Metro Electronics

What Metro Electronics does

Metro Electrónica, S.A. is a privately held Spanish specialist retailer and distributor of professional audio, DJ, lighting, and video equipment, founded in 1983 and headquartered in Barcelona. The company sells more than 10,000 SKUs across categories including Pioneer DJ / AlphaTheta controllers and mixers, active and passive speakers, studio monitors, microphones, amplifiers, fog/haze machines, moving-head and LED lighting, projectors and CCTV, cables, connectors, and flight cases. It serves a professional and prosumer customer base spanning DJs, live-sound engineers, recording studios, event production companies, nightclubs, and venues, supplemented by amateur hobbyists purchasing entry-level bundles.

The business operates a dual-channel model: a PrestaShop-based e-commerce storefront shipping across Spain, Portugal, the Balearic Islands, and the Canary Islands with 24-48 hour delivery, paired with a bricks-and-mortar retail and technical-service location at C/Sepúlveda 106, Barcelona. Pricing is transactional unit-pricing publicly listed on the website, with free shipping above €199 and a price-matching policy. The company runs an in-house technical service for repair and maintenance, and also markets its own Emelec / M BY METRO private-label cable brand. Authorized reseller relationships with Pioneer DJ/AlphaTheta, Sennheiser, Neumann, Electro-Voice, Mackie, FBT, LD Systems, MARK, Pro Light, and Focusrite constitute the core supply backbone, and the company reports more than 20,000 customers served over its operating history.

Name

Metro Electronics

Legal name

Metro Electrónica, S.A.

Website

https://metroelectronica.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1–10 employees

Short description

Metro Electrónica is a Barcelona-based specialist retailer, founded in 1983, selling more than 10,000 professional audio, DJ, lighting, and video products via e-commerce and a physical store to professional and prosumer customers across Spain and Portugal.

Ownership category

akta.pro rank

Product category

Professional Audio, DJ, and Lighting Equipment Retail

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Musical Instruments (3931), Household Audio & Video Equipment (3651)

akta.pro primary industry

Instrument & Pro Audio Retail (Online/Brick-and-Mortar) (MPAIAJAH)

akta.pro secondary industries

DJ & Performance Gear (Controllers, Turntables, CDJs, Mixers) (MPAIAJAC), DJ Equipment & Electronic Music Gear Retail (CRALAEAD)

Keywords

• Professional audio equipment
• DJ equipment retail
• Stage lighting systems
• Pro audio cables
• Video projection equipment

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales - Audio Equipment: Retail sale of professional audio equipment including speakers, amplifiers, mixers, microphones, and studio monitors from brands like Pioneer DJ, Sennheiser, Mackie, Electro-Voice, and FBT.
2. Product Sales - DJ Equipment: Retail sale of DJ equipment including controllers, mixers, turntables, headphones, and all-in-one DJ systems from Pioneer DJ and AlphaTheta brands.
3. Product Sales - Lighting Equipment: Retail sale of professional lighting equipment including fog machines, haze machines, LED panels, moving heads, and laser effects from brands like MARK and Pro Light.
4. Product Sales - Video Equipment: Retail sale of video equipment including projectors, CCTV cameras, LED screens, video switches, and video cables.
5. Product Sales - Cables and Accessories: Retail sale of professional cables (XLR, HDMI, RCA, Jack, etc.), connectors, flight cases, racks, and miscellaneous accessories. The company also sells Emelec branded cables.
6. Technical Service: Own technical service to ensure professional equipment functions properly, providing repair and maintenance support for purchased equipment.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Metro Electrónica is a specialist retailer and authorized distributor of professional audio, DJ, stage lighting, and video equipment, offering more than 10,000 products from leading brands such as Pioneer DJ, AlphaTheta, Sennheiser, Electro-Voice, Mackie, and Neumann. The company sells speakers, mixers, microphones, amplifiers, turntables, DJ controllers, lighting fixtures, projectors, cables, connectors, and accessories, and supports customers with its own in-house technical service department.

Product overview

Metro Electrónica is a professional audio, DJ, and lighting equipment retailer and distributor based in Barcelona, Spain, operating since 1983. The company offers over 10,000 products across multiple categories, with a strong emphasis on DJ equipment from Pioneer DJ and AlphaTheta brands, professional audio (speakers, amplifiers, microphones, mixing consoles), stage lighting (LED fixtures, moving heads, fog machines), video/projection equipment, and associated cables/connectors. The product portfolio includes major sub-brands like Alphatheta (DJ controllers, headphones, portable speakers), and distributes products from Neumann, Sennheiser, Electro-Voice, Mackie, FBT, Alto Professional, Wharfedale Pro, LD Systems, MARK, Pro Light, and Emelec. The company also provides technical service support alongside its retail operations.

Differentiator

Problem solved

Functional benefit

Brands

• M BY METRO: Private label brand for cables and connectors, including XLR cables, RCA cables, and other audio connections.

Products and services

• Active and Powered Speakers Self-powered professional loudspeakers for live sound, DJs, and event production, available in various sizes and power ratings, sold from brands such as FBT, Electro-Voice, Mackie, Wharfedale Pro, and Alto Professional.
• Passive Speakers Non-powered professional speakers requiring external amplification, sold for installation and live sound applications.
• Studio Monitors Self-amplified reference monitors in 4- to 8-inch sizes for music production and mixing, including M-Audio and Mackie CR series models.
• Subwoofers Active and passive professional subwoofers in various sizes and power ratings for extending low-frequency response in PA systems.
• Pioneer DJ DJ Controllers Professional DJ controllers compatible with rekordbox and Serato DJ Pro, including Pioneer DJ DDJ-FLX4, DDJ-GRV6, and DDJ-REV7 with features such as Groove Circuit and Stems FX.
• Pioneer DJ DJ Mixers Professional DJ mixing consoles including Pioneer DJ DJM-A9, DJM-750MK2, DJM-450, and the 6-channel DJM-V10 for discotheques and professional use.
• All-in-One DJ Systems All-in-one DJ systems combining player and mixer functionality in a single unit, including Pioneer DJ XDJ-RR, XDJ-RX3, Opus-Quad, and XDJ-AZ.
• Turntables and DJ Players Professional turntables and tabletop media players for DJ performances and Hi-Fi listening, including cartridges and needles.
• Wireless Microphone Systems Wireless microphone systems including LD Systems U300 and U500 series in handheld, headset, lavalier, instrument, and combo configurations with transmitters and receivers.
• Condenser Microphones Condenser microphones for voice and studio recording, including Neumann professional studio microphones.
• Conference Microphones Microphone systems designed for conference and meeting room environments.
• Amplifiers Audio amplifiers including Hi-Fi amplifiers, power stages, signal distributors, and 100V line amplifiers for commercial installations.
• Audio Effects and Processors Audio processing equipment including equalizers, processors, multi-effects units, injection boxes, limiters, compressors, and sound level meters/analyzers.
• Turntables and DJ Players (Hi-Fi) Hi-Fi turntables and tabletop media players for vinyl listening, including cartridges and needles.
• Fog, Smoke, and Haze Machines Stage effect machines producing fog, haze, and smoke for concerts and events, including MARK FOGVEIL, Pro Light TOUR FZ, Algam, and Acoustic Control FOG 900 models.
• Moving Head Lighting Automated stage lighting fixtures including Spot, Beam, Wash, and multifunction moving head models for concerts and events.
• LED Lighting LED-based stage lighting including panels, spots, strips, battery-powered fixtures, and outdoor IP-rated fixtures for indoor and outdoor installations.
• DMX Lighting Control Systems DMX lighting control systems including ArtNet converters, DMX controllers and consoles, dimmers, DMX splitters, wireless DMX, and DMX control software.
• Video and Projection Equipment Video equipment including FullHD, WUXGA, and 4K UHD projectors, LED screens, CCTV surveillance systems with dome and bullet cameras, TV mounts, and video accessories such as selectors, splitters, converters, and matrices.
• Professional Cables and Connectors Professional audio, video, and data cables and connectors including XLR, Speakon, Powercon, Jack, RCA, BNC, Minijack, HDMI, VGA, RJ45, USB, MIDI, DMX, and optical fiber, with Neutrik connectors and Emelec/OFC construction.
• Racks and Flight Cases Equipment protection and transport cases including ABS plastic racks, wood racks, metal racks, flight cases, trolleys, and wall-mount racks with accessories such as handles, latches, hinges, wheels, and rack ears.
• Audio Interfaces and Recording Equipment Audio interfaces (including Focusrite), digital recorders, and internet radio and podcasting equipment for music production and streaming.
• Professional DJ and Studio Headphones Professional DJ and studio headphones including Sennheiser HD 280 PRO, HD 400S, HD 25, Pioneer DJ HDJ-CUE1, and AlphaTheta HDF-F10-TX for monitoring and critical listening.
• Technical Service for Professional Equipment In-house repair and maintenance service for professional audio, DJ, and lighting equipment purchased from the company.

Quantifiable outcome

• Over 20,000 satisfied customers served with over 300 Google Maps reviews.
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and major.

• Pioneer DJ / AlphaThetacoreChannel Partner/ Reseller/ DistributorMetro Electrónica is an authorized reseller of Pioneer DJ and AlphaTheta products, offering their full range of DJ controllers, mixers, turntables, and headphones. Featured products include the DDJ-FLX4, DDJ-GRV6, DJM-A9, XDJ-RX3, and XDJ-AZ.
• SennheisercoreChannel Partner/ Reseller/ DistributorAuthorized reseller of Sennheiser professional headphones including HD 280 PRO, HD 400S, HD 25, and related accessories.
• EmeleccoreChannel Partner/ Reseller/ DistributorEmelec is Metro Electrónica's own brand of professional cables, offering XLR, HDMI, RCA, Jack, and microphone cables with OFC conductors and metallic connectors.
• MARKmajorChannel Partner/ Reseller/ DistributorAuthorized reseller of MARK professional lighting equipment including fog machines (MARK FOGVEIL series), haze machines, and related accessories.
• Pro LightmajorChannel Partner/ Reseller/ DistributorReseller of Pro Light professional lighting products including the LONDON 1500 hazer machine and related equipment.
• Electro-VoicemajorChannel Partner/ Reseller/ DistributorAuthorized reseller of Electro-Voice professional speakers including the ZLX series and EKX series powered speakers.
• MackiemajorChannel Partner/ Reseller/ DistributorReseller of Mackie professional audio products including Thump series speakers, CR series studio monitors, and THRASH series speakers.
• FocusritemajorChannel Partner/ Reseller/ DistributorReseller of Focusrite audio interfaces and studio equipment for recording applications.
• FBTmajorChannel Partner/ Reseller/ DistributorReseller of FBT professional audio speakers including the X-LITE series active speakers.
• Alto ProfessionalmajorChannel Partner/ Reseller/ DistributorReseller of Alto Professional powered speakers including the TX and TS series.
• NeumannmajorChannel Partner/ Reseller/ DistributorReseller of Neumann professional condenser microphones for studio and broadcast applications.
• LD SystemsmajorChannel Partner/ Reseller/ DistributorReseller of LD Systems wireless microphone systems including the U300 and U500 series, and portable speakers.

Scale indicators4 records

Recent moves2 records

Expansion highlights4 records

Regional players

• Sweetwater: US-based music equipment retailer renowned for high-touch sales engineer model and broad pro-audio/instrument catalog. Comparable in service-led customer experience and pro customer base, though operating in North America.

Others

• ADAM Hall Group: German manufacturer and distributor of pro audio, lighting (Cameo), and accessories (LD Systems), several of which Metro retails. Not a direct retail competitor, but a brand owner with overlapping customer base and channels.
• Source Distribution: UK distributor of pro audio, recording, and DJ brands to retailers and integrators. Adjacent rather than directly competitive, but operates in the same pro-audio supply chain that Metro taps into.

Direct peers

• Gear4Music: UK-listed online music equipment retailer spanning DJ, pro audio, instruments, and lighting with a pan-European fulfillment footprint. Comparable in assortment breadth and e-commerce-first positioning.
• Thomann: Germany-based, Europe's largest music equipment retailer and catalog mailer; offers DJ, pro audio, lighting, and video equipment from third-party and own-label brands. Closest global analog to Metro in breadth and B2C/B2B mix, though at much larger scale.
• Andertons Music Co: UK family-owned retailer combining a YouTube-led content presence with online and physical-store sales of guitars, pro audio, and DJ gear. Similar in scale, longevity, and omnichannel mix to Metro.
• Bax-Music: Netherlands-based specialist retailer of music instruments, DJ, PA, and lighting equipment with both online and physical stores. Highly comparable to Metro in product mix (DJ controllers, mixers, speakers, lighting) and omnichannel model.
• Algam: France-based retailer and distributor of musical instruments, pro audio, and lighting; distributes several of the same brands Metro carries (including lighting lines). Comparable as a Southern-European specialist retailer/distributor hybrid.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/metroelectronica
• Xx.com/metroelectroni
• Facebookfacebook.com/metroelectronicasl
• LinkedInlinkedin.com/company/metro-electronica-sl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Electronics