePrivate
- Founded2004
- HeadquartersCharlottesville, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Newswise does
Newswise is a privately held, Charlottesville/Palmyra, Virginia-based online newswire and content distribution platform that connects research institutions and universities with journalists through embargo-protected press release distribution, themed email wires, and a searchable expert directory. The core platform is built around a PressPass credentialing system that grants vetted journalists password-protected access to embargoed research content, supported by an Expert Directory, Expert Pitch, and Expert Query service that enables two-way matching between academic experts and reporters. Product surface includes the Daily Wire, MedWire, SciWire, LifeWire, and BizWire themed newsletters, a permanent categorized content archive, RSS feeds, and Newswise Live for virtual press conferences and expert spotlights.
The company operates a subscription membership model with tiered packages (single-release, multi-release, Enhanced with image embedding, Premier with video and audio embedding) sold on multi-year contracts to public relations professionals at universities, medical schools, research institutions, and government agencies, with discounted pricing for non-profits. Distribution reaches more than 20,000 email wire subscribers and 2,400+ media outlets globally, with each news release delivered to subscribers and permanently archived on the website. The business is founder-led by Roger Johnson (Founder & President) and Jessica Johnson (CEO), independently owned with no disclosed external funding, M&A, or parent company relationships.
Newswise firmographics
Firmographics- Name
- Newswise
- Legal name
- Newswise, Inc.
- Website
- https://newswise.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Newswise is a private online newswire platform that distributes embargoed research news and expert directories from universities and research institutions to vetted journalists, reaching 20,000+ subscribers and 2,400+ media outlets via membership subscriptions.
- Ownership category
- akta.pro rank
Newswise industry classification
Industry- Product category
- Research News Distribution / Press Release Wire Service
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Telegraph & Other Message Communications (4822)
- akta.pro primary industry
- News Agencies & Wire Services (General & Specialized) (MPAJADAE)
- akta.pro secondary industries
- Syndication, Licensing & Content Partnerships (Columns, Features, Photos) (MPAJADAI), Business, Financial & Trade News Publishers (MPAJADAC), Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)
Keywords
Where Newswise is headquartered
LocationHeadquarters
- HQ city
- Charlottesville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Newswise business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Membership subscriptions for news distribution: Newswise generates revenue through membership packages that allow PR professionals to post and distribute news releases. Packages include single-release options, multiple release packages, and discounts for non-profits. Enhanced and Premier tiers provide additional features like multimedia embedding.
- Premium membership tiers: Enhanced members can embed images in releases; Premier members can embed video and audio in addition to all Enhanced features
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Single-release package |
| Subscription | Multi-year contract | Multiple release package |
| Subscription | Multi-year contract | Enhanced membership |
| Subscription | Multi-year contract | Premier membership |
| Subscription | Multi-year contract | Non-profit discounts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Newswise product offering
Product offeringCore offering
Newswise is a web-based newswire service that distributes research press releases from universities, medical schools, research institutions, and government agencies to journalists and media outlets worldwide. The platform provides embargo-protected news access to vetted journalists via PressPass, a searchable expert directory and expert query service for sourcing academic experts, multimedia press release embedding, and themed email and RSS wire subscriptions across medicine, science, life, and business categories.
Product overview
Newswise operates as a unified newswire platform that distributes research news from universities and institutions to journalists. The core platform is enhanced by themed wire modules (Daily Wire, MedWire, SciWire, LifeWire, BizWire), expert connection services (Expert Pitch, Expert Query, Expert Directory), live event capabilities (Newswise Live), and a secure embargoed news system accessed via PressPass. Content is delivered to over 20,000 subscribers and 2,400 media outlets globally.
Differentiator
Problem solved
Functional benefit
Products and services
- Newswise Platform
- Embargoed News Service
- Expert Directory
- Expert Query
- Expert Pitch
- Newswise Live
- Daily Wire
- MedWire
- SciWire
- LifeWire
- BizWire
- PressPass
Quantifiable outcome
- More than 7,000 email wires distributed to journalists from more than 2,400 media outlets globally
- +1 more outcomes
Companies that use Newswise
Customer profileSegments4 records
Ideal customer profiles2 records
Newswise technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Newswise partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Newswise competitors and assessment
Company assessmentDirect peers
- 24-7 Press Release: Affordable press release distribution service aimed at small businesses and organizations. Comparable in offering tiered distribution packages but differentiated from Newswise by serving a non-research, lower-end market.
- EurekAlert! (AAAS): Operated by the American Association for the Advancement of Science, EurekAlert! is the closest direct peer to Newswise: a research-focused newswire distributing embargoed releases from universities and journals to credentialed journalists worldwide.
- AlphaGalileo: European research-focused newswire serving universities, research institutions, and science journalists. Highly comparable to Newswise in mission, vertical, and embargoed-research distribution model, though primarily EU-oriented.
- Newswire.com: Press release distribution platform offering tiered plans for SMB and institutional customers. Comparable to Newswise's membership-based model but targets a broader customer set with less research-vertical specialization.
- Send2Press Newswire: Press release wire with editorial-style distribution and story-placement services. Comparable business model to Newswise's tiered distribution but lacks the research-vertical and embargo positioning.
Broad incumbents
- PR Newswire (Cision): Largest general-purpose press release distribution service, owned by Cision. Competes with Newswise for institutional and university PR budgets, but operates across all industries with a much broader sales and distribution footprint.
- Business Wire (Berkshire Hathaway): Major generalist press release wire owned by Berkshire Hathaway. Overlaps with Newswise on university and research-institution distribution but serves a far broader corporate and financial-disclosure client base.
- GlobeNewswire (Notified): Global newswire operated by Notified, competing across corporate, financial, and institutional press release distribution. Targets the same university and research PR buyer as Newswise but at significantly larger scale.
- Notified (GlobeNewswire parent): Public relations and investor relations software suite that owns GlobeNewswire. Competes with Newswise on distribution and increasingly on PR workflow software sold to the same institutional communications buyer.
- Cision: Global PR, communications, and media intelligence platform owning PR Newswire and Cision Communications Cloud. Adjacent and overlapping with Newswise through PR workflow, monitoring, and distribution tools sold to enterprise and institutional comms teams.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Newswise social profiles
Digital presenceNewswise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newswise leadership team
Management profileNumber of profiles
Profiles2 records
Newswise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newswise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newswise
What does Newswise do?
Newswise is a web-based newswire service that distributes research press releases from universities, medical schools, research institutions, and government agencies to journalists and media outlets worldwide. The platform provides embargo-protected news access to vetted journalists via PressPass, a searchable expert directory and expert query service for sourcing academic experts, multimedia press release embedding, and themed email and RSS wire subscriptions across medicine, science, life, and business categories.
Is Newswise a public or private company?
Newswise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Newswise founded?
Newswise was founded in 2004. It employs 11 to 50 people.
Where is Newswise based?
Newswise is headquartered in Charlottesville, United States, in the North America region.
How does Newswise make money?
Two revenue lines are on record. Membership subscriptions for news distribution is the primary driver. The others are premium membership tiers.
Who are Newswise's main competitors?
Direct peers on record are 24-7 Press Release, EurekAlert! (AAAS), AlphaGalileo, Newswire.com and Send2Press Newswire. Broad incumbents are PR Newswire (Cision), Business Wire (Berkshire Hathaway), GlobeNewswire (Notified), Notified (GlobeNewswire parent) and Cision.
Does Newswise have an API?
No public API is recorded for Newswise.
What industry is Newswise in?
Newswise's product category is Research News Distribution / Press Release Wire Service. Its primary akta.pro industry code is MPAJADAE, News Agencies & Wire Services (General & Specialized), with a secondary code of MPAJADAI, Syndication, Licensing & Content Partnerships (Columns, Features, Photos). Its NAICS code is 5131 and its SIC code is 4822.