Audacia

What Audacia does

Audacia is a UK-based software development and digital transformation consultancy founded in 2007 by Philip White and headquartered in Leeds, with a secondary office in London. The firm employs 51–100 staff and delivers end-to-end technology services spanning custom software engineering (.NET, C#, Java, Angular, React, Vue), data engineering (Snowflake, Databricks, Apache Spark, Microsoft Fabric, Power BI), AI and machine learning (Azure Machine Learning, AWS Bedrock, PyTorch, TensorFlow, ML.NET), cloud architecture and migration (Azure, AWS, Google Cloud), and automation-first QA testing (Cypress, Selenium, Playwright). Its client base is concentrated among large enterprise and UK public sector organisations, with named engagements including O2, NIHR, ADM Agriculture, AESSEAL, Scania, Northern Trains, Bellway, Persimmon Homes, Juniper Education, STERIS, MHRA, Hampshire Police, and Techbuyer.

The company generates revenue through professional services delivered under three engagement models: technology consultancy and advisory, fixed-price or time-and-materials project delivery structured around agile two-week sprints, and team augmentation embedded within client teams. Approximately half of its revenue is derived from enterprise accounts with the remainder sourced through Crown Commercial Service frameworks, most notably G-Cloud 14 (19 cloud support services) and Digital Outcomes, which allow UK public sector bodies to procure Audacia directly without full tender processes. Marketing is content- and event-driven, anchored on a high-volume technical blog, the "Technically Speaking" podcast, webinars, and Leeds Digital Festival participation, supported by Microsoft Gold Certified Partner and Microsoft Data & AI Partner designations, along with ISO 9001, ISO 27001, and Cyber Essentials certifications.

Audacia's competitive position rests on regulatory credentials (ISO 27001, Cyber Essentials, CCS framework listing) enabling public sector access, deep vendor partnerships (Microsoft, AWS, Snowflake, Databricks, Google Cloud) supporting multi-cloud delivery, and domain specialisation in regulated industries (healthcare, pharma, rail, utilities, housebuilding). Recent strategic emphasis has shifted toward AI/ML and generative AI, evidenced by the proprietary AI Strategic Intelligence Platform built for Propaganda (a UK brand consultancy), ML implementations for STERIS and MHRA, and 2026 British Data Awards and National Technology Awards recognition for AI delivery. The firm is founder-led, privately held with no institutional funding or M&A activity on record, and has grown organically since inception.

Name

Audacia

Legal name

Audacia Consulting Limited

Website

https://audacia.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

IT Consulting & Custom Software Development

NAICS

All Other Support Services (561990)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Instrumentation, Controls & Automation Engineering Consulting (BPAHAIAM)

akta.pro secondary industry

Fraud Risk Management & Anti-Bribery/Anti-Corruption (ABAC) (BPAHAFAL)

Keywords

• Custom software development
• Digital transformation consultancy
• Data engineering services
• Enterprise AI solutions
• Cloud migration services

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Technology Consultancy and Advisory: Audacia provides strategic technology consultancy and advisory services as part of its digital transformation engagement model. Engagements begin with a free consultation, followed by scoped consultancy projects covering technology strategy, roadmap development, and digital transformation planning.
2. Project Delivery (Fixed Project): Audacia delivers end-to-end software development, data engineering, AI, and cloud projects on a fixed-project or time-and-materials basis. Projects range from legacy modernisation to greenfield development, typically structured around agile two-week sprints.
3. Team Augmentation: Audacia embeds skilled engineers, testers, and consultants within client teams as an extension of their internal development function, providing resource across software development, testing, cloud, and UX. Revenue is generated through resource day rates or contracted team augmentation agreements.
4. Public Sector Frameworks (G-Cloud, Digital Outcomes): Audacia is a supplier on Crown Commercial Service frameworks including G-Cloud 14 (providing 19 cloud support services) and Digital Outcomes (providing user-centred design, development and deployment services). These framework agreements enable public sector bodies to procure Audacia's services directly.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Audacia is a UK-based technology consultancy and delivery partner that designs, builds, and supports enterprise software platforms, data platforms, AI/ML solutions, and cloud-native systems for large enterprises and public sector organisations. Engagements are delivered through three primary models: technology consultancy and advisory, fixed-price or time-and-materials project delivery, and team augmentation where Audacia engineers embed within client teams.

Product overview

Audacia is an end-to-end technology delivery partner offering a comprehensive suite of services across Engineering (Software Development, Software Testing, Systems Integration, Mobile Development, Front-end Development), Data (Data Visualisation & Reporting, Data Analytics, Data Migration, Data Engineering, Enterprise Data Products), AI (Research & Prototyping, Generative AI, Machine Learning, AI Cloud Services & MLOps), and Cloud (Cloud Architecture & Design, Cloud Adoption & Migration, Cloud Native Solutions, DevOps & Pipelines, Cloud Security). The company also offers Technology Consultancy, Project Delivery, and Team Augmentation as engagement models. Core services are complemented by AR/VR Development capabilities. Most recently, Audacia developed a proprietary AI Strategic Intelligence Platform for Propaganda as a new product offering. Services span from strategic consultancy through to full product delivery, supporting clients across industries including healthcare, agriculture, manufacturing, construction, energy, and public sector.

Differentiator

Problem solved

Functional benefit

Products and services

• Technology Consultancy

Quantifiable outcome

• 100% uptime for Techbuyer platform supporting 100,000+ product sales globally
• +7 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability11 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Propaganda (UK brand consultancy)minorStrategic or Co-development Partner · 1 April 2026Propaganda, a UK brand consultancy based in Leeds, appointed Audacia as engineering partner to build a proprietary AI-enabled strategic intelligence platform. Audacia was chosen as digital transformation specialist to engineer and build a platform protecting, interrogating, and scaling Propaganda's 30-year Brand Discovery methodology. This is a client delivery engagement rather than a technology partnership.
• MicrosoftcoreTechnology or IntegrationAudacia holds Microsoft Gold Certified Partner status and Microsoft Data & AI Partner specialisation. The partnership involves delivery of cloud (Azure), data (Fabric, Synapse, Power BI), AI (Azure Machine Learning, Azure OpenAI), and integration projects using Microsoft technology stacks. Microsoft partnership is a core element of Audacia's cloud and AI delivery capabilities.
• AWS (Amazon Web Services)coreTechnology or IntegrationAudacia is an AWS partner delivering cloud migration, cloud native development, and AI/ML projects (including AWS Bedrock for generative AI) on the AWS platform. AWS certifications and partnerships support Audacia's multi-cloud delivery strategy.
• SnowflakecoreTechnology or IntegrationAudacia implements Snowflake data platforms as part of its enterprise data engineering services, leveraging Snowflake's cloud data platform for analytics, data warehousing, and data sharing across client organisations.
• DatabrickscoreTechnology or IntegrationAudacia delivers data engineering and AI/ML projects using the Databricks Lakehouse Platform, combining data engineering, analytics, and machine learning capabilities for enterprise clients.
• Apache SparkcoreTechnology or IntegrationAudacia uses Apache Spark as a core data processing engine within its data engineering and analytics delivery, supporting large-scale data transformation and processing pipelines.
• Crown Commercial ServicecoreStrategic or Co-development PartnerAudacia is an approved supplier on Crown Commercial Service frameworks G-Cloud 14 (19 cloud support services) and Digital Outcomes (user-centred design, development and deployment). These framework agreements are the primary mechanism for UK public sector organisations to procure Audacia's services.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• EPAM Systems: Global digital engineering services firm with strong UK presence, comparable on custom software development, data engineering, and AI/ML delivery for enterprise clients.
• Infinity Works (Accenture): Originally a UK digital and data consultancy (now part of Accenture), competing for the same enterprise and public sector cloud, data, and AI delivery work at scale, with substantially larger bench and global delivery.
• Capgemini: Global system integrator with significant UK presence delivering digital transformation, data, AI, and cloud services. Competes with Audacia for enterprise and public sector modernisation deals, but at much larger scale and breadth.
• Accenture UK: Global professional services firm with deep UK enterprise and public sector footprint, offering overlapping digital engineering, data, and AI capabilities. Provides a competitive ceiling on large transformational deals.

Direct peers

• AND Digital: UK-based digital engineering and software consultancy with a similar enterprise and product engineering focus, overlapping headcount band, and comparable technology stack. Closely comparable on GTM, services mix, and target customer profile.
• BJSS: UK-headquartered technology consultancy delivering custom software, data, and cloud engineering to enterprise and public sector clients. Direct competitor for UK enterprise and government framework work, with similar delivery model.
• Kainos: UK-listed digital services and software company with strong public sector and regulated-industry footprint. Comparable on enterprise software delivery, public sector frameworks, and data engineering capabilities, though larger and publicly listed.
• Thoughtworks: Global technology consultancy specialising in custom software, data, and AI engineering for enterprise clients. Overlaps with Audacia on AI/ML delivery, cloud-native engineering, and complex legacy modernisation, with broader geographic reach.
• Softwire: UK-based custom software development consultancy with comparable headcount, similar enterprise and public sector orientation, and overlapping Microsoft/.NET/AI delivery capabilities.
• Adatis: UK data and AI consultancy focused on Microsoft data platform (Azure, Synapse, Fabric, Power BI, Databricks). Highly comparable to Audacia's data engineering and AI/ML delivery practice, particularly for enterprise and public sector clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AudaciaSoftware
• LinkedInlinkedin.com/company/audacia-consulting

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Audacia