Flexpos
- Company typePrivate
- Founded2005
- HeadquartersÅbyhøj, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Flexpos firmographics
Firmographics- Name
- Flexpos
- Legal name
- FlexPOS ApS
- Website
- https://flexpos.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Flexpos industry classification
Industry- Product category
- Retail Point-of-Sale Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)
- akta.pro secondary industries
- POS Terminals & All-in-One Retail Computers (HDACAKAA), POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO), Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB)
Keywords
Where Flexpos is headquartered
LocationHeadquarters
- HQ city
- Åbyhøj
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
Flexpos business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- FlexPOS Standard License: Monthly subscription SaaS model providing core POS functionality including basic sales, cash management, reporting, and standard integrations. Starting at 399 DKK/month.
- FlexPOS Pro License: Premium monthly subscription with advanced features including webshop integration, accounting system integration, and extended module access. Starting at 599 DKK/month.
- Add-on Modules and Extensions: Additional revenue from specialized modules such as cafe/restaurant module, loyalty/SMS club, inventory management, warehouse scanning, label printing, and other verticals. Modules are add-on purchases to base subscription.
- Dealer Network Hardware Sales: Dealers sell compatible hardware (touchscreens, scanners, printers, payment terminals) alongside software licenses, generating revenue through hardware margins and configuration services.
- Integration Services: Revenue from developing and maintaining integrations with third-party systems including webshop platforms (Magento, Prestashop, DanDomain, SmartWeb, ScanNet) and accounting systems (e-conomic, Dinero, Visma, Dynamics, Uniconta).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | FlexPOS Standard - Basic POS functionality for small retailers |
| Subscription | Monthly | FlexPOS Pro - Advanced features with webshop and accounting integrations |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels6 records
Flexpos product offering
Product offeringCore offering
FlexPOS develops and sells a cloud-based SaaS point-of-sale (POS) / cash register software platform that transforms hardware components (touch computers, scanners, printers) into fully functional POS systems. The platform operates across desktop, tablet, and smartphone, supports online and offline modes, and offers tiered subscription licenses (Standard, Pro) plus a catalogue of vertical-specific add-on modules (café, inventory, loyalty, self-service, workshop, membership, label printing) and native integrations with major Danish webshops, accounting systems, and payment terminals.
Product overview
FlexPOS is a Danish cloud-based POS (Point of Sale) kassesoftware company providing a platform-plus-modules architecture. The core FlexPOS product transforms hardware components into a complete kassesystem, offered in two license tiers: FlexPOS Standard (from 399 DKK/month) for basic retail operations and FlexPOS Pro (from 599 DKK/month) for advanced users requiring webshop and accounting integrations. The modular ecosystem includes specialized add-on modules addressing specific verticals (Cafémodul for restaurants, GolfBox for golf proshops, Værksted for repair services, Medlemsmodul for attractions) and operational functions (Lagermodul for inventory, SMS Kundeklub for loyalty, LabelPrint for labeling, Statusmodul for stock counting, FlexAd for customer displays). Integration capabilities connect to major Danish webshops (DanDomain, Magento, Prestashop, SmartWeb), accounting systems (E-conomic, Dinero, Visma, Dynamics, Uniconta), payment terminals (Nets, Verifone, Ingenico, MobilePay), and business tools (Plecto dashboards, GolfBox booking, Storebox receipts, Delfi shelf labels).
Differentiator
Problem solved
Functional benefit
Products and services
- FlexPOS POS Platform
- Café Module (Cafémodul)
Quantifiable outcome
- Stores reduced annual stocktake time from full days to hours with status scanner module
- +3 more outcomes
Companies that use Flexpos
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles7 records
Flexpos technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
AI capability1 record
Feature12 records
Flexpos partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core.
- Morten Larsen (Hungry Group)coreMorten Larsen, founder and chairman of Hungry Group, joined FlexPOS ApS board of directors in April 2019. Brings extensive experience from numerous Danish companies to help develop the company.
- NetscoreNets is a Nordic payment, card, and information systems provider responsible for Dankort, Betalingsservice, NemID, and international payment cards in Denmark. FlexPOS has a programmed integration module for communication between Nets' card payment terminals and POS solutions.
- MicrosoftcoreFlexPOS has integrations with Microsoft Dynamics C5 and Microsoft Dynamics NAV ERP systems. Integration with Dynamics C5 was developed jointly with ITBC, while NAV integration was developed with multiple NAV partners including Bornerup, BDL, Logos Consult, and Inventio.
- DanDomaincoreLong-standing partnership for webshop integration between FlexPOS and DanDomain. The integration enables synchronization of product data, prices, and inventory between the physical store POS and DanDomain webshop.
- e-conomiccoree-conomic is a web-based accounting platform targeting small and medium businesses. FlexPOS has developed comprehensive integration enabling automatic transfer of sales data, inventory movements, and financial postings. Over 400 customers use this integration.
- VerifonecoreVerifone is the preferred payment terminal supplier for retail. FlexPOS works with Verifone's standalone and integrated payment terminals including the P400, VX820, and Yomani2. Recent P400 VIM integration was launched in 2021.
- GolfBoxcoreFlexPOS developed a specialized module with GolfBox enabling printing of scorecards and payment of booked tee times directly from the POS terminal. This is FlexPOS's unique integration specifically designed for golf pro shops.
- DinerocoreDinero is one of Denmark's most widely used accounting systems. FlexPOS developed integration enabling automatic transfer of sales data and daily summaries from POS directly to Dinero accounting.
- SmartWebcorePartnership for integration between FlexPOS POS and SmartWeb webshop platform. Enables shared inventory management preventing double-sales between physical and online stores.
- MobilePay (Danske Bank)coreMobilePay is a payment solution from Danske Bank. The FlexPOS MobilePay integration enables customers to pay via MobilePay directly at the POS using a small white scanner device or QR code scanning.
- Amero ApScoreAmero ApS acquired FlexPOS in 2023, merging to form a single company. Amero manages the primary dealer network (2,200+ installations) and serves as the parent company overseeing FlexPOS product development and sales.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Flexpos competitors and assessment
Company assessmentDirect peers
- Lightspeed Commerce: Cloud-based POS and commerce platform serving SMB and mid-market retail and restaurant globally. Directly comparable as a multi-vertical SaaS POS competing for the same retail and hospitality SMB customer segment that FlexPOS targets in Denmark.
- Square (Block): Integrated payments and POS SaaS for SMBs worldwide, including retail and restaurants. Comparable as a cloud POS offering hardware-independent checkout, inventory, and e-commerce integrations to small retailers similar to FlexPOS's target market.
- Shopify POS: Retail POS extension of the Shopify commerce platform targeting multi-store retail chains. Directly comparable in retail POS plus webshop/POS integration (FlexPOS supports Shopify as an add-on), competing for the same omni-channel retail SMB customer.
- SumUp: Mobile POS and payment solution widely adopted by European SMBs including in the Nordics. Competes at the low end of the SMB retail market that FlexPOS addresses, especially among micro-merchants and single-store operators.
- Zettle (PayPal): Mobile POS and card reader solution from PayPal targeting SMBs across Europe, including the Nordics. Directly comparable hardware-independent SMB POS with integrated payments, competing for similar single-store and small-chain customers.
- Retailpoint: Danish/Nordic cloud-based POS provider targeting small retail shops. A direct regional peer to FlexPOS with similar SMB retail focus, dealer-based distribution and Danish-market specialization.
Broad incumbents
- Toast: Cloud POS platform specialized for the restaurant industry with payments, kitchen display and online ordering. Comparable to FlexPOS's Café Module for restaurants and cafes, but operates as a much larger, restaurant-only incumbent.
- Visma Retail: Nordic ERP and retail software provider with POS and chain-management capabilities. Comparable as a broader Nordic incumbent offering integrated accounting, ERP and POS — overlapping with FlexPOS's accounting-integration value proposition.
Others
- DanDomain: Danish webshop/e-commerce platform that FlexPOS integrates with natively. Comparable as an adjacent ecosystem partner that also operates in the Danish SMB retail tooling space and shares the same end-customer base.
- e-conomic: Leading Danish cloud accounting platform with 400+ integrated FlexPOS customers. Adjacent rather than competing — a core integration partner sharing the Danish SMB customer base and a key driver of FlexPOS Pro-tier adoption.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Flexpos social profiles
Digital presenceFlexpos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flexpos leadership team
Management profileNumber of profiles
Profiles4 records
Flexpos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flexpos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flexpos
What does Flexpos do?
FlexPOS develops and sells a cloud-based SaaS point-of-sale (POS) / cash register software platform that transforms hardware components (touch computers, scanners, printers) into fully functional POS systems. The platform operates across desktop, tablet, and smartphone, supports online and offline modes, and offers tiered subscription licenses (Standard, Pro) plus a catalogue of vertical-specific add-on modules (café, inventory, loyalty, self-service, workshop, membership, label printing) and native integrations with major Danish webshops, accounting systems, and payment terminals.
Is Flexpos a public or private company?
Flexpos is a private company. It is classified as corporate owned and is currently operating.
When was Flexpos founded?
Flexpos was founded in 2005. It employs 1 to 10 people.
Where is Flexpos based?
Flexpos is headquartered in Åbyhøj, Denmark, in the Europe region.
How does Flexpos make money?
Five revenue lines are on record. FlexPOS Standard License is the primary driver. The others are flexPOS Pro License, add-on Modules and Extensions, dealer Network Hardware Sales and integration Services.
Who are Flexpos's main competitors?
Direct peers on record are Lightspeed Commerce, Square (Block), Shopify POS, SumUp, Zettle (PayPal) and Retailpoint. Broad incumbents are Toast and Visma Retail. Others are DanDomain and e-conomic.
Does Flexpos have an API?
Yes. FlexPOS offers an API (FlexAPI) for integrations with third-party systems. The e-conomic integration documentation references webhooks for automatic debtor creation and product synchronization. The platform supports custom API integrations and webhook functionality for business data synchronization between FlexPOS and external systems. Developer documentation is at flexpos.releasenotes.io.
What industry is Flexpos in?
Flexpos's product category is Retail Point-of-Sale Software. Its primary akta.pro industry code is FSAMADAC, POS Payment Software & Middleware (Terminal OS, Apps, Device Management), with a secondary code of HDACAKAA, POS Terminals & All-in-One Retail Computers. Its NAICS code is 5182 and its SIC code is 7372.