U-Pack

What U-Pack does

U-Pack, a service operated by ArcBest II, Inc. and wholly owned by ArcBest Corporation (NASDAQ: ARCB), provides do-it-yourself long-distance moving services across all 50 U.S. states, Canada, and Puerto Rico. Founded in 1997 and headquartered in Fort Smith, Arkansas, the company targets price-sensitive households, military PCS relocations, college students, job relocators, and seniors relocating or downsizing. Customers handle packing, loading, and unloading while U-Pack transports their belongings in one of two equipment formats — a 28-foot moving trailer billed by linear feet used, or a ReloCube portable container (~6'x7'x8') billed per unit deployed — with delivery, fuel, taxes, and standard catastrophic liability rolled into a single price-locked quote.

The underlying platform centers on a self-serve customer dashboard (24/7 shipment status, document upload, payments), dynamic call routing that connects callers to moving consultants by area of expertise, a connected move details system that preserves quotes under reference numbers, and "advanced mapping technology" used to plan optimized shipping routes. Hardware and capacity are sourced from ArcBest's ABF Freight terminal network, providing nationwide service center density and average transit times of 4–6 business days.

U-Pack generates revenue through three primary streams: equipment rental and transportation fees (the dominant per-move transaction, billed per linear foot of trailer or per ReloCube), tiered carrier negligence liability upgrades ($75/$125/$175), and affiliate referral commissions from partners such as Mr. Car Shipper and Hotels.com. The go-to-market motion is a hybrid of self-serve product-led growth (instant online quotes, no deposit at reservation, payment due at pickup) and inside sales via phone-based moving consultants. Discount codes target military, student, and blog-driven acquisition, and supplemental revenue is captured through add-on referrals for moving labor at origin and destination.

Name

U-Pack

Legal name

ArcBest II, Inc.

Website

https://upack.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

U-Pack, a subsidiary of ArcBest Corporation, provides self-service long-distance moving across the U.S., Canada, and Puerto Rico using moving trailers and ReloCube containers, serving households, military, students, and seniors with space-based, fuel-inclusive pricing.

Ownership category

akta.pro rank

Product category

Long-Distance Household Moving Services

NAICS

Used Household and Office Goods Moving (48421), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), General Warehousing and Storage (493110)

SIC

Trucking (No Local) (4213), Public Warehousing & Storage (4220)

akta.pro primary industry

Residential Portable Storage Container Rental & Moving (HSAKAIAA)

akta.pro secondary industry

Interstate Small Moves & Partial Loads (Consolidated/Shared Truckload) (HSAKABAE)

Keywords

• Long-distance moving
• Self-moving service
• Moving trailer rental
• Moving containers
• Household relocation

Headquarters

HQ city

Fort Smith

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Equipment Rental and Transportation: U-Pack charges customers only for the equipment space they use in moving trailers or ReloCube containers. The rate includes equipment delivery, transportation, fuel, taxes, and standard liability coverage. Customers pay for linear feet of trailer space or number of containers needed. Payment is due when equipment is loaded and picked up, with no deposit required at reservation.
2. Liability Coverage Upgrades: U-Pack offers tiered carrier negligence liability coverage for loss or damage: $75 for $1.00/lb coverage up to $20,000 per trailer; $125 for $2.00/lb coverage up to $40,000 per trailer; $175 for $3.00/lb coverage up to $60,000 per trailer. Standard catastrophic liability is included at no charge ($3.00/lb for specific events).
3. Referral Fees: U-Pack earns referral fees from affiliate partners including Mr. Car Shipper for auto shipping and Hotels.com for accommodations when customers make purchases through affiliate links. No additional cost to customers.
4. Moving Labor Referrals: U-Pack refers customers to local moving crews for loading and unloading assistance. The company facilitates connections but does not directly employ or price this labor.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

U-Pack provides long-distance self-moving services where customers pack and load their belongings into 28-foot moving trailers or ReloCube portable containers that U-Pack transports across all 50 U.S. states, Canada, and Puerto Rico. Pricing is space-based — customers pay only for the linear feet of trailer space or number of containers used — with all-inclusive rates covering equipment delivery, transportation, fuel, taxes, and standard catastrophic liability. The company supports the move with online self-serve quoting, a 24/7 customer dashboard, phone-based moving consultants, and optional add-ons including guaranteed delivery, temporary storage, moving-labor referrals, and financing.

Product overview

U-Pack is a self-moving service provider offering do-it-yourself long-distance moving solutions across all 50 U.S. states, Canada, and Puerto Rico. The core product portfolio consists of two equipment types: Moving Trailers (28-foot trailers delivered for customer self-packing) and ReloCube Containers (portable 6'x7'x8' containers for smaller loads). Customers handle packing and loading while U-Pack handles transportation. The service includes flexible delivery options (Door Delivery, Service Center Delivery, Guaranteed Delivery), temporary Storage capabilities, optional Moving Labor referrals, and Financing Options for qualified customers. The company also provides a Customer Dashboard for 24/7 online move management, reflecting technology investments in dynamic call routing, connected move details, and optimized shipping routes.

Differentiator

Problem solved

Functional benefit

Brands

• ReloCube: Moving containers offered by U-Pack for transporting household goods during long-distance moves.

Products and services

• Moving Trailer

Quantifiable outcome

• Average transit time of 4-6 business days
• +2 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Mr. Car ShipperminorGTM or Marketing PartnerU-Pack refers customers needing to ship motorized vehicles (cars, trucks) to Mr. Car Shipper. U-Pack can transport motorcycles, ATVs, and lawn mowers, but refers other vehicle shipping needs. Customers can contact Mr. Car Shipper at 877-528-9627 for auto-shipping quotes. U-Pack may earn referral fees through the upack.mrcarshipper.com/upack-lp link.
• Hotels.comminorGTM or Marketing PartnerU-Pack provides affiliate links to Hotels.com for customers needing overnight accommodations during long-distance moves. U-Pack may earn referral fees when customers book hotels through the affiliate link. No additional cost to customers.
• ArcBest CorporationcoreOthersArcBest Corporation is the parent company that owns U-Pack. ArcBest II, Inc. is the operating entity. ArcBest is a logistics company (NASDAQ: ARCB) providing freight, shipping, and moving services. U-Pack operates as a subsidiary with its own brand identity.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• U-Haul: U-Haul is the dominant North American DIY truck and trailer rental company and the primary direct competitor to U-Pack's self-moving model. Both target long-distance household moves with customer-driven loading and direct-equipment delivery.
• PODS: PODS is the leading portable storage container moving company in North America, offering services very similar to U-Pack's ReloCube. Both deliver containers to customers' homes for self-loading and provide flexible storage and delivery options.
• Penske Truck Rental: Penske is a major nationwide truck rental company competing in the same long-distance, self-driven moving segment as U-Pack. Both offer one-way truck/trailer rentals for household moves with similar pricing and reservation models.
• Budget Truck Rental: Budget Truck Rental provides long-distance and local truck rentals to consumers and is positioned similarly to U-Pack as an affordable self-move alternative. Comparable customer demographics and use cases.
• 1-800-PACK-RAT: 1-800-PACK-RAT is a portable moving container company offering door-to-door containerized moving services nearly identical to U-Pack's ReloCube product. Direct overlap in target customer and service model.

Broad incumbents

• ABF Freight (sibling unit of ArcBest): ABF Freight is ArcBest Corporation's flagship LTL freight business and the underlying carrier network that powers U-Pack's moves. Comparable as a sibling operating unit sharing infrastructure and parent.
• Two Men and a Truck: Two Men and a Truck is a large franchised local and long-distance moving company providing a broader mix of labor-included services. It overlaps with U-Pack in the household moving category but differentiates via full-service labor offerings.
• United Van Lines: United Van Lines is a major nationwide full-service moving company serving households and corporations. It is comparable as a long-distance household mover, though it competes in the higher-touch, labor-included segment versus U-Pack's DIY model.
• Mayflower Transit: Mayflower Transit is a long-established interstate household goods carrier competing in the same long-distance moving space as U-Pack. Comparable on customer use case (cross-state relocations) but offers full-service labor rather than self-move.

Emerging players

• GoMini's: GoMini's is a smaller, regional portable moving container company offering services similar to U-Pack's ReloCubes, focused on specific US regions. Comparable emerging competitor with partial overlap in product and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/U-Pack
• LinkedInlinkedin.com/company/upack
• Xx.com/UPackMoving
• Pinterestpinterest.com/upackmoving

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about U-Pack